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Newsmax, Inc. (NMAX)
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Upturn Advisory Summary
06/30/2025: NMAX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $
1 Year Target Price $
| 0 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 0% | Avg. Invested days 0 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta - | 52 Weeks Range 11.82 - 265.00 | Updated Date 05/27/2025 |
52 Weeks Range 11.82 - 265.00 | Updated Date 05/27/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) - |
Management Effectiveness
Return on Assets (TTM) - | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating - |
Shares Outstanding - | Shares Floating - | ||
Percent Insiders - | Percent Institutions - |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Newsmax, Inc.
Company Overview
History and Background
Newsmax Media, Inc. was founded in 1998 by Christopher Ruddy. It started as a conservative news website and has since expanded to include a cable news channel, Newsmax TV, and other media properties. It aims to offer an alternative perspective to mainstream media outlets.
Core Business Areas
- News Website: Newsmax.com provides news, opinion, and analysis from a conservative perspective.
- Newsmax TV: A cable news channel offering news and talk shows with a conservative slant. Distribution is crucial here.
- Newsmax Magazine: A monthly magazine providing news and analysis on politics, health, finance, and lifestyle.
- Direct Response Marketing: Newsmax uses its platform to market various products and services, generating revenue through commissions and advertising.
Leadership and Structure
Christopher Ruddy is the CEO of Newsmax Media, Inc. The organization has a traditional hierarchical structure, with various departments responsible for news gathering, production, sales, and marketing. The structure involves editorial teams, production crews for Newsmax TV, and marketing professionals to maximize revenue and viewership.
Top Products and Market Share
Key Offerings
- Newsmax TV: A conservative-leaning cable news channel. Market share is relatively small compared to Fox News and CNN, with estimates ranging from 0.1% to 0.5% of total cable news viewership during peak hours. Competitors: Fox News (FOXA), CNN (WBD), MSNBC (CMCSA). This does include revenue generated via subscriptions as well as advertising.
- Newsmax.com: A news website with conservative viewpoints. Website traffic varies, but it's a prominent source within its niche. Competitors: Breitbart, The Daily Wire, The Blaze.
- Newsmax Magazine: A monthly magazine covering politics, health, and finance. Competitors: National Review, The American Spectator.
Market Dynamics
Industry Overview
The news and media industry is rapidly evolving with increasing competition from online platforms and streaming services. Cable news faces challenges from cord-cutting, while online news sources grapple with issues of trust and misinformation.
Positioning
Newsmax, Inc. positions itself as a conservative alternative to mainstream media, targeting a specific audience segment. Its competitive advantage lies in its strong brand recognition within that segment and its ability to generate revenue through direct response marketing.
Total Addressable Market (TAM)
The total addressable market for news media is vast, encompassing cable news, online news, and print publications, estimated at hundreds of billions of dollars globally. Newsmax captures a small but significant portion of the conservative segment. Newsmax, Inc. would be positioned as a niche player within a large TAM.
Upturn SWOT Analysis
Strengths
- Strong brand recognition within its target audience
- Dedicated and loyal viewer/reader base
- Effective direct response marketing capabilities
- Established News Channel and web platform
- Multiple Media Channels
Weaknesses
- Limited market share compared to larger competitors
- Dependence on a specific political ideology
- Negative perception among some segments of the population
- Smaller financial resources compared to larger media companies
- Vulnerability to changes in digital advertising landscape
Opportunities
- Expansion into new digital platforms and formats
- Increased demand for alternative viewpoints in media
- Growing market for conservative news and opinion
- Strategic partnerships with other conservative organizations
- Leveraging data analytics for audience targeting
Threats
- Competition from established media outlets and emerging online platforms
- Changes in media consumption habits (cord-cutting)
- Increased regulation of online content
- Reputational risks associated with controversial content
- Economic downturn affecting advertising revenue
Competitors and Market Share
Key Competitors
- FOXA
- WBD
- CMCSA
- NXST
Competitive Landscape
Newsmax, Inc. faces intense competition from larger, more established media outlets. Its competitive advantage lies in its niche focus and ability to cater to a specific political audience. However, it is a very fragmented market.
Major Acquisitions
None Publicly Announced
- Year: 2023
- Acquisition Price (USD millions): 0
- Strategic Rationale: No publicly announced acquisitions in this period.
Growth Trajectory and Initiatives
Historical Growth: Newsmax has experienced growth in viewership and website traffic, particularly during politically charged periods. Its revenue growth is tied to advertising revenue and success in marketing its direct-response products.
Future Projections: Future growth will depend on its ability to expand its digital presence, attract younger viewers, and effectively monetize its content. Continued political polarization could create more opportunity.
Recent Initiatives: Newsmax has launched new digital platforms, expanded its streaming services, and invested in original programming to attract and retain viewers.
Summary
Newsmax, Inc. is a niche player in the news and media landscape, catering to a conservative audience. It has shown growth potential through its cable channel and website, leveraging its direct response marketing capabilities. However, its smaller market share and dependence on a specific political ideology present limitations, and facing very large competitors. The company will need to strategically expand its digital presence and explore new revenue streams to sustain long-term growth and become a true contender in the news arena.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Nielsen Ratings
- Alexa.com
Disclaimers:
Financial data is estimated due to the company being privately held. Market share estimates may vary based on methodology.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Newsmax, Inc.
Exchange NYSE | Headquaters Boca Raton, FL, United States | ||
IPO Launch date 2025-03-31 | CEO & Director Mr. Christopher W. Ruddy | ||
Sector Communication Services | Industry Broadcasting | Full time employees 400 | Website https://www.newsmax.com |
Full time employees 400 | Website https://www.newsmax.com | ||
Newsmax Inc., through its subsidiaries, operates as a television broadcaster and multi-platform content publisher in the United States. It operates through two segments: Broadcasting and Digital. The Broadcasting segment produces and licenses news, business news, and lifestyle content for distribution through cable television systems, direct broadcast satellite operators, and telecommunication companies. This segment also provides programming services through Newsmax and Newsmax2, which offer 24/7 television news and informational programming channels through cable and digital streaming platforms; and World at War that offers 24/7 historical documentaries and movies. The Digital segment provides online advertising services, including online display, email advertising, other online placements, and print advertisements; subscriptions, including a collection of specialized health and financial newsletters, Newsmax Magazine, and online membership programs; and sells nutraceutical and nonfiction books on political, financial, and health-related topics. The company was founded in 1998 and is headquartered in Boca Raton, Florida. Newsmax Inc. operates as a subsidiary of the Christopher Ruddy Revocable Trust.
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