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Upturn stock ratingUpturn stock rating
MRIN logo

Marin Software Inc (MRIN)

Upturn stock ratingUpturn stock rating
$0.9
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

06/25/2025: MRIN (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $2

1 Year Target Price $2

Analysts Price Target For last 52 week
$2Target price
Low$
Current$0.9
high$

Analysis of Past Performance

Type Stock
Historic Profit -41.96%
Avg. Invested days 19
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/25/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 2.86M USD
Price to earnings Ratio -
1Y Target Price 2
Price to earnings Ratio -
1Y Target Price 2
Volume (30-day avg) -
Beta 0.6
52 Weeks Range 0.41 - 3.39
Updated Date 06/29/2025
52 Weeks Range 0.41 - 3.39
Updated Date 06/29/2025
Dividends yield (FY) -
Basic EPS (TTM) -3.93

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -71.93%
Operating Margin (TTM) -49.79%

Management Effectiveness

Return on Assets (TTM) -30.71%
Return on Equity (TTM) -91.75%

Valuation

Trailing PE -
Forward PE -
Enterprise Value -1905392
Price to Sales(TTM) 0.17
Enterprise Value -1905392
Price to Sales(TTM) 0.17
Enterprise Value to Revenue 0.02
Enterprise Value to EBITDA 0.04
Shares Outstanding 3188520
Shares Floating 2892822
Shares Outstanding 3188520
Shares Floating 2892822
Percent Insiders 7.98
Percent Institutions 4.81

Analyst Ratings

Rating -
Target Price 2
Buy -
Strong Buy -
Buy -
Strong Buy -
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Marin Software Inc

stock logo

Company Overview

overview logo History and Background

Marin Software Inc. was founded in 2006 and went public in 2012. It provides a cloud-based digital advertising management platform for search, social, and e-commerce advertising. Over time, it has adapted to changes in the digital advertising landscape.

business area logo Core Business Areas

  • Search Advertising: Provides tools for managing and optimizing search engine advertising campaigns, including keyword management, bid optimization, and reporting.
  • Social Advertising: Enables advertisers to manage and optimize social media advertising campaigns across platforms like Facebook, Instagram, and LinkedIn.
  • E-commerce Advertising: Offers solutions for managing and optimizing advertising campaigns on e-commerce platforms such as Amazon and Google Shopping.

leadership logo Leadership and Structure

The company has a CEO and a board of directors. The organizational structure includes departments for engineering, sales, marketing, and customer support.

Top Products and Market Share

overview logo Key Offerings

  • MarinOne: MarinOne is the core platform offering cross-channel advertising management. Market share is difficult to ascertain precisely, but Marin competes with larger players in a fragmented market. Competitors include Google Marketing Platform, Adobe Advertising Cloud, and smaller, specialized solutions. Revenue data is not publically available at the product level.

Market Dynamics

industry overview logo Industry Overview

The digital advertising market is dynamic and competitive, driven by increasing online activity and the growing importance of data-driven marketing. Trends include programmatic advertising, mobile advertising, and personalization.

Positioning

Marin Software is positioned as a provider of a unified advertising management platform. Competitive advantages include its cross-channel capabilities and its focus on automation and optimization.

Total Addressable Market (TAM)

The global digital advertising market is estimated to be in the hundreds of billions of dollars. Marin's positioning focuses on specific segments of this market, but its TAM is significantly smaller due to its specific product offerings and customer base.

Upturn SWOT Analysis

Strengths

  • Cross-channel advertising management platform
  • Automation and optimization capabilities
  • Integration with major advertising platforms
  • Experienced team with expertise in digital advertising

Weaknesses

  • Smaller market share compared to larger competitors
  • Limited financial resources
  • Dependence on integrations with third-party platforms
  • Profitability challenges

Opportunities

  • Expanding into emerging advertising channels
  • Developing AI-powered advertising solutions
  • Partnering with complementary technology providers
  • Targeting specific industry verticals

Threats

  • Increasing competition from larger players
  • Changes in advertising platform policies
  • Economic downturn impacting advertising budgets
  • Technological advancements disrupting the market

Competitors and Market Share

competitor logo Key Competitors

  • GOOGL
  • ADBE
  • HUBS

Competitive Landscape

Marin Software faces intense competition from larger, well-established players with more resources. It differentiates itself through its cross-channel capabilities and focus on specific customer segments.

Growth Trajectory and Initiatives

Historical Growth: Historical growth has been impacted by competition and changes in the digital advertising market.

Future Projections: Future growth depends on successful execution of strategic initiatives and market conditions. Please refer to analyst reports for projections.

Recent Initiatives: Recent initiatives may include product updates, partnerships, and strategic acquisitions.

Summary

Marin Software is a smaller player in the competitive digital advertising management market. It offers a cross-channel platform but faces challenges from larger competitors and profitability concerns. To succeed, it needs to capitalize on emerging channels and differentiate through innovation. Profitability improvements are critical for survival.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • SEC Filings
  • Company Website
  • Analyst Reports (where available)

Disclaimers:

This analysis is based on publicly available information and is for informational purposes only. It does not constitute financial advice. Market share data is estimated and may not be precise. Financial data is subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Marin Software Inc

Exchange NASDAQ
Headquaters San Francisco, CA, United States
IPO Launch date 2013-03-22
Founder, Chairman & CEO Mr. Christopher A. Lien
Sector Technology
Industry Software - Application
Full time employees 104
Full time employees 104

Marin Software Incorporated, together with its subsidiaries, provides enterprise marketing software for advertisers and agencies in the United States, the United Kingdom, and internationally. It offers MarinOne, a search, social, and e-commerce advertising platform, as well as self-serve solutions and managed services. The company markets and sells its solutions to advertisers directly and through advertising agencies that use its platform on behalf of their customers. Marin Software Incorporated was incorporated in 2006 and is headquartered in San Francisco, California.