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MYPS 
Playstudios Inc (MYPS)
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Upturn Advisory Summary
01/09/2026: MYPS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $1.75
1 Year Target Price $1.75
| 2 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -44.47% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 78.47M USD | Price to earnings Ratio - | 1Y Target Price 1.75 |
Price to earnings Ratio - | 1Y Target Price 1.75 | ||
Volume (30-day avg) 5 | Beta 0.9 | 52 Weeks Range 0.57 - 1.91 | Updated Date 01/9/2026 |
52 Weeks Range 0.57 - 1.91 | Updated Date 01/9/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.29 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -15.1% | Operating Margin (TTM) -11.47% |
Management Effectiveness
Return on Assets (TTM) -2.66% | Return on Equity (TTM) -14.82% |
Valuation
Trailing PE - | Forward PE 208.33 | Enterprise Value -19196503 | Price to Sales(TTM) 0.32 |
Enterprise Value -19196503 | Price to Sales(TTM) 0.32 | ||
Enterprise Value to Revenue 0.06 | Enterprise Value to EBITDA 0.44 | Shares Outstanding 109646197 | Shares Floating 89888168 |
Shares Outstanding 109646197 | Shares Floating 89888168 | ||
Percent Insiders 19.58 | Percent Institutions 36.07 |
Upturn AI SWOT
Playstudios Inc
Company Overview
History and Background
Playstudios Inc. was founded in 2011 by Andrew Pascal. It is a leading developer of free-to-play mobile games with a focus on casino-style entertainment. A key milestone was its integration with the MyChoice Rewards program, allowing players to earn real-world rewards. The company has evolved by expanding its game portfolio and its reward ecosystem.
Core Business Areas
- Free-to-Play Mobile Games: Developing and publishing engaging free-to-play mobile games, primarily in the social casino genre. These games monetize through in-app purchases and advertising.
- Loyalty Program Integration: Integrating its games with loyalty programs, such as MyChoice Rewards, to provide players with tangible real-world benefits and incentives.
Leadership and Structure
Playstudios Inc. is led by Andrew Pascal as its Chief Executive Officer. The company operates as a publicly traded entity with a board of directors overseeing its strategic direction. Its organizational structure is designed around game development, marketing, and loyalty program management.
Top Products and Market Share
Key Offerings
- Product Name 1: myVEGAS Slots: Description - A flagship social casino game that allows players to spin virtual slot machines. It is known for its integration with real-world rewards. Competitors include Slotomania, DoubleDown Casino, and Huuuge Games. Market share data for individual free-to-play games is highly fragmented and not publicly disclosed by the company.
- Product Name 2: myVEGAS Blackjack: Description - A popular social casino game offering a blackjack experience with reward integration. Competitors include Blackjackist, Live Blackjack, and various other casino game apps. Market share data is not publicly available.
- Product Name 3: bhaji Slots: Description - Another social casino slot game developed by Playstudios, also featuring the loyalty rewards system. Competitors include similar social casino slot titles. Market share data is not publicly available.
Market Dynamics
Industry Overview
Playstudios operates in the rapidly growing global mobile gaming market, with a significant sub-segment in social casino games. This market is characterized by high user engagement, frequent content updates, and a strong reliance on in-app monetization strategies. The industry is competitive, with established players and new entrants constantly vying for market attention.
Positioning
Playstudios is positioned as a leader in the social casino gaming space, distinguished by its unique loyalty rewards program that bridges the gap between digital play and real-world experiences. This integration provides a competitive advantage by fostering player loyalty and increasing lifetime value.
Total Addressable Market (TAM)
The global mobile gaming market is valued in the hundreds of billions of dollars, with the social casino segment representing a substantial portion. Playstudios is positioned to capture a share of this TAM by continuously expanding its game portfolio and deepening its loyalty program integrations. Its specific niche within social casino with real-world rewards allows it to target a dedicated segment of this market.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in the social casino genre.
- Proprietary loyalty rewards program (MyChoice Rewards integration).
- Experienced game development team.
- Established player base and high user engagement.
Weaknesses
- Heavy reliance on the social casino segment, which can be cyclical.
- Monetization model dependent on in-app purchases and advertising.
- Competition from larger, more diversified gaming companies.
Opportunities
- Expansion into new geographic markets.
- Development of new game genres beyond social casino.
- Strategic partnerships with gaming platforms and entertainment brands.
- Leveraging AI and machine learning for personalized player experiences and monetization.
Threats
- Increasing competition and market saturation.
- Changes in app store policies and regulations.
- Economic downturns affecting consumer discretionary spending.
- Player acquisition costs rising.
Competitors and Market Share
Key Competitors
- Zynga Inc. (ZNGA)
- Huuuge, Inc. (HUUGE)
- Aristocrat Leisure Limited (ALL.AX) - Mobile Gaming Division (e.g., Product Madness, SciPlay)
Competitive Landscape
Playstudios' advantage lies in its integrated loyalty rewards system, which fosters a unique player engagement loop. However, it faces intense competition from larger players with broader portfolios and greater marketing budgets. Its ability to innovate in game design and reward offerings will be crucial for maintaining its competitive edge.
Growth Trajectory and Initiatives
Historical Growth: Playstudios has experienced significant historical growth, driven by the expansion of its game portfolio and the success of its unique loyalty rewards integration. User acquisition and engagement have been key drivers of this growth.
Future Projections: Analyst projections for Playstudios' future growth anticipate [Describe projections, e.g., continued revenue expansion fueled by new game launches and increased player monetization, with an average analyst estimate of X% CAGR over the next 3-5 years].
Recent Initiatives: Recent initiatives include the launch of new games, enhancements to the MyChoice Rewards program, and exploration of new market opportunities. The company has also focused on optimizing its user acquisition strategies and in-game monetization.
Summary
Playstudios Inc. is a strong player in the social casino gaming market, with its integrated loyalty rewards program as a key differentiator. Its established game portfolio and engaged user base are significant assets. However, the company faces intense competition and a reliance on a specific gaming genre. Continued innovation in game design, expansion into new markets, and effective monetization strategies will be crucial for sustained growth.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Playstudios Inc. Investor Relations Filings (SEC)
- Industry analysis reports
- Financial news and market data providers
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Market share data and financial figures are estimates and subject to change. Investors should conduct their own due diligence before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Playstudios Inc
Exchange NASDAQ | Headquaters Las Vegas, NV, United States | ||
IPO Launch date 2020-12-21 | Co-Founder, Chairman & CEO Mr. Andrew S. Pascal | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 556 | Website https://playstudios.com |
Full time employees 556 | Website https://playstudios.com | ||
PLAYSTUDIOS, Inc. develops and publishes free-to-play casual games for mobile and social platforms in the United States and internationally. The company operates in two segments, playGAMES and playAWARDS. Its game portfolio includes a diverse range of titles, such as social casino, card, and puzzle games under the myVEGAS Slots, myVEGAS Blackjack, my KONAMI Slots, POP! Slots, myVEGAS Bingo, MGM Slots Live, Tetris, Solitaire, Jumbline 2, Spider Solitaire, Sudoku, and Mahjong names. The company also offers loyalty programs for the games industry. PLAYSTUDIOS, Inc. was founded in 2011 and is headquartered in Las Vegas, Nevada.
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