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MSC 
Studio City International Holdings Ltd (MSC)
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Upturn Advisory Summary
07/11/2025: MSC (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
0 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
Analysis of Past Performance
Type Stock | Historic Profit -42.24% | Avg. Invested days 23 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/11/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 600.80M USD | Price to earnings Ratio - | 1Y Target Price 11 |
Price to earnings Ratio - | 1Y Target Price 11 | ||
Volume (30-day avg) - | Beta -0.16 | 52 Weeks Range 2.30 - 9.30 | Updated Date 06/29/2025 |
52 Weeks Range 2.30 - 9.30 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.5 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -15.08% | Operating Margin (TTM) 9.44% |
Management Effectiveness
Return on Assets (TTM) 0.78% | Return on Equity (TTM) -16.03% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2650291070 | Price to Sales(TTM) 0.92 |
Enterprise Value 2650291070 | Price to Sales(TTM) 0.92 | ||
Enterprise Value to Revenue 4.15 | Enterprise Value to EBITDA 11.03 | Shares Outstanding 192588000 | Shares Floating 67883480 |
Shares Outstanding 192588000 | Shares Floating 67883480 | ||
Percent Insiders 24.13 | Percent Institutions 20.47 |
Upturn AI SWOT
Studio City International Holdings Ltd
Company Overview
History and Background
Studio City International Holdings Ltd. was incorporated in 2011. It is primarily focused on developing, owning, and operating casino gaming and entertainment resort facilities in Asia, particularly Macau. The company's key asset is Studio City, a cinematically-themed integrated resort.
Core Business Areas
- Gaming Operations: Casino gaming operations, including VIP gaming, mass market table games, and electronic gaming machines.
- Hospitality: Hotel operations, providing accommodation and related services to guests.
- Retail and Entertainment: Retail shops, restaurants, entertainment attractions, and convention facilities.
Leadership and Structure
The leadership team consists of a board of directors and senior management. The organisational structure divides operations into gaming, hospitality, and retail/entertainment divisions.
Top Products and Market Share
Key Offerings
- Gaming: Casino games, including table games and slot machines. Competitors include Sands China (LVS), Wynn Macau (WYNN), Galaxy Entertainment. Market share data is not directly available but is a subset of Macau gaming revenue which can vary based on VIP vs Mass Market.
- Hotel Accommodation: Hotel rooms and suites within the Studio City resort. Competitors include hotels within other Macau resorts. Market share is related to occupancy rates and average daily rates and varies.
- Entertainment Attractions: Various entertainment attractions such as the Golden Reel Ferris wheel and a waterpark. Competitors include the entertainment options offered in other Macau resorts.
Market Dynamics
Industry Overview
The casino gaming industry in Macau is highly competitive and subject to government regulations. It is heavily influenced by tourism from Mainland China and other Asian countries. Covid restrictions heavily impacted the industry but recovery is ongoing.
Positioning
Studio City positions itself as a cinematically themed integrated resort targeting both high-end and mass-market customers. It aims to differentiate itself through entertainment offerings and a focus on the mass market segment.
Total Addressable Market (TAM)
The TAM for Macau gaming was around $36 Billion USD in 2019 pre-covid. Since then the Macau market is projected to regain strength reaching that level in coming years. Studio City is positioned to capitalize on this market through its integrated resort and diverse service offerings.
Upturn SWOT Analysis
Strengths
- Prime location in Cotai Strip, Macau
- Integrated resort with diverse offerings
- Strong brand recognition
- Established relationships with junket operators and tour agencies
Weaknesses
- High dependence on Macau gaming market
- Vulnerability to regulatory changes in Macau
- Intense competition from other casinos
- Highly leveraged balance sheet.
Opportunities
- Expansion of gaming licenses
- Development of new attractions and entertainment offerings
- Attracting more mass-market customers
- Increase in tourism from mainland China and other Asian countries
Threats
- Changes in gaming regulations
- Economic downturn in China
- Increased competition from other casinos in Asia
- Geopolitical instability and travel restrictions
Competitors and Market Share
Key Competitors
- LVS
- WYNN
- GALAXY.HK
Competitive Landscape
Studio City competes with other major casino resorts in Macau. Its competitive advantages include its cinematically themed integrated resort and a focus on entertainment offerings. Disadvantages may include its higher leverage compared to some competitors.
Growth Trajectory and Initiatives
Historical Growth: Growth has been impacted by the Macau gaming market and Covid-19 restrictions. Historical growth data can be derived from financial reports.
Future Projections: Analyst estimates vary based on market conditions and company performance. Look for latest estimates.
Recent Initiatives: Focus on non-gaming revenue streams and attract more mass-market customers.
Summary
Studio City operates in a highly regulated and competitive market. Its integrated resort and focus on entertainment provide a competitive advantage. However, it faces challenges from regulatory risks, economic conditions, and competition from other casinos. The company needs to manage its debt effectively and capitalise on growth opportunities in the Macau market to improve its financial performance.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, Industry reports, Financial databases
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Actual results may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Studio City International Holdings Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 2018-10-18 | CEO - | ||
Sector Consumer Cyclical | Industry Resorts & Casinos | Full time employees 5848 | Website https://www.studiocity-macau.com |
Full time employees 5848 | Website https://www.studiocity-macau.com | ||
Studio City International Holdings Limited provides provision of services pursuant to a casino contract and the hospitality business in Macau. It operates Studio City Casino, comprising gaming tables, including tables for VIP rolling chip operations and gaming machines; and resort, which offers various non-gaming attractions, including figure-8 ferris wheel, night club and karaoke venue, live performance arena, and an outdoor and indoor water park, as well as live performance arena and various food and beverage establishments, and retail space. The company was formerly known as Cyber One Agents Limited and changed its name to Studio City International Holdings Limited in January 2012. The company was founded in 2000 and is based in Central, Hong Kong. Studio City International Holdings Limited is a subsidiary of MCO Cotai Investments Limited.
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