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Upturn AI SWOT - About
MARA 
Marathon Digital Holdings Inc (MARA)
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Upturn Advisory Summary
10/27/2025: MARA (3-star) is a REGULAR-BUY. BUY since 28 days. Simulated Profits (5.73%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
15 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $24.14
1 Year Target Price $24.14
| 4 | Strong Buy |
| 2 | Buy |
| 8 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 53.05% | Avg. Invested days 40 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/27/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.24B USD | Price to earnings Ratio 10.51 | 1Y Target Price 24.14 |
Price to earnings Ratio 10.51 | 1Y Target Price 24.14 | ||
Volume (30-day avg) 15 | Beta 6.35 | 52 Weeks Range 9.81 - 30.28 | Updated Date 10/27/2025 |
52 Weeks Range 9.81 - 30.28 | Updated Date 10/27/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.86 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 85.02% | Operating Margin (TTM) 432.84% |
Management Effectiveness
Return on Assets (TTM) 6.37% | Return on Equity (TTM) 18.24% |
Valuation
Trailing PE 10.51 | Forward PE 39.53 | Enterprise Value 9496738565 | Price to Sales(TTM) 9.07 |
Enterprise Value 9496738565 | Price to Sales(TTM) 9.07 | ||
Enterprise Value to Revenue 11.89 | Enterprise Value to EBITDA 6.66 | Shares Outstanding 370457880 | Shares Floating 364615759 |
Shares Outstanding 370457880 | Shares Floating 364615759 | ||
Percent Insiders 0.65 | Percent Institutions 62.47 |
Upturn AI SWOT
Marathon Digital Holdings Inc
Company Overview
History and Background
Marathon Digital Holdings, Inc. (formerly Marathon Patent Group) was founded in 2010. Initially focused on patent licensing, it pivoted to Bitcoin mining in 2017. It has grown through strategic acquisitions and expansion of its mining operations.
Core Business Areas
- Bitcoin Mining: Focuses on mining Bitcoin through its extensive infrastructure of mining rigs and power resources.
Leadership and Structure
The leadership team is headed by Fred Thiel, CEO. The organizational structure is hierarchical, with departments focused on mining operations, technology, finance, and legal compliance.
Top Products and Market Share
Key Offerings
- Bitcoin Mining: Marathon's primary product is newly mined Bitcoin. They produce Bitcoin through mining operations. The company's market share fluctuates with network hashrate and mining difficulty. Competitors include Riot Platforms (RIOT), CleanSpark (CLSK), and Hut 8 (HUT).
Market Dynamics
Industry Overview
The Bitcoin mining industry is highly competitive and capital-intensive. It is influenced by Bitcoin price volatility, regulatory changes, and technological advancements in mining hardware.
Positioning
Marathon is one of the largest Bitcoin mining companies in North America, aiming for efficient and large-scale Bitcoin production. Its competitive advantage lies in scale, efficient energy sourcing, and technological innovation.
Total Addressable Market (TAM)
The TAM is the total market value of Bitcoin mining rewards. Marathon's position relative to TAM is based on its share of the total Bitcoin hashrate and block rewards captured. The TAM size is dependent on the current market value of bitcoin, and the value of each block reward.
Upturn SWOT Analysis
Strengths
- Large-scale mining operations
- Strong hashrate capacity
- Experienced management team
- High bitcoin production
Weaknesses
- High operational costs
- Exposure to Bitcoin price volatility
- Dependence on regulatory environment
- Geographic concentration of operations
Opportunities
- Expansion of mining capacity
- Diversification into related services (e.g., cloud mining)
- Adoption of more efficient mining technologies
- Strategic partnerships and acquisitions
Threats
- Increased mining difficulty
- Changes in Bitcoin protocol
- Regulatory scrutiny
- Competition from other mining companies
Competitors and Market Share
Key Competitors
- RIOT
- CLSK
- HUT
Competitive Landscape
Marathon benefits from economies of scale but is vulnerable to Bitcoin price fluctuations. Competitors have varying strategies, focusing on energy efficiency, geographical diversification, or technological innovation.
Major Acquisitions
Compute North
- Year: 2022
- Acquisition Price (USD millions):
- Strategic Rationale: Compute North went bankrupt, and Marathon Digital Holdings had to manage their hosting relationship.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by increased mining capacity and higher Bitcoin prices.
Future Projections: Future growth projections depend on Bitcoin adoption, mining efficiency improvements, and expansion strategies.
Recent Initiatives: Recent initiatives include expanding mining operations, securing favorable energy contracts, and investing in research and development.
Summary
Marathon Digital Holdings is a major player in Bitcoin mining, leveraging its large-scale operations. Its success is closely tied to Bitcoin prices and regulatory conditions, requiring careful management of operational costs. While expanding its mining capacity offers growth opportunities, threats like increased mining difficulty and competition must be addressed for sustained performance. Therefore, Marathon's viability depends on its future projections of growth and it's management.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Financial news sources
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Marathon Digital Holdings Inc
Exchange NASDAQ | Headquaters Hallandale Beach, FL, United States | ||
IPO Launch date 2012-05-04 | CEO & Executive Chairman Mr. Frederick G. Thiel | ||
Sector Financial Services | Industry Capital Markets | Full time employees 201 | Website https://www.mara.com |
Full time employees 201 | Website https://www.mara.com | ||
MARA Holdings, Inc. operates as a digital asset technology company in the United States and Europe. It also provides technology solutions to optimize data center operations, such as liquid immersion cooling and firmware for bitcoin miners. The company was formerly known as Marathon Digital Holdings, Inc. and changed its name to MARA Holdings, Inc. in August 2024. MARA Holdings, Inc. was incorporated in 2010 and is based in Hallandale Beach, Florida.
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