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MSC 
Studio City International Holdings Ltd (MSC)
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Upturn Advisory Summary
09/12/2025: MSC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -54.05% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 600.80M USD | Price to earnings Ratio - | 1Y Target Price 11 |
Price to earnings Ratio - | 1Y Target Price 11 | ||
Volume (30-day avg) - | Beta -0.16 | 52 Weeks Range 2.30 - 9.30 | Updated Date 06/29/2025 |
52 Weeks Range 2.30 - 9.30 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.5 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -15.08% | Operating Margin (TTM) 9.44% |
Management Effectiveness
Return on Assets (TTM) 0.78% | Return on Equity (TTM) -16.03% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2650291070 | Price to Sales(TTM) 0.92 |
Enterprise Value 2650291070 | Price to Sales(TTM) 0.92 | ||
Enterprise Value to Revenue 4.15 | Enterprise Value to EBITDA 11.03 | Shares Outstanding 192588000 | Shares Floating 67883480 |
Shares Outstanding 192588000 | Shares Floating 67883480 | ||
Percent Insiders 24.13 | Percent Institutions 20.47 |
Upturn AI SWOT
Studio City International Holdings Ltd
Company Overview
History and Background
Studio City International Holdings Ltd. focuses on developing, owning, and operating casino gaming and entertainment resort facilities in Asia. Its flagship property is Studio City, located in Cotai, Macau.
Core Business Areas
- Gaming Operations: Casino gaming operations, including mass market tables, VIP gaming, and electronic gaming machines.
- Hospitality Services: Hotel accommodations, food and beverage outlets, retail shopping, and entertainment offerings.
- Entertainment: Live performances, attractions, and entertainment venues, including the Golden Reel ferris wheel.
Leadership and Structure
Geoff Davis is the Chief Financial Officer. The organizational structure consists of departments focused on gaming, hospitality, entertainment, and finance, overseen by a board of directors.
Top Products and Market Share
Key Offerings
- Casino Gaming: Casino gaming is the primary revenue driver. Studio City competes with Sands China (LVS), Wynn Macau (WYNN), and Galaxy Entertainment (GXYYY) for market share in Macau. Market share data is dynamically changing based on regulatory adjustments and tourism.
- Hotel Accommodations: Hotel accommodations at Studio City are a significant revenue contributor.Competitors include major hotel chains within Macau like Four Seasons, MGM and St. Regis
- Entertainment Attractions: Attractions like the Golden Reel, House of Dancing Water, and other live entertainment aim to attract tourists. They compete for entertainment dollars with other resorts such as The Venetian Macao and City of Dreams.
Market Dynamics
Industry Overview
The gaming industry in Macau is highly regulated and competitive, affected by tourism trends, government policies, and economic conditions in mainland China and surrounding regions.
Positioning
Studio City aims to differentiate itself through its integrated resort model, combining gaming with diverse entertainment and hospitality offerings. They aim to capture the mass market. The company aims to build its brand to increase its advantage against competitors.
Total Addressable Market (TAM)
The Macau gaming market was historically valued at over $36 billion annually before recent economic downturn. Studio City's positioning caters primarily to the mass market, aiming to capture a significant portion of this TAM.
Upturn SWOT Analysis
Strengths
- Prime location in Cotai, Macau
- Integrated resort model with diverse offerings
- Strong brand recognition
- Experienced management team
Weaknesses
- High dependence on Macau gaming market
- Sensitivity to regulatory changes
- Vulnerability to economic downturns in China
- High debt levels
Opportunities
- Expansion into other Asian markets
- Development of new entertainment offerings
- Capitalizing on growing tourism in Macau
- Online gaming initiatives
Threats
- Increased competition from other casinos
- Regulatory changes and restrictions on gaming
- Economic downturns in China and Asia
- Geopolitical risks and travel restrictions
Competitors and Market Share
Key Competitors
- LVS
- WYNN
- MGM
Competitive Landscape
Studio City's integrated resorts compete with other major operators like Sands China (LVS), Wynn Macau (WYNN), and MGM China (MGM) for market share, attracting both mass-market and high-roller clientele. Competitors have established brand recognition and a long standing operating record.
Growth Trajectory and Initiatives
Historical Growth: Growth has been impacted by regulatory changes, political uncertainty in Macao, and economic uncertainty in China.
Future Projections: Future growth projections are speculative and would need access to current analyst consensus
Recent Initiatives: Developing new entertainment options and securing additional gaming licenses
Summary
Studio City International Holdings Ltd. operates in a highly competitive and regulated market. It aims to capitalize on its integrated resort model by providing various entertainment and gaming facilities. However, it is vulnerable to economic downturns and sensitive to regulatory issues. Continued success depends on managing these risks effectively and exploring opportunities for growth in Asia.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Financial News Outlets
Disclaimers:
Data is for informational purposes only and should not be considered financial advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Studio City International Holdings Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 2018-10-18 | CEO - | ||
Sector Consumer Cyclical | Industry Resorts & Casinos | Full time employees 5848 | Website https://www.studiocity-macau.com |
Full time employees 5848 | Website https://www.studiocity-macau.com | ||
Studio City International Holdings Limited provides provision of services pursuant to a casino contract and the hospitality business in Macau. It operates Studio City Casino, comprising gaming tables, including tables for VIP rolling chip operations and gaming machines; and resort, which offers various non-gaming attractions, including figure-8 ferris wheel, night club and karaoke venue, live performance arena, and an outdoor and indoor water park, as well as live performance arena and various food and beverage establishments, and retail space. The company was formerly known as Cyber One Agents Limited and changed its name to Studio City International Holdings Limited in January 2012. The company was founded in 2000 and is based in Central, Hong Kong. Studio City International Holdings Limited is a subsidiary of MCO Cotai Investments Limited.
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