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Upturn AI SWOT - About
NCMI 
National CineMedia Inc (NCMI)
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Upturn Advisory Summary
06/30/2025: NCMI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $6.88
1 Year Target Price $6.88
| 2 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -46% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 461.15M USD | Price to earnings Ratio - | 1Y Target Price 6.88 |
Price to earnings Ratio - | 1Y Target Price 6.88 | ||
Volume (30-day avg) 4 | Beta 2.09 | 52 Weeks Range 4.10 - 7.52 | Updated Date 06/30/2025 |
52 Weeks Range 4.10 - 7.52 | Updated Date 06/30/2025 | ||
Dividends yield (FY) 2.45% | Basic EPS (TTM) -0.19 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -7.68% | Operating Margin (TTM) -68.48% |
Management Effectiveness
Return on Assets (TTM) -2.57% | Return on Equity (TTM) -4.73% |
Valuation
Trailing PE - | Forward PE 31.65 | Enterprise Value 413248457 | Price to Sales(TTM) 1.94 |
Enterprise Value 413248457 | Price to Sales(TTM) 1.94 | ||
Enterprise Value to Revenue 1.73 | Enterprise Value to EBITDA 16.08 | Shares Outstanding 94304400 | Shares Floating 93348142 |
Shares Outstanding 94304400 | Shares Floating 93348142 | ||
Percent Insiders 5.62 | Percent Institutions 89.14 |
Analyst Ratings
Rating 2 | Target Price 6.88 | Buy 1 | Strong Buy 2 |
Buy 1 | Strong Buy 2 | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
National CineMedia Inc
Company Overview
History and Background
National CineMedia (NCM) was formed in 2005 as a joint venture between AMC Entertainment, Cinemark Holdings, and Regal Entertainment Group (now Cineworld). It provides advertising services in movie theaters.
Core Business Areas
- Cinema Advertising: NCM's core business is selling advertising time before movies in theaters. This includes on-screen advertising as well as lobby promotions.
- Digital Advertising: NCM also offers digital advertising solutions, leveraging its cinema footprint to target moviegoers through online and mobile channels.
- Event Cinema: NCM facilitates the broadcasting of live events, such as concerts and sporting events, in movie theaters.
Leadership and Structure
As of October 2024, National CineMedia Inc's leadership team is led by the CEO and includes various VPs for sales, marketing, and operations. The company operates with a typical corporate structure, reporting to a Board of Directors.
Top Products and Market Share
Key Offerings
- On-Screen Advertising: This is NCM's primary product, featuring advertisements displayed before movie showings. Market share data fluctuates with attendance; competitors include Screenvision Media. Revenue constitutes a large portion of the overall sales.
- Lobby Promotions: NCM offers promotional opportunities in theater lobbies, including interactive displays and sampling events. This contributes a smaller portion of revenue compared to on-screen ads. Competitors include companies that offer similar in-theater marketing solutions.
- Digital Advertising: NCM provides digital ad solutions through mobile, online, and social media platforms to extend advertising reach beyond the physical cinema. Competitors include major digital advertising platforms such as Google and Facebook. This segment has been growing steadily.
Market Dynamics
Industry Overview
The cinema advertising industry is recovering post-pandemic, adapting to changes in moviegoer habits and the rise of streaming services. It is influenced by box office performance and advertising spending trends.
Positioning
NCM is a major player in the US cinema advertising market, leveraging its relationships with large theater chains. Its competitive advantages include its established network and reach.
Total Addressable Market (TAM)
The total addressable market for cinema advertising in the US is estimated at approximately $1 billion annually. NCM is positioned to capture a significant portion of this TAM through its extensive network and partnerships.
Upturn SWOT Analysis
Strengths
- Extensive theater network
- Established relationships with major cinema chains
- Strong brand recognition in the cinema advertising market
Weaknesses
- Dependence on box office performance
- High debt levels
- Vulnerability to shifts in advertising spending
Opportunities
- Expansion into digital advertising
- Growth in event cinema
- Partnerships with streaming services
Threats
- Decline in movie theater attendance
- Competition from digital advertising platforms
- Economic downturn
Competitors and Market Share
Key Competitors
- SCRE
- AMC
- CNK
- IMAX
Competitive Landscape
NCM faces competition from other cinema advertising networks and digital advertising platforms. Its advantages include its extensive network and relationships with major theater chains, while its disadvantages include its dependence on box office performance and its relatively high debt load.
Growth Trajectory and Initiatives
Historical Growth: NCM experienced moderate growth prior to the pandemic. Recent growth has been strongly influenced by the sector's decline.
Future Projections: Future growth is projected to be slow to moderate, contingent on the recovery of movie theater attendance and success in digital advertising initiatives. Analyst estimates vary widely.
Recent Initiatives: Recent strategic initiatives include efforts to expand digital advertising offerings, improve the in-theater experience, and secure partnerships with streaming services.
Summary
National CineMedia is a major cinema advertising network with an established presence. Its performance hinges on box office attendance and its ability to adapt to the evolving advertising landscape. The company faces challenges related to debt and competition from digital advertising platforms. Success depends on diversifying revenue streams and capitalizing on opportunities in digital and event cinema.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
- Company Press Releases
Disclaimers:
This analysis is based on available information and should not be considered financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About National CineMedia Inc
Exchange NASDAQ | Headquaters Centennial, CO, United States | ||
IPO Launch date 2007-02-08 | CEO & Director Mr. Thomas F. Lesinski | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 254 | Website https://www.ncm.com |
Full time employees 254 | Website https://www.ncm.com | ||
National CineMedia, Inc., through its subsidiary, National CineMedia, LLC, operates cinema advertising network in North America. It engages in the sale of advertising to national, regional, and local businesses in Noovie, a cinema advertising and entertainment show seen on movie screens; and sells advertising on its Lobby Entertainment Network, a series of strategically placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theatre lobbies. The company also sells digital advertising, including through NCM Boost and Boomerang; and through digital gaming products, including Noovie Trivia app. It offers its services to third-party theater circuits under long-term network affiliate agreements. The company was incorporated in 2006 and is headquartered in Centennial, Colorado.
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