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Upturn AI SWOT - About
Medirom Healthcare Technologies Inc (MRM)
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Upturn Advisory Summary
08/28/2025: MRM (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $5.27
1 Year Target Price $5.27
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 7.48% | Avg. Invested days 50 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 15.09M USD | Price to earnings Ratio 10.05 | 1Y Target Price 5.27 |
Price to earnings Ratio 10.05 | 1Y Target Price 5.27 | ||
Volume (30-day avg) 1 | Beta 0.88 | 52 Weeks Range 0.34 - 5.30 | Updated Date 08/29/2025 |
52 Weeks Range 0.34 - 5.30 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.19 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.79% | Operating Margin (TTM) 13.3% |
Management Effectiveness
Return on Assets (TTM) 0.04% | Return on Equity (TTM) 22.96% |
Valuation
Trailing PE 10.05 | Forward PE - | Enterprise Value 40063006 | Price to Sales(TTM) - |
Enterprise Value 40063006 | Price to Sales(TTM) - | ||
Enterprise Value to Revenue 0.71 | Enterprise Value to EBITDA 15.28 | Shares Outstanding 7901950 | Shares Floating 5814493 |
Shares Outstanding 7901950 | Shares Floating 5814493 | ||
Percent Insiders 26.42 | Percent Institutions 2.69 |
Upturn AI SWOT
Medirom Healthcare Technologies Inc
Company Overview
History and Background
Medirom Healthcare Technologies Inc. was founded in 2000. It initially focused on relaxation salons and has since expanded into health tech, particularly in sleep tech and preventive healthcare.
Core Business Areas
- Relaxation Salon Business: Operates relaxation salons under the Re.Ra.Ku brand in Japan, providing body care and massage services.
- Health Tech Business: Develops and markets sleep monitoring devices and apps, leveraging technology for preventive healthcare. This includes the 'Sleepon Go2Sleep' sleep monitor.
- Franchise Business: Provides services to franchisees of relaxation salons and other healthcare services.
Leadership and Structure
The leadership team includes key executives responsible for the salon operations, health tech development, and overall corporate strategy. The structure involves departments focused on salon management, R&D, marketing, and franchise support.
Top Products and Market Share
Key Offerings
- Re.Ra.Ku Salons: A chain of relaxation salons offering body care and massage services. Market share data is not readily available; operates primarily in Japan. Competitors include TBC Group and other local relaxation salon chains.
- Sleepon Go2Sleep: A sleep monitoring device and app. This product competes with wearables from Fitbit, Apple, and other sleep trackers. Market share and revenue data are not readily available. There are an estimated 100 Million people with sleep apnea. Sleepon is positioned to capture a portion of this market through user-friendly, accessible technology.
Market Dynamics
Industry Overview
The healthcare and wellness market is experiencing growth, driven by increased awareness of preventive health and technological advancements. The sleep tech segment is particularly expanding, fueled by concerns about sleep disorders.
Positioning
Medirom positions itself as a provider of integrated relaxation and health tech solutions. Its competitive advantage lies in combining physical relaxation services with technology-driven health monitoring.
Total Addressable Market (TAM)
The global sleep tech market is expected to reach billions of dollars in the coming years. Medirom is positioned to capture a growing share of this market through its sleep monitoring devices and integrated wellness solutions.
Upturn SWOT Analysis
Strengths
- Established relaxation salon network
- Expanding health tech portfolio
- Brand recognition in Japan
- Focus on preventive healthcare
Weaknesses
- Limited global presence
- Dependence on Japanese market
- Competition from larger health tech companies
- Limited financial data
Opportunities
- Expansion into international markets
- Partnerships with healthcare providers
- Development of new health tech products
- Increased demand for preventive healthcare solutions
Threats
- Economic downturns affecting consumer spending
- Increased competition in the health tech market
- Regulatory changes in the healthcare industry
- Rapid technological advancements rendering products obsolete
Competitors and Market Share
Key Competitors
- Fitbit (GOOG)
- Apple (AAPL)
- TBC Group (3000.T)
- Nokia (NOK)
Competitive Landscape
Medirom faces competition from larger, more established health tech companies. Its advantage lies in the integration of relaxation salons with health tech, providing a holistic wellness approach.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends are difficult to determine accurately given the limitations of readily available financial data. Investors should consult the official SEC filings and investor relations material for accurate financial information.
Future Projections: Future projections are not available in detail based on accessible information. Analyst estimates are needed to generate future projections.
Recent Initiatives: Recent initiatives include expanding the Re.Ra.Ku salon network in Japan and further developing the Sleepon Go2Sleep sleep monitoring device.
Summary
Medirom Healthcare Technologies Inc. is a company that balances relaxation salon services with developing health tech products. While they are establishing a name for themselves in the relaxation sector in Japan, their success is contingent on expanding beyond and gaining more traction in the competitive health tech market. The Sleepon Go2Sleep device offers an opportunity, however, gaining more recognition against larger competitors with established brand names will be a continuous battle. Medirom needs to focus on expanding its reach to new markets and develop unique strategic partnerships to scale its impact.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Market Research Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investors should conduct their own due diligence before making any investment decisions. Market share data is based on available information and may not be exact. Some financial data may not be readily available and is based on limited sources.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Medirom Healthcare Technologies Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2020-12-29 | CEO & Representative Director Mr. Kouji Eguchi | ||
Sector Consumer Cyclical | Industry Personal Services | Full time employees 334 | Website https://medirom.co.jp |
Full time employees 334 | Website https://medirom.co.jp | ||
MEDIROM Healthcare Technologies Inc., together with its subsidiaries, provides holistic health services in Japan. It operates in three segments: Relaxation Salon, Digital Preventative Healthcare, and Luxury Beauty. The Relaxation Salon segment develops, owns, operates, franchises, and supports relaxation salons, which provide finger-pressure style bodywork therapy, stretch therapy, and posture and joint alignment, as well as physical therapy elements; and various individual services, including anti-fatigue therapy, athletic support therapy, slim-down therapy, and reflexology. This segment operates relaxation salons under the Re.Ra.Ku and Ruam Ruam brands. The Digital Preventative Healthcare segment offers government-sponsored Specific Health Guidance program that utilizes Lav, an on-demand health monitoring smartphone application, as well as MOTHER Bracelet for fitness and health applications; and provides preventative healthcare services utilizing nutritionists and health nurses. The Luxury Beauty segment manages and operates hair salons under the ZACC brand name. The company also operates Re.Ra.Ku College that offers continuing training for franchise owners, home office staff, and salon staff covering topics, such as customer service, salon operations, and relaxation techniques. The company was formerly known as MEDIROM Inc. and changed its name to MEDIROM Healthcare Technologies Inc. in March 2020. MEDIROM Healthcare Technologies Inc. was incorporated in 2000 and is headquartered in Tokyo, Japan.
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