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Altria Group(MO)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for MO
09/15/2026: MO (4-star) is currently NOT-A-BUY. Pass it for now.
Altria Group is a leading U.S.-based tobacco company primarily known for its Marlboro cigarette brand. It operates as a mature, cash-generative business that is well-regarded by income-focused investors for its long history of dividend increases. The company's main opportunity lies in transitioning its consumer base toward smoke-free alternatives, such as oral nicotine pouches and e-vapor products. However, Altria faces significant risks, including the secular decline of cigarette smoking, stringent FDA regulations, and intense competition in the nicotine space. Investors should monitor the company's ability to successfully scale its non-combustible product portfolio while maintaining its dividend sustainability amidst a challenging and evolving industry landscape.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | Altria operates in a mature, declining industry with limited prospects for rapid revenue or earnings expansion. |
| Momentum investor | Mixed fit | The stock often trends based on dividend stability rather than explosive price momentum; momentum signals depend on market sentiment toward defensive stocks. |
| Value investor | Strong fit | The company often trades at low P/E multiples, offering a value proposition based on its cash-generative business model. |
| Dividend investor | Strong fit | Altria's long history of consistent dividend growth makes it a primary candidate for income-focused portfolios. |
| Low-risk investor | Mixed fit | While dividends are stable, regulatory risks and industry secular decline introduce long-term volatility that may concern low-risk investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | The stock can react sharply to regulatory news or shifts in cigarette volume trends. |
| Valuation risk | Low | Historically low valuation multiples suggest significant valuation risk is mitigated by the stock's income appeal. |
| Competition risk (Tobacco alternatives) | High | Increasing competition from global peers in nicotine pouches and vapor products threatens market share. |
| Business quality | Medium / high | The company maintains strong operating margins and brand equity despite industry headwinds. |
| Dividend income | Strong | The dividend is the cornerstone of the investment case, though it relies on maintaining cash flow from declining segments. |
| Execution risk | Medium | Successfully transitioning the product portfolio to non-combustible alternatives is crucial for long-term survival. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit 40.63% | Avg. Invested days 64 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/15/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 117.90B USD | Price to earnings Ratio 14.87 | 1Y Target Price 70 |
Price to earnings Ratio 14.87 | 1Y Target Price 70 | ||
Volume (30-day avg) 9.0M shares | Beta 0.49 | 52 Weeks Range 52.17 - 75.85 | Updated Date 09/15/2026 |
52 Weeks Range 52.17 - 75.85 | Updated Date 09/15/2026 | ||
Dividends yield (FY) 6.15% | Basic EPS (TTM) 4.75 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Smokeable Products | Marlboro cigarettes and Black & Mild cigars. | This is the core profit engine, though volumes are slowly declining over time. |
| Oral Tobacco Products | Copenhagen, Skoal, and on! nicotine pouches. | This is a key growth area as consumers move away from traditional smoking. |
| Geography | Exclusively the United States. | The company is highly sensitive to U.S. regulatory and legislative changes. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE 14.87 | Forward PE 11.89 | Enterprise Value 137.39B | Price to Sales(TTM) 5.77 |
Enterprise Value 137.39B | Price to Sales(TTM) 5.77 | ||
Enterprise Value to Revenue 6.72 | Enterprise Value to EBITDA 11.64 | Shares Outstanding 1.67B | Shares Floating 1.67B |
Shares Outstanding 1.67B | Shares Floating 1.67B | ||
Percent Insiders 0.12 | Percent Institutions 65.16 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
News (Last Updated: 09/15/2026)
About Altria Group
Exchange NYSE | Headquarters Richmond, VA, United States | ||
IPO Launch date 1970-01-02 | CEO & Director Mr. Salvatore Mancuso | ||
Sector Consumer Defensive | Industry Tobacco | Full time employees 5900 | Website https://www.altria.com |
Full time employees 5900 | Website https://www.altria.com | ||
Altria Group, Inc., through its subsidiaries, manufactures and sells smokeable and oral tobacco products in the United States. It offers cigarettes primarily under the Marlboro brand; large cigars and pipe tobacco under the Black & Mild brand; moist smokeless tobacco and oral tobacco products under the Copenhagen, Skoal, Red Seal, and Husky brands; oral nicotine pouches under the on! brand; and e-vapor products under the NJOY ACE brand. The company sells its products to distributors, as well as large retail organizations, such as chain stores. Altria Group, Inc. was founded in 1822 and is headquartered in Richmond, Virginia.
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