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Upturn stock ratingUpturn stock rating
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Norwood Financial Corp (NWFL)

Upturn stock ratingUpturn stock rating
$25.78
Last Close (24-hour delay)
Profit since last BUY-4.16%
upturn advisory
WEAK BUY
BUY since 40 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
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Upturn Advisory Summary

06/30/2025: NWFL (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

3 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $25.5

1 Year Target Price $25.5

Analysts Price Target For last 52 week
$25.5Target price
Low$20.96
Current$25.78
high$33.62

Analysis of Past Performance

Type Stock
Historic Profit -29.75%
Avg. Invested days 30
Today’s Advisory WEAK BUY
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 238.74M USD
Price to earnings Ratio 429.67
1Y Target Price 25.5
Price to earnings Ratio 429.67
1Y Target Price 25.5
Volume (30-day avg) 3
Beta 0.69
52 Weeks Range 20.96 - 33.62
Updated Date 06/30/2025
52 Weeks Range 20.96 - 33.62
Updated Date 06/30/2025
Dividends yield (FY) 4.78%
Basic EPS (TTM) 0.06

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 2.34%
Operating Margin (TTM) 39.85%

Management Effectiveness

Return on Assets (TTM) 0.05%
Return on Equity (TTM) 0.59%

Valuation

Trailing PE 429.67
Forward PE -
Enterprise Value 280538560
Price to Sales(TTM) 4.74
Enterprise Value 280538560
Price to Sales(TTM) 4.74
Enterprise Value to Revenue 6.58
Enterprise Value to EBITDA -
Shares Outstanding 9260520
Shares Floating 8434961
Shares Outstanding 9260520
Shares Floating 8434961
Percent Insiders 8.32
Percent Institutions 38.7

Analyst Ratings

Rating 2
Target Price 25.5
Buy -
Strong Buy 1
Buy -
Strong Buy 1
Hold 2
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Norwood Financial Corp

stock logo

Company Overview

overview logo History and Background

Norwood Financial Corp operates as the bank holding company for Wayne Bank, which was founded in 1871. It has grown through organic expansion and strategic acquisitions.

business area logo Core Business Areas

  • Community Banking: Provides a range of banking products and services to individuals, businesses, and municipalities.
  • Wealth Management: Offers financial planning, investment management, and trust services.

leadership logo Leadership and Structure

The leadership team consists of executive officers including the CEO, CFO, and other senior management. The organizational structure includes various departments such as lending, operations, and finance.

Top Products and Market Share

overview logo Key Offerings

  • Commercial Loans: Loans to businesses for various purposes, including working capital, equipment purchases, and real estate. Wayne Bank's market share for commercial loans in its primary service area is estimated around 8-10%. Competitors include regional and national banks like PNC and Citizens.
  • Market Share: 0.1
  • Market Share: 0.06
  • Residential Mortgages: Mortgages for home purchases and refinancing. Wayne Bank's market share is approximately 5-7% within its geographic footprint. Competitors are mortgage lenders such as Rocket Mortgage and local credit unions.
  • Deposit Accounts: Checking, savings, and money market accounts for individuals and businesses. Wayne Bank competes with large national banks and online banks for deposit market share.
  • Market Share: 0.08

Market Dynamics

industry overview logo Industry Overview

The banking industry is currently facing increased competition from fintech companies, rising interest rates, and regulatory changes. Community banks are focused on providing personalized service and local expertise.

Positioning

Norwood Financial Corp is positioned as a community bank focused on serving the needs of its local communities. Its competitive advantages include strong customer relationships and local market knowledge.

Total Addressable Market (TAM)

The total addressable market for banking services in Northeast Pennsylvania and surrounding areas is estimated to be in the billions. Norwood Financial Corp is positioned to capture a larger share of this TAM through strategic growth initiatives and enhanced customer service.

Upturn SWOT Analysis

Strengths

  • Strong customer relationships
  • Local market knowledge
  • Experienced management team
  • Solid capital base

Weaknesses

  • Limited geographic footprint
  • Lower brand recognition compared to larger banks
  • Dependence on traditional banking services

Opportunities

  • Expansion into new markets
  • Adoption of digital banking technologies
  • Increased demand for wealth management services
  • Acquisition opportunities

Threats

  • Increased competition from larger banks and fintech companies
  • Rising interest rates
  • Economic downturn
  • Regulatory changes

Competitors and Market Share

competitor logo Key Competitors

  • FULT (Fulton Financial Corp)
  • CFR (Cullen/Frost Bankers, Inc.)
  • PBHC (Pathward Financial, Inc.)

Competitive Landscape

Norwood Financial Corp competes with larger regional and national banks, as well as smaller community banks and credit unions. Its advantages include strong customer relationships and local market knowledge.

Major Acquisitions

ESSA Bancorp, Inc.

  • Year: 2020
  • Acquisition Price (USD millions): 178
  • Strategic Rationale: Expanded market presence in the Pocono region of Pennsylvania.

Growth Trajectory and Initiatives

Historical Growth: Norwood Financial Corp has achieved steady growth through organic expansion and strategic acquisitions.

Future Projections: Analysts estimate continued revenue and earnings growth in the coming years, driven by increased lending activity and wealth management fees.

Recent Initiatives: Recent initiatives include the expansion of digital banking services and the launch of new wealth management products.

Summary

Norwood Financial Corp is a stable community bank with consistent profitability and a history of dividend payments. Its strengths lie in its local market knowledge and customer relationships, but it faces competition from larger banks and fintech companies. The company's future growth depends on its ability to adapt to changing market conditions and leverage digital banking technologies. While steady, it is still a small community bank.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company filings (10-K, 10-Q)
  • Analyst reports
  • Company press releases
  • FDIC Data

Disclaimers:

The information provided is for informational purposes only and should not be considered financial advice. Market share estimates are approximate and based on available data.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Norwood Financial Corp

Exchange NASDAQ
Headquaters Honesdale, PA, United States
IPO Launch date 1998-03-02
President, CEO & Director Mr. James O. Donnelly
Sector Financial Services
Industry Banks - Regional
Full time employees 264
Full time employees 264

Norwood Financial Corp. operates as the bank holding company for Wayne Bank that provides various banking products and services in the United States. The company offers deposit products, including interest-bearing and non-interest-bearing transaction, statement savings, and money market accounts, as well as certificate of deposits. Its commercial loans include lines of credit, revolving credit, term loans, mortgages, secured lending products, and letter of credit facilities; municipal finance lending; construction loans for commercial construction projects and single-family residences; construction financing; land and consumer loans; mortgage lending to finance principal residences and second home dwellings; and indirect dealer financing of new and used automobiles, boats, and recreational vehicles. In addition, the company offers investment securities services; personal and business credit services; trust and investment products; and cash management, direct deposit, remote deposit capture, mobile deposit capture, automated clearing house activity, real estate settlement, and internet and mobile banking services. Further, it engages in the annuity and mutual fund sale, and discount brokerage activities, as well as insurance agency business. The company serves consumers, businesses, nonprofit organizations, and municipalities. It operates automated teller machines and branches in Northeastern Pennsylvania; and in New York counties of Delaware, Sullivan, Ontario, Otsego, and Yates. The company was founded in 1870 and is based in Honesdale, Pennsylvania.