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Upturn AI SWOT - About
NEON 
Neonode Inc (NEON)
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Upturn Advisory Summary
07/01/2025: NEON (4-star) is a STRONG-BUY. BUY since 10 days. Profits (23.27%). Updated daily EoD!
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $16.5
1 Year Target Price $16.5
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 256.9% | Avg. Invested days 31 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 07/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 427.96M USD | Price to earnings Ratio - | 1Y Target Price 16.5 |
Price to earnings Ratio - | 1Y Target Price 16.5 | ||
Volume (30-day avg) 1 | Beta 0.38 | 52 Weeks Range 2.16 - 25.85 | Updated Date 07/1/2025 |
52 Weeks Range 2.16 - 25.85 | Updated Date 07/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.37 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-06-11 | When Before Market | Estimate -0.08 | Actual -0.11 |
Profitability
Profit Margin -217.85% | Operating Margin (TTM) -383.04% |
Management Effectiveness
Return on Assets (TTM) -24.44% | Return on Equity (TTM) -40.23% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 412677364 | Price to Sales(TTM) 152.46 |
Enterprise Value 412677364 | Price to Sales(TTM) 152.46 | ||
Enterprise Value to Revenue 147.02 | Enterprise Value to EBITDA -0.62 | Shares Outstanding 16782900 | Shares Floating 13052582 |
Shares Outstanding 16782900 | Shares Floating 13052582 | ||
Percent Insiders 29.75 | Percent Institutions 7.34 |
Analyst Ratings
Rating 1 | Target Price 16.5 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Neonode Inc
Company Overview
History and Background
Neonode Inc. was founded in 1997 in Sweden. Initially focused on optical touch technology, they pioneered zForceu00ae technology. Over time, the company shifted from consumer electronics to licensing its technology for various applications.
Core Business Areas
- HMI Products: Neonode licenses its zForceu00ae touch and gesture sensing technology to OEMs and Tier 1 suppliers. This includes a range of products and solutions for in-cabin monitoring systems (driver and occupant monitoring), touch displays, and touchless control interfaces.
- Lidar Products: Neonode develops lidar sensor modules that can be incorporated into different solutions for various uses (robots, drones etc). This is the latest product offering from Neonode.
Leadership and Structure
The company is led by Urban Forssell, CEO. The organizational structure involves departments for engineering, sales, marketing, and finance. A board of directors oversees the company's strategic direction.
Top Products and Market Share
Key Offerings
- zForceu00ae Touch Technology: zForceu00ae is Neonode's core optical sensing technology used in touch and gesture control applications. It is licensed to automotive, industrial, medical, and other industries. The company estimates their market share in the automotive in-cabin monitoring is expanding, but the overall market share is still small compared to bigger companies offering total solutions. Key competitors include Seeing Machines (SEE.AX) and Smart Eye (SMRTE.ST).
- zForceu00ae Lidar Technology: Neonode offers lidar solutions based on its zForceu00ae technology. This targets robotics, drones, and other applications requiring accurate distance measurement. It's a relatively new offering. Key competitors are Ouster (OUST) and Velodyne Lidar (VLDR).
Market Dynamics
Industry Overview
The automotive in-cabin monitoring and touch display markets are growing due to increasing safety regulations, demand for advanced driver-assistance systems (ADAS), and consumer demand for advanced infotainment systems. The lidar market is also expanding with the need for autonomous vehicles and robotics.
Positioning
Neonode positions itself as a technology provider, licensing its zForceu00ae technology to OEMs and Tier 1 suppliers. Its competitive advantage lies in its low-cost, high-performance optical sensing technology and its ability to customize solutions for specific applications.
Total Addressable Market (TAM)
The TAM for in-cabin monitoring systems and touch displays is estimated to be billions of dollars. The lidar market is also expected to reach billions of dollars in the coming years. Neonode is positioned to capture a portion of this market by licensing its technology.
Upturn SWOT Analysis
Strengths
- Proprietary zForceu00ae technology
- Low-cost, high-performance sensing
- Customizable solutions
- Strong IP portfolio
Weaknesses
- Small company size
- Limited brand recognition
- Reliance on licensing revenue
- Limited resources for direct sales and marketing
Opportunities
- Growing demand for in-cabin monitoring systems
- Increasing adoption of touch displays in automotive and industrial applications
- Expansion of lidar technology into new markets
- Partnerships with Tier 1 suppliers and OEMs
Threats
- Competition from larger technology companies
- Changes in automotive safety regulations
- Economic downturn
- Technological obsolescence
Competitors and Market Share
Key Competitors
- Seeing Machines (SEE.AX)
- Smart Eye (SMRTE.ST)
- Ouster (OUST)
- Velodyne Lidar (VLDR)
Competitive Landscape
Neonode offers a low-cost, high-performance optical sensing solution. Its disadvantages include its small size and limited brand recognition. Competitors may offer more comprehensive solutions, but are at higher price point.
Growth Trajectory and Initiatives
Historical Growth: Neonode's historical growth has been driven by licensing revenue from its zForceu00ae technology.
Future Projections: Future growth is projected to come from increased adoption of in-cabin monitoring systems, touch displays, and lidar technology.
Recent Initiatives: Recent initiatives include partnerships with automotive suppliers, new product development (lidar solutions), and expansion into new markets.
Summary
Neonode is a small technology company with innovative optical sensing technology, that is well-positioned for growth in the in-cabin monitoring and lidar markets. Its reliance on licensing revenue and smaller size present risks. Increasing safety standards and demand for advanced technologies are potential opportunities. Competition and changing regulations remain as constant threats.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Neonode Inc. Investor Relations
- Company Filings
- Industry Reports
Disclaimers:
The analysis is based on publicly available information and analyst estimates. It is not financial advice. Market share data is often estimated and can vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Neonode Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2007-08-13 | President & CEO Mr. Pierre Daniel Alexus | ||
Sector Technology | Industry Electronic Components | Full time employees 40 | Website https://neonode.com |
Full time employees 40 | Website https://neonode.com | ||
Neonode Inc., together with its subsidiaries, develops optical sensing solutions for contactless touch, touch, and gesture sensing in the United States, Japan, South Korea, Germany, Sweden, China, and internationally. It also offers software solutions for machine perception to detect and track persons and objects in video streams from cameras and other types of imagers. In addition, it licenses its zForce technology to original equipment manufacturers and automotive Tier 1 suppliers, as well as provides non-recurring engineering services related to application development. Further, the company provides machine perception solutions. It serves office equipment, automotive, industrial automation, medical, military, and avionics markets. Neonode Inc. was founded in 1997 and is headquartered in Stockholm, Sweden.
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