
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT
- About


National CineMedia Inc (NCMI)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/28/2025: NCMI (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $6.62
1 Year Target Price $6.62
2 | Strong Buy |
1 | Buy |
1 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -42.18% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 398.27M USD | Price to earnings Ratio - | 1Y Target Price 6.62 |
Price to earnings Ratio - | 1Y Target Price 6.62 | ||
Volume (30-day avg) 4 | Beta 2.12 | 52 Weeks Range 4.07 - 7.46 | Updated Date 08/28/2025 |
52 Weeks Range 4.07 - 7.46 | Updated Date 08/28/2025 | ||
Dividends yield (FY) 0.69% | Basic EPS (TTM) -0.22 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-05 | When - | Estimate -0.12 | Actual -0.11 |
Profitability
Profit Margin -8.63% | Operating Margin (TTM) -22.59% |
Management Effectiveness
Return on Assets (TTM) -3.22% | Return on Equity (TTM) -5.5% |
Valuation
Trailing PE - | Forward PE 31.65 | Enterprise Value 379027718 | Price to Sales(TTM) 1.69 |
Enterprise Value 379027718 | Price to Sales(TTM) 1.69 | ||
Enterprise Value to Revenue 1.61 | Enterprise Value to EBITDA 17.15 | Shares Outstanding 93710096 | Shares Floating 92653070 |
Shares Outstanding 93710096 | Shares Floating 92653070 | ||
Percent Insiders 1.13 | Percent Institutions 89.5 |
Upturn AI SWOT
National CineMedia Inc

Company Overview
History and Background
National CineMedia (NCM) was founded in 2005 as a joint venture between AMC Entertainment, Cinemark Holdings, and Regal Entertainment Group (now owned by Cineworld). It operates as a cinema advertising network, showcasing advertising and entertainment content on movie screens.
Core Business Areas
- Cinema Advertising: NCM's primary business is selling advertising time on movie screens before films. This includes national, regional, and local advertising spots.
- Digital-Out-of-Home (DOOH): Expanding its reach beyond cinemas, NCM has ventured into digital out-of-home advertising, offering advertising opportunities in various locations.
- Partnership: Strategic partnerships with other Media and Entertainment companies.
Leadership and Structure
Tom Lesinski is the current CEO. The company's structure involves sales, marketing, operations, and technology departments, all reporting to the executive team.
Top Products and Market Share
Key Offerings
- Noovie Pre-Show: NCM's core product, a pre-show entertainment program featuring advertising, movie trailers, and interactive content. Limited market share data available, relies on total cinema advertising market which is highly fragmented. Competitors include Screenvision Media.
- Digital Advertising: Advertising opportunities on NCM's digital platforms, including its website and mobile app. Revenue is smaller compared to cinema advertising. Competitors include Google, Facebook, and other digital ad platforms.
Market Dynamics
Industry Overview
The cinema advertising industry is influenced by movie attendance, advertising spending trends, and competition from other media platforms. Recovery from pandemic impact is key.
Positioning
NCM is a leading cinema advertising network in the U.S., leveraging its relationships with major theater chains for screen access. Competitive advantage is established theater network access.
Total Addressable Market (TAM)
The total addressable market for cinema advertising in the US is estimated to be in the hundreds of millions annually. NCM is a major player but competition is high.
Upturn SWOT Analysis
Strengths
- Extensive cinema network
- Exclusive agreements with major theater chains
- Established brand recognition in cinema advertising
Weaknesses
- Dependence on movie attendance
- Vulnerability to economic downturns affecting advertising budgets
- High debt levels
Opportunities
- Growth in digital out-of-home advertising
- Integration of interactive advertising technologies
- Expansion of partnerships with content providers
Threats
- Competition from digital advertising platforms
- Decline in movie theater attendance due to streaming services
- Changes in advertising regulations
Competitors and Market Share
Key Competitors
- Screenco UK (OTCMKTS)
- AMC Entertainment Holdings (AMC)
- Cinemark Holdings (CNK)
Competitive Landscape
NCM competes primarily with Screenvision Media for cinema advertising market share. Competitive advantages include its network size and exclusive partnerships. Disadvantages are tied to reliance on moviegoing trends.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been uneven, reflecting fluctuations in the movie industry and advertising market. COVID-19 pandemic significantly impacted performance.
Future Projections: Future growth depends on recovery in movie attendance, expansion in digital advertising, and effective cost management. Analyst estimates vary.
Recent Initiatives: Focus on strengthening relationships with theater partners, expanding digital advertising offerings, and exploring new revenue streams.
Summary
National CineMedia faces challenges due to the shift towards streaming. Their established cinema network and exclusive partnerships remain key assets. Growth relies on adapting to changing advertising trends and expanding digital revenue streams. Economic downturns and movie attendance trends pose ongoing risks.
Peer Comparison
Sources and Disclaimers
Data Sources:
- National CineMedia Inc. Investor Relations
- Industry Reports
- Market Analysis Reports
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It is not financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About National CineMedia Inc
Exchange NASDAQ | Headquaters Centennial, CO, United States | ||
IPO Launch date 2007-02-08 | CEO & Director Mr. Thomas F. Lesinski | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 254 | Website https://www.ncm.com |
Full time employees 254 | Website https://www.ncm.com |
National CineMedia, Inc., through its subsidiary, National CineMedia, LLC, operates cinema advertising network in North America. It engages in the sale of advertising to national, regional, and local businesses in Noovie, a cinema advertising and entertainment show seen on movie screens; and sells advertising on its Lobby Entertainment Network, a series of strategically placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theatre lobbies. The company also sells digital advertising, including through NCM Boost and Boomerang; and through digital gaming products, including Noovie Trivia app. It offers its services to third-party theater circuits under long-term network affiliate agreements. The company was incorporated in 2006 and is headquartered in Centennial, Colorado.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.