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Upturn AI SWOT - About
MARA 
Marathon Digital Holdings Inc (MARA)
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Upturn Advisory Summary
08/28/2025: MARA (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
15 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $23.87
1 Year Target Price $23.87
| 4 | Strong Buy |
| 2 | Buy |
| 8 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 44.75% | Avg. Invested days 42 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.87B USD | Price to earnings Ratio 8.52 | 1Y Target Price 23.87 |
Price to earnings Ratio 8.52 | 1Y Target Price 23.87 | ||
Volume (30-day avg) 15 | Beta 6.26 | 52 Weeks Range 9.81 - 30.28 | Updated Date 08/28/2025 |
52 Weeks Range 9.81 - 30.28 | Updated Date 08/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.86 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date 2025-07-29 | When - | Estimate -0.22 | Actual 1.84 |
Profitability
Profit Margin 85.02% | Operating Margin (TTM) 432.84% |
Management Effectiveness
Return on Assets (TTM) 6.37% | Return on Equity (TTM) 18.24% |
Valuation
Trailing PE 8.52 | Forward PE 40.65 | Enterprise Value 8407592398 | Price to Sales(TTM) 7.35 |
Enterprise Value 8407592398 | Price to Sales(TTM) 7.35 | ||
Enterprise Value to Revenue 10.53 | Enterprise Value to EBITDA 5.89 | Shares Outstanding 370457984 | Shares Floating 364534258 |
Shares Outstanding 370457984 | Shares Floating 364534258 | ||
Percent Insiders 0.68 | Percent Institutions 63.06 |
Upturn AI SWOT
Marathon Digital Holdings Inc
Company Overview
History and Background
Marathon Digital Holdings Inc. (MARA) was founded in 2010 (as American Strategic Minerals Corp.) and later rebranded. Initially focused on mineral exploration, it pivoted to Bitcoin mining, becoming a large-scale mining operation.
Core Business Areas
- Bitcoin Mining: Engages in mining Bitcoin, focusing on increasing its hash rate and Bitcoin production. It operates large-scale mining facilities.
Leadership and Structure
Fred Thiel serves as Chairman and CEO. The company has a typical corporate structure with various departments reporting to executive leadership.
Top Products and Market Share
Key Offerings
- Bitcoin: Marathon Digital Holdings Inc. mines Bitcoin. Market share fluctuates significantly based on hash rate and mining difficulty. Revenue is almost entirely derived from Bitcoin mining. Competitors include Riot Platforms (RIOT) and CleanSpark (CLSK).
Market Dynamics
Industry Overview
The Bitcoin mining industry is characterized by high volatility, regulatory uncertainty, and intense competition. Factors such as Bitcoin price, network hash rate, and energy costs significantly impact profitability.
Positioning
Marathon is one of the largest publicly traded Bitcoin mining companies. Its competitive advantages include its scale of operations, low energy costs (depending on location), and access to capital.
Total Addressable Market (TAM)
The TAM is the total value of all Bitcoin mined. Marathon's positioning is dependent on their ability to maintain and grow hash rate efficiently, giving them a small percentage of the TAM.
Upturn SWOT Analysis
Strengths
- Large-scale Bitcoin mining operations
- Significant Bitcoin holdings
- Access to capital markets
- Focus on renewable energy sources
Weaknesses
- High operational costs
- Dependence on Bitcoin price
- Susceptibility to regulatory changes
- Concentrated business model
Opportunities
- Expansion of mining capacity
- Diversification into related services (e.g., staking)
- Advancements in mining technology
- Increased institutional adoption of Bitcoin
Threats
- Bitcoin price volatility
- Increasing mining difficulty
- Regulatory restrictions on Bitcoin mining
- Competition from other miners
- Cybersecurity risks
Competitors and Market Share
Key Competitors
- RIOT
- CLSK
- Hut 8 Corp (HUT)
- Bitfarms Ltd (BITF)
Competitive Landscape
Marathon's advantages include its scale and access to capital. Disadvantages include high operational costs and dependence on Bitcoin price. They must focus on efficiency and cost management.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been characterized by rapid expansion of mining capacity and Bitcoin production, with corresponding volatility in financial results.
Future Projections: Future growth projections depend on Bitcoin price forecasts and Marathon's ability to maintain and expand its mining operations. Analyst estimates vary widely.
Recent Initiatives: Recent initiatives include expanding mining capacity, investing in new mining technologies, and focusing on renewable energy sources.
Summary
Marathon Digital Holdings is heavily reliant on Bitcoin's price; their financials and stock performance closely mirror Bitcoin's movements. Its large scale and access to capital are strengths. It needs to manage operational costs and adapt to changing regulatory environment; Bitcoin price and increasing mining difficulty also pose threats.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC), Industry Reports, Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Marathon Digital Holdings Inc
Exchange NASDAQ | Headquaters Hallandale Beach, FL, United States | ||
IPO Launch date 2012-05-04 | CEO & Executive Chairman Mr. Frederick G. Thiel | ||
Sector Financial Services | Industry Capital Markets | Full time employees 201 | Website https://www.mara.com |
Full time employees 201 | Website https://www.mara.com | ||
MARA Holdings, Inc. operates as a digital asset technology company in the United States and Europe. It also provides technology solutions to optimize data center operations, such as liquid immersion cooling and firmware for bitcoin miners. The company was formerly known as Marathon Digital Holdings, Inc. and changed its name to MARA Holdings, Inc. in August 2024. MARA Holdings, Inc. was incorporated in 2010 and is based in Hallandale Beach, Florida.
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