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Upturn AI SWOT - About
MRIN 
Marin Software Inc (MRIN)
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Upturn Advisory Summary
07/10/2025: MRIN (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
0 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
Analysis of Past Performance
Type Stock | Historic Profit -23.46% | Avg. Invested days 17 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/10/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 2.86M USD | Price to earnings Ratio - | 1Y Target Price 2 |
Price to earnings Ratio - | 1Y Target Price 2 | ||
Volume (30-day avg) - | Beta 0.6 | 52 Weeks Range 0.41 - 3.39 | Updated Date 06/29/2025 |
52 Weeks Range 0.41 - 3.39 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -3.93 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -71.93% | Operating Margin (TTM) -49.79% |
Management Effectiveness
Return on Assets (TTM) -30.71% | Return on Equity (TTM) -91.75% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -1905392 | Price to Sales(TTM) 0.17 |
Enterprise Value -1905392 | Price to Sales(TTM) 0.17 | ||
Enterprise Value to Revenue 0.02 | Enterprise Value to EBITDA 0.04 | Shares Outstanding 3188520 | Shares Floating 2892822 |
Shares Outstanding 3188520 | Shares Floating 2892822 | ||
Percent Insiders 7.98 | Percent Institutions 4.81 |
Upturn AI SWOT
Marin Software Inc
Company Overview
History and Background
Marin Software Inc. was founded in 2006 and went public in 2012. It provides a cloud-based digital advertising management platform for search, social, and e-commerce advertising. Over time, it has adapted to changes in the digital advertising landscape.
Core Business Areas
- Search Advertising: Provides tools for managing and optimizing search engine advertising campaigns, including keyword management, bid optimization, and reporting.
- Social Advertising: Enables advertisers to manage and optimize social media advertising campaigns across platforms like Facebook, Instagram, and LinkedIn.
- E-commerce Advertising: Offers solutions for managing and optimizing advertising campaigns on e-commerce platforms such as Amazon and Google Shopping.
Leadership and Structure
The company has a CEO and a board of directors. The organizational structure includes departments for engineering, sales, marketing, and customer support.
Top Products and Market Share
Key Offerings
- MarinOne: MarinOne is the core platform offering cross-channel advertising management. Market share is difficult to ascertain precisely, but Marin competes with larger players in a fragmented market. Competitors include Google Marketing Platform, Adobe Advertising Cloud, and smaller, specialized solutions. Revenue data is not publically available at the product level.
Market Dynamics
Industry Overview
The digital advertising market is dynamic and competitive, driven by increasing online activity and the growing importance of data-driven marketing. Trends include programmatic advertising, mobile advertising, and personalization.
Positioning
Marin Software is positioned as a provider of a unified advertising management platform. Competitive advantages include its cross-channel capabilities and its focus on automation and optimization.
Total Addressable Market (TAM)
The global digital advertising market is estimated to be in the hundreds of billions of dollars. Marin's positioning focuses on specific segments of this market, but its TAM is significantly smaller due to its specific product offerings and customer base.
Upturn SWOT Analysis
Strengths
- Cross-channel advertising management platform
- Automation and optimization capabilities
- Integration with major advertising platforms
- Experienced team with expertise in digital advertising
Weaknesses
- Smaller market share compared to larger competitors
- Limited financial resources
- Dependence on integrations with third-party platforms
- Profitability challenges
Opportunities
- Expanding into emerging advertising channels
- Developing AI-powered advertising solutions
- Partnering with complementary technology providers
- Targeting specific industry verticals
Threats
- Increasing competition from larger players
- Changes in advertising platform policies
- Economic downturn impacting advertising budgets
- Technological advancements disrupting the market
Competitors and Market Share
Key Competitors
- GOOGL
- ADBE
- HUBS
Competitive Landscape
Marin Software faces intense competition from larger, well-established players with more resources. It differentiates itself through its cross-channel capabilities and focus on specific customer segments.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been impacted by competition and changes in the digital advertising market.
Future Projections: Future growth depends on successful execution of strategic initiatives and market conditions. Please refer to analyst reports for projections.
Recent Initiatives: Recent initiatives may include product updates, partnerships, and strategic acquisitions.
Summary
Marin Software is a smaller player in the competitive digital advertising management market. It offers a cross-channel platform but faces challenges from larger competitors and profitability concerns. To succeed, it needs to capitalize on emerging channels and differentiate through innovation. Profitability improvements are critical for survival.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Analyst Reports (where available)
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute financial advice. Market share data is estimated and may not be precise. Financial data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Marin Software Inc
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2013-03-22 | Founder, Chairman & CEO Mr. Christopher A. Lien | ||
Sector Technology | Industry Software - Application | Full time employees 104 | Website https://www.marinsoftware.com |
Full time employees 104 | Website https://www.marinsoftware.com | ||
Marin Software Incorporated, together with its subsidiaries, provides enterprise marketing software for advertisers and agencies in the United States, the United Kingdom, and internationally. It offers MarinOne, a search, social, and e-commerce advertising platform, as well as self-serve solutions and managed services. The company markets and sells its solutions to advertisers directly and through advertising agencies that use its platform on behalf of their customers. Marin Software Incorporated was incorporated in 2006 and is headquartered in San Francisco, California.
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