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Upturn AI SWOT - About
MYPS 
Playstudios Inc (MYPS)
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Upturn Advisory Summary
10/15/2025: MYPS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $2.88
1 Year Target Price $2.88
| 2 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -44.47% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 117.96M USD | Price to earnings Ratio - | 1Y Target Price 2.88 |
Price to earnings Ratio - | 1Y Target Price 2.88 | ||
Volume (30-day avg) 5 | Beta 0.88 | 52 Weeks Range 0.90 - 2.29 | Updated Date 10/17/2025 |
52 Weeks Range 0.90 - 2.29 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.25 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -12% | Operating Margin (TTM) -5.78% |
Management Effectiveness
Return on Assets (TTM) -1.6% | Return on Equity (TTM) -12.32% |
Valuation
Trailing PE - | Forward PE 208.33 | Enterprise Value 14695024 | Price to Sales(TTM) 0.45 |
Enterprise Value 14695024 | Price to Sales(TTM) 0.45 | ||
Enterprise Value to Revenue 0.06 | Enterprise Value to EBITDA 0.44 | Shares Outstanding 108888036 | Shares Floating 88872683 |
Shares Outstanding 108888036 | Shares Floating 88872683 | ||
Percent Insiders 19.71 | Percent Institutions 36.95 |
Upturn AI SWOT
Playstudios Inc
Company Overview
History and Background
Playstudios Inc. was founded in 2011. It focuses on developing and operating free-to-play casino games and has grown through internal development and acquisitions to build a portfolio of mobile and social games.
Core Business Areas
- Mobile Game Development: Develops and operates a portfolio of free-to-play mobile casino games.
- Loyalty Platform: Offers a loyalty platform, playAwards, that allows players to earn real-world rewards.
Leadership and Structure
Andrew Pascal is the CEO and founder. The organizational structure is typical of a technology company, with departments for game development, marketing, and operations.
Top Products and Market Share
Key Offerings
- MyVegas Slots: A mobile and social casino game allowing users to earn loyalty points redeemable for real-world rewards. Competitors include Zynga's slot games and other free-to-play casino apps. No specific market share data is readily available for MyVegas Slots individually. A rough estimate of revenue from MyVegas is in the range of 15 to 20% of the total company revenue. Primary competitors for MyVegas Slots include Zynga and IGT.
- KONAMI Slots: A virtual slot machine application. Competitors include other free-to-play slot games from companies like Aristocrat Leisure. Revenue from Konami slots is estimated to be in the range of 10% of Playstudios total company revenue. Competitors include Aristocrat Leisure and Scientific Games.
- Pop! Slots: A virtual casino experience featuring MGM Resorts-branded properties. Direct market share data is unavailable. Competitors include Big Fish Games and SciPlay.
Market Dynamics
Industry Overview
The social casino gaming market is a growing segment within the broader mobile gaming industry. It is driven by increasing smartphone penetration and the popularity of free-to-play games.
Positioning
Playstudios is positioned as a provider of social casino games with a loyalty program that differentiates it from competitors.
Total Addressable Market (TAM)
The total addressable market (TAM) for social casino games is estimated to be around $7 billion annually. Playstudios is positioned to capture a portion of this market through its diverse portfolio and loyalty platform.
Upturn SWOT Analysis
Strengths
- Loyalty program (playAwards)
- Portfolio of established games
- Partnerships with real-world brands (e.g., MGM Resorts)
Weaknesses
- Reliance on a limited number of titles
- High marketing costs associated with user acquisition
- Sensitivity to changes in platform policies (Apple, Google)
Opportunities
- Expansion into new game genres
- Geographic expansion
- Further development of the loyalty platform
Threats
- Increasing competition in the social casino market
- Changes in regulations regarding social casino games
- Economic downturn affecting consumer spending
Competitors and Market Share
Key Competitors
- ZYNG
- SGMS
- PLTK
Competitive Landscape
Playstudios' competitive advantage lies in its loyalty program. However, it faces intense competition from larger players with more resources and broader game portfolios.
Major Acquisitions
Ongoing Acquisition
- Year: 2024
- Acquisition Price (USD millions): 0
- Strategic Rationale: Playstudios acquired a company in 2024. The new addition will help broaden its gaming content and expand user base. It could help with their ongoing efforts to expand their genre.
Growth Trajectory and Initiatives
Historical Growth: Data is necessary to fill this section accurately.
Future Projections: Analyst estimates is necessary to fill this section accurately.
Recent Initiatives: Information on recent initiatives is necessary to fill this section accurately.
Summary
Playstudios is a player in the social casino gaming market, leveraging its loyalty platform to differentiate itself. While its established game portfolio and partnerships are strengths, it faces stiff competition and relies on a limited number of titles. Future growth depends on expanding into new genres and geographies. Playstudios continues to be in development for more growth and expansion.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
- Various public online resources
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market share estimates are approximate and based on available information. Financial data requires further research.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Playstudios Inc
Exchange NASDAQ | Headquaters Las Vegas, NV, United States | ||
IPO Launch date 2020-12-21 | Co-Founder, Chairman & CEO Mr. Andrew S. Pascal | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 556 | Website https://playstudios.com |
Full time employees 556 | Website https://playstudios.com | ||
PLAYSTUDIOS, Inc. develops and publishes free-to-play casual games for mobile and social platforms in the United States and internationally. The company operates in two segments, playGAMES and playAWARDS. Its game portfolio includes a diverse range of titles, such as social casino, card, and puzzle games under the myVEGAS Slots, myVEGAS Blackjack, my KONAMI Slots, POP! Slots, myVEGAS Bingo, MGM Slots Live, Tetris, Solitaire, Jumbline 2, Spider Solitaire, Sudoku, and Mahjong names. The company also offers loyalty programs for the games industry. PLAYSTUDIOS, Inc. was founded in 2011 and is headquartered in Las Vegas, Nevada.
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