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Altria Group (MO)



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Upturn Advisory Summary
08/28/2025: MO (4-star) is a STRONG-BUY. BUY since 21 days. Profits (7.23%). Updated daily EoD!
1 Year Target Price $62.88
1 Year Target Price $62.88
3 | Strong Buy |
1 | Buy |
9 | Hold |
1 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 35.02% | Avg. Invested days 51 | Today’s Advisory Regular Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 112.91B USD | Price to earnings Ratio 13 | 1Y Target Price 62.88 |
Price to earnings Ratio 13 | 1Y Target Price 62.88 | ||
Volume (30-day avg) 15 | Beta 0.62 | 52 Weeks Range 46.28 - 68.60 | Updated Date 08/29/2025 |
52 Weeks Range 46.28 - 68.60 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 6.14% | Basic EPS (TTM) 5.17 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-07-30 | When Before Market | Estimate 1.38 | Actual 1.44 |
Profitability
Profit Margin 43.37% | Operating Margin (TTM) 62.57% |
Management Effectiveness
Return on Assets (TTM) 23.01% | Return on Equity (TTM) - |
Valuation
Trailing PE 13 | Forward PE 12.22 | Enterprise Value 135011357098 | Price to Sales(TTM) 5.57 |
Enterprise Value 135011357098 | Price to Sales(TTM) 5.57 | ||
Enterprise Value to Revenue 6.66 | Enterprise Value to EBITDA 11.21 | Shares Outstanding 1679890048 | Shares Floating 1676463975 |
Shares Outstanding 1679890048 | Shares Floating 1676463975 | ||
Percent Insiders 0.1 | Percent Institutions 62.22 |
Upturn AI SWOT
Altria Group

Company Overview
History and Background
Altria Group, formerly Philip Morris Companies Inc., was founded in 1919. It evolved from a tobacco company to a diversified holding company, later spinning off Kraft Foods and Philip Morris International.
Core Business Areas
- Smokeable Products: Manufactures and sells cigarettes and cigars in the U.S., primarily through Philip Morris USA. Brands include Marlboro, Virginia Slims, and Black & Mild.
- Oral Tobacco Products: Manufactures and sells moist smokeless tobacco and snus products in the U.S., primarily through U.S. Smokeless Tobacco Company. Brands include Copenhagen, Skoal, and Red Seal.
- On! Nicotine Pouches: Operates through Helix Innovations, marketing on! nicotine pouches, a smoke-free alternative to cigarettes.
- Investment in Cronos Group: Equity method investment in Cronos Group, a global cannabinoid company.
Leadership and Structure
Billy Gifford is the CEO. The organizational structure is a holding company model, with subsidiary companies operating independently under Altria's oversight.
Top Products and Market Share
Key Offerings
- Marlboro: Marlboro is the leading cigarette brand in the U.S., with a significant market share. Competitors include Newport (RAI), Camel (BAT). Marlboro has a revenue from the product segment of around $20 Billion annually and has nearly 40% market share of the total US cigarette market.
- Copenhagen: Copenhagen is a leading moist smokeless tobacco brand. The competitors are GRIZZLY (American Snuff Co.) and Skoal (Altria). Copenhagen has approximately 35% of the U.S. moist smokeless tobacco market.
- on! Nicotine Pouches: A growing brand of nicotine pouches competing with Zyn (Swedish Match/PM) and Velo (BAT). on! has a small share of the total market.
Market Dynamics
Industry Overview
The tobacco industry is characterized by declining cigarette consumption in developed markets, increased regulatory pressure, and a shift towards alternative nicotine products.
Positioning
Altria Group is the dominant player in the U.S. cigarette market, with strong brands and a large distribution network. However, it faces challenges from declining smoking rates and competition in the alternative nicotine space.
Total Addressable Market (TAM)
The total addressable market for tobacco and nicotine products is estimated to be over $800 billion globally. Altria is primarily positioned in the U.S. market, seeking to capture a significant share of the evolving nicotine market, focusing on smoke-free products.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio (Marlboro, Copenhagen)
- Dominant market share in the U.S. cigarette market
- Extensive distribution network
- High pricing power and profitability
Weaknesses
- Dependence on declining cigarette market
- Limited success in alternative nicotine products
- Regulatory risks
- Negative public perception
Opportunities
- Growth in alternative nicotine products (e.g., nicotine pouches)
- Strategic investments in cannabis (Cronos Group)
- International expansion (limited due to spin-off of PMI)
- Further cost reductions
Threats
- Declining smoking rates
- Increased regulation (e.g., menthol ban)
- Litigation risks
- Competition from other tobacco companies and alternative nicotine providers
Competitors and Market Share
Key Competitors
- PM
- BTI
Competitive Landscape
Altria's advantages include its brand strength and distribution network. Disadvantages include its reliance on the declining cigarette market and slower adoption of alternative nicotine products compared to some competitors.
Major Acquisitions
Burger Group
- Year: 2023
- Acquisition Price (USD millions): 172
- Strategic Rationale: Acquired to enhance on! nicotine pouch manufacturing capacity and innovation.
NJOY Holdings, Inc.
- Year: 2023
- Acquisition Price (USD millions): 2750
- Strategic Rationale: Acquired e-vapor business, including brands such as NJOY ACE, to increase the exposure to e-cigarettes.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been slow, driven primarily by price increases and cost reductions in the cigarette market.
Future Projections: Analyst estimates vary depending on the growth of alternative products and regulatory changes.
Recent Initiatives: Recent initiatives include investments in alternative nicotine products and cannabis (Cronos).
Summary
Altria Group is a dominant player in the U.S. tobacco market, generating significant cash flow from its leading cigarette brands. However, its reliance on the declining cigarette market poses a long-term challenge. Altria is investing in alternative nicotine products to diversify its revenue streams and needs to look out for continued regulatory pressures and growing competition within the non-combustible segment. The company's high dividend yield is attractive to investors, but its growth prospects are uncertain.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Altria Group Investor Relations
- SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be based on individual risk tolerance and thorough due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Altria Group
Exchange NYSE | Headquaters Richmond, VA, United States | ||
IPO Launch date 1970-01-02 | CEO & Director Mr. William F. Gifford Jr. | ||
Sector Consumer Defensive | Industry Tobacco | Full time employees 6200 | Website https://www.altria.com |
Full time employees 6200 | Website https://www.altria.com |
Altria Group, Inc., through its subsidiaries, manufactures and sells smokeable and oral tobacco products in the United States. The company offers cigarettes primarily under the Marlboro brand; large cigars and pipe tobacco under the Black & Mild brand; moist smokeless tobacco and oral tobacco products under the Copenhagen, Skoal, Red Seal, and Husky brands; oral nicotine pouches under the on! brand; and e-vapor products under the NJOY ACE brand. It sells its products to distributors, as well as large retail organizations, such as chain stores. Altria Group, Inc. was founded in 1822 and is headquartered in Richmond, Virginia.

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