Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
MELI 
MercadoLibre Inc. (MELI)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
10/27/2025: MELI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
25 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $2877.15
1 Year Target Price $2877.15
| 15 | Strong Buy |
| 6 | Buy |
| 3 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -14.78% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/27/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 109.56B USD | Price to earnings Ratio 53.48 | 1Y Target Price 2877.15 |
Price to earnings Ratio 53.48 | 1Y Target Price 2877.15 | ||
Volume (30-day avg) 25 | Beta 1.46 | 52 Weeks Range 1646.00 - 2645.22 | Updated Date 10/27/2025 |
52 Weeks Range 1646.00 - 2645.22 | Updated Date 10/27/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 40.41 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-04 | When After Market | Estimate 12.63 | Actual - |
Profitability
Profit Margin 8.52% | Operating Margin (TTM) 12.15% |
Management Effectiveness
Return on Assets (TTM) 7% | Return on Equity (TTM) 43.83% |
Valuation
Trailing PE 53.48 | Forward PE 32.26 | Enterprise Value 118907722675 | Price to Sales(TTM) 4.55 |
Enterprise Value 118907722675 | Price to Sales(TTM) 4.55 | ||
Enterprise Value to Revenue 4.93 | Enterprise Value to EBITDA 33.51 | Shares Outstanding 50697375 | Shares Floating 47021308 |
Shares Outstanding 50697375 | Shares Floating 47021308 | ||
Percent Insiders 7.28 | Percent Institutions 84.78 |
Upturn AI SWOT
MercadoLibre Inc.
Company Overview
History and Background
MercadoLibre Inc. was founded in 1999. It has grown from a small online marketplace to the leading e-commerce platform in Latin America, expanding its services to include payments, logistics, and advertising.
Core Business Areas
- Marketplace: Serves as a platform for buyers and sellers to transact, offering a wide range of products and services.
- Mercado Pago: Provides a comprehensive suite of financial technology solutions, including digital payments, credit solutions, and point-of-sale systems.
- Mercado Envios: Offers logistics and fulfillment services to sellers, including warehousing, shipping, and delivery solutions.
- Mercado Ads: Enables sellers and brands to advertise their products and services on the MercadoLibre platform.
Leadership and Structure
Marcos Galperin is the co-founder, CEO and Chairman. The company has a structured leadership team with regional presidents and VPs overseeing various business units.
Top Products and Market Share
Key Offerings
- E-commerce Marketplace: Main platform for online shopping in Latin America. Holds the largest market share in the region, estimated over 40%. Competitors include Amazon, B2W (Americanas S.A.), and Magazine Luiza.
- Mercado Pago Digital Wallet: Enables digital payments and financial services. One of the largest digital wallets in Latin America, competing with PicPay, PagBank, and other fintech companies.
- Mercado Envios Logistics: Handles shipping and warehousing. Competitors include DHL, FedEx, and local logistics providers.
Market Dynamics
Industry Overview
The e-commerce market in Latin America is experiencing rapid growth, driven by increasing internet penetration, mobile adoption, and changing consumer preferences. Fintech and logistics are also rapidly evolving.
Positioning
MercadoLibre is the dominant e-commerce player in Latin America, benefiting from its established brand, large user base, and integrated ecosystem of services. Their competitive advantage lies in their understanding of the local markets.
Total Addressable Market (TAM)
The e-commerce TAM in Latin America is estimated to reach hundreds of billions of dollars in the coming years. MercadoLibre is well-positioned to capture a significant portion of this market.
Upturn SWOT Analysis
Strengths
- Dominant market position in Latin America
- Strong brand recognition
- Integrated ecosystem of e-commerce, payments, and logistics
- Large and loyal user base
- Extensive local market knowledge
Weaknesses
- Exposure to macroeconomic volatility in Latin America
- Currency exchange rate risks
- High shipping costs in some regions
- Operational complexities across multiple countries
- Dependence on regional economic health
Opportunities
- Further expansion into underserved markets in Latin America
- Increased adoption of e-commerce by consumers
- Growth of fintech and digital payments
- Development of new products and services
- Strategic partnerships with local businesses
Threats
- Increased competition from global e-commerce players (Amazon, Shopee)
- Economic and political instability in Latin America
- Changes in government regulations
- Cybersecurity risks
- Fraud and counterfeit products
Competitors and Market Share
Key Competitors
- AMZN
- MELI
- BABA
Competitive Landscape
MercadoLibre's advantages include its established brand, local market knowledge, and integrated ecosystem. Its disadvantages include exposure to macroeconomic risks and increased competition from global players.
Major Acquisitions
Kangu
- Year: 2022
- Acquisition Price (USD millions): 35
- Strategic Rationale: To strengthen logistics capabilities and expand delivery network.
Growth Trajectory and Initiatives
Historical Growth: MercadoLibre has experienced significant growth in revenue and user base over the past decade, driven by the expansion of e-commerce in Latin America.
Future Projections: Analysts project continued growth in revenue and earnings, driven by the expansion of its ecosystem and increasing adoption of e-commerce.
Recent Initiatives: Recent initiatives include expanding its logistics network, launching new financial services, and investing in technology and innovation.
Summary
MercadoLibre is the e-commerce leader in Latin America. Its strength lies in its integrated ecosystem, brand recognition, and established user base. Macroeconomic risks and increasing competition are potential challenges. Recent acquisitions and growth in fintech are positive signs for future prospects.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Market Research Reports
- Analyst Reports
- Press Releases
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data and analyst estimates are subject to change. Investment decisions should be based on independent research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About MercadoLibre Inc.
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2007-08-10 | Co-Founder, Chairman, CEO & President Mr. Marcos Eduardo Galperín | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 84207 | Website https://www.mercadolibre.com |
Full time employees 84207 | Website https://www.mercadolibre.com | ||
MercadoLibre, Inc. operates online commerce platforms in Brazil, Mexico, Argentina, and internationally. The company operates Mercado Libre Marketplace, an online commerce platform that can be accessed through mobile app or website; and Mercado Pago, a financial technology solution platform, which offers comprehensive set of financial technology services to users and other users of its e-commerce platform. It also provides Mercado Fondo that allows users to invest funds deposited in their Mercado Pago accounts; Mercado Credito, which grants loans and obtains better funding alternatives; and Mercado Mercado Envios that facilitates the shipping of goods from the Company and sellers to buyers. In addition, the company provides Mercado Libre Classifieds, where users can list vehicles, properties, and services; Mercado Ads, an advertising platform, which enables retailers and brands to promote their products and services on the platform; and Mercado Shops which allows users to set-up, manage, and promote their own online webstores under a subscription-based business model. MercadoLibre, Inc. was incorporated in 1999 and is headquartered in Montevideo, Uruguay.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.