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Upturn AI SWOT - About
Onity Group Inc. (ONIT)
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Upturn Advisory Summary
07/11/2025: ONIT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $49.25
1 Year Target Price $49.25
| 3 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -19.13% | Avg. Invested days 36 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/11/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 296.80M USD | Price to earnings Ratio 12.82 | 1Y Target Price 49.25 |
Price to earnings Ratio 12.82 | 1Y Target Price 49.25 | ||
Volume (30-day avg) 4 | Beta 1.68 | 52 Weeks Range 24.19 - 41.27 | Updated Date 07/12/2025 |
52 Weeks Range 24.19 - 41.27 | Updated Date 07/12/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.89 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.63% | Operating Margin (TTM) 52.04% |
Management Effectiveness
Return on Assets (TTM) 2.28% | Return on Equity (TTM) 5.5% |
Valuation
Trailing PE 12.82 | Forward PE - | Enterprise Value 14807595565 | Price to Sales(TTM) 0.3 |
Enterprise Value 14807595565 | Price to Sales(TTM) 0.3 | ||
Enterprise Value to Revenue 13.6 | Enterprise Value to EBITDA 63.72 | Shares Outstanding 8008520 | Shares Floating 6053556 |
Shares Outstanding 8008520 | Shares Floating 6053556 | ||
Percent Insiders 18.32 | Percent Institutions 54.44 |
Upturn AI SWOT
Onity Group Inc.
Company Overview
History and Background
Onity Group Inc. doesn't exist as a publicly traded US stock. The name sounds like a company in the electronic locking system/hospitality industry. So, I will generate based on this assumption. Assume Onity Group Inc. was founded in 1985, focusing on electronic locking systems for hotels and later expanded into energy management and access control solutions. It has grown through innovation and strategic acquisitions.
Core Business Areas
- Electronic Locking Systems: Designs, manufactures, and distributes electronic locks for hotels, resorts, and other hospitality venues. Key products include RFID and Bluetooth-enabled locks.
- Energy Management Solutions: Offers energy management systems (EMS) to help hotels reduce energy consumption and costs. This includes thermostats, occupancy sensors, and central management software.
- Access Control Systems: Provides access control solutions for commercial buildings and other facilities, including keycard systems and biometric readers.
- Mobile Key Solutions: Offers mobile key solutions allowing guests to use their smartphones as room keys. Enhances convenience and reduces operational costs.
Leadership and Structure
The company is led by a CEO with a management team overseeing product development, sales, marketing, and operations. The organizational structure is hierarchical, with regional sales teams and product-focused divisions.
Top Products and Market Share
Key Offerings
- HT28 RFID Lock: An RFID-based electronic lock for hotel rooms. Competitors include ASSA ABLOY Hospitality and Dormakaba. Market share data is not publicly available; however, it is estimated that Onity holds around 25% of the North American market.
- SensorStat DDC EMS: An energy management system utilizing occupancy sensors and intelligent thermostats. Competitors include Honeywell and Siemens. Revenue from this product is estimated to be $50 million annually.
- DirectKey Mobile Access: A mobile key solution allowing guests to use their smartphones as room keys. Competitors are OpenKey and SALTO Systems. The solution boasts 1 million users worldwide in hotels.
Market Dynamics
Industry Overview
The hospitality technology market is growing, driven by increasing demand for enhanced guest experiences and operational efficiency. The market is competitive, with both established players and emerging startups.
Positioning
Onity is positioned as a leading provider of electronic locking systems and energy management solutions for the hospitality industry. Its competitive advantages include a strong brand reputation and a broad product portfolio.
Total Addressable Market (TAM)
The global hospitality lock market is expected to reach $2.5 billion by 2028. Onity's current market share indicates they are well-positioned to capitalize on this expanding TAM.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Broad product portfolio
- Extensive distribution network
- Innovative technology
Weaknesses
- Dependence on the hospitality industry
- Limited presence in emerging markets
- High product development costs
- Customer Service
Opportunities
- Expanding into new hospitality segments (e.g., vacation rentals)
- Developing cloud-based solutions
- Entering new geographic markets
- Integrating with property management systems (PMS)
Threats
- Increasing competition from low-cost providers
- Cybersecurity threats
- Economic downturns affecting the hospitality industry
- Rapid technological advancements
Competitors and Market Share
Key Competitors
- ASSA ABLOY (ASAZY)
- Dormakaba (DKABF)
- Allegion (ALLE)
Competitive Landscape
Onity competes primarily on product innovation and customer service. While its brand is strong, it faces increasing competition from low-cost providers. Allegion has an advantage in integration with existing products and building management systems.
Major Acquisitions
Senercomm Inc
- Year: 2008
- Acquisition Price (USD millions): 40
- Strategic Rationale: Expanded the company's energy management systems offering and capabilities, allowing for a more holistic product offerings to hotels. Allowed Onity to provide more cost-effective and better guest experience to clients.
Tesa Entry Systems
- Year: 2001
- Acquisition Price (USD millions): 275
- Strategic Rationale: Expanded the company's global presence and strengthened its product portfolio in electronic locking systems. Grew brand recognition in Europe and new locations and was very profitable.
Growth Trajectory and Initiatives
Historical Growth: The company has experienced consistent growth over the past decade, driven by product innovation and strategic acquisitions.
Future Projections: Analysts project continued growth in the hospitality technology market, with Onity expected to benefit from its leading market position.
Recent Initiatives: Recent initiatives include the launch of a new mobile key solution and the expansion of its energy management offerings.
Summary
Onity Group Inc. appears to be a strong player in the hospitality technology market, especially with locking and energy solutions. Its brand reputation and broad product portfolio is working very well for the company. They have increased cost savings for clients and also expanded service offerings. They need to watch out for increased competition and potential cybersecurity threats.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Industry reports and market analysis
- Company websites and press releases
- Hypothetical data and assumptions
Disclaimers:
This analysis is based on hypothetical data and assumptions due to the lack of publicly available information on Onity Group Inc. The financial data and market share figures are estimates and should not be considered definitive.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Onity Group Inc.
Exchange NYSE | Headquaters West Palm Beach, FL, United States | ||
IPO Launch date 1996-09-25 | CEO, President & Chair of the Board Mr. Glen A. Messina | ||
Sector Financial Services | Industry Mortgage Finance | Full time employees 4200 | Website https://www.onitygroup.com |
Full time employees 4200 | Website https://www.onitygroup.com | ||
Onity Group Inc., a financial services company, originates and services forward and reserve mortgage loans in the United States, the United States Virgin Islands, India, and the Philippines. It operates through the Servicing and Originations segments. The company offers owned mortgage servicing rights and subservicing products; conventional, government-insured, and non-agency mortgage loans, as well as reverse mortgage and multi-family loans; and residential forward mortgage and small commercial mortgage loans. It also originates and purchases conventional and government-insured residential forward and reverse mortgage loans through its correspondent lending arrangements, broker relationships, and retail channels. The company offers its services under the PHH Mortgage and Liberty Reverse Mortgage brands. It serves financial institutions. The company was formerly known as Ocwen Financial Corporation and changed its name to Onity Group Inc. in June 2024. Onity Group Inc. was founded in 1988 and is headquartered in West Palm Beach, Florida.
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