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Upturn AI SWOT - About
NVFY 
Nova Lifestyle I (NVFY)
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Upturn Advisory Summary
06/30/2025: NVFY (1-star) is a SELL. SELL since 1 days. Profits (100.00%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $0
1 Year Target Price $0
| 0 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -2.53% | Avg. Invested days 28 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 19.19M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.57 | 52 Weeks Range 0.39 - 2.08 | Updated Date 06/29/2025 |
52 Weeks Range 0.39 - 2.08 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.86 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -44.62% | Operating Margin (TTM) -7.34% |
Management Effectiveness
Return on Assets (TTM) -28.08% | Return on Equity (TTM) -131.85% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 20764444 | Price to Sales(TTM) 1.93 |
Enterprise Value 20764444 | Price to Sales(TTM) 1.93 | ||
Enterprise Value to Revenue 2.09 | Enterprise Value to EBITDA -0.6 | Shares Outstanding 13708800 | Shares Floating 3396224 |
Shares Outstanding 13708800 | Shares Floating 3396224 | ||
Percent Insiders 75.23 | Percent Institutions 1.21 |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Nova Lifestyle I
Company Overview
History and Background
Nova Lifestyle, Inc. designs, manufactures, and distributes residential furniture. Founded in 2003, they initially focused on the Asian market before expanding globally.
Core Business Areas
- Wholesale: Designs, manufactures, and distributes furniture to retailers and e-commerce platforms.
- Retail: Operates retail stores and online platforms selling directly to consumers.
Leadership and Structure
The leadership team consists of CEO Tawny Lam, and a board of directors. The organizational structure is typical of a manufacturing and distribution company, with departments for design, production, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Dining Room Furniture: Includes dining tables, chairs, and sideboards. Competitors include Ashley Furniture, La-Z-Boy, and Hooker Furniture. Market share data unavailable due to company size and reporting structure. No specific revenue data available.
- Living Room Furniture: Includes sofas, sectionals, loveseats, and coffee tables. Competitors include Ashley Furniture, La-Z-Boy, and Hooker Furniture. Market share data unavailable due to company size and reporting structure. No specific revenue data available.
- Bedroom Furniture: Includes beds, dressers, nightstands, and mattresses. Competitors include Ashley Furniture, La-Z-Boy, and Hooker Furniture. Market share data unavailable due to company size and reporting structure. No specific revenue data available.
Market Dynamics
Industry Overview
The furniture industry is highly competitive, with numerous domestic and international players. Trends include increasing demand for sustainable and eco-friendly products, as well as the growth of online furniture sales.
Positioning
Nova Lifestyle is positioned as a mid-market furniture provider, focusing on contemporary designs and affordability. Their competitive advantage lies in their vertically integrated manufacturing process. Also, they have offices and warehouses located across the USA
Total Addressable Market (TAM)
The global furniture market is estimated to be in the hundreds of billions of dollars. Nova Lifestyle's positioning allows them to capture a segment of the market focused on affordability and modern design.
Upturn SWOT Analysis
Strengths
- Vertically integrated manufacturing
- Contemporary designs
- Affordable pricing
- Established distribution network
Weaknesses
- Limited brand recognition
- Small market share compared to larger competitors
- Dependence on economic conditions
- Limited financial resources compared to larger players
Opportunities
- Expansion into new markets
- Increased focus on e-commerce
- Development of sustainable products
- Strategic partnerships with retailers
Threats
- Intense competition
- Fluctuations in raw material prices
- Changes in consumer preferences
- Economic downturns
Competitors and Market Share
Key Competitors
- ASH
- MLHR
- ETH
Competitive Landscape
Nova Lifestyle faces significant competition from larger, well-established furniture companies. Their success depends on their ability to differentiate themselves through design, affordability, and customer service.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends are difficult to ascertain due to data limitations.
Future Projections: Reliable future projections are not available due to a lack of analyst coverage and financial data.
Recent Initiatives: Information on recent strategic initiatives is limited in the public domain.
Summary
Nova Lifestyle I is a smaller player in a competitive furniture market. They aim to compete through contemporary designs and affordable pricing, but their brand recognition and financial resources are limited compared to larger competitors. Public information is difficult to obtain which makes analysis hard. Economic downturns and competition are key watchouts.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Market Research Reports
Disclaimers:
The information provided is based on limited publicly available data and should not be considered financial advice. Market share figures are estimates due to a lack of specific company disclosures.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Nova Lifestyle I
Exchange NASDAQ | Headquaters Commerce, CA, United States | ||
IPO Launch date 2011-10-17 | CEO, President & Director Mr. Xiaohua Lu | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 27 | Website https://novalifestyle.com |
Full time employees 27 | Website https://novalifestyle.com | ||
Nova LifeStyle, Inc., through its subsidiaries, designs, manufactures, markets, and sells residential and commercial furniture for middle and upper middle-income consumers North America and internationally. The company offers upholstered, wood, and metal-based furniture pieces for the living, dining, and bedrooms, as well as home offices. Its products include sofas, chairs, dining tables, beds, entertainment consoles, cabinets, and cupboards. In addition, the company sells physiotherapeutic jade mats for use in therapy clinics, hospitality, and real estate projects. It distributes its products under the Nova LifeStyle, Diamond Sofa, and Nova Living brand directly, as well as through internet sales and online marketing campaigns, and participation in exhibitions and trade shows primarily to furniture distributors and retailers. The company was formerly known as Stevens Resources, Inc. Nova LifeStyle, Inc. was founded in 2003 and is headquartered in Commerce, California.
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