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Callaway Golf Company (MODG)

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Upturn Advisory Summary
12/31/2025: MODG (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $12.5
1 Year Target Price $12.5
| 2 | Strong Buy |
| 1 | Buy |
| 5 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -42.89% | Avg. Invested days 23 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.15B USD | Price to earnings Ratio - | 1Y Target Price 12.5 |
Price to earnings Ratio - | 1Y Target Price 12.5 | ||
Volume (30-day avg) 10 | Beta 0.94 | 52 Weeks Range 5.42 - 13.00 | Updated Date 12/31/2025 |
52 Weeks Range 5.42 - 13.00 | Updated Date 12/31/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -8.19 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -37.06% | Operating Margin (TTM) 3.16% |
Management Effectiveness
Return on Assets (TTM) 1.59% | Return on Equity (TTM) -46.95% |
Valuation
Trailing PE - | Forward PE 156.25 | Enterprise Value 4515848298 | Price to Sales(TTM) 0.53 |
Enterprise Value 4515848298 | Price to Sales(TTM) 0.53 | ||
Enterprise Value to Revenue 1.11 | Enterprise Value to EBITDA 9.65 | Shares Outstanding 183883637 | Shares Floating 139369086 |
Shares Outstanding 183883637 | Shares Floating 139369086 | ||
Percent Insiders 12.18 | Percent Institutions 84.78 |
Upturn AI SWOT
Callaway Golf Company

Company Overview
History and Background
Callaway Golf Company was founded in 1982 by Ely Callaway. It began as a manufacturer of premium golf clubs. Key milestones include the introduction of the Big Bertha driver in 1991, which revolutionized the industry and significantly boosted sales. Over the years, Callaway has expanded its product lines and acquired other golf brands to become a comprehensive golf equipment and apparel company.
Core Business Areas
- Golf Equipment: This segment includes the design, manufacturing, and sale of golf clubs (drivers, fairway woods, hybrids, irons, putters, wedges), golf balls, and related accessories. This is the company's primary revenue driver.
- Apparel, Gear, and Accessories: This segment encompasses the sale of golf apparel (shirts, pants, outerwear), golf shoes, bags, gloves, and other golf-related accessories under brands like Callaway, TravisMathew, and Jack Wolfskin.
- Golf Lifestyle Brands: Through acquisitions, Callaway has expanded into lifestyle apparel and footwear, targeting broader consumer demographics beyond dedicated golfers.
Leadership and Structure
Callaway Golf Company is led by a management team with extensive experience in the sports and consumer goods industries. The company operates with a divisional structure, with each brand or product category having its own leadership and operational focus.
Top Products and Market Share
Key Offerings
- Callaway Drivers (e.g., Paradym, Rogue ST): High-performance drivers known for their innovation in materials and aerodynamics, aiming to increase distance and accuracy. Competitors include Titleist, PING, TaylorMade, and Srixon. Market share in this segment is significant, though precise figures fluctuate.
- Callaway Golf Balls (e.g., Chrome Soft): Premium golf balls designed for feel, distance, and spin control, catering to a wide range of golfers. Key competitors are Titleist (Pro V1 series), Bridgestone, and Srixon. Callaway holds a strong position in the premium golf ball market.
- Odyssey Putters: A leading brand in putter technology and design, offering a wide range of models for different putting styles. Competitors include Scotty Cameron (Titleist), PING, and TaylorMade. Odyssey is consistently one of the top-selling putter brands.
- TravisMathew Apparel: A lifestyle apparel brand focusing on performance and comfort, popular among golfers and non-golfers. Competitors include Peter Millar, FootJoy, and Rhone. This segment has seen substantial growth.
Market Dynamics
Industry Overview
The golf industry is experiencing a resurgence, driven by increased participation, particularly among younger demographics, and a strong demand for premium equipment and apparel. The industry is global, with significant markets in North America, Europe, and Asia. Online sales channels are becoming increasingly important.
Positioning
Callaway Golf Company is positioned as a leading innovator and provider of premium golf equipment and lifestyle products. Its competitive advantages include strong brand recognition, a diverse product portfolio covering all aspects of the golf game, and a commitment to technological advancement. The company also benefits from its stable of tour professional endorsements.
Total Addressable Market (TAM)
The global golf market is estimated to be in the tens of billions of dollars, encompassing equipment, apparel, golf course operations, and media. Callaway Golf Company is well-positioned to capture a significant share of the equipment and apparel segments within this TAM, leveraging its established brands and distribution networks.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and reputation for quality and innovation.
- Diverse product portfolio covering clubs, balls, apparel, and accessories.
- Significant market share in key golf equipment categories.
- Strategic acquisitions (e.g., TravisMathew, Jack Wolfskin) expanding lifestyle and apparel segments.
- Strong relationships with golf professionals and tour endorsements.
Weaknesses
- Dependence on the golf industry's cyclical nature.
- Intense competition from established and emerging brands.
- Potential for supply chain disruptions impacting manufacturing and delivery.
- Price sensitivity of some consumer segments.
Opportunities
- Continued growth in golf participation globally.
- Expansion into emerging markets.
- Leveraging e-commerce and direct-to-consumer sales channels.
- Further integration of lifestyle brands to attract broader customer base.
- Innovation in sustainable materials and manufacturing processes.
Threats
- Economic downturns affecting discretionary spending.
- Changes in consumer preferences and trends.
- Intensified competition and potential price wars.
- Regulatory changes or tariffs affecting international trade.
- Weather patterns impacting golf course accessibility and play.
Competitors and Market Share
Key Competitors
- TaylorMade Golf Company (Private)
- Titleist (Acushnet Holdings Corp. - GOLF)
- PING (Karsten Manufacturing - Private)
- Srixon (Sumitomo Rubber Industries - TYO: 5110)
Competitive Landscape
Callaway's advantages lie in its broad product range and strong brand equity. However, competitors like Titleist often hold a stronger position in premium ball sales, while TaylorMade is renowned for its driver technology. The market is highly competitive, requiring continuous innovation and effective marketing.
Major Acquisitions
Topgolf
- Year: 2021
- Acquisition Price (USD millions): 2000
- Strategic Rationale: To diversify revenue streams beyond traditional golf equipment, tap into the growing golf entertainment market, and attract new demographics to golf.
TravisMathew
- Year: 2017
- Acquisition Price (USD millions): 100
- Strategic Rationale: To expand into the lifestyle apparel market, leveraging TravisMathew's strong brand presence and appeal among younger golfers.
Growth Trajectory and Initiatives
Historical Growth: Callaway has demonstrated consistent revenue growth over the past decade, driven by organic growth within its core segments and strategic acquisitions. The company has successfully integrated new brands and expanded its market reach.
Future Projections: Analyst projections generally indicate continued revenue growth in the mid-to-high single digits for the coming years, supported by ongoing product innovation and expansion of its lifestyle brands. Profitability is also expected to improve as operational efficiencies are realized.
Recent Initiatives: Recent initiatives include the continued integration of Topgolf (following its acquisition), expansion of direct-to-consumer channels, and ongoing investment in R&D for new equipment and apparel technologies.
Summary
Callaway Golf Company (ELY) demonstrates strong market leadership in golf equipment and a growing presence in lifestyle apparel. Its strategic acquisitions, particularly Topgolf, have broadened its appeal and revenue potential. While facing intense competition and industry cyclicality, Callaway's innovation, brand strength, and expanding market reach position it for continued growth. Key considerations for the future include managing integration of diverse brands and adapting to evolving consumer preferences.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Callaway Golf Company Investor Relations
- SEC Filings (10-K, 10-Q)
- Financial News Outlets (e.g., Bloomberg, Reuters, Wall Street Journal)
- Market Research Reports (e.g., Grand View Research, Statista)
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Financial data and market share figures are based on publicly available information and estimates, and may not be entirely accurate or up-to-date. Past performance is not indicative of future results. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Callaway Golf Company
Exchange NYSE | Headquaters Carlsbad, CA, United States | ||
IPO Launch date 1992-02-27 | President, CEO & Director Mr. Oliver G. Brewer III | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 30000 | |
Full time employees 30000 | |||
Topgolf Callaway Brands Corp. designs, manufactures, and sells golf equipment, golf and lifestyle apparel, and other accessories in the United States, Europe, Asia, and Internationally. It operates in three business segments: Topgolf, Golf Equipment, and Active Lifestyle. The Topgolf segment operates Topgolf venues equipped with technology-enabled hitting bays, bars, dining areas, and event spaces, as well as Toptracer ball-flight tracking technology. The Golf Equipment segment provides drivers, fairway woods, hybrids, irons, wedges and packaged sets, putters, and pre-owned golf clubs under the Callaway and Odyssey brands, and golf balls under the Callaway Golf and Strata brands. The Active Lifestyle segment offers golf apparel and footwear; golf accessories, including golf bags, golf gloves, headwear, and practice aids under the Callaway brand; men's, women's, and youth apparel as well as footwear, outerwear and accessories under the TravisMathew brand. This segment also provides storage and travel gear for sport and personal use, such as backpacks, travel bags, duffel and golf bags, and accessories under the OGIO brand. In addition, it offers outdoor apparel for men, women and children comprising jackets, trousers, dresses, skirts, and tops; and footwear and outdoor equipment, including packs and bags, travel bags, tents, sleeping bags, and accessories under the Jack Wolfskin brand. It sells its products through golf retailers, sporting goods retailers, online retailers, mass merchants, department stores, third-party distributors, and mail order stores, and directly to consumers through its retail stores and websites. The company was formerly known as Callaway Golf Company and changed its name to Topgolf Callaway Brands Corp. in September 2022. Topgolf Callaway Brands Corp. was incorporated in 1982 and is headquartered in Carlsbad, California.

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