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Upturn AI Summary - About
New York Times Company(NYT)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Advisory Performance History (Simulated)
Upturn Advisory & Investor View for NYT
11/09/2026: NYT (2-star) has a low Upturn Star Rating. Not recommended to BUY.
The New York Times Company is a leading digital-first media organization known for its authoritative news reporting and diversified lifestyle subscription products. Its primary strength lies in its successful transition to a recurring subscription-based business model, which has significantly reduced volatility. The main growth opportunity resides in bundling its Games, Cooking, and Wirecutter services to boost subscriber retention and revenue per user. However, investors must monitor risks related to intense competition for consumer attention from social media platforms and the potential for shifts in traffic-driving algorithms. The stock may suit growth-oriented investors looking for a high-quality brand, though they should be mindful of the premium valuation and digital-execution requirements.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company has proven success in scaling its digital subscription platform. |
| Momentum investor | Mixed fit | Momentum is conditional on consistent subscriber growth signals in quarterly reports. |
| Value investor | Mixed fit | The valuation often trades at a premium due to the stability of recurring revenue. |
| Dividend investor | Mixed fit | It provides a modest dividend but is not primarily a high-yield play. |
| Low-risk investor | Mixed fit | While it is a stable franchise, the transition to digital subjects it to evolving technology and platform risks. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | The stock can react sharply to subscriber growth metrics. |
| Valuation risk | Medium | Investors often pay a premium for the subscription-based business model. |
| Competition risk (Digital Platform competition) | High | Heavy competition for consumer time from non-traditional news sources and social media. |
| Business quality | Strong | The brand is highly recognizable and possesses a large, loyal subscriber base. |
| Dividend income | Low | Dividends are reliable but represent a small portion of total shareholder return. |
| Execution risk | Medium | Success relies on continuously evolving the digital product experience to maintain retention. |
Price Behavior

Downtrend
The stock has experienced a sustained decline in price over recent periods.

Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 26.31% | Avg. Invested days 49 | Today’s Advisory WEAK BUY |
Upturn Advisory Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals 
Financial Health Rating 
Growth Momentum Score 
Ownership 
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue) 
Economic Dimensions
Quantitative Style Profile 
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 11.54B USD | Price to earnings Ratio 28.87 | 1Y Target Price 77 |
Price to earnings Ratio 28.87 | 1Y Target Price 77 | ||
Volume (30-day avg) 2.5M shares | Beta 0.86 | 52 Weeks Range 58.31 - 86.52 | Updated Date 11/09/2026 |
52 Weeks Range 58.31 - 86.52 | Updated Date 11/09/2026 | ||
Dividends yield (FY) 1.27% | Basic EPS (TTM) 2.5 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Digital Subscriptions | Access to The New York Times, Games, Cooking, and Wirecutter. | The primary engine for recurring revenue growth. |
| Advertising | Print and digital ads. | Secondary, more cyclical revenue stream. |
| Print Subscriptions | Home delivery of the physical newspaper. | A legacy business that is gradually declining. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2026-11-04 | When Before Market | Estimate 0.65 | Actual 0.68 |
Profitability
Profit Margin 13.54% | Operating Margin (TTM) 16.26% |
Management Effectiveness
Return on Assets (TTM) 10.6% | Return on Equity (TTM) 20.3% |
Valuation
Trailing PE 28.87 | Forward PE 22.08 | Enterprise Value 10.33B | Price to Sales(TTM) 3.82 |
Enterprise Value 10.33B | Price to Sales(TTM) 3.82 | ||
Enterprise Value to Revenue 3.39 | Enterprise Value to EBITDA 16.79 | Shares Outstanding 159.12M | Shares Floating 132.29M |
Shares Outstanding 159.12M | Shares Floating 132.29M | ||
Percent Insiders 11.39 | Percent Institutions 95.94 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

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