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LZ
Upturn stock ratingUpturn stock rating

LegalZoom.com Inc (LZ)

Upturn stock ratingUpturn stock rating
$10.53
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

09/15/2025: LZ (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

10 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $11.64

1 Year Target Price $11.64

Analysts Price Target For last 52 week
$11.64 Target price
52w Low $6.26
Current$10.53
52w High $11.93

Analysis of Past Performance

Type Stock
Historic Profit -20.03%
Avg. Invested days 32
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 09/15/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 1.90B USD
Price to earnings Ratio 66
1Y Target Price 11.64
Price to earnings Ratio 66
1Y Target Price 11.64
Volume (30-day avg) 10
Beta 1.26
52 Weeks Range 6.26 - 11.93
Updated Date 09/15/2025
52 Weeks Range 6.26 - 11.93
Updated Date 09/15/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.16

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 4.07%
Operating Margin (TTM) -1.57%

Management Effectiveness

Return on Assets (TTM) 3.96%
Return on Equity (TTM) 22.58%

Valuation

Trailing PE 66
Forward PE 10.78
Enterprise Value 1700784389
Price to Sales(TTM) 2.7
Enterprise Value 1700784389
Price to Sales(TTM) 2.7
Enterprise Value to Revenue 2.41
Enterprise Value to EBITDA 19.95
Shares Outstanding 180248992
Shares Floating 116132869
Shares Outstanding 180248992
Shares Floating 116132869
Percent Insiders 4.44
Percent Institutions 89.21

ai summary icon Upturn AI SWOT

LegalZoom.com Inc

stock logo

Company Overview

overview logo History and Background

LegalZoom.com Inc. was founded in 1999. Initially focused on providing simple legal documents online, it has expanded to offer a broader suite of services, including business formations, estate planning, and legal advice through its network of attorneys. Significant milestones include its IPO in 2021 and continued expansion of its service offerings.

business area logo Core Business Areas

  • Business Formations: Assists entrepreneurs in forming LLCs, corporations, and other business entities, providing guidance through the process.
  • Estate Planning: Offers tools and resources for creating wills, trusts, and other estate planning documents.
  • Legal Advice: Connects users with independent attorneys for consultations and legal advice on various matters.
  • Intellectual Property: Assists with trademark and copyright registration.
  • Contracts and Agreements: Provides templates and tools for creating various legal contracts and agreements.

leadership logo Leadership and Structure

The leadership team includes the CEO, CFO, and other key executives. The organizational structure involves functional departments such as marketing, sales, engineering, and legal.

Top Products and Market Share

overview logo Key Offerings

  • LLC Formation: Helps entrepreneurs form LLCs. LegalZoom holds a significant market share in online LLC formation services. Competitors include Incfile, ZenBusiness, and Rocket Lawyer.
  • market_share: Unknown
  • Wills and Trusts: Provides tools and resources for creating wills and trusts. Market share data is fragmented, but LegalZoom is a leading player. Competitors include Quicken WillMaker, Trust & Will, and TotalLegal.
  • market_share: Unknown
  • Registered Agent Services: Acts as a registered agent for businesses, receiving legal and official documents on their behalf. Competitors include CSC, CT Corporation, and Harbor Compliance.
  • market_share: Unknown

Market Dynamics

industry overview logo Industry Overview

The legal services industry is undergoing digital transformation, with increasing demand for online legal solutions. Technological advancements are making legal services more accessible and affordable.

Positioning

LegalZoom positions itself as a convenient and affordable alternative to traditional law firms, targeting small businesses and individuals with straightforward legal needs. Its competitive advantage lies in its brand recognition, user-friendly platform, and extensive service offerings.

Total Addressable Market (TAM)

The estimated TAM for online legal services is in the billions of dollars. LegalZoom is positioned to capture a significant portion of this market through its brand recognition and product offerings.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition
  • User-friendly platform
  • Extensive service offerings
  • Large customer base
  • Established network of attorneys

Weaknesses

  • Customer service issues
  • Lack of personalized legal advice
  • Reliance on independent contractors
  • Negative reviews regarding document quality
  • Pricing can be perceived as high

Opportunities

  • Expansion into new legal service areas
  • Partnerships with other businesses
  • Increased adoption of online legal services
  • Technological advancements
  • International Expansion

Threats

  • Competition from other online legal service providers
  • Changes in regulations
  • Economic downturn
  • Data security breaches
  • Negative publicity

Competitors and Market Share

competitor logo Key Competitors

  • Rocket Lawyer
  • Incfile
  • ZenBusiness

Competitive Landscape

LegalZoom has strong brand recognition. However, the competition is heating up from competitors such as Rocket Lawyer, Incfile and ZenBusiness. Each company has various offerings that can give them an advantage. LegalZoom will have to continue to innovate its offerings and ensure quality to avoid losing market share.

Growth Trajectory and Initiatives

Historical Growth: LegalZoom has experienced growth in revenue and customer base, driven by the increasing demand for online legal services.

Future Projections: Future growth projections vary based on analyst estimates, market conditions, and company performance.

Recent Initiatives: Recent initiatives include expanding service offerings and improving customer experience.

Summary

LegalZoom is a leading provider of online legal services, but it faces challenges, with competition in the market. The strength of their brand has given them a solid position. Customer service and document quality need improvement to retain customers. Continuing to expand its service offerings may help it to keep pace in the industry.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Website
  • Market Research Reports
  • Industry Analysis

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. Market share and financial metrics are estimated based on available data and may not be precise.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About LegalZoom.com Inc

Exchange NASDAQ
Headquaters Mountain View, CA, United States
IPO Launch date 2021-06-30
CEO & Chairman Mr. Jeffrey M. Stibel
Sector Industrials
Industry Specialty Business Services
Full time employees 964
Full time employees 964

LegalZoom.com, Inc. together with its subsidiaries, operates an online platform that supports the legal, compliance, and business management needs of small businesses and consumers in the United States. The company's platform offers business formation products, such as limited liability company, incorporation of C and S corporations, nonprofit formations, doing-business-as, corporate changes and filings, business licenses, legal forms, and beneficial ownership information reports; and intellectual property products consisting of trademark and patent applications, and copyright registrations. It also provides consumer, estate planning, and other services comprising last will and testament, living will, living trust, power of attorney, and name change. In addition, the company offers subscriptions services, including registered agent, compliance, attorney advice, tax advice and preparation, eSignature, virtual mail and check deposit services, trademark monitoring, and estate planning bundle. The company was incorporated in 1999 and is headquartered in Mountain View, California.