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Upturn AI SWOT - About
Medirom Healthcare Technologies Inc (MRM)
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Upturn Advisory Summary
10/13/2025: MRM (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $5.1
1 Year Target Price $5.1
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 7.48% | Avg. Invested days 50 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/13/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 16.91M USD | Price to earnings Ratio 11.26 | 1Y Target Price 5.1 |
Price to earnings Ratio 11.26 | 1Y Target Price 5.1 | ||
Volume (30-day avg) 1 | Beta 0.95 | 52 Weeks Range 0.34 - 5.30 | Updated Date 10/13/2025 |
52 Weeks Range 0.34 - 5.30 | Updated Date 10/13/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.19 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.79% | Operating Margin (TTM) 13.3% |
Management Effectiveness
Return on Assets (TTM) 0.04% | Return on Equity (TTM) 22.96% |
Valuation
Trailing PE 11.26 | Forward PE - | Enterprise Value 40270608 | Price to Sales(TTM) - |
Enterprise Value 40270608 | Price to Sales(TTM) - | ||
Enterprise Value to Revenue 0.72 | Enterprise Value to EBITDA 15.38 | Shares Outstanding 7901950 | Shares Floating 5821999 |
Shares Outstanding 7901950 | Shares Floating 5821999 | ||
Percent Insiders 26.42 | Percent Institutions 1.48 |
Upturn AI SWOT
Medirom Healthcare Technologies Inc
Company Overview
History and Background
Medirom Healthcare Technologies Inc. was founded in 2000. Initially focused on relaxation salons, it evolved to incorporate healthcare technology and expand its services to preventative care and data analysis.
Core Business Areas
- Relaxation Salon Business: Operates relaxation salons under the Re.Ra.Ku brand, offering massage and body care services. Provides a physical touchpoint for gathering customer health data.
- Healthcare Technology Business: Develops and markets healthcare apps and devices, focusing on preventative care and remote health monitoring.
- Franchise Business: Franchising of Re.Ra.Ku brand relaxation salons.
Leadership and Structure
The leadership team consists of CEO, CFO, and other key executives. The organizational structure involves functional departments for operations, marketing, technology, and finance.
Top Products and Market Share
Key Offerings
- Number of locations: 340
- Re.Ra.Ku Relaxation Salons: A chain of relaxation salons offering various massage and body care services. Market share is small but growing, focusing on a preventative care segment. Competitors include massage chains like Massage Envy and local spas.
- Lavitta App: A health management app that tracks sleep, heart rate, and other wellness metrics. Competitors include Fitbit, Apple Health, and Samsung Health. Market share is not a leader in its industry, with a growing customer base.
- Number of users: 84000
Market Dynamics
Industry Overview
The healthcare technology industry is experiencing rapid growth, driven by increasing demand for preventative care and remote monitoring. The relaxation salon industry is stable, with moderate growth driven by wellness trends.
Positioning
Medirom is positioned as a provider of preventative healthcare solutions, combining physical relaxation services with digital health technology. Competitive advantages include its established salon network and focus on data-driven insights.
Total Addressable Market (TAM)
The TAM for preventative healthcare is estimated at over $100 billion. Medirom is targeting a specific niche within this market, focusing on data-driven wellness and personalized care.
Upturn SWOT Analysis
Strengths
- Established network of relaxation salons
- Proprietary healthcare technology
- Focus on data-driven insights
- Franchise Model provides for scalability
Weaknesses
- Limited brand recognition outside of Japan
- Dependence on salon operations
- Limited Financial resources compared to larger tech firms.
Opportunities
- Expansion into new geographic markets
- Partnerships with healthcare providers
- Development of new healthcare apps and devices
- Growing Demand for Preventative Care
Threats
- Increasing competition in the healthcare technology market
- Changes in healthcare regulations
- Economic downturn impacting consumer spending
Competitors and Market Share
Key Competitors
- MLND (Millendo Therapeutics, Inc.)
- TDOC (Teladoc Health, Inc.)
- HLTH (Anthem, Inc.)
Competitive Landscape
Medirom's competitive advantage lies in its combination of physical and digital healthcare services. However, it faces strong competition from larger, more established companies in both the relaxation salon and healthcare technology markets.
Growth Trajectory and Initiatives
Historical Growth: Growth has been driven by expansion of the salon network and adoption of healthcare apps. Historical growth rates unavailable.
Future Projections: Analyst estimates unavailable. Future growth is expected to be driven by continued expansion and new product launches.
Recent Initiatives: Recent initiatives include launching new healthcare apps and expanding the franchise network.
Summary
Medirom Healthcare Technologies Inc. is a small player in the evolving preventative healthcare sector, combining relaxation salons with growing health technology. The Company needs to increase brand awareness. While the industry is growing, Medirom faces strong competition. Medirom's innovative integration of relaxation and data-driven health could be a strength to capitalize on to expand.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company website
- Industry reports
- Third-party research
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data is estimated and may not be precise. Financial data is limited due to the company's reporting.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Medirom Healthcare Technologies Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2020-12-29 | CEO & Representative Director Mr. Kouji Eguchi | ||
Sector Consumer Cyclical | Industry Personal Services | Full time employees 334 | Website https://medirom.co.jp |
Full time employees 334 | Website https://medirom.co.jp | ||
MEDIROM Healthcare Technologies Inc., together with its subsidiaries, provides holistic health services in Japan. It operates in three segments: Relaxation Salon, Digital Preventative Healthcare, and Luxury Beauty. The Relaxation Salon segment develops, owns, operates, franchises, and supports relaxation salons, which provide finger-pressure style bodywork therapy, stretch therapy, and posture and joint alignment, as well as physical therapy elements; and various individual services, including anti-fatigue therapy, athletic support therapy, slim-down therapy, and reflexology. This segment operates relaxation salons under the Re.Ra.Ku and Ruam Ruam brands. The Digital Preventative Healthcare segment offers government-sponsored Specific Health Guidance program that utilizes Lav, an on-demand health monitoring smartphone application, as well as MOTHER Bracelet for fitness and health applications; and provides preventative healthcare services utilizing nutritionists and health nurses. The Luxury Beauty segment manages and operates hair salons under the ZACC brand name. The company also operates Re.Ra.Ku College that offers continuing training for franchise owners, home office staff, and salon staff covering topics, such as customer service, salon operations, and relaxation techniques. The company was formerly known as MEDIROM Inc. and changed its name to MEDIROM Healthcare Technologies Inc. in March 2020. MEDIROM Healthcare Technologies Inc. was incorporated in 2000 and is headquartered in Tokyo, Japan.
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