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Upturn AI SWOT - About
MARA 
Marathon Digital Holdings Inc (MARA)
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Upturn Advisory Summary
09/17/2025: MARA (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
15 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $23.32
1 Year Target Price $23.32
| 4 | Strong Buy |
| 2 | Buy |
| 8 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 44.75% | Avg. Invested days 42 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 6.49B USD | Price to earnings Ratio 9.42 | 1Y Target Price 23.32 |
Price to earnings Ratio 9.42 | 1Y Target Price 23.32 | ||
Volume (30-day avg) 15 | Beta 6.37 | 52 Weeks Range 9.81 - 30.28 | Updated Date 09/17/2025 |
52 Weeks Range 9.81 - 30.28 | Updated Date 09/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.86 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 85.02% | Operating Margin (TTM) 432.84% |
Management Effectiveness
Return on Assets (TTM) 6.37% | Return on Equity (TTM) 18.24% |
Valuation
Trailing PE 9.42 | Forward PE 39.53 | Enterprise Value 9029961636 | Price to Sales(TTM) 8.13 |
Enterprise Value 9029961636 | Price to Sales(TTM) 8.13 | ||
Enterprise Value to Revenue 11.31 | Enterprise Value to EBITDA 6.33 | Shares Outstanding 370457984 | Shares Floating 364552781 |
Shares Outstanding 370457984 | Shares Floating 364552781 | ||
Percent Insiders 0.68 | Percent Institutions 63.07 |
Upturn AI SWOT
Marathon Digital Holdings Inc
Company Overview
History and Background
Marathon Digital Holdings Inc., formerly Marathon Patent Group, was founded in 2010. It initially focused on patent acquisition and licensing. The company shifted its focus to cryptocurrency mining, particularly Bitcoin, in 2017.
Core Business Areas
- Bitcoin Mining: Marathon Digital focuses primarily on mining Bitcoin. They operate data centers with large-scale mining equipment to validate transactions on the Bitcoin blockchain and earn newly minted Bitcoin.
Leadership and Structure
Fred Thiel serves as Chairman and CEO. The organizational structure includes departments for technology, operations, finance, and legal, all reporting to the executive team.
Top Products and Market Share
Key Offerings
- Bitcoin Mining: Marathon's primary offering is mined Bitcoin. Market share fluctuates with Bitcoin price and hashrate. They are a major player in North American Bitcoin mining. Competitors include Riot Platforms, Core Scientific, and CleanSpark.
Market Dynamics
Industry Overview
The Bitcoin mining industry is highly competitive and volatile, influenced by factors like Bitcoin price, mining difficulty, energy costs, and regulatory changes.
Positioning
Marathon is one of the largest publicly traded Bitcoin mining companies, aiming for scale and efficiency. Their competitive advantage lies in their large mining fleet and low energy costs where applicable.
Total Addressable Market (TAM)
The TAM is the total market value of Bitcoin mined globally, estimated to be in the billions of dollars annually. Marathon is positioned to capture a significant portion of this TAM through aggressive expansion of their mining operations.
Upturn SWOT Analysis
Strengths
- Large Bitcoin mining fleet
- Significant Bitcoin holdings
- Focus on renewable energy sources
- Experienced management team
Weaknesses
- High operational costs
- Dependence on Bitcoin price
- Susceptible to regulatory changes
- Highly leveraged
Opportunities
- Further expansion of mining operations
- Increased adoption of Bitcoin
- Diversification into other blockchain technologies
- Strategic partnerships
Threats
- Bitcoin price volatility
- Increased mining difficulty
- Regulatory scrutiny
- Competition from other miners
Competitors and Market Share
Key Competitors
- RIOT
- CLSK
- CORZ
Competitive Landscape
Marathon faces intense competition. Their advantages include scale and access to capital, but they are vulnerable to Bitcoin price fluctuations and regulatory changes.
Growth Trajectory and Initiatives
Historical Growth: Marathon's growth has been rapid, driven by increasing its mining capacity. Historical data requires a live data source.
Future Projections: Analysts project continued growth, contingent on Bitcoin price and mining efficiency. Future data requires a live data source.
Recent Initiatives: Recent initiatives include increasing mining capacity, focusing on renewable energy sources, and strengthening their balance sheet.
Summary
Marathon Digital is a major Bitcoin mining company pursuing aggressive growth strategies. They are heavily reliant on the price of Bitcoin and face strong competition. The company must manage its operational costs and navigate regulatory uncertainties to achieve long-term success. Their scale gives them an edge, but volatility is a constant risk.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, Industry reports, Analyst estimates
Disclaimers:
This analysis is based on available information and is not financial advice. Investment decisions should be made after consulting with a qualified professional.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Marathon Digital Holdings Inc
Exchange NASDAQ | Headquaters Hallandale Beach, FL, United States | ||
IPO Launch date 2012-05-04 | CEO & Executive Chairman Mr. Frederick G. Thiel | ||
Sector Financial Services | Industry Capital Markets | Full time employees 201 | Website https://www.mara.com |
Full time employees 201 | Website https://www.mara.com | ||
MARA Holdings, Inc. operates as a digital asset technology company in the United States and Europe. It also provides technology solutions to optimize data center operations, such as liquid immersion cooling and firmware for bitcoin miners. The company was formerly known as Marathon Digital Holdings, Inc. and changed its name to MARA Holdings, Inc. in August 2024. MARA Holdings, Inc. was incorporated in 2010 and is based in Hallandale Beach, Florida.
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