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Upturn AI SWOT - About
MELI 
MercadoLibre Inc. (MELI)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
07/10/2025: MELI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
25 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $2772.21
1 Year Target Price $2772.21
| 15 | Strong Buy |
| 6 | Buy |
| 3 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -1.52% | Avg. Invested days 38 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/10/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 125.58B USD | Price to earnings Ratio 60.98 | 1Y Target Price 2772.21 |
Price to earnings Ratio 60.98 | 1Y Target Price 2772.21 | ||
Volume (30-day avg) 25 | Beta 1.51 | 52 Weeks Range 1579.78 - 2645.22 | Updated Date 07/10/2025 |
52 Weeks Range 1579.78 - 2645.22 | Updated Date 07/10/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 40.62 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.21% | Operating Margin (TTM) 13.06% |
Management Effectiveness
Return on Assets (TTM) 7.74% | Return on Equity (TTM) 49.11% |
Valuation
Trailing PE 60.98 | Forward PE 47.85 | Enterprise Value 129588453665 | Price to Sales(TTM) 5.61 |
Enterprise Value 129588453665 | Price to Sales(TTM) 5.61 | ||
Enterprise Value to Revenue 5.79 | Enterprise Value to EBITDA 37.48 | Shares Outstanding 50697400 | Shares Floating 46926504 |
Shares Outstanding 50697400 | Shares Floating 46926504 | ||
Percent Insiders 7.28 | Percent Institutions 85.13 |
Upturn AI SWOT
MercadoLibre Inc.
Company Overview
History and Background
MercadoLibre Inc. was founded in 1999 in Argentina by Marcos Galperin. It began as an online auction marketplace and has evolved into a leading e-commerce platform in Latin America, offering a wide range of services including payments, logistics, and advertising.
Core Business Areas
- Marketplace: E-commerce platform facilitating sales between buyers and sellers. It is a large part of its business, taking a commission from each item sold.
- Mercado Pago: Fintech arm providing payment solutions both on and off the MercadoLibre marketplace, including online payments, point-of-sale systems, and digital wallets.
- Mercado Envios: Logistics solution offering shipping and warehousing services to sellers. It includes warehousing and fulfillment solutions.
- Mercado Credito: Provides credit solutions and loans to sellers and buyers. It aims to extend its reach to more users.
- Mercado Ads: Advertising platform that allows sellers to promote their products on the Marketplace platform
Leadership and Structure
Marcos Galperin is the CEO. The company operates with a functional organizational structure, with key departments responsible for each core business area. Executive leadership includes roles such as CFO, COO, and heads of technology, marketplace, and payments.
Top Products and Market Share
Key Offerings
- Market Share (%): 37
- Marketplace Platform: Dominant e-commerce platform in Latin America. MercadoLibre holds approximately 35-40% market share in Latin American e-commerce. Competitors include Amazon, Magazine Luiza, and B2W Digital.
- Market Share (%): 25
- Mercado Pago (Payment Services): A leading digital payment processor in Latin America. Competitors include PayPal, PagSeguro, and Stone.
- Market Share (%): 18
- Mercado Envios (Logistics): Logistics and shipping solutions offered to sellers on MercadoLibre. It is increasingly used by third party vendors as well. Competitors include FedEx, DHL, and local carriers.
Market Dynamics
Industry Overview
The e-commerce and fintech industries in Latin America are experiencing rapid growth, driven by increasing internet penetration, smartphone adoption, and a growing middle class. E-commerce is still a relatively small part of overall retail spend, indicating large growth possibilities.
Positioning
MercadoLibre is the largest e-commerce company in Latin America, with a strong brand recognition, extensive logistics network, and integrated payment solutions. Its competitive advantage lies in its regional focus and understanding of the Latin American market.
Total Addressable Market (TAM)
The total addressable market is estimated at over $200 billion for e-commerce and fintech in Latin America. MercadoLibre is well-positioned to capture a significant portion of this market through its integrated ecosystem.
Upturn SWOT Analysis
Strengths
- Dominant market position in Latin America
- Strong brand recognition
- Integrated ecosystem (e-commerce, payments, logistics)
- High growth rates
- Large and active user base
Weaknesses
- Exposure to volatile Latin American economies
- Currency exchange rate risk
- Logistics challenges in certain regions
- Reliance on third-party sellers
- Increased competition
Opportunities
- Expansion into new markets within Latin America
- Growth of fintech services
- Increased e-commerce penetration
- Development of new product categories
- Partnerships and acquisitions
Threats
- Increased competition from global players
- Economic instability in Latin America
- Regulatory changes
- Cybersecurity risks
- Political risks
Competitors and Market Share
Key Competitors
- AMZN
- MELI
- BABA
- SHOP
Competitive Landscape
MercadoLibre has a strong advantage in the Latin American market due to its early mover advantage and deep understanding of the local market. However, it faces increasing competition from global players like Amazon and local players like Magazine Luiza. Their focus on Latin America gives them an edge.
Major Acquisitions
Kangu
- Year: 2022
- Acquisition Price (USD millions): 32
- Strategic Rationale: Acquisition of Kangu helps strengthen its logistics network in Latin America, especially Brazil, and provide new sellers with a greater level of convenience and efficiency.
Growth Trajectory and Initiatives
Historical Growth: MercadoLibre has experienced rapid growth in revenue and user base over the past decade, driven by the increasing adoption of e-commerce and fintech in Latin America.
Future Projections: Analysts project continued growth in revenue and earnings, driven by expansion into new markets and product categories. Analyst expect continued strong growth rates of between 20-30%.
Recent Initiatives: Recent initiatives include expansion of logistics network, investment in fintech services, and development of new product categories.
Summary
MercadoLibre is the dominant e-commerce player in Latin America with a robust ecosystem spanning marketplace, payments, and logistics. The company's strong growth trajectory is driven by increasing internet penetration and e-commerce adoption in the region. However, MercadoLibre faces challenges from increased competition, economic volatility, and regulatory risks. Their continued investment in technology and infrastructure will be key to maintaining their market leadership.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10K, 10Q), Investor Presentations, Analyst Reports, Third-party market research reports
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Financial data is subject to change. Market share data is based on estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About MercadoLibre Inc.
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2007-08-10 | Co-Founder, Chairman, CEO & President Mr. Marcos Eduardo Galperín | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 84207 | Website https://www.mercadolibre.com |
Full time employees 84207 | Website https://www.mercadolibre.com | ||
MercadoLibre, Inc. operates online commerce platforms in Brazil, Mexico, Argentina, and internationally. The company operates Mercado Libre Marketplace, an online commerce platform that can be accessed through mobile app or website; and Mercado Pago, a financial technology solution platform, which offers comprehensive set of financial technology services to users and other users of its e-commerce platform. It also provides Mercado Fondo that allows users to invest funds deposited in their Mercado Pago accounts; Mercado Credito, which grants loans and obtains better funding alternatives; and Mercado Mercado Envios that facilitates the shipping of goods from the Company and sellers to buyers. In addition, the company provides Mercado Libre Classifieds, where users can list vehicles, properties, and services; Mercado Ads, an advertising platform, which enables retailers and brands to promote their products and services on the platform; and Mercado Shops which allows users to set-up, manage, and promote their own online webstores under a subscription-based business model. MercadoLibre, Inc. was incorporated in 1999 and is headquartered in Montevideo, Uruguay.
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