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Newsmax, Inc. (NMAX)
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Upturn Advisory Summary
08/14/2025: NMAX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
0 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
Analysis of Past Performance
Type Stock | Historic Profit 0% | Avg. Invested days 0 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta - | 52 Weeks Range 11.82 - 265.00 | Updated Date 05/27/2025 |
52 Weeks Range 11.82 - 265.00 | Updated Date 05/27/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) - |
Management Effectiveness
Return on Assets (TTM) - | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating - |
Shares Outstanding - | Shares Floating - | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
Newsmax, Inc.
Company Overview
History and Background
Newsmax Media, Inc. was founded in 1998 by Christopher Ruddy. It began as a news website and has expanded to include a cable news channel, Newsmax TV, and various digital platforms. It has grown to become a significant conservative media outlet in the United States.
Core Business Areas
- Newsmax TV: A 24/7 cable news channel offering news and commentary with a conservative viewpoint.
- Newsmax.com: A news website providing news, opinion, and analysis on politics, current events, and health.
- Newsmax Magazine: A monthly print magazine featuring articles on politics, finance, and lifestyle topics.
- Digital Products and Services: Includes email newsletters, mobile apps, and subscription-based content offerings.
Leadership and Structure
Christopher Ruddy is the CEO of Newsmax Media, Inc. The organization has a traditional hierarchical structure with various departments including news, marketing, sales, and technology.
Top Products and Market Share
Key Offerings
- Newsmax TV: A conservative cable news channel reaching millions of households. Market share within cable news is significant but smaller than Fox News or MSNBC. Nielsen ratings data would be required for accurate share. Competitors: Fox News (FOXA), MSNBC (CMCSA), CNN (WBD).
- Newsmax.com: A high-traffic news website. Estimated unique visitors are substantial, but market share data is proprietary. Competitors: Breitbart News, The Daily Wire, The Blaze, Drudge Report.
- Newsmax Magazine: A monthly print magazine with a circulation in the hundreds of thousands. Market share in the political magazine category is smaller compared to larger publications like Time or Newsweek. Competitors: National Review, The American Spectator.
Market Dynamics
Industry Overview
The news media industry is undergoing rapid transformation with increasing competition from digital platforms and shifting consumer preferences. Cable news faces pressure from cord-cutting and streaming services. Conservative media has seen growth in audience engagement.
Positioning
Newsmax, Inc. is positioned as a conservative news media outlet catering to a specific segment of the population. Its competitive advantages include a loyal audience base and a distinct ideological perspective. However, it also faces scrutiny and criticism regarding its reporting and content.
Total Addressable Market (TAM)
The total addressable market for news and information in the US is estimated to be in the tens of billions of dollars, encompassing advertising revenue, subscription fees, and other revenue streams. Newsmax, Inc. is positioned to capture a share of this market by catering to its specific audience segment. It is estimated to be a small portion of the overall TAM.
Upturn SWOT Analysis
Strengths
- Strong brand recognition among conservatives
- Loyal audience base
- Growing digital presence
- Dedicated cable news channel
Weaknesses
- Limited appeal outside of conservative demographic
- Controversies surrounding reporting accuracy
- Smaller reach compared to mainstream media outlets
- Dependence on advertising revenue
Opportunities
- Expansion of digital platforms
- Partnerships with other conservative organizations
- Growth in subscription-based services
- Increased demand for alternative news sources
Threats
- Competition from established media outlets
- Changes in social media algorithms
- Declining cable TV viewership
- Regulatory scrutiny
Competitors and Market Share
Key Competitors
- FOXA
- CMCSA
- WBD
- NXST
Competitive Landscape
Newsmax, Inc. competes with established media giants like Fox News and CNN. Its advantages include a loyal audience and a distinct ideological perspective. Disadvantages include smaller reach and fewer resources.
Major Acquisitions
No significant acquisitions to report.
- Year: 2023
- Acquisition Price (USD millions): 0
- Strategic Rationale: N/A
Growth Trajectory and Initiatives
Historical Growth: Newsmax, Inc. has experienced substantial growth in recent years, driven by increased demand for conservative news and information.
Future Projections: Future growth is expected to continue, driven by expansion of digital platforms and increased viewership of Newsmax TV. Analyst estimates are not readily available due to its private status.
Recent Initiatives: Recent initiatives include launching new digital products, expanding its programming lineup, and forging partnerships with other conservative organizations.
Summary
Newsmax, Inc. is a growing conservative media outlet with a loyal audience, but its smaller reach and controversies present challenges. Its strengths lie in its brand and audience, but it must address concerns about accuracy and expand its digital presence. Competition from established media and shifting media landscapes pose risks. Overall, Newsmax shows growth potential if it can navigate these challenges effectively.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Newsmax Media, Inc. website
- Nielsen ratings data
- SimilarWeb traffic data
- Industry reports on media consumption
- Third party news and information outlets
Disclaimers:
This analysis is based on publicly available information and estimates. Financial data for Newsmax, Inc. is limited due to its private ownership. Market share data is approximate and may vary depending on the source. Ratings are subjective and should not be considered financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Newsmax, Inc.
Exchange NYSE | Headquaters Boca Raton, FL, United States | ||
IPO Launch date 2025-03-31 | CEO & Director Mr. Christopher W. Ruddy | ||
Sector Communication Services | Industry Broadcasting | Full time employees 400 | Website https://www.newsmax.com |
Full time employees 400 | Website https://www.newsmax.com | ||
Newsmax Inc., through its subsidiaries, operates as a television broadcaster and multi-platform content publisher in the United States. It operates through two segments: Broadcasting and Digital. The Broadcasting segment produces and licenses news, business news, and lifestyle content for distribution through cable television systems, direct broadcast satellite operators, and telecommunication companies. This segment also provides programming services through Newsmax and Newsmax2, which offer 24/7 television news and informational programming channels through cable and digital streaming platforms; and World at War that offers 24/7 historical documentaries and movies. The Digital segment provides online advertising services, including online display, email advertising, other online placements, and print advertisements; subscriptions, including a collection of specialized health and financial newsletters, Newsmax Magazine, and online membership programs; and sells nutraceutical and nonfiction books on political, financial, and health-related topics. The company was founded in 1998 and is headquartered in Boca Raton, Florida. Newsmax Inc. operates as a subsidiary of the Christopher Ruddy Revocable Trust.
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