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NRC 
National Research Corp (NRC)
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Upturn Advisory Summary
01/09/2026: NRC (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -10.51% | Avg. Invested days 27 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 379.83M USD | Price to earnings Ratio 16.34 | 1Y Target Price - |
Price to earnings Ratio 16.34 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.41 | 52 Weeks Range 9.68 - 26.32 | Updated Date 06/29/2025 |
52 Weeks Range 9.68 - 26.32 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 2.88% | Basic EPS (TTM) 1.02 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 17.14% | Operating Margin (TTM) 25.62% |
Management Effectiveness
Return on Assets (TTM) 17.13% | Return on Equity (TTM) 72.69% |
Valuation
Trailing PE 16.34 | Forward PE - | Enterprise Value 442535968 | Price to Sales(TTM) 2.69 |
Enterprise Value 442535968 | Price to Sales(TTM) 2.69 | ||
Enterprise Value to Revenue 3.13 | Enterprise Value to EBITDA 10.73 | Shares Outstanding 22785400 | Shares Floating 13270457 |
Shares Outstanding 22785400 | Shares Floating 13270457 | ||
Percent Insiders 46.97 | Percent Institutions 51.25 |
Upturn AI SWOT
National Research Corp
Company Overview
History and Background
National Research Corporation (NRC) was founded in 1981. It is a market research company that focuses on serving the healthcare industry. Over the years, NRC has evolved to provide comprehensive data and analytics solutions aimed at improving patient experience and healthcare provider performance. Key milestones include expanding its service offerings to include physician-specific data and developing advanced analytics platforms.
Core Business Areas
- Patient Experience Measurement: NRC provides a suite of tools and services to measure and improve patient experience across various healthcare settings, including hospitals, physician practices, and outpatient facilities. This includes surveys, data analysis, and actionable insights.
- Physician and Provider Performance: The company offers solutions to assess and enhance the performance of individual physicians and healthcare providers, focusing on quality of care, patient satisfaction, and operational efficiency.
- Market Insights and Analytics: NRC delivers in-depth market research and analytics to healthcare organizations, helping them understand market trends, competitor landscapes, and strategic opportunities.
Leadership and Structure
National Research Corporation is led by a management team with expertise in healthcare, market research, and technology. The organizational structure is typically segmented to align with its core business areas and client needs, ensuring specialized focus and service delivery.
Top Products and Market Share
Key Offerings
- NRC Pickeru00ae: This is a flagship product for measuring physician-specific patient satisfaction and experience. It provides detailed feedback on physician communication, empathy, and overall patient care. Competitors include Press Ganey Associates, Inc. and Healthstream. Specific market share data for this product is proprietary, but NRC is a recognized leader in this niche.
- NRC Inpatientu00ae & NRC Outpatientu00ae: These are comprehensive survey solutions for measuring overall patient experience in inpatient and outpatient settings, respectively. They capture feedback on various aspects of care, including staff responsiveness, cleanliness, and pain management. Competitors include Press Ganey Associates, Inc., Healthstream, and Vizient, Inc.
- Provider Performance Dashboard: An analytics platform that aggregates and visualizes data on physician and organizational performance, enabling healthcare providers to track key metrics and identify areas for improvement. Competitors include companies offering broader healthcare analytics solutions.
Market Dynamics
Industry Overview
The healthcare market research and analytics industry is driven by increasing demand for value-based care, a focus on patient-centricity, and the need for data-driven decision-making. Regulatory changes and the growing emphasis on patient satisfaction scores as a determinant of reimbursement significantly influence this market. The industry is characterized by a mix of large established players and specialized niche providers.
Positioning
National Research Corporation is positioned as a specialized provider of patient experience and physician performance measurement solutions within the broader healthcare analytics market. Its competitive advantages lie in its long-standing focus on the healthcare sector, deep understanding of patient and physician dynamics, and its proprietary data and analytics platforms.
Total Addressable Market (TAM)
The total addressable market for healthcare market research and analytics is substantial and growing, driven by the global expansion of healthcare services and increasing data utilization. NRC is well-positioned to capture a significant portion of the TAM related to patient experience and physician performance measurement, estimated to be in the billions of dollars globally.
Upturn SWOT Analysis
Strengths
- Deep specialization in the healthcare industry
- Established reputation and long-standing client relationships
- Proprietary data and analytics platforms
- Strong focus on patient experience and physician performance measurement
Weaknesses
- Reliance on healthcare industry cycles
- Potential for disruption by broader healthcare IT solutions
- Smaller scale compared to some diversified competitors
Opportunities
- Increasing emphasis on patient satisfaction scores for reimbursement
- Expansion into new healthcare sub-sectors and international markets
- Leveraging AI and machine learning for enhanced analytics
- Partnerships with EMR/EHR providers
Threats
- Intense competition from established and emerging players
- Changes in healthcare regulations and reimbursement policies
- Data security and privacy concerns
- Economic downturns impacting healthcare spending
Competitors and Market Share
Key Competitors
- Press Ganey Associates, Inc. (PGAS)
- Healthstream Holdings, Inc. (HSTM)
- Vizient, Inc.
Competitive Landscape
NRC holds a significant position in its niche but faces strong competition from larger, more diversified players like Press Ganey and Healthstream. Its advantage lies in its deep, specialized expertise and tailored solutions for physician performance and patient experience, which can be more appealing to clients seeking focused insights compared to broader analytics platforms.
Growth Trajectory and Initiatives
Historical Growth: NRC has demonstrated a consistent historical growth trajectory, driven by its specialized focus on the healthcare analytics market and the increasing importance of patient experience data. Revenue growth has likely been fueled by both organic expansion and the acquisition of new clients, as well as the development of new service offerings.
Future Projections: Future growth projections for NRC are generally positive, supported by the ongoing trends in value-based care, patient-centricity, and the need for data-driven insights in healthcare. Analysts may project continued steady revenue growth, with opportunities for margin expansion through operational efficiencies and the adoption of higher-value services.
Recent Initiatives: Recent initiatives may include investments in new technology platforms (e.g., AI-driven analytics), expansion of sales and marketing efforts to reach a broader client base, and strategic partnerships to enhance service delivery and market reach. The company may also focus on developing solutions for emerging healthcare challenges.
Summary
National Research Corp (NRC) is a well-established player in the healthcare analytics market, specializing in patient experience and physician performance measurement. The company benefits from deep industry expertise and strong client relationships. Its growth is fueled by increasing healthcare industry focus on patient-centricity and value-based care. While facing competition, NRC's specialized offerings provide a solid foundation for continued success. Key areas to monitor include technological innovation and potential market consolidation.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Industry Analyst Reports
- Financial News Outlets
- Company Investor Relations Website
Disclaimers:
This information is for informational purposes only and does not constitute financial advice. Market share data is an estimation based on publicly available information and industry consensus. Financial performance data should be verified with the latest official filings.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About National Research Corp
Exchange NASDAQ | Headquaters Lincoln, NE, United States | ||
IPO Launch date 1997-10-10 | CEO & Director Mr. Trent Green | ||
Sector Healthcare | Industry Health Information Services | Full time employees 368 | Website https://www.nrchealth.com |
Full time employees 368 | Website https://www.nrchealth.com | ||
National Research Corporation provides analytics and insights that facilitate measurement and improvement of the patient and employee experience. Its portfolio of subscription-based solutions provides actionable information and analysis to healthcare organizations across a range of mission-critical, constituent-related elements, including patient experience, service recovery, care transitions, employee engagement, reputation management, rounding, and brand loyalty. The company also offers marketing experience solutions that allow the tracking of awareness, perception, and consistency of healthcare brands; assessment of competitive differentiators; and enhanced segmentation tools to evaluate needs, wants, and behaviors of communities through real-time competitive assessments and enhanced segmentation tools. In addition, it provides experience solutions, such as patient experience, employee engagement, health risk assessments, care transition, and improvement tools through a multi-mode digital platform. Further, the company provides reputation solutions that allow healthcare organizations to share a picture of their organization and ensure that timely and relevant content informs consumer decision-making; employee experience solutions that give care teams information, tools and support needed to create engagement and open communication throughout the employee lifecycle; and consumer experience solutions which capture feedback across the healthcare journey, drive choice to build volume, and co-design experiences and services through community insights. Additionally, the company offers Huey AI, an AI engine for Human Understanding that serves as a healthcare experience management companion; and governance solutions for not-for-profit health system boards of directors, executives, and physician leadership. National Research Corporation was founded in 1981 and is headquartered in Lincoln, Nebraska.
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