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Upturn AI SWOT - About
ONIT 
Onity Group Inc. (ONIT)
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Upturn Advisory Summary
10/15/2025: ONIT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $52.5
1 Year Target Price $52.5
| 3 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -11.99% | Avg. Invested days 43 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 294.66M USD | Price to earnings Ratio 9.28 | 1Y Target Price 52.5 |
Price to earnings Ratio 9.28 | 1Y Target Price 52.5 | ||
Volume (30-day avg) 4 | Beta 1.49 | 52 Weeks Range 25.50 - 45.83 | Updated Date 10/17/2025 |
52 Weeks Range 25.50 - 45.83 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 3.94 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.74% | Operating Margin (TTM) 55.56% |
Management Effectiveness
Return on Assets (TTM) 2.23% | Return on Equity (TTM) 7.55% |
Valuation
Trailing PE 9.28 | Forward PE - | Enterprise Value 15041151257 | Price to Sales(TTM) 0.3 |
Enterprise Value 15041151257 | Price to Sales(TTM) 0.3 | ||
Enterprise Value to Revenue 13.69 | Enterprise Value to EBITDA 63.01 | Shares Outstanding 8055222 | Shares Floating 6096595 |
Shares Outstanding 8055222 | Shares Floating 6096595 | ||
Percent Insiders 18.26 | Percent Institutions 54.24 |
Upturn AI SWOT
Onity Group Inc.
Company Overview
History and Background
Onity Group Inc. was founded in 1986 as TESA Entry Systems, later rebranded as Onity. It has evolved into a global leader in electronic locking systems, particularly for the hospitality industry, expanding into energy management and other related solutions. It was acquired by Carrier Global Corporation in 2020.
Core Business Areas
- Electronic Locking Systems: Designs, manufactures, and distributes electronic locks for hotels, resorts, and cruise ships, enhancing security and guest convenience.
- Access Control Systems: Offers access control solutions for commercial and industrial buildings, including key cards, mobile credentials, and online management systems.
- Energy Management Systems: Provides energy management solutions to reduce energy consumption in hotels and other buildings.
Leadership and Structure
Onity is a part of Carrier Global Corporation's Fire & Security Products segment. The specific leadership team reports up through Carrier's organizational structure.
Top Products and Market Share
Key Offerings
- HT28/HT20 Lock Series: A widely used electronic lock series for hotels, offering magnetic stripe and smart card options. Market share is estimated around 20% of the global hospitality locking system market. Competitors include ASSA ABLOY Hospitality, Dormakaba, and SALTO Systems.
- DirectKey Mobile Access: A mobile access solution allowing guests to use their smartphones as room keys. Adoption is increasing, contributing to a growing revenue stream. Competitors include ASSA ABLOY Hospitality, Dormakaba, and SALTO Systems.
- IntegraLock: Access control locking system for commercial building access. Competitors include Honeywell, Johnson Controls, and Siemens.
Market Dynamics
Industry Overview
The electronic locking systems market is driven by increasing security concerns, growing adoption of mobile access technologies, and the expansion of the hospitality industry. The market is moderately fragmented with several key players.
Positioning
Onity is a well-established player with a strong brand reputation in the hospitality sector. It differentiates itself through its diverse product portfolio and global reach.
Total Addressable Market (TAM)
The total addressable market for electronic locks and access control systems is estimated at $15 billion globally, with Onity holding a significant, but not dominant, market share and aiming to expand into adjacent markets.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in the hospitality sector
- Global sales and service network
- Wide range of product offerings
- Part of a larger, financially stable corporation (Carrier)
Weaknesses
- Reliance on the hospitality industry, making it susceptible to travel downturns
- Competition from innovative startups offering niche solutions
- Integration challenges within the larger Carrier organization
Opportunities
- Expanding into emerging markets
- Developing new mobile access and energy management solutions
- Leveraging IoT and cloud technologies
- Growth in the vacation rental market
Threats
- Cybersecurity threats and data breaches
- Increased price competition from low-cost manufacturers
- Economic downturns affecting the hospitality industry
- Changing technology standards
Competitors and Market Share
Key Competitors
- ASSA ABLOY (ASAZY)
- Dormakaba (DKABF)
- SALTO Systems (Privately held)
Competitive Landscape
Onity competes on price, features, and service. It has a strong reputation for reliability, but faces competition from more innovative and aggressive players such as SALTO.
Major Acquisitions
Senercomm
- Year: 2008
- Acquisition Price (USD millions): 33
- Strategic Rationale: Expanded Onity's energy management capabilities for the hospitality industry.
Growth Trajectory and Initiatives
Historical Growth: Onity's growth has been tied to the expansion of the hospitality industry and adoption of electronic locking systems. Recent growth has been driven by mobile access solutions and energy management.
Future Projections: Future growth is projected to be driven by increasing adoption of IoT-enabled locks and access control systems, particularly in emerging markets. Analysts project moderate growth rates in line with the overall market.
Recent Initiatives: Recent initiatives include expanding its DirectKey mobile access platform, developing new energy management solutions, and strengthening its cybersecurity defenses.
Summary
Onity Group Inc., now part of Carrier, is a well-established player in the electronic locking and access control market, particularly within hospitality. Its strong brand and global reach are advantages, but it faces competition from innovative startups. Future success depends on adapting to IoT and cybersecurity trends, while mitigating reliance on the cyclical hospitality market. Leveraging its resources and integrations within Carrier is a key area for future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Carrier Global Corporation Annual Reports
- Industry Reports (e.g., Persistence Market Research, Mordor Intelligence)
- Company Website
- Press Releases
Disclaimers:
The information provided is based on available data and industry analysis. Financial data related to Onity is integrated into Carrieru2019s financials. Market share estimates are approximate and subject to change. AI ratings are for informational purposes only and not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Onity Group Inc.
Exchange NYSE | Headquaters West Palm Beach, FL, United States | ||
IPO Launch date 1996-09-25 | CEO, President & Chair of the Board Mr. Glen A. Messina | ||
Sector Financial Services | Industry Mortgage Finance | Full time employees 4200 | Website https://www.onitygroup.com |
Full time employees 4200 | Website https://www.onitygroup.com | ||
Onity Group Inc., a financial services company, originates and services forward and reserve mortgage loans in the United States, the United States Virgin Islands, India, and the Philippines. It operates through the Servicing and Originations segments. The company offers owned mortgage servicing rights and subservicing products; conventional, government-insured, and non-agency mortgage loans, as well as reverse mortgage and multi-family loans; and residential forward mortgage and small commercial mortgage loans. It also originates and purchases conventional and government-insured residential forward and reverse mortgage loans through its correspondent lending arrangements, broker relationships, and retail channels. The company offers its services under the PHH Mortgage and Liberty Reverse Mortgage brands. It serves financial institutions. The company was formerly known as Ocwen Financial Corporation and changed its name to Onity Group Inc. in June 2024. Onity Group Inc. was founded in 1988 and is headquartered in West Palm Beach, Florida.
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