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Upturn AI SWOT - About
LL Flooring Holdings, Inc. (LLFLQ)
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Upturn Advisory Summary
09/13/2024: LLFLQ (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $
1 Year Target Price $
| 0 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -16.36% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/13/2024 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 0.00M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.8 | 52 Weeks Range - | Updated Date 06/16/2025 |
52 Weeks Range - | Updated Date 06/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -4.22 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -14.3% | Operating Margin (TTM) -14.53% |
Management Effectiveness
Return on Assets (TTM) -10.47% | Return on Equity (TTM) -64.86% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 236783306 | Price to Sales(TTM) - |
Enterprise Value 236783306 | Price to Sales(TTM) - | ||
Enterprise Value to Revenue 0.28 | Enterprise Value to EBITDA 6.7 | Shares Outstanding 30655800 | Shares Floating 26476918 |
Shares Outstanding 30655800 | Shares Floating 26476918 | ||
Percent Insiders 13.51 | Percent Institutions 8.2 |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
LL Flooring Holdings, Inc.
Company Overview
History and Background
LL Flooring Holdings, Inc., formerly Lumber Liquidators, was founded in 1994. It started as a small lumber liquidation company and grew to become a leading specialty retailer of hard-surface flooring. Significant milestones include going public in 2007 and rebranding to LL Flooring in 2020.
Core Business Areas
- Retail Sales: LL Flooring operates a network of retail stores across the United States and offers flooring products and installation services to homeowners and professionals.
- Commercial Sales: The company also caters to commercial customers, providing flooring solutions for businesses, contractors and other organizational spaces.
Leadership and Structure
The leadership team includes Charles Tyson (President and CEO) and Nancy Walsh (CFO). LL Flooring has a traditional corporate structure with various departments overseeing operations, finance, marketing, and sales.
Top Products and Market Share
Key Offerings
- Hardwood Flooring: Solid and engineered hardwood flooring constitutes a significant portion of LL Flooring's sales. Competitors include Home Depot (HD), Lowe's (LOW), and independent flooring retailers. Market share data is not publicly available at the individual product level.
- Laminate Flooring: LL Flooring offers a range of laminate flooring options. Competitors include Home Depot (HD), Lowe's (LOW), and independent flooring retailers. Market share data is not publicly available at the individual product level.
- Waterproof Vinyl Flooring: Waterproof vinyl flooring is a growing product category. Competitors include Home Depot (HD), Lowe's (LOW), and independent flooring retailers. Market share data is not publicly available at the individual product level.
Market Dynamics
Industry Overview
The flooring industry is influenced by housing market trends, consumer spending, and construction activity. Demand is driven by new construction, remodeling, and replacement projects.
Positioning
LL Flooring positions itself as a specialty retailer offering a wide selection of flooring products at competitive prices. It aims to differentiate itself through knowledgeable staff and installation services.
Total Addressable Market (TAM)
The TAM for the US flooring market is estimated to be around $50 billion. LL Flooring is positioned to capture a portion of this market through its retail network and product offerings.
Upturn SWOT Analysis
Strengths
- Brand recognition in the flooring market
- Extensive store network
- Wide product selection
- Focus on hard-surface flooring
- Installation services
Weaknesses
- Past controversies related to product quality and sourcing
- Vulnerability to housing market fluctuations
- Dependence on retail sales
- Higher prices than commodity retailers
- Limited online presence compared to big retailers
Opportunities
- Expanding online sales channels
- Increasing focus on sustainable and eco-friendly flooring options
- Targeting the professional contractor market
- Growing demand for home improvement and remodeling
- Further penetration into commercial flooring
Threats
- Competition from large home improvement retailers (Home Depot, Lowe's)
- Economic downturns affecting consumer spending
- Fluctuations in raw material costs
- Changes in consumer preferences and trends
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- HD
- LOW
- TILE
- MSI
Competitive Landscape
LL Flooring competes with larger home improvement retailers and smaller specialty stores. Its competitive advantages include a focus on hard-surface flooring and installation services. Disadvantages include smaller scale and higher prices than larger competitors.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends require analysis of past financial performance, which is not available at this time.
Future Projections: Future projections require access to analyst estimates, which are not available at this time.
Recent Initiatives: Recent initiatives include rebranding efforts, focus on customer service improvements, and expansion of product offerings.
Summary
LL Flooring is a specialty retailer in the hard-surface flooring market with an established brand and store network. While it faces stiff competition from larger retailers like Home Depot and Lowe's, its focused product selection and installation services offer some differentiation. The company needs to navigate housing market fluctuations and manage its supply chain effectively to maintain growth and profitability, but the company is on a rebound.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Market Research Reports
- Public Filings
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data is based on available estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About LL Flooring Holdings, Inc.
Exchange NYSE | Headquaters Richmond, VA, United States | ||
IPO Launch date - | CEO - | ||
Sector Consumer Cyclical | Industry Home Improvement Retail | Full time employees 2079 | Website https://www.llflooring.com |
Full time employees 2079 | Website https://www.llflooring.com | ||
LL Flooring Holdings, Inc., together with its subsidiaries, operates as a multi-channel specialty retailer of hard and soft surface flooring, and hard and soft surface flooring enhancements and accessories. The company offers hard and soft surface flooring including, waterproof hybrid resilient, waterproof vinyl plank, solid and engineered hardwood, laminate, bamboo, tile, and cork products; and flooring enhancements and accessories, including moldings, underlayment, adhesives, and tools, as well as Duravana, a hybrid resilient flooring under the Bellawood, Coreluxe, ReNature by Coreluxe, and Duravana brand names. It also provides in-home delivery and installation services. The company also offers its products through stores, digital platform, and catalogs. The company was formerly known as Lumber Liquidators Holdings, Inc. and changed its name to LL Flooring Holdings, Inc. in January 2022. LL Flooring Holdings, Inc. was founded in 1993 and is headquartered in Richmond, Virginia. On August 11, 2024, LL Flooring Holdings, Inc., along with its affiliates, filed a voluntary petition for reorganization under Chapter 11 in the U.S. Bankruptcy Court for the District of Delaware.
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