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Upturn AI SWOT - About
Mullen Automotive Inc. (MULN)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
06/30/2025: MULN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $23
1 Year Target Price $23
| 0 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 0% | Avg. Invested days 0 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 0.48M USD | Price to earnings Ratio - | 1Y Target Price 23 |
Price to earnings Ratio - | 1Y Target Price 23 | ||
Volume (30-day avg) - | Beta -8.61 | 52 Weeks Range 0.59 - 1585769.44 | Updated Date 06/29/2025 |
52 Weeks Range 0.59 - 1585769.44 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -43028.52 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -1081.45% |
Management Effectiveness
Return on Assets (TTM) -84.62% | Return on Equity (TTM) -1851.31% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 24245388 | Price to Sales(TTM) 0.05 |
Enterprise Value 24245388 | Price to Sales(TTM) 0.05 | ||
Enterprise Value to Revenue 2.71 | Enterprise Value to EBITDA 0.06 | Shares Outstanding 798650 | Shares Floating 334256 |
Shares Outstanding 798650 | Shares Floating 334256 | ||
Percent Insiders 5.98 | Percent Institutions 3.52 |
Analyst Ratings
Rating - | Target Price 23 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Mullen Automotive Inc.
Company Overview
History and Background
Mullen Automotive Inc. is an electric vehicle manufacturer founded in 2014. Initially focused on electric vehicle distribution, it has evolved to design, engineer, and manufacture its own electric vehicles.
Core Business Areas
- Electric Vehicle Manufacturing: Focuses on the design, engineering, and manufacturing of electric vehicles, including passenger cars and commercial vehicles.
- Battery Technology: Developing and integrating battery technology for their EVs.
Leadership and Structure
David Michery serves as the CEO. The company operates with a typical corporate structure with departments for engineering, manufacturing, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Mullen FIVE: An electric SUV planned for production. No significant market share yet due to not being released for sale. Competitors include Tesla Model Y, Ford Mach-E, and other electric SUVs.
- Mullen ONE: An electric cargo van. No significant market share yet due to not being released for sale. Competitors include Ford E-Transit, and BrightDrop.
Market Dynamics
Industry Overview
The automotive industry is undergoing a significant shift toward electrification, driven by environmental concerns and government regulations. The EV market is growing rapidly but is also highly competitive.
Positioning
Mullen is positioned as a relatively new entrant in the EV market, aiming to compete with established players through its vehicle designs and technology. They are yet to establish significant brand recognition or market share.
Total Addressable Market (TAM)
The global EV market is expected to reach trillions of USD in the coming years. Mullen's position is nascent; its success depends on securing funding, executing production plans, and capturing market share amidst intense competition.
Upturn SWOT Analysis
Strengths
- Innovative Vehicle Designs
- Focus on Electric Vehicles
- Strategic Acquisitions (e.g., Bollinger Motors)
- Solid-state battery technology development
Weaknesses
- Limited Production Capacity
- Lack of Established Brand Recognition
- History of operating losses and going concern uncertainty
- Dependence on funding
Opportunities
- Growing Demand for Electric Vehicles
- Government Incentives for EV Adoption
- Partnerships with Technology Providers
- Expansion into New Markets
Threats
- Intense Competition from Established Automakers
- Supply Chain Disruptions
- Fluctuations in Raw Material Prices
- Changing Government Regulations
Competitors and Market Share
Key Competitors
- TSLA
- F
- RIVN
- LCID
Competitive Landscape
Mullen faces intense competition. Competitors benefit from brand recognition, established production, and superior financial strength. Mullen needs to distinguish itself through innovative technology or market niche.
Major Acquisitions
Bollinger Motors
- Year: 2022
- Acquisition Price (USD millions):
- Strategic Rationale: Acquisition aimed to gain access to Bollinger's designs and technology, specifically related to commercial vehicles.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is minimal due to being pre-revenue for a significant period.
Future Projections: Future growth projections are uncertain and heavily dependent on securing funding, commencing production, and achieving sales targets. Analyst estimates vary widely.
Recent Initiatives: Recent initiatives include acquisitions of companies like Bollinger Motors, and progress towards production of the Mullen FIVE and Mullen ONE.
Summary
Mullen Automotive is a high-risk, high-reward electric vehicle startup. The company struggles with financial losses and is burning through cash. Their strategic acquisitions and push for getting vehicles to market are positive. The company's survival depends on their ability to secure funding, execute their production plans, and generate sales in a highly competitive market. They face significant competition.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Financial News Outlets
- Industry Reports
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be considered financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Mullen Automotive Inc.
Exchange NASDAQ | Headquaters Brea, CA, United States | ||
IPO Launch date 2008-10-17 | Founder, Chairman, President & CEO Mr. David Michery | ||
Sector Consumer Cyclical | Industry Auto Manufacturers | Full time employees 388 | Website https://www.mullenusa.com |
Full time employees 388 | Website https://www.mullenusa.com | ||
Mullen Automotive, Inc., an electric vehicle company, manufactures, sells, and distributes electric vehicles in the United States. The company operates in two segments, Bollinger and Mullen Commercial. Its products include passenger and commercial vehicles; and provides battery system technology. The company is headquartered in Brea, California.
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