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Upturn AI SWOT - About
Medirom Healthcare Technologies Inc (MRM)
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Upturn Advisory Summary
09/11/2025: MRM (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $5.25
1 Year Target Price $5.25
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 7.48% | Avg. Invested days 50 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 09/11/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 14.70M USD | Price to earnings Ratio 9.74 | 1Y Target Price 5.25 |
Price to earnings Ratio 9.74 | 1Y Target Price 5.25 | ||
Volume (30-day avg) 1 | Beta 0.92 | 52 Weeks Range 0.34 - 5.30 | Updated Date 09/12/2025 |
52 Weeks Range 0.34 - 5.30 | Updated Date 09/12/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.19 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.79% | Operating Margin (TTM) 13.3% |
Management Effectiveness
Return on Assets (TTM) 0.04% | Return on Equity (TTM) 22.96% |
Valuation
Trailing PE 9.74 | Forward PE - | Enterprise Value 39185063 | Price to Sales(TTM) - |
Enterprise Value 39185063 | Price to Sales(TTM) - | ||
Enterprise Value to Revenue 0.7 | Enterprise Value to EBITDA 14.94 | Shares Outstanding 7901950 | Shares Floating 5821999 |
Shares Outstanding 7901950 | Shares Floating 5821999 | ||
Percent Insiders 26.42 | Percent Institutions 1.43 |
Upturn AI SWOT
Medirom Healthcare Technologies Inc
Company Overview
History and Background
Medirom Healthcare Technologies Inc. was founded in 1997 in Japan. It has expanded its business to include relaxation salons, digital health, and health tech solutions. The company went public on the Nasdaq in 2020.
Core Business Areas
- Relaxation Salon Business: Operates and franchises relaxation salons under the Re.Ra.Ku brand and other brands in Japan and internationally. These salons offer body care and foot care services.
- Digital Health Business: Develops and markets digital health applications, primarily focusing on sleep tech and health management.
- Franchise Business: Franchise agreement business model to further extend reach.
Leadership and Structure
The leadership team includes Kouji Nishioka (Founder and CEO) and other key executives. The organizational structure consists of several departments, including operations, marketing, technology, and finance.
Top Products and Market Share
Key Offerings
- Re.Ra.Ku Relaxation Salons: A chain of relaxation studios offering body care, foot care, and other therapeutic services. Market share information is not readily available for the relaxation salon industry specific to Medirom. The competitors for this product are other relaxation salon chains like Raffine and global massage franchises such as Massage Envy, as well as local spas and wellness centers. It's difficult to pinpoint exact market share as it varies greatly by region.
- Lav Sleep App: A sleep monitoring and improvement app that tracks sleep patterns and provides personalized recommendations. This app also makes use of in-house sleep monitoring wearables. Competitors include Calm, Headspace, Sleep Cycle, and various sleep trackers from companies like Fitbit and Apple. Number of users isn't readily available. Exact revenue figures are also not publicly disclosed. Market share for independent apps in the overall sleep market is fragmented.
Market Dynamics
Industry Overview
The healthcare industry is experiencing growth driven by aging populations, increasing awareness of preventative care, and technological advancements. The relaxation market is also growing.
Positioning
Medirom aims to integrate relaxation services with digital health technologies. Their competitive advantage lies in their established network of physical locations combined with their digital health offerings.
Total Addressable Market (TAM)
The global wellness market is estimated to be in the trillions of dollars. Medirom is positioned to capture a share of this market through its relaxation salons, digital health applications, and other wellness services. The company is also geographically limited to Japan and the United States, as of 2024.
Upturn SWOT Analysis
Strengths
- Established brand presence in Japan
- Diversified revenue streams (salons, digital health)
- Integration of physical and digital health services
- Franchise agreements in place
Weaknesses
- Geographic concentration in Japan
- Limited brand recognition in the US
- Dependence on franchise partners
- Profitability concerns
Opportunities
- Expansion into new international markets
- Development of new digital health products
- Partnerships with healthcare providers
- Capitalizing on increased wellness demand
Threats
- Competition from established relaxation salon chains
- Rapid technological advancements in digital health
- Economic downturn affecting consumer spending
- Changes in healthcare regulations
Competitors and Market Share
Key Competitors
- SNPS
- MTSI
- PLTK
Competitive Landscape
Medirom's advantages include its integrated approach and established brand in Japan. Disadvantages include limited brand recognition in the US and competition from larger, more established players.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by expansion of the salon network and increased adoption of digital health applications.
Future Projections: Future growth is projected to be driven by international expansion, new product launches, and strategic partnerships. Analyst estimates vary depending on the source and market conditions.
Recent Initiatives: Recent initiatives include expansion of the Re.Ra.Ku franchise network and investment in new digital health technologies, specifically through wearable technology.
Summary
Medirom Healthcare Technologies Inc. is a company with an established presence in Japan's relaxation salon market and growing digital health offerings. Its integration of physical and digital services is a potential strength, but geographic concentration and competition pose challenges. Future growth depends on successful international expansion and product innovation. The company faces competition from well-established players in both the relaxation and digital health sectors, requiring strategic focus to achieve sustainable growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Market Research Reports
- Yahoo Finance
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Medirom Healthcare Technologies Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2020-12-29 | CEO & Representative Director Mr. Kouji Eguchi | ||
Sector Consumer Cyclical | Industry Personal Services | Full time employees 334 | Website https://medirom.co.jp |
Full time employees 334 | Website https://medirom.co.jp | ||
MEDIROM Healthcare Technologies Inc., together with its subsidiaries, provides holistic health services in Japan. It operates in three segments: Relaxation Salon, Digital Preventative Healthcare, and Luxury Beauty. The Relaxation Salon segment develops, owns, operates, franchises, and supports relaxation salons, which provide finger-pressure style bodywork therapy, stretch therapy, and posture and joint alignment, as well as physical therapy elements; and various individual services, including anti-fatigue therapy, athletic support therapy, slim-down therapy, and reflexology. This segment operates relaxation salons under the Re.Ra.Ku and Ruam Ruam brands. The Digital Preventative Healthcare segment offers government-sponsored Specific Health Guidance program that utilizes Lav, an on-demand health monitoring smartphone application, as well as MOTHER Bracelet for fitness and health applications; and provides preventative healthcare services utilizing nutritionists and health nurses. The Luxury Beauty segment manages and operates hair salons under the ZACC brand name. The company also operates Re.Ra.Ku College that offers continuing training for franchise owners, home office staff, and salon staff covering topics, such as customer service, salon operations, and relaxation techniques. The company was formerly known as MEDIROM Inc. and changed its name to MEDIROM Healthcare Technologies Inc. in March 2020. MEDIROM Healthcare Technologies Inc. was incorporated in 2000 and is headquartered in Tokyo, Japan.
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