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Callaway Golf Company (MODG)



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Upturn Advisory Summary
09/16/2025: MODG (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $10.5
1 Year Target Price $10.5
2 | Strong Buy |
1 | Buy |
5 | Hold |
1 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -44.54% | Avg. Invested days 24 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.77B USD | Price to earnings Ratio - | 1Y Target Price 10.5 |
Price to earnings Ratio - | 1Y Target Price 10.5 | ||
Volume (30-day avg) 10 | Beta 1.26 | 52 Weeks Range 5.42 - 11.28 | Updated Date 09/15/2025 |
52 Weeks Range 5.42 - 11.28 | Updated Date 09/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -8.13 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -36.08% | Operating Margin (TTM) 10.48% |
Management Effectiveness
Return on Assets (TTM) 1.7% | Return on Equity (TTM) -46.53% |
Valuation
Trailing PE - | Forward PE 156.25 | Enterprise Value 3974816604 | Price to Sales(TTM) 0.43 |
Enterprise Value 3974816604 | Price to Sales(TTM) 0.43 | ||
Enterprise Value to Revenue 0.96 | Enterprise Value to EBITDA 9.65 | Shares Outstanding 183866000 | Shares Floating 139388521 |
Shares Outstanding 183866000 | Shares Floating 139388521 | ||
Percent Insiders 12.17 | Percent Institutions 85.93 |
Upturn AI SWOT
Callaway Golf Company

Company Overview
History and Background
Callaway Golf Company was founded in 1982 by Ely Callaway Jr. It initially focused on high-quality golf clubs. The company grew rapidly through innovation and strategic acquisitions, expanding into apparel, footwear, and other golf-related products. In 2021, Callaway merged with Topgolf.
Core Business Areas
- Golf Equipment: Design, manufacture, and sale of golf clubs (drivers, irons, putters, wedges), golf balls, and golf accessories.
- Topgolf: Entertainment business centered around technology-enabled golf games and social events. It also includes food and beverage services.
- Apparel and Gear: Design, sourcing, and marketing of golf apparel, footwear, and accessories under the Callaway, TravisMathew, Jack Wolfskin, and OGIO brands.
Leadership and Structure
Chip Brewer serves as the President and CEO of Topgolf Callaway Brands Corp. The company has a typical corporate structure with a board of directors overseeing strategic direction and executive leadership managing day-to-day operations.
Top Products and Market Share
Key Offerings
- Callaway Drivers (e.g., Paradym Series): High-performance golf drivers designed for distance and forgiveness. Competitors include Titleist, TaylorMade, and Cobra. Market share varies, but Callaway is consistently among the top driver brands. Revenue not specifically public.
- Callaway Irons (e.g., Apex Series): Forged and cast irons catering to various skill levels. Competitors include Titleist, TaylorMade, and Ping. Market share varies but Callaway is among the top brands. Revenue not specifically public.
- Callaway Golf Balls (e.g., Chrome Soft Series): Golf balls designed for distance, feel, and control. Competitors include Titleist, TaylorMade, and Bridgestone. Market share in golf balls is significant but Titleist leads. Revenue not specifically public.
- Topgolf Venues: Technology-enabled golf entertainment venues combining social interaction with golf gaming. Competitors include Drive Shack and traditional entertainment venues. Generates significant revenue.
Market Dynamics
Industry Overview
The golf industry is subject to economic cycles and discretionary consumer spending. The sports and entertainment industries are competitive and growing. Equipment and golf ball sales are affected by participation rates and technological innovation. The golf entertainment sector is growing with technology integration.
Positioning
Callaway Golf Company holds a strong position in the golf equipment market, particularly in clubs and golf balls. The merger with Topgolf has expanded the company's presence into the golf entertainment sector, providing a differentiated offering. Competitive advantages include brand recognition, innovation, and a diversified business model.
Total Addressable Market (TAM)
The total addressable market for golf equipment, apparel, and entertainment is estimated to be in the tens of billions of dollars globally. Callaway Golf Company is positioned to capture a significant portion of this TAM through its diversified product offerings and market presence.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Innovative Products
- Diversified Business Model (Equipment, Apparel, Topgolf)
- Strong Distribution Network
- Large R&D Investment
Weaknesses
- Dependence on discretionary consumer spending
- Exposure to economic cycles
- High marketing expenses
- Seasonality of golf participation
- Integration challenges with Topgolf
Opportunities
- Growing golf participation among younger demographics
- Expansion of Topgolf venues globally
- Increasing demand for technologically advanced golf equipment
- Growth in golf tourism and travel
- Partnerships and licensing agreements
Threats
- Economic downturns affecting consumer spending
- Intense competition from other golf equipment manufacturers
- Changing consumer preferences and trends
- Disruptive technologies challenging traditional golf
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- TM
- TITLE
- PNGAF
Competitive Landscape
Callaway Golf Company benefits from its diversified business model, incorporating equipment, apparel, and entertainment. It must compete with dedicated equipment manufacturers (TaylorMade, Titleist) and entertainment venues. Strong brand recognition and innovation are key advantages.
Major Acquisitions
Jack Wolfskin
- Year: 2019
- Acquisition Price (USD millions): 476
- Strategic Rationale: Expanded presence in the outdoor apparel market.
OGIO
- Year: 2017
- Acquisition Price (USD millions): 75.5
- Strategic Rationale: Added premium golf bag and accessory brand to portfolio.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by product innovation, strategic acquisitions, and expansion into new markets. The merger with Topgolf significantly accelerated revenue growth.
Future Projections: Future growth is expected to be driven by the expansion of Topgolf venues, continued innovation in golf equipment, and growth in apparel and footwear. Analyst estimates vary. Check with various analyst reporting firms such as Zacks for estimates.
Recent Initiatives: Recent initiatives include the integration of Topgolf, the launch of new golf equipment lines, and expansion into international markets.
Summary
Topgolf Callaway Brands Corp is a strong player in the golf industry with a diversified business model that includes equipment, apparel, and entertainment. The Topgolf merger has created a unique offering but integration challenges remain. Strong brand recognition and innovation are key strengths but the company is exposed to economic cycles and competition. Overall, the company's market position is good with growth potential given the right economic environment.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Callaway Golf Company
Exchange NYSE | Headquaters Carlsbad, CA, United States | ||
IPO Launch date 1992-02-27 | President, CEO & Director Mr. Oliver G. Brewer III | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 30000 | |
Full time employees 30000 |
Topgolf Callaway Brands Corp. designs, manufactures, and sells golf equipment, golf and lifestyle apparel, and other accessories in the United States, Europe, Asia, and Internationally. It operates in three business segments: Topgolf, Golf Equipment, and Active Lifestyle. The Topgolf segment operates Topgolf venues equipped with technology-enabled hitting bays, bars, dining areas, and event spaces, as well as Toptracer ball-flight tracking technology. The Golf Equipment segment provides drivers, fairway woods, hybrids, irons, wedges and packaged sets, putters, and pre-owned golf clubs under the Callaway and Odyssey brands, and golf balls under the Callaway Golf and Strata brands. The Active Lifestyle segment offers golf apparel and footwear; golf accessories, including golf bags, golf gloves, headwear, and practice aids under the Callaway brand; men's, women's, and youth apparel as well as footwear, outerwear and accessories under the TravisMathew brand. This segment also provides storage and travel gear for sport and personal use, such as backpacks, travel bags, duffel and golf bags, and accessories under the OGIO brand. In addition, it offers outdoor apparel for men, women and children comprising jackets, trousers, dresses, skirts, and tops; and footwear and outdoor equipment, including packs and bags, travel bags, tents, sleeping bags, and accessories under the Jack Wolfskin brand. It sells its products through golf retailers, sporting goods retailers, online retailers, mass merchants, department stores, third-party distributors, and mail order stores, and directly to consumers through its retail stores and websites. The company was formerly known as Callaway Golf Company and changed its name to Topgolf Callaway Brands Corp. in September 2022. Topgolf Callaway Brands Corp. was incorporated in 1982 and is headquartered in Carlsbad, California.

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