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Upturn AI SWOT - About
Playstudios Inc (MYPS)
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Upturn Advisory Summary
08/14/2025: MYPS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $2.88
1 Year Target Price $2.88
| 2 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -44.47% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 130.36M USD | Price to earnings Ratio - | 1Y Target Price 2.88 |
Price to earnings Ratio - | 1Y Target Price 2.88 | ||
Volume (30-day avg) 5 | Beta 0.89 | 52 Weeks Range 1.00 - 2.29 | Updated Date 08/15/2025 |
52 Weeks Range 1.00 - 2.29 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.25 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-04 | When - | Estimate -0.02 | Actual -0.02 |
Profitability
Profit Margin -12% | Operating Margin (TTM) -5.78% |
Management Effectiveness
Return on Assets (TTM) -1.6% | Return on Equity (TTM) -12.32% |
Valuation
Trailing PE - | Forward PE 208.33 | Enterprise Value 26878636 | Price to Sales(TTM) 0.5 |
Enterprise Value 26878636 | Price to Sales(TTM) 0.5 | ||
Enterprise Value to Revenue 0.1 | Enterprise Value to EBITDA 0.81 | Shares Outstanding 108888000 | Shares Floating 88822544 |
Shares Outstanding 108888000 | Shares Floating 88822544 | ||
Percent Insiders 19.71 | Percent Institutions 34.04 |
Upturn AI SWOT
Playstudios Inc
Company Overview
History and Background
Playstudios Inc. was founded in 2011. The company focuses on developing and publishing free-to-play casino games and has grown through organic development and strategic acquisitions.
Core Business Areas
- Casino Games: Development and operation of free-to-play casino games for mobile and social platforms.
- PlayAwards: Loyalty program offering real-world rewards to players of their games.
Leadership and Structure
The leadership team includes Andrew Pascal (CEO) and Judy Mencher (CFO). The company has a structured management team across various departments like game development, marketing, and operations.
Top Products and Market Share
Key Offerings
- MyVegas Slots: A popular free-to-play slot game. Competitors include Slotomania (PLAYTIKA), Huuuge Casino (HUUGE), and DoubleDown Casino (DDI). Revenue estimates vary widely and are not reliably publicly disclosed.
- MyKonami Slots: Similar to MyVegas Slots, but featuring Konami-branded content. Competitors similar to MyVegas slots. Revenue estimates vary widely and are not reliably publicly disclosed.
- Pop! Slots: Features virtual versions of real-world casinos. Competitors similar to MyVegas slots. Revenue estimates vary widely and are not reliably publicly disclosed.
Market Dynamics
Industry Overview
The mobile gaming market is highly competitive and rapidly evolving, with a significant portion focused on free-to-play games with in-app purchases. The social casino sub-segment is growing with high potential.
Positioning
Playstudios focuses on high-quality graphics and the real-world reward system (PlayAwards) to differentiate itself. They benefit from brand loyalty within their target audience.
Total Addressable Market (TAM)
The global social casino market is estimated to be worth billions of dollars. The total addressable market (TAM) is approximately 7 billion USD with Playstudios strategically positioning itself as a key player in a large, competitive market.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in the social casino market
- PlayAwards loyalty program differentiates from competitors
- Experienced management team
- Focus on high-quality game development
Weaknesses
- Reliance on a small number of games for the majority of revenue
- Dependence on in-app purchases for revenue
- Vulnerability to changes in platform policies (Apple, Google)
- High marketing costs to acquire and retain users
Opportunities
- Expansion into new game genres
- Geographic expansion into new markets
- Strategic partnerships with real-world brands
- Leveraging data analytics to improve player engagement
Threats
- Intense competition in the mobile gaming market
- Changes in consumer preferences
- Increased regulation of in-app purchases
- Economic downturn impacting discretionary spending
Competitors and Market Share
Key Competitors
- PLAY
- PLTK
- HUUGE
- DDI
Competitive Landscape
Playstudios' advantages include its PlayAwards program and focus on high-quality graphics. Disadvantages include reliance on a small number of games and high marketing costs.
Major Acquisitions
Brainium Studios
- Year: 2021
- Acquisition Price (USD millions): 70
- Strategic Rationale: Expanded Playstudios' portfolio into casual mobile games, diversifying beyond social casino games and capturing a broader audience.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by the success of its core games and strategic acquisitions.
Future Projections: Future growth depends on their ability to launch successful new games, expand into new markets, and effectively manage user acquisition costs. Analyst estimates vary.
Recent Initiatives: Recent initiatives include launching new games, expanding the PlayAwards program, and investing in new technologies.
Summary
Playstudios is a solid player in the social casino market with a unique loyalty program. While their reliance on a few key games is a risk, strategic acquisitions and expansion opportunities provide avenues for future growth. Intense competition and regulatory changes pose ongoing threats that require careful management. Overall Playstudios is a mid-tier contender in the space with a need to create new games to sustain future revenues and growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is based on estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Playstudios Inc
Exchange NASDAQ | Headquaters Las Vegas, NV, United States | ||
IPO Launch date 2020-12-21 | Co-Founder, Chairman & CEO Mr. Andrew S. Pascal | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 556 | Website https://playstudios.com |
Full time employees 556 | Website https://playstudios.com | ||
PLAYSTUDIOS, Inc. develops and publishes free-to-play casual games for mobile and social platforms in the United States and internationally. The company operates in two segments, playGAMES and playAWARDS. Its game portfolio includes a diverse range of titles, such as social casino, card, and puzzle games under the myVEGAS Slots, myVEGAS Blackjack, my KONAMI Slots, POP! Slots, myVEGAS Bingo, MGM Slots Live, Tetris, Solitaire, Jumbline 2, Spider Solitaire, Sudoku, and Mahjong names. The company also offers loyalty programs for the games industry. PLAYSTUDIOS, Inc. was founded in 2011 and is headquartered in Las Vegas, Nevada.
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