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MRM
Upturn stock ratingUpturn stock rating

Medirom Healthcare Technologies Inc (MRM)

Upturn stock ratingUpturn stock rating
$1.42
Last Close (24-hour delay)
Profit since last BUY63.22%
upturn advisory
Consider higher Upturn Star rating
BUY since 34 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
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Upturn Advisory Summary

06/30/2025: MRM (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

1 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $5.37

1 Year Target Price $5.37

Analysts Price Target For last 52 week
$5.37Target price
Low$0.34
Current$1.42
high$8.39

Analysis of Past Performance

Type Stock
Historic Profit 27.19%
Avg. Invested days 42
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 3.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 10.67M USD
Price to earnings Ratio 6.75
1Y Target Price 5.37
Price to earnings Ratio 6.75
1Y Target Price 5.37
Volume (30-day avg) 1
Beta 0.94
52 Weeks Range 0.34 - 8.39
Updated Date 06/30/2025
52 Weeks Range 0.34 - 8.39
Updated Date 06/30/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.2

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 1.79%
Operating Margin (TTM) 13.3%

Management Effectiveness

Return on Assets (TTM) 0.04%
Return on Equity (TTM) 22.96%

Valuation

Trailing PE 6.75
Forward PE -
Enterprise Value 35661697
Price to Sales(TTM) -
Enterprise Value 35661697
Price to Sales(TTM) -
Enterprise Value to Revenue 0.62
Enterprise Value to EBITDA 13.33
Shares Outstanding 7901950
Shares Floating 5814493
Shares Outstanding 7901950
Shares Floating 5814493
Percent Insiders 26.42
Percent Institutions 4.05

Analyst Ratings

Rating 1
Target Price 5.37
Buy -
Strong Buy 1
Buy -
Strong Buy 1
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Medirom Healthcare Technologies Inc

stock logo

Company Overview

overview logo History and Background

Medirom Healthcare Technologies Inc. was founded in 2000. It initially focused on relaxation salons and has since expanded into health tech, particularly in sleep tech and preventive healthcare.

business area logo Core Business Areas

  • Relaxation Salon Business: Operates relaxation salons under the Re.Ra.Ku brand in Japan, providing body care and massage services.
  • Health Tech Business: Develops and markets sleep monitoring devices and apps, leveraging technology for preventive healthcare. This includes the 'Sleepon Go2Sleep' sleep monitor.
  • Franchise Business: Provides services to franchisees of relaxation salons and other healthcare services.

leadership logo Leadership and Structure

The leadership team includes key executives responsible for the salon operations, health tech development, and overall corporate strategy. The structure involves departments focused on salon management, R&D, marketing, and franchise support.

Top Products and Market Share

overview logo Key Offerings

  • Re.Ra.Ku Salons: A chain of relaxation salons offering body care and massage services. Market share data is not readily available; operates primarily in Japan. Competitors include TBC Group and other local relaxation salon chains.
  • Sleepon Go2Sleep: A sleep monitoring device and app. This product competes with wearables from Fitbit, Apple, and other sleep trackers. Market share and revenue data are not readily available. There are an estimated 100 Million people with sleep apnea. Sleepon is positioned to capture a portion of this market through user-friendly, accessible technology.

Market Dynamics

industry overview logo Industry Overview

The healthcare and wellness market is experiencing growth, driven by increased awareness of preventive health and technological advancements. The sleep tech segment is particularly expanding, fueled by concerns about sleep disorders.

Positioning

Medirom positions itself as a provider of integrated relaxation and health tech solutions. Its competitive advantage lies in combining physical relaxation services with technology-driven health monitoring.

Total Addressable Market (TAM)

The global sleep tech market is expected to reach billions of dollars in the coming years. Medirom is positioned to capture a growing share of this market through its sleep monitoring devices and integrated wellness solutions.

Upturn SWOT Analysis

Strengths

  • Established relaxation salon network
  • Expanding health tech portfolio
  • Brand recognition in Japan
  • Focus on preventive healthcare

Weaknesses

  • Limited global presence
  • Dependence on Japanese market
  • Competition from larger health tech companies
  • Limited financial data

Opportunities

  • Expansion into international markets
  • Partnerships with healthcare providers
  • Development of new health tech products
  • Increased demand for preventive healthcare solutions

Threats

  • Economic downturns affecting consumer spending
  • Increased competition in the health tech market
  • Regulatory changes in the healthcare industry
  • Rapid technological advancements rendering products obsolete

Competitors and Market Share

competitor logo Key Competitors

  • Fitbit (GOOG)
  • Apple (AAPL)
  • TBC Group (3000.T)
  • Nokia (NOK)

Competitive Landscape

Medirom faces competition from larger, more established health tech companies. Its advantage lies in the integration of relaxation salons with health tech, providing a holistic wellness approach.

Growth Trajectory and Initiatives

Historical Growth: Historical growth trends are difficult to determine accurately given the limitations of readily available financial data. Investors should consult the official SEC filings and investor relations material for accurate financial information.

Future Projections: Future projections are not available in detail based on accessible information. Analyst estimates are needed to generate future projections.

Recent Initiatives: Recent initiatives include expanding the Re.Ra.Ku salon network in Japan and further developing the Sleepon Go2Sleep sleep monitoring device.

Summary

Medirom Healthcare Technologies Inc. is a company that balances relaxation salon services with developing health tech products. While they are establishing a name for themselves in the relaxation sector in Japan, their success is contingent on expanding beyond and gaining more traction in the competitive health tech market. The Sleepon Go2Sleep device offers an opportunity, however, gaining more recognition against larger competitors with established brand names will be a continuous battle. Medirom needs to focus on expanding its reach to new markets and develop unique strategic partnerships to scale its impact.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Website
  • SEC Filings
  • Industry Reports
  • Market Research Reports

Disclaimers:

The information provided is for informational purposes only and should not be considered financial advice. Investors should conduct their own due diligence before making any investment decisions. Market share data is based on available information and may not be exact. Some financial data may not be readily available and is based on limited sources.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Medirom Healthcare Technologies Inc

Exchange NASDAQ
Headquaters -
IPO Launch date 2020-12-29
CEO & Representative Director Mr. Kouji Eguchi
Sector Consumer Cyclical
Industry Personal Services
Full time employees 334
Full time employees 334

MEDIROM Healthcare Technologies Inc., together with its subsidiaries, provides holistic health services in Japan. It operates in three segments: Relaxation Salon, Digital Preventative Healthcare, and Luxury Beauty. The Relaxation Salon segment develops, owns, operates, franchises, and supports relaxation salons, which provide finger-pressure style bodywork therapy, stretch therapy, and posture and joint alignment, as well as physical therapy elements; and various individual services, including anti-fatigue therapy, athletic support therapy, slim-down therapy, and reflexology. This segment operates relaxation salons under the Re.Ra.Ku and Ruam Ruam brands. The Digital Preventative Healthcare segment offers government-sponsored Specific Health Guidance program that utilizes Lav, an on-demand health monitoring smartphone application, as well as MOTHER Bracelet for fitness and health applications; and provides preventative healthcare services utilizing nutritionists and health nurses. The Luxury Beauty segment manages and operates hair salons under the ZACC brand name. The company also operates Re.Ra.Ku College that offers continuing training for franchise owners, home office staff, and salon staff covering topics, such as customer service, salon operations, and relaxation techniques. The company was formerly known as MEDIROM Inc. and changed its name to MEDIROM Healthcare Technologies Inc. in March 2020. MEDIROM Healthcare Technologies Inc. was incorporated in 2000 and is headquartered in Tokyo, Japan.