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Upturn AI SWOT - About
NIU 
Niu Technologies (NIU)
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Upturn Advisory Summary
10/15/2025: NIU (1-star) is a SELL. SELL since 2 days. Simulated Profits (-5.60%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4.61
1 Year Target Price $4.61
| 3 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -17.65% | Avg. Invested days 27 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 340.70M USD | Price to earnings Ratio - | 1Y Target Price 4.61 |
Price to earnings Ratio - | 1Y Target Price 4.61 | ||
Volume (30-day avg) 4 | Beta -0.36 | 52 Weeks Range 1.66 - 5.67 | Updated Date 10/17/2025 |
52 Weeks Range 1.66 - 5.67 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.26 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -3.87% | Operating Margin (TTM) -0.99% |
Management Effectiveness
Return on Assets (TTM) -4.47% | Return on Equity (TTM) -15.16% |
Valuation
Trailing PE - | Forward PE 6.42 | Enterprise Value 274460757 | Price to Sales(TTM) 0.09 |
Enterprise Value 274460757 | Price to Sales(TTM) 0.09 | ||
Enterprise Value to Revenue 0.52 | Enterprise Value to EBITDA 6.25 | Shares Outstanding 69692962 | Shares Floating 90036457 |
Shares Outstanding 69692962 | Shares Floating 90036457 | ||
Percent Insiders 0.15 | Percent Institutions 16.39 |
Upturn AI SWOT
Niu Technologies
Company Overview
History and Background
Niu Technologies, founded in 2014, is a Chinese company specializing in smart electric scooters. It quickly gained traction with its focus on design, technology, and urban mobility solutions.
Core Business Areas
- Electric Scooters: Designs, manufactures, and sells smart electric scooters for urban transportation, catering to various rider needs and preferences. Ranges from lower to higher end prices.
- Accessories and Parts: Offers a range of accessories, spare parts, and related services to support its electric scooter ecosystem.
- Energy Solutions: Develops and provides energy solutions, including batteries and charging infrastructure, for its electric vehicles.
- Electric Motorcycles: Manufactures and sells electric motorcycles. Ranges from lower to higher end prices.
Leadership and Structure
The leadership team includes key executives focused on technology, design, and global expansion. The organizational structure supports product development, manufacturing, and distribution.
Top Products and Market Share
Key Offerings
- NQi Series: The NQi series includes multiple scooter models with varying range and features. Competitors include Yadea and Segway-Ninebot. The revenue for the NQi series is not specifically published but is a significant contributor to overall revenue, and there is no public data showing Market Share data.
- UQi Series: The UQi series focuses on lightweight and agile electric scooters for urban commuting. Competitors include Yadea and Segway-Ninebot. The revenue for the UQi series is not specifically published but is a significant contributor to overall revenue, and there is no public data showing Market Share data.
- MQi Series: The MQi series is designed for performance and style. Competitors include Yadea and Segway-Ninebot. The revenue for the MQi series is not specifically published but is a significant contributor to overall revenue, and there is no public data showing Market Share data.
Market Dynamics
Industry Overview
The electric scooter industry is experiencing rapid growth due to increasing urbanization, environmental concerns, and government support for electric vehicles.
Positioning
Niu Technologies is positioned as a premium brand within the electric scooter market, emphasizing design, technology, and connectivity.
Total Addressable Market (TAM)
The global electric scooter market is projected to reach hundreds of billions of dollars in the coming years. Niu is positioned to capture a substantial portion through innovative products and strategic partnerships.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Innovative product design
- Advanced technology integration
- Global distribution network
Weaknesses
- Reliance on Chinese market
- Fluctuations in raw material costs
- Intense competition
- Limited product diversification
Opportunities
- Expansion into new markets
- Development of new product categories
- Strategic partnerships
- Increased government support for EVs
Threats
- Increased competition
- Regulatory changes
- Economic downturns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- Segway-Ninebot (Private)
- Yadea (HKSE: 01585)
- Energica Motor Company S.p.A. (Private)
Competitive Landscape
Niu Technologies competes with other electric scooter manufacturers based on product design, technology, and pricing. Niu's advantage lies in its brand image and connected features.
Growth Trajectory and Initiatives
Historical Growth: Niu Technologies has experienced significant growth in revenue and sales volume in recent years, driven by increasing demand for electric scooters.
Future Projections: Analyst estimates suggest continued growth for Niu Technologies, driven by expansion into new markets and product innovation. This is based on a projected increase of electric scooters and motor bikes.
Recent Initiatives: Recent initiatives include expanding retail presence, developing new scooter models, and investing in charging infrastructure.
Summary
Niu Technologies exhibits a strong brand and innovative product design, placing them competitively in the electric scooter market. Their reliance on the Chinese market is a potential weakness, but expansion opportunities exist globally. While historical growth has been promising, they face increasing competition and need to diversify their product offerings. Overall, Niu Technologies holds a promising position in a rapidly growing industry if they can maintain innovation and execute their expansion strategies.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Reports
- Industry Analysis Reports
- Market Research Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Financial data may be outdated. Conduct thorough research before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Niu Technologies
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2018-10-19 | Chairman, CEO & COO Dr. Yan Li Ph.D. | ||
Sector Consumer Cyclical | Industry Auto Manufacturers | Full time employees 642 | Website https://www.niu.com |
Full time employees 642 | Website https://www.niu.com | ||
Niu Technologies designs, manufactures, and sells electric scooters in the People's Republic of China, Europe, and internationally. The company offers e NQi, MQi, UQi, FQi, and electric scooters, motorcycles, mopeds, and bicycles; KQi series kick-scooters; BQi series e-bikes; and Niu Aero Sports Bicycles. It also provides accessories and spare parts under the NIU brand name comprising scooter accessories, such as raincoats, gloves, knee pads, storage baskets and tail boxes, smart phone holders, backrests, and locks; lifestyle accessories, which includes T-shirts, coats, jeans, hats, bags, jewelry, notebooks, badges, key chain, and mugs; and performance upgrade components consisting of upgraded wheels, shock absorbers, brake calipers, and carbon fiber body panels. In addition, the company operates NIU app, which provides online repair request, service station locator, theft reporting, smart check, smart services, scooter status, historical riding data, and key diagnostics, as well as NIU cover, which provides insurance services. It sells and services its products through city partners and franchised stores, distributors, third-party e-commerce platforms, and its online store. The company was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.
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