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Upturn AI SWOT - About
NCMI 
National CineMedia Inc (NCMI)
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Upturn Advisory Summary
09/17/2025: NCMI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $6.62
1 Year Target Price $6.62
| 2 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -42.18% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 458.24M USD | Price to earnings Ratio - | 1Y Target Price 6.62 |
Price to earnings Ratio - | 1Y Target Price 6.62 | ||
Volume (30-day avg) 4 | Beta 1.96 | 52 Weeks Range 4.07 - 7.46 | Updated Date 09/17/2025 |
52 Weeks Range 4.07 - 7.46 | Updated Date 09/17/2025 | ||
Dividends yield (FY) 0.62% | Basic EPS (TTM) -0.22 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -8.63% | Operating Margin (TTM) -22.59% |
Management Effectiveness
Return on Assets (TTM) -3.22% | Return on Equity (TTM) -5.5% |
Valuation
Trailing PE - | Forward PE 40.65 | Enterprise Value 432442486 | Price to Sales(TTM) 1.95 |
Enterprise Value 432442486 | Price to Sales(TTM) 1.95 | ||
Enterprise Value to Revenue 1.83 | Enterprise Value to EBITDA 19.48 | Shares Outstanding 93710096 | Shares Floating 92653070 |
Shares Outstanding 93710096 | Shares Floating 92653070 | ||
Percent Insiders 1.13 | Percent Institutions 89.6 |
Upturn AI SWOT
National CineMedia Inc
Company Overview
History and Background
National CineMedia, Inc. (NCMI) was formed in 2005 by AMC Entertainment, Cinemark, and Regal Entertainment Group. It became the largest cinema advertising network in the U.S.
Core Business Areas
- Cinema Advertising: NCMI sells advertising time and space before feature films in theaters across the United States. They provide a platform for brands to reach a captive audience.
- Digital Out-of-Home Advertising: Expansion into digital out-of-home (DOOH) advertising, targeting audiences outside of theaters with digital displays in various locations.
- Partnerships and Events: Collaborating with brands to create unique pre-movie entertainment experiences and events.
Leadership and Structure
National CineMedia Inc.'s leadership consists of a CEO, CFO, and a board of directors. The organizational structure involves departments for sales, marketing, operations, and technology.
Top Products and Market Share
Key Offerings
- Noovie: NCMI's pre-show entertainment program featuring advertising, movie trailers, and interactive content. The revenue is mainly from advertisements within Noovie. Competitors are other cinema advertising networks, streaming platforms and digital ads.
- Digital Advertising: Digital advertising inventory across NCMIu2019s network. It competes with digital marketing firms and advertising platforms.
Market Dynamics
Industry Overview
The cinema advertising industry is subject to shifts in movie theater attendance, the rise of streaming services, and economic conditions. The advertising industry is highly competitive.
Positioning
NCMI is the largest cinema advertising network in the U.S. Its strengths lie in its extensive network of theaters and a captive audience. Competitors are other cinema advertising networks as well as other digital advertising platforms.
Total Addressable Market (TAM)
The total addressable market for cinema advertising is estimated at around $1 billion. NCMI holds a significant portion of this market. The market also includes digital ad spending which reaches over $600 billion globally.
Upturn SWOT Analysis
Strengths
- Largest cinema advertising network
- Exclusive agreements with major theater chains
- Captive audience
- Extensive reach in top DMAs
Weaknesses
- Reliance on movie theater attendance
- Debt burden
- Vulnerability to economic downturns
- Limited diversification
Opportunities
- Expansion into digital out-of-home advertising
- Partnerships with streaming services
- Integration of interactive advertising
- Development of new advertising formats
Threats
- Decline in movie theater attendance
- Increased competition from streaming platforms
- Economic recession
- Shift in advertising spending to digital channels
Competitors and Market Share
Key Competitors
- DGVC
- LAMR
- CNK
Competitive Landscape
NCMI faces competition from other cinema advertising networks and digital advertising platforms. Its advantages are its established network and exclusive agreements. Disadvantages include its reliance on theater attendance and debt burden.
Growth Trajectory and Initiatives
Historical Growth: NCMI's growth has been challenged by declining theater attendance and economic downturns.
Future Projections: Future projections are uncertain due to the evolving entertainment landscape. Analyst estimates are subject to change.
Recent Initiatives: Recent initiatives include expanding its DOOH network and focusing on digital advertising solutions.
Summary
National CineMedia faces considerable challenges due to declining theater attendance and competitive advertising landscape. While the company benefits from a large network of theaters, its heavy reliance on in-theater advertising and substantial debt create vulnerabilities. Successful diversification into digital out-of-home advertising is critical to long-term growth. The company needs to carefully manage its finances and adapt to the rapidly evolving entertainment industry.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Market share data is estimated and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About National CineMedia Inc
Exchange NASDAQ | Headquaters Centennial, CO, United States | ||
IPO Launch date 2007-02-08 | CEO & Director Mr. Thomas F. Lesinski | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 254 | Website https://www.ncm.com |
Full time employees 254 | Website https://www.ncm.com | ||
National CineMedia, Inc., through its subsidiary, National CineMedia, LLC, operates cinema advertising network in North America. It engages in the sale of advertising to national, regional, and local businesses in Noovie, a cinema advertising and entertainment show seen on movie screens; and sells advertising on its Lobby Entertainment Network, a series of strategically placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theatre lobbies. The company also sells digital advertising, including through NCM Boost and Boomerang; and through digital gaming products, including Noovie Trivia app. It offers its services to third-party theater circuits under long-term network affiliate agreements. The company was incorporated in 2006 and is headquartered in Centennial, Colorado.
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