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Emerson Radio Corporation (MSN)



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Upturn Advisory Summary
06/30/2025: MSN (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $0
1 Year Target Price $0
0 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -39.11% | Avg. Invested days 28 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 8.11M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.34 | 52 Weeks Range 0.35 - 0.59 | Updated Date 06/29/2025 |
52 Weeks Range 0.35 - 0.59 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.15 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -29.2% | Operating Margin (TTM) -18.31% |
Management Effectiveness
Return on Assets (TTM) -9.33% | Return on Equity (TTM) -12.77% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -4525058 | Price to Sales(TTM) 0.73 |
Enterprise Value -4525058 | Price to Sales(TTM) 0.73 | ||
Enterprise Value to Revenue 0.3 | Enterprise Value to EBITDA 2.22 | Shares Outstanding 21042700 | Shares Floating 5799355 |
Shares Outstanding 21042700 | Shares Floating 5799355 | ||
Percent Insiders 72.44 | Percent Institutions 4.4 |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Emerson Radio Corporation

Company Overview
History and Background
Emerson Radio Corp. has a long history in consumer electronics, dating back to the early 20th century. Initially focused on radios, it expanded into various audio and video products. It has faced multiple changes in ownership and business focus over the years.
Core Business Areas
- Consumer Electronics Licensing: Emerson Radio Corp. primarily operates as a licensor, lending its brand name to manufacturers of consumer electronics and appliances. It does not directly manufacture products.
Leadership and Structure
The company has a board of directors and a management team responsible for overseeing licensing agreements and corporate strategy. Specific details can vary.
Top Products and Market Share
Key Offerings
- Licensed Consumer Electronics: Emerson's brand is licensed for products such as televisions, DVD players, audio equipment, and small appliances. Revenue comes from licensing fees. Accurate market share data is not available due to the licensing model. Competitors include brands like RCA (Voxx International), Sylvania (Funai), and other licensed brands.
- Licensed Home and Kitchen Appliances: Emerson licenses its brand for air conditioners, microwaves and other home appliances. Accurate market share data is not available due to the licensing model. Competitors include brands like RCA (Voxx International), Sylvania (Funai), and other licensed brands.
Market Dynamics
Industry Overview
The consumer electronics industry is highly competitive and rapidly evolving, with constant technological advancements and shifting consumer preferences.
Positioning
Emerson Radio Corp. positions itself as a recognizable brand in the value-oriented segment of the consumer electronics market. Its competitive advantage lies in brand recognition and licensing agreements.
Total Addressable Market (TAM)
The total addressable market for consumer electronics is vast, encompassing billions of dollars globally. Emerson Radio Corp. captures a small percentage through its licensing agreements, targeting the budget-conscious consumer segment.
Upturn SWOT Analysis
Strengths
- Brand Recognition
- Licensing Model (low capital expenditure)
- Established History
Weaknesses
- Dependence on licensees
- Limited control over product quality
- Lack of direct manufacturing capabilities
- Brand Image erosion (due to budget focus)
Opportunities
- Expanding licensing agreements into new product categories
- Entering emerging markets
- Strengthening brand image through strategic partnerships
- Focus on eco-friendly and energy-efficient appliances
Threats
- Competition from established electronics brands
- Changes in consumer preferences
- Economic downturns affecting consumer spending
- Counterfeit products diluting brand value
Competitors and Market Share
Key Competitors
- VOXX
- FUNAI
- HAIER
Competitive Landscape
Emerson Radio Corp. competes primarily with other licensed brands and generic consumer electronics manufacturers. Its advantage lies in its established brand name, but it faces challenges from larger, more diversified competitors.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been moderate, primarily driven by the expansion of licensing agreements.
Future Projections: Future growth projections are uncertain and depend on the company's ability to secure new licensing agreements and adapt to changing market conditions.
Recent Initiatives: Recent initiatives likely involve seeking new licensing partners and exploring new product categories.
Summary
Emerson Radio Corp. operates primarily as a licensing company, leveraging its brand name in the consumer electronics market. Its strengths lie in brand recognition and low capital expenditure through licensing. However, it faces challenges from competition, dependence on licensees, and limited control over product quality. Future success depends on securing new licensing agreements and adapting to evolving consumer preferences.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, Industry reports, News articles
Disclaimers:
The information provided is based on publicly available data and may not be entirely accurate or complete. Market share estimates are approximate. This analysis is for informational purposes only and should not be considered financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Emerson Radio Corporation
Exchange NYSE MKT | Headquaters Parsippany, NJ, United States | ||
IPO Launch date 1994-08-11 | President, Chairman & CEO Mr. Wing-On Ho | ||
Sector Technology | Industry Consumer Electronics | Full time employees 25 | Website https://www.emersonradio.com |
Full time employees 25 | Website https://www.emersonradio.com |
Emerson Radio Corp., together with its subsidiaries, designs, sources, imports, markets, and sells various houseware and consumer electronic products under the Emerson brand in the United States and internationally. It offers houseware products, such as microwave ovens, compact refrigerators, and toaster ovens; audio products, including clock radios, Bluetooth speakers, karaoke machines, and wireless charging products; and other products comprising televisions, massagers, and security products. The company also licenses its trademarks to others for various products. It markets its products primarily through mass merchandisers and online marketplaces. The company was founded in 1912 and is headquartered in Parsippany, New Jersey. Emerson Radio Corp. is a subsidiary of S&t International Distribution Ltd.
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