Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
LegalZoom.com Inc (LZ)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
09/16/2025: LZ (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
10 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $11.64
1 Year Target Price $11.64
| 1 | Strong Buy |
| 1 | Buy |
| 6 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -20.03% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.90B USD | Price to earnings Ratio 65.81 | 1Y Target Price 11.64 |
Price to earnings Ratio 65.81 | 1Y Target Price 11.64 | ||
Volume (30-day avg) 10 | Beta 1.26 | 52 Weeks Range 6.26 - 11.93 | Updated Date 09/16/2025 |
52 Weeks Range 6.26 - 11.93 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.16 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.07% | Operating Margin (TTM) -1.57% |
Management Effectiveness
Return on Assets (TTM) 3.96% | Return on Equity (TTM) 22.58% |
Valuation
Trailing PE 65.81 | Forward PE 10.78 | Enterprise Value 1700784389 | Price to Sales(TTM) 2.69 |
Enterprise Value 1700784389 | Price to Sales(TTM) 2.69 | ||
Enterprise Value to Revenue 2.41 | Enterprise Value to EBITDA 19.95 | Shares Outstanding 180248992 | Shares Floating 116132869 |
Shares Outstanding 180248992 | Shares Floating 116132869 | ||
Percent Insiders 4.44 | Percent Institutions 89.21 |
Upturn AI SWOT
LegalZoom.com Inc
Company Overview
History and Background
LegalZoom.com Inc. was founded in 1999. Initially focused on providing simple legal documents online, it has expanded to offer a broader suite of services, including business formations, estate planning, and legal advice through its network of attorneys. Significant milestones include its IPO in 2021 and continued expansion of its service offerings.
Core Business Areas
- Business Formations: Assists entrepreneurs in forming LLCs, corporations, and other business entities, providing guidance through the process.
- Estate Planning: Offers tools and resources for creating wills, trusts, and other estate planning documents.
- Legal Advice: Connects users with independent attorneys for consultations and legal advice on various matters.
- Intellectual Property: Assists with trademark and copyright registration.
- Contracts and Agreements: Provides templates and tools for creating various legal contracts and agreements.
Leadership and Structure
The leadership team includes the CEO, CFO, and other key executives. The organizational structure involves functional departments such as marketing, sales, engineering, and legal.
Top Products and Market Share
Key Offerings
- LLC Formation: Helps entrepreneurs form LLCs. LegalZoom holds a significant market share in online LLC formation services. Competitors include Incfile, ZenBusiness, and Rocket Lawyer.
- market_share: Unknown
- Wills and Trusts: Provides tools and resources for creating wills and trusts. Market share data is fragmented, but LegalZoom is a leading player. Competitors include Quicken WillMaker, Trust & Will, and TotalLegal.
- market_share: Unknown
- Registered Agent Services: Acts as a registered agent for businesses, receiving legal and official documents on their behalf. Competitors include CSC, CT Corporation, and Harbor Compliance.
- market_share: Unknown
Market Dynamics
Industry Overview
The legal services industry is undergoing digital transformation, with increasing demand for online legal solutions. Technological advancements are making legal services more accessible and affordable.
Positioning
LegalZoom positions itself as a convenient and affordable alternative to traditional law firms, targeting small businesses and individuals with straightforward legal needs. Its competitive advantage lies in its brand recognition, user-friendly platform, and extensive service offerings.
Total Addressable Market (TAM)
The estimated TAM for online legal services is in the billions of dollars. LegalZoom is positioned to capture a significant portion of this market through its brand recognition and product offerings.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- User-friendly platform
- Extensive service offerings
- Large customer base
- Established network of attorneys
Weaknesses
- Customer service issues
- Lack of personalized legal advice
- Reliance on independent contractors
- Negative reviews regarding document quality
- Pricing can be perceived as high
Opportunities
- Expansion into new legal service areas
- Partnerships with other businesses
- Increased adoption of online legal services
- Technological advancements
- International Expansion
Threats
- Competition from other online legal service providers
- Changes in regulations
- Economic downturn
- Data security breaches
- Negative publicity
Competitors and Market Share
Key Competitors
- Rocket Lawyer
- Incfile
- ZenBusiness
Competitive Landscape
LegalZoom has strong brand recognition. However, the competition is heating up from competitors such as Rocket Lawyer, Incfile and ZenBusiness. Each company has various offerings that can give them an advantage. LegalZoom will have to continue to innovate its offerings and ensure quality to avoid losing market share.
Growth Trajectory and Initiatives
Historical Growth: LegalZoom has experienced growth in revenue and customer base, driven by the increasing demand for online legal services.
Future Projections: Future growth projections vary based on analyst estimates, market conditions, and company performance.
Recent Initiatives: Recent initiatives include expanding service offerings and improving customer experience.
Summary
LegalZoom is a leading provider of online legal services, but it faces challenges, with competition in the market. The strength of their brand has given them a solid position. Customer service and document quality need improvement to retain customers. Continuing to expand its service offerings may help it to keep pace in the industry.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Market Research Reports
- Industry Analysis
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share and financial metrics are estimated based on available data and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About LegalZoom.com Inc
Exchange NASDAQ | Headquaters Mountain View, CA, United States | ||
IPO Launch date 2021-06-30 | CEO & Chairman Mr. Jeffrey M. Stibel | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 964 | Website https://www.legalzoom.com |
Full time employees 964 | Website https://www.legalzoom.com | ||
LegalZoom.com, Inc. together with its subsidiaries, operates an online platform that supports the legal, compliance, and business management needs of small businesses and consumers in the United States. The company's platform offers business formation products, such as limited liability company, incorporation of C and S corporations, nonprofit formations, doing-business-as, corporate changes and filings, business licenses, legal forms, and beneficial ownership information reports; and intellectual property products consisting of trademark and patent applications, and copyright registrations. It also provides consumer, estate planning, and other services comprising last will and testament, living will, living trust, power of attorney, and name change. In addition, the company offers subscriptions services, including registered agent, compliance, attorney advice, tax advice and preparation, eSignature, virtual mail and check deposit services, trademark monitoring, and estate planning bundle. The company was incorporated in 1999 and is headquartered in Mountain View, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.