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Motorsport Gaming Us LLC (MSGM)

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Upturn Advisory Summary
12/08/2025: MSGM (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $5
1 Year Target Price $5
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -8% | Avg. Invested days 33 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 16.50M USD | Price to earnings Ratio 7.74 | 1Y Target Price 5 |
Price to earnings Ratio 7.74 | 1Y Target Price 5 | ||
Volume (30-day avg) 1 | Beta 1.81 | 52 Weeks Range 0.73 - 5.41 | Updated Date 11/14/2025 |
52 Weeks Range 0.73 - 5.41 | Updated Date 11/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.42 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-13 | When After Market | Estimate - | Actual - |
Profitability
Profit Margin 30.61% | Operating Margin (TTM) 25.77% |
Management Effectiveness
Return on Assets (TTM) 11.07% | Return on Equity (TTM) 70.27% |
Valuation
Trailing PE 7.74 | Forward PE - | Enterprise Value 8949050 | Price to Sales(TTM) 1.38 |
Enterprise Value 8949050 | Price to Sales(TTM) 1.38 | ||
Enterprise Value to Revenue 0.95 | Enterprise Value to EBITDA 1.85 | Shares Outstanding 5078450 | Shares Floating 2249956 |
Shares Outstanding 5078450 | Shares Floating 2249956 | ||
Percent Insiders 56.48 | Percent Institutions 3.7 |
Upturn AI SWOT
Motorsport Gaming Us LLC

Company Overview
History and Background
Motorsport Gaming US LLC, a subsidiary of Motorsport Network LLC, has established itself as a significant entity in the digital media and gaming space for motorsport enthusiasts. The company has evolved through strategic acquisitions and organic growth, focusing on delivering engaging content and interactive experiences. Key milestones include the acquisition of various motorsport-related digital assets and the expansion into esports and gaming platforms.
Core Business Areas
- Digital Media and Content: Creation and distribution of motorsport news, articles, videos, and live coverage across multiple platforms.
- Gaming and Esports: Development, publication, and promotion of motorsport-themed video games and involvement in competitive esports leagues and events.
- E-commerce and Merchandise: Online retail of motorsport-related merchandise, apparel, and accessories.
- Event Management and Promotion: Organization and marketing of motorsport events, both virtual and physical.
Leadership and Structure
Motorsport Gaming US LLC operates as a division of Motorsport Network LLC. Specific details on its immediate leadership team and organizational structure are proprietary and not publicly disclosed. However, it functions under the broader executive leadership of Motorsport Network.
Top Products and Market Share
Key Offerings
- Motorsport.com Website: A leading global online destination for motorsport news, results, and analysis. It boasts millions of monthly unique visitors. Competitors include ESPN.com/motorsport, Autosport.com, and specialized regional motorsport news sites.
- iRacing.com: A highly realistic motorsport racing simulator and platform for online competitive racing. It has a dedicated user base of hundreds of thousands of active sim racers. Competitors include Assetto Corsa, rFactor 2, and Gran Turismo. Market share is significant within the hardcore sim racing segment, though precise figures are not public.
- Motorsport Games Titles (e.g., NASCAR Heat series, Le Mans Ultimate): A portfolio of officially licensed motorsport video games. Revenue figures and market share vary by title and release cycle. Competitors include EA Sports' F1 series, Codemasters' Dirt Rally series, and other licensed racing games.
Market Dynamics
Industry Overview
The motorsport digital media and gaming industry is characterized by passionate fan bases, significant technological advancements in simulation and graphics, and a growing esports segment. The industry is driven by licensing agreements, media rights, advertising revenue, and direct sales of games and merchandise. Digital engagement, particularly through online platforms and mobile devices, is crucial.
Positioning
Motorsport Gaming US LLC leverages its extensive digital media reach through properties like Motorsport.com and its advanced simulation platform, iRacing, to capture a dedicated motorsport audience. Its competitive advantages lie in its broad content coverage, strong brand recognition within the motorsport community, and exclusive licensing deals for certain game franchises.
Total Addressable Market (TAM)
The global market for motorsport-related digital content, gaming, and esports is substantial and growing, potentially in the tens of billions of dollars when considering media rights, advertising, game sales, and merchandise. Motorsport Gaming US LLC is well-positioned to capture a significant portion of the enthusiast segment within this TAM through its diverse offerings, though it competes with broader entertainment and gaming entities.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (Motorsport.com, iRacing)
- Extensive digital content library and reach
- Acquisition of established motorsport IPs and platforms
- High-fidelity simulation technology (iRacing)
- Loyal and engaged user base
Weaknesses
- Dependence on licensing agreements
- Potential for high development costs in gaming
- Competition from established entertainment giants
- Challenges in monetizing niche motorsport segments
Opportunities
- Growth of esports and competitive gaming
- Expansion into emerging markets
- Leveraging AI and VR for immersive experiences
- Partnerships with automotive manufacturers and racing series
- Diversification of revenue streams beyond advertising and game sales
Threats
- Shifting consumer preferences and entertainment trends
- Economic downturns impacting discretionary spending
- Increased competition from free-to-play models
- Piracy and intellectual property infringement
- Regulatory changes impacting online gaming and advertising
Competitors and Market Share
Key Competitors
- Sony Interactive Entertainment (PlayStation) (SONY)
- Electronic Arts Inc. (EA)
- Microsoft Corporation (MSFT)
- Take-Two Interactive Software, Inc. (TTWO)
Competitive Landscape
Motorsport Gaming US LLC competes in a fragmented market. While it holds a strong position in motorsport-specific simulation (iRacing) and digital content (Motorsport.com), it faces intense competition from major game publishers with broader racing game portfolios and from tech giants with extensive gaming ecosystems. Its advantage lies in its dedicated motorsport focus, whereas competitors often have broader gaming interests.
Major Acquisitions
iRacing.com Motorsport Simulations
- Year: 2008
- Acquisition Price (USD millions):
- Strategic Rationale: Acquisition of a leading online racing simulation platform to bolster the gaming and esports division, providing a high-fidelity simulation experience and a dedicated community.
Motorsport.com and its related digital assets
- Year:
- Acquisition Price (USD millions):
- Strategic Rationale: Expansion and consolidation of digital media properties to create a comprehensive hub for motorsport news and information.
Growth Trajectory and Initiatives
Historical Growth: Motorsport Gaming US LLC has demonstrated growth through strategic acquisitions and the expansion of its digital platforms, particularly iRacing and its media properties. The company has consistently invested in expanding its content offerings and gaming portfolio.
Future Projections: While specific projections are not public, the company is likely to focus on expanding its esports footprint, developing new game titles, and enhancing its digital content capabilities to capitalize on the growing motorsport fandom and gaming market.
Recent Initiatives: Recent initiatives have likely included strengthening the iRacing platform, developing new licensed racing titles, and enhancing content delivery across its digital media network.
Summary
Motorsport Gaming US LLC is a significant player in the niche yet passionate motorsport digital media and gaming sector. Its strengths lie in its established brands like Motorsport.com and iRacing, its extensive content, and a loyal user base. However, its success is tied to licensing, and it faces competition from larger, more diversified entertainment companies. Future growth depends on leveraging esports, technological innovation, and strategic partnerships.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company websites (Motorsport.com, iRacing.com)
- Industry analysis reports (general)
- Publicly available company information for competitors (e.g., SEC filings for publicly traded companies)
Disclaimers:
Information regarding private company financials and detailed market share is not publicly available. This analysis is based on publicly accessible data for Motorsport Gaming US LLC and its known competitors. Competitor and market share data are estimates and may not be precise. The AI-based rating is an opinion and not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Motorsport Gaming Us LLC
Exchange NASDAQ | Headquaters Miami, FL, United States | ||
IPO Launch date 2021-01-13 | CEO & President Mr. Stephen Hood | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 22 | Website https://motorsportgames.com |
Full time employees 22 | Website https://motorsportgames.com | ||
Motorsport Games Inc. develops and publishes multi-platform racing video games in the United States. It operates through Gaming and Esports segments. The company offers rFactor 2, a realistic racing simulation game; KartKraft, a kart racing simulator; and Le Mans Ultimate, an official game of the FIA World Endurance Championship and 24 Hours of Le Mans. It also organizes and facilitates esports tournaments, competitions, and events for its licensed racing games, as well as on behalf of third-party racing game developers and publishers. The company offers its products for game consoles, personal computer, and mobile platforms through various retail and digital channels, including full-game and downloadable content. The company was founded in 2018 and is headquartered in Miami, Florida. Motorsport Games Inc. operates as a subsidiary of Driven Lifestyle Group LLC.

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