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Upturn AI SWOT - About
MSC 
Studio City International Holdings Ltd (MSC)
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Upturn Advisory Summary
10/15/2025: MSC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -54.05% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 600.80M USD | Price to earnings Ratio - | 1Y Target Price 11 |
Price to earnings Ratio - | 1Y Target Price 11 | ||
Volume (30-day avg) - | Beta -0.16 | 52 Weeks Range 2.30 - 9.30 | Updated Date 06/29/2025 |
52 Weeks Range 2.30 - 9.30 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.5 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -15.08% | Operating Margin (TTM) 9.44% |
Management Effectiveness
Return on Assets (TTM) 0.78% | Return on Equity (TTM) -16.03% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2650291070 | Price to Sales(TTM) 0.92 |
Enterprise Value 2650291070 | Price to Sales(TTM) 0.92 | ||
Enterprise Value to Revenue 4.15 | Enterprise Value to EBITDA 11.03 | Shares Outstanding 192588000 | Shares Floating 67883480 |
Shares Outstanding 192588000 | Shares Floating 67883480 | ||
Percent Insiders 24.13 | Percent Institutions 20.47 |
Upturn AI SWOT
Studio City International Holdings Ltd
Company Overview
History and Background
Studio City International Holdings Ltd. was formed to develop the Studio City integrated resort in Macau. Construction began in 2011, and the resort officially opened in October 2015. It focuses on film-inspired entertainment and gaming. The company is majority-owned by Melco Resorts & Entertainment.
Core Business Areas
- Gaming Operations: Studio City features a large casino with a wide variety of table games and slot machines.
- Hospitality: The resort includes multiple hotels with luxury accommodations, dining options, and retail outlets.
- Entertainment: Studio City offers entertainment attractions, including a virtual reality experience, a Batman-themed ride, and a water park.
- Food and Beverage: Numerous restaurants and bars are available within the resort.
- Retail: Various retail shops offering luxury goods and souvenirs.
Leadership and Structure
The company is led by a board of directors and a management team. Key executives include the Chairman and CEO of Melco Resorts & Entertainment, Lawrence Ho. The organizational structure aligns with standard corporate practices, with departments overseeing various operational aspects.
Top Products and Market Share
Key Offerings
- Gaming Tables: Studio City generates revenue from casino table games. Market share data for specific table game offerings is not publicly disclosed. Competitors include Sands China (Sands Cotai Central, Venetian Macao), Wynn Macau (Wynn Palace), and Galaxy Entertainment Group (Galaxy Macau).
- Slot Machines: Slot machine revenue contributes a significant portion of gaming revenue. Specific market share is not readily available. Competitors are similar to those for table games: Sands, Wynn, and Galaxy.
- Hotel Rooms: The resort's hotel rooms generate revenue from tourist and gaming guests. Specific market share data is not available. Competitors are hotels within the Cotai Strip area.
- Food and Beverage: Studio City's numerous restaurants and bars generate revenue. Competitors are other F&B outlets in Macau casinos.
- Themed Entertainment: Attractions like the Batman Dark Flight generate tourism revenue and are competitive against other theme park options in Macau.
Market Dynamics
Industry Overview
The Macau gaming industry is highly competitive and regulated. It is subject to shifts in Chinese government policy, tourism trends, and economic conditions. It is currently recovering from significant disruptions due to the COVID-19 pandemic and related travel restrictions.
Positioning
Studio City positions itself as a premier entertainment and gaming destination in Macau, focusing on a film-inspired experience. Its competitive advantage lies in its unique entertainment offerings and its affiliation with Melco Resorts & Entertainment.
Total Addressable Market (TAM)
The pre-pandemic Macau gaming market reached tens of billions of USD annually. Studio City is positioned to capture a share of this market with a focus on mass market and premium mass players. While the precise TAM is difficult to quantify due to fluctuating external forces such as changes in Chinese Government policy regarding tourism and gaming activity, Studio City is considered one of the top players in the Cotai strip.
Upturn SWOT Analysis
Strengths
- Prime location on the Cotai Strip
- Strong brand recognition (Melco)
- Unique entertainment offerings
- Modern facilities
- Established gaming operations
Weaknesses
- High debt levels
- Dependence on Macau gaming market
- Vulnerability to regulatory changes
- Intense competition
- Relatively high operating costs
Opportunities
- Expansion of entertainment offerings
- Attracting a broader range of customers (mass market)
- Capitalizing on tourism growth in Asia
- Developing online gaming platforms (where permitted)
- Potential for new gaming licenses in other jurisdictions
Threats
- Economic slowdown in China
- Increased competition from other casinos in Asia
- Changes in government regulations (gaming taxes, travel restrictions)
- Negative publicity affecting the Macau gaming industry
- Geopolitical risks (trade wars, political instability)
Competitors and Market Share
Key Competitors
- LVS
- WYNN
- GXYEF
Competitive Landscape
Studio City faces intense competition from other major casino operators in Macau. Its advantages include its unique entertainment offerings, its location on the Cotai Strip, and its association with Melco Resorts & Entertainment. Its disadvantages include its high debt levels and its dependence on the Macau gaming market.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is tied to the performance of the Macau gaming market and Studio City's ability to capture market share. The company experienced significant growth prior to the COVID-19 pandemic, followed by a sharp decline and subsequent recovery.
Future Projections: Future growth depends on the recovery of the Macau gaming market, the success of new entertainment offerings, and the company's ability to manage costs and debt. Analyst estimates for Melco Resorts & Entertainment would reflect overall growth expectations.
Recent Initiatives: Recent initiatives include the opening of Studio City Phase 2 and focus on diversification of its entertainment offerings to appeal to a broader audience. Capitalising on the return of tourism to Macau is also a priority.
Summary
Studio City International Holdings operates in a competitive and regulated market and relies heavily on the Macau gaming industry and has high debt levels. Its unique entertainment offerings and association with Melco are its strengths, while economic conditions in China and regulatory changes present risks. Recent initiatives like Studio City Phase 2 aims to create growth, though substantial market share gains might be difficult considering the strong competition from competitors. Careful monitoring of debt and market conditions is crucial.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Melco Resorts & Entertainment public filings
- Industry reports on the Macau gaming market
- Company website
- Various financial news outlets.
Disclaimers:
The information provided is based on publicly available data and is for informational purposes only. It should not be considered financial advice. Market share data is estimated and may not be precise. Investment decisions should be based on thorough research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Studio City International Holdings Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 2018-10-18 | CEO - | ||
Sector Consumer Cyclical | Industry Resorts & Casinos | Full time employees 5848 | Website https://www.studiocity-macau.com |
Full time employees 5848 | Website https://www.studiocity-macau.com | ||
Studio City International Holdings Limited provides provision of services pursuant to a casino contract and the hospitality business in Macau. It operates Studio City Casino, comprising gaming tables, including tables for VIP rolling chip operations and gaming machines; and resort, which offers various non-gaming attractions, including figure-8 ferris wheel, night club and karaoke venue, live performance arena, and an outdoor and indoor water park, as well as live performance arena and various food and beverage establishments, and retail space. The company was formerly known as Cyber One Agents Limited and changed its name to Studio City International Holdings Limited in January 2012. The company was founded in 2000 and is based in Central, Hong Kong. Studio City International Holdings Limited is a subsidiary of MCO Cotai Investments Limited.
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