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Upturn AI SWOT - About
MELI 
MercadoLibre Inc. (MELI)
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Upturn Advisory Summary
09/11/2025: MELI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
25 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $2893.88
1 Year Target Price $2893.88
| 15 | Strong Buy |
| 6 | Buy |
| 3 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -1.52% | Avg. Invested days 38 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/11/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 119.09B USD | Price to earnings Ratio 58.14 | 1Y Target Price 2893.88 |
Price to earnings Ratio 58.14 | 1Y Target Price 2893.88 | ||
Volume (30-day avg) 25 | Beta 1.49 | 52 Weeks Range 1646.00 - 2645.22 | Updated Date 09/11/2025 |
52 Weeks Range 1646.00 - 2645.22 | Updated Date 09/11/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 40.4 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.52% | Operating Margin (TTM) 12.15% |
Management Effectiveness
Return on Assets (TTM) 7% | Return on Equity (TTM) 43.83% |
Valuation
Trailing PE 58.14 | Forward PE 33.78 | Enterprise Value 124098626901 | Price to Sales(TTM) 4.94 |
Enterprise Value 124098626901 | Price to Sales(TTM) 4.94 | ||
Enterprise Value to Revenue 5.15 | Enterprise Value to EBITDA 34.98 | Shares Outstanding 50697400 | Shares Floating 47021308 |
Shares Outstanding 50697400 | Shares Floating 47021308 | ||
Percent Insiders 7.28 | Percent Institutions 84.77 |
Upturn AI SWOT
MercadoLibre Inc.
Company Overview
History and Background
MercadoLibre Inc. was founded in 1999 in Argentina by Marcos Galperin. Inspired by eBay, it began as an online marketplace for Latin America. Over time, it expanded its services to include fintech solutions, logistics, and advertising, becoming the leading e-commerce platform in the region.
Core Business Areas
- Marketplace: The core business involves operating an online marketplace where individuals and businesses can buy and sell goods and services. It connects buyers and sellers across Latin America.
- Mercado Pago: This segment focuses on providing digital payment solutions, including online and offline payment processing, digital wallets, and other fintech services. It is vital to the MercadoLibre ecosystem and operates independently as well.
- Mercado Envios: Mercado Envios manages the logistics and fulfillment services, providing warehousing, shipping, and delivery solutions to sellers on the marketplace. This helps sellers offer faster and more reliable delivery to their customers.
- Mercado Ads: Provides advertising solutions within the Marketplace ecosystem allowing sellers and other interested parties to promote their products and services. The ad revenues are a substantial contributor to MercadoLibre revenues.
- Mercado Credito: Offers credit and financing solutions to both sellers and buyers on the MercadoLibre platform. This includes working capital loans for sellers and installment payment options for buyers.
Leadership and Structure
Marcos Galperin is the CEO. The company has a traditional corporate structure with executive leadership across key departments such as technology, finance, marketing, and operations.
Top Products and Market Share
Key Offerings
- Market Share (%): 40
- Marketplace E-commerce: The online marketplace is MercadoLibre's primary offering, enabling transactions for a wide range of products. MercadoLibre has around 40% market share in Latin America e-commerce. Competitors include Amazon, Magazine Luiza (Brazil), and local e-commerce players in each country.
- Market Share (%): 25
- Mercado Pago Digital Payments: Mercado Pago provides payment solutions, including online and offline transactions, digital wallets, and money transfers. In Latin America, the market share is around 25%. Competitors include PayPal, StoneCo, and other regional payment processors.
- Market Share (%): 15
- Mercado Envios Logistics: The logistics arm handles shipping and fulfillment services for sellers on the marketplace, offering warehousing and delivery solutions. Competitors include DHL, FedEx, and local delivery services across Latin America.
Market Dynamics
Industry Overview
The e-commerce and fintech markets in Latin America are experiencing rapid growth, driven by increasing internet penetration, urbanization, and a growing middle class. The industry is characterized by intense competition and evolving consumer preferences.
Positioning
MercadoLibre is the dominant player in the Latin American e-commerce market. Its integrated ecosystem of marketplace, payments, logistics, and credit provides a strong competitive advantage. They are positioned to take advantage of growth opportunities as consumer adoption of e-commerce increases in Latin America.
Total Addressable Market (TAM)
The TAM for e-commerce and fintech in Latin America is estimated to be in the hundreds of billions of dollars. MercadoLibre is well-positioned to capture a significant portion of this TAM.
Upturn SWOT Analysis
Strengths
- Dominant market position in Latin America
- Integrated ecosystem of marketplace, payments, and logistics
- Strong brand recognition
- High user base and engagement
- Large and growing merchant network
Weaknesses
- Exposure to macroeconomic instability in Latin America
- Currency fluctuations
- Dependence on the internet infrastructure in developing countries
- Competition from global players like Amazon
- Logistics challenges in remote areas
Opportunities
- Further expansion into underserved markets in Latin America
- Growth in fintech services and digital payments
- Increased adoption of e-commerce by consumers
- Development of new products and services
- Strategic partnerships with local businesses
Threats
- Increased competition from global and local players
- Regulatory changes and compliance costs
- Cybersecurity risks and data breaches
- Economic downturns in Latin America
- Political instability
Competitors and Market Share
Key Competitors
- AMZN
- MELI
- BABA
- SHOP
Competitive Landscape
MercadoLibre has a strong advantage in Latin America due to its established presence, brand recognition, and integrated ecosystem. However, it faces increasing competition from global players like Amazon, which are investing heavily in the region. MercadoLibre has superior knowledge of the Latin American market and operates a payments system designed for the culture.
Major Acquisitions
KLog.co
- Year: 2022
- Acquisition Price (USD millions): 50
- Strategic Rationale: Strengthen MercadoLibre's cross-border logistics capabilities and improve shipping efficiency for sellers.
Growth Trajectory and Initiatives
Historical Growth: MercadoLibre has experienced significant revenue and user growth over the past decade, driven by the increasing adoption of e-commerce and fintech in Latin America. Growth has been accelerated during and after the COVID-19 Pandemic.
Future Projections: Analysts project continued growth for MercadoLibre, driven by its strong market position, expanding ecosystem, and favorable industry trends. Revenue is expected to increase by 20-30% annually over the next few years.
Recent Initiatives: Recent initiatives include expanding its logistics network, launching new fintech products, and investing in technology and innovation.
Summary
MercadoLibre is a strong company with a dominant position in the Latin American e-commerce and fintech markets. Its integrated ecosystem provides a competitive advantage, driving user engagement. It needs to be aware of increasing competition from Amazon and macroeconomic risks. Expansion into new markets and new products are working well.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market data is subject to change and may not be entirely accurate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About MercadoLibre Inc.
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2007-08-10 | Co-Founder, Chairman, CEO & President Mr. Marcos Eduardo Galperín | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 84207 | Website https://www.mercadolibre.com |
Full time employees 84207 | Website https://www.mercadolibre.com | ||
MercadoLibre, Inc. operates online commerce platforms in Brazil, Mexico, Argentina, and internationally. The company operates Mercado Libre Marketplace, an online commerce platform that can be accessed through mobile app or website; and Mercado Pago, a financial technology solution platform, which offers comprehensive set of financial technology services to users and other users of its e-commerce platform. It also provides Mercado Fondo that allows users to invest funds deposited in their Mercado Pago accounts; Mercado Credito, which grants loans and obtains better funding alternatives; and Mercado Mercado Envios that facilitates the shipping of goods from the Company and sellers to buyers. In addition, the company provides Mercado Libre Classifieds, where users can list vehicles, properties, and services; Mercado Ads, an advertising platform, which enables retailers and brands to promote their products and services on the platform; and Mercado Shops which allows users to set-up, manage, and promote their own online webstores under a subscription-based business model. MercadoLibre, Inc. was incorporated in 1999 and is headquartered in Montevideo, Uruguay.
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