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Upturn AI Summary - About
Procore Technologies Inc(PCOR)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for PCOR
10/23/2026: PCOR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Procore Technologies is a specialized software company providing a cloud-based platform for construction management. The company has a leading position in the industry, known for its strong focus on field-friendly tools and a deep, integrated ecosystem. Its primary growth opportunity lies in digitizing the under-penetrated construction sector and expanding into new fintech solutions like Procore Pay. However, the company faces significant risks, including high reliance on cyclical construction activity, competition from large software incumbents, and a lack of near-term profitability. The stock may best suit growth-oriented investors, while stakeholders should monitor revenue retention metrics and progress on profitability targets.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company offers significant exposure to the ongoing digitization of the massive, under-penetrated construction industry. |
| Momentum investor | Mixed fit | Momentum is conditional on the company's ability to maintain high revenue growth and approach profitability. |
| Value investor | Weak fit | The company's current valuation premium and lack of earnings do not align with traditional value investing metrics. |
| Dividend investor | Weak fit | Procore does not pay a dividend and is in a growth-oriented capital allocation phase. |
| Low-risk investor | Weak fit | High valuation multiples and exposure to cyclical construction markets create significant volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | Growth stocks in the software sector often experience significant price swings based on interest rate sentiment. |
| Valuation risk | Medium / high | High P/S multiples require sustained long-term growth to justify current equity pricing. |
| Competition risk (Enterprise software) | Medium | Large incumbents like Autodesk may leverage their existing enterprise footprint to compete with Procore's specialized modules. |
| Business quality | Strong | High gross margins and recurring subscription revenue demonstrate strong underlying business quality. |
| Dividend income | Low / none | Investors should not expect income generation from this stock. |
| Execution risk | Medium | The company must successfully execute on product expansion and international scale to meet investor expectations. |
Price Behavior
Flat / Range-Bound
The stock price has been trading within a narrow range with minimal directional movement.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -22.8% | Avg. Invested days 31 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/23/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 9.57B USD | Price to earnings Ratio - | 1Y Target Price 68.52 |
Price to earnings Ratio - | 1Y Target Price 68.52 | ||
Volume (30-day avg) 2.9M shares | Beta 0.78 | 52 Weeks Range 38.03 - 82.31 | Updated Date 10/25/2026 |
52 Weeks Range 38.03 - 82.31 | Updated Date 10/25/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.26 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Subscription Services | Platform access fees for project management, financial, and field tools. | Most revenue comes from recurring subscription fees, providing predictable, long-term cash flow. |
| Geographic Markets | Primary operations in North America with ongoing expansion into EMEA and APAC. | The company relies heavily on the North American market but is aggressively seeking new growth regions. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 19.8 | Enterprise Value 7.30B | Price to Sales(TTM) 6.73 |
Enterprise Value 7.30B | Price to Sales(TTM) 6.73 | ||
Enterprise Value to Revenue 5.13 | Enterprise Value to EBITDA 94.96 | Shares Outstanding 151.96M | Shares Floating 136.45M |
Shares Outstanding 151.96M | Shares Floating 136.45M | ||
Percent Insiders 9.26 | Percent Institutions 97.65 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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