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Newsmax, Inc. (NMAX)
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Upturn Advisory Summary
10/15/2025: NMAX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit 0% | Avg. Invested days 0 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta - | 52 Weeks Range 11.82 - 265.00 | Updated Date 05/27/2025 |
52 Weeks Range 11.82 - 265.00 | Updated Date 05/27/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) - |
Management Effectiveness
Return on Assets (TTM) - | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating - |
Shares Outstanding - | Shares Floating - | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
Newsmax, Inc.
Company Overview
History and Background
Newsmax Media, Inc. was founded in 1998 by Christopher Ruddy. It started as a news website and has expanded into a multi-platform media company, including a cable news channel, books, and events. The company gained prominence through its conservative-leaning news coverage.
Core Business Areas
- Newsmax TV: A 24/7 cable news channel providing news and opinion programming.
- Newsmax.com: A news website offering political, financial, and health news content.
- Newsmax Magazine: A monthly print magazine focusing on current events and political analysis.
- Newsmax Events: Organizes conferences and events focused on conservative issues and thought leadership.
Leadership and Structure
Christopher Ruddy is the CEO of Newsmax Media, Inc. The organizational structure includes editorial, programming, marketing, sales, and technology departments. It's a privately held company.
Top Products and Market Share
Key Offerings
- Newsmax TV: A 24/7 cable news channel providing conservative-leaning news and opinion programming. Market share within the cable news landscape is estimated to be around 1-2% (precise figures vary). Competitors include Fox News (FOXA), CNN (WBD), and MSNBC (CMCSA).
- Newsmax.com: A news website that attracts millions of visitors monthly. Website traffic data indicates a significant readership base, though specific revenue figures are not publicly available. Competitors include Breitbart, The Daily Wire, and other conservative news sites.
Market Dynamics
Industry Overview
The news media industry is highly competitive, with numerous online and offline outlets vying for audience attention. Cable news is dominated by a few major players, while online news faces fragmentation and evolving consumption habits.
Positioning
Newsmax, Inc. positions itself as a conservative media outlet catering to a specific segment of the population. Its competitive advantage lies in its niche focus and loyal audience.
Total Addressable Market (TAM)
The total addressable market (TAM) for news media is substantial, estimated at hundreds of billions of dollars globally. Newsmax's TAM is the conservative news market in the United States, a significant portion of the total media market. Newsmax is positioned to capture a portion of this TAM.
Upturn SWOT Analysis
Strengths
- Strong brand recognition among conservatives
- Loyal audience base
- Multi-platform presence (TV, website, magazine)
- Effective digital marketing strategies
Weaknesses
- Limited appeal beyond its core audience
- Dependence on a specific political viewpoint
- Relatively small market share compared to major competitors
- Potential for misinformation controversies
Opportunities
- Expanding digital presence and offerings
- Partnerships with other conservative organizations
- Capitalizing on political polarization
- Diversifying revenue streams through e-commerce and subscriptions
Threats
- Competition from larger media companies
- Changing media consumption habits
- Misinformation accusations and fact-checking
- Political polarization impacting advertising revenue
Competitors and Market Share
Key Competitors
- FOXA
- WBD
- CMCSA
Competitive Landscape
Newsmax, Inc. is a smaller player compared to Fox News, CNN, and MSNBC. Its advantages lie in its niche focus and loyal audience, while its disadvantages include limited resources and reach.
Growth Trajectory and Initiatives
Historical Growth: Newsmax, Inc. has experienced growth in both its cable news channel viewership and online traffic. The company has benefited from increased political polarization and a growing demand for conservative news content.
Future Projections: Future growth projections are difficult to assess without access to internal financial data. However, the company is likely to continue expanding its digital presence and exploring new revenue streams.
Recent Initiatives: Recent initiatives include launching new programming on Newsmax TV, expanding its online video offerings, and hosting conferences focused on conservative issues.
Summary
Newsmax, Inc. is a conservative media company with a loyal audience, but faces challenges due to its limited market share and dependence on a specific political viewpoint. Its strength lies in its brand recognition and multi-platform presence. It needs to focus on expanding its digital presence and diversifying revenue streams. Key risks are competition from larger media companies and potential for misinformation controversies.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC filings of competitors
- Third-party market research reports
- Company websites
- News articles
Disclaimers:
The analysis is based on publicly available information and estimates. Due to the privately held nature of Newsmax, Inc., some financial data is unavailable. Market share is estimated and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Newsmax, Inc.
Exchange NYSE | Headquaters Boca Raton, FL, United States | ||
IPO Launch date 2025-03-31 | CEO & Director Mr. Christopher W. Ruddy | ||
Sector Communication Services | Industry Broadcasting | Full time employees 400 | Website https://www.newsmax.com |
Full time employees 400 | Website https://www.newsmax.com | ||
Newsmax Inc., through its subsidiaries, operates as a television broadcaster and multi-platform content publisher in the United States. It operates through two segments: Broadcasting and Digital. The Broadcasting segment produces and licenses news, business news, and lifestyle content for distribution through cable television systems, direct broadcast satellite operators, and telecommunication companies. This segment also provides programming services through Newsmax and Newsmax2, which offer 24/7 television news and informational programming channels through cable and digital streaming platforms; and World at War that offers 24/7 historical documentaries and movies. The Digital segment provides online advertising services, including online display, email advertising, other online placements, and print advertisements; subscriptions, including a collection of specialized health and financial newsletters, Newsmax Magazine, and online membership programs; and sells nutraceutical and nonfiction books on political, financial, and health-related topics. The company was founded in 1998 and is headquartered in Boca Raton, Florida. Newsmax Inc. operates as a subsidiary of the Christopher Ruddy Revocable Trust.
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