Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
How It Works 
News - Chart
- Upturn Summary
- Highlights
- Valuation
Upturn AI Summary - About
Procore Technologies Inc(PCOR)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for PCOR
09/25/2026: PCOR (1-star) is currently NOT-A-BUY. Pass it for now.
Procore Technologies is a leading cloud-based software provider focused on the construction industry, offering an integrated platform for project and financial management. Its primary strength lies in its specialized, high-stickiness platform that creates deep operational integration for contractors. The main investment story centers on expanding its product portfolio, particularly into financial payments, while growing its international footprint. However, the company faces significant competition from well-established incumbents and must manage valuation risks typical of high-growth SaaS firms. Procore is generally best suited for growth investors looking for long-term exposure to the digitalization of construction, with developments in AI and financial services as key areas to monitor.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | Procore's consistent revenue expansion in the under-digitized construction industry aligns well with long-term growth objectives. |
| Momentum investor | Mixed fit | Fit is conditional on positive technical indicators and sustained revenue momentum in the software sector. |
| Value investor | Weak fit | Procore generally trades at premium valuation multiples typical of high-growth SaaS companies rather than value benchmarks. |
| Dividend investor | Weak fit | The company does not pay dividends and prioritizes capital reinvestment. |
| Low-risk investor | Weak fit | High valuation sensitivity and the inherent volatility of growth software stocks make this a poor fit for low-risk portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | Growth software stocks frequently experience significant price swings based on interest rate sentiment. |
| Valuation risk | High | The stock's premium valuation leaves it vulnerable to corrections if growth targets are missed. |
| Competition risk (Cloud-based construction software) | Medium / high | Fierce competition from incumbents like Autodesk could compress margins or slow customer acquisition. |
| Business quality | Strong | Procore's platform-centric model creates high switching costs and sticky customer relationships. |
| Dividend income | Low / none | The company provides no income stream to investors, relying entirely on capital appreciation. |
| Execution risk | Medium | Successfully expanding into new product categories like payments and global markets requires precise execution. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -25.89% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.49B USD | Price to earnings Ratio - | 1Y Target Price 68.38 |
Price to earnings Ratio - | 1Y Target Price 68.38 | ||
Volume (30-day avg) 2.7M shares | Beta 0.74 | 52 Weeks Range 38.03 - 82.31 | Updated Date 09/27/2026 |
52 Weeks Range 38.03 - 82.31 | Updated Date 09/27/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.26 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Subscription Services | Recurring fees from customers accessing the Procore construction management platform modules. | This is the core, stable engine of revenue that grows as more construction firms adopt the software. |
| Geography (North America) | Majority of revenue is generated from the US and Canada construction markets. | The company's performance is heavily tied to the health of the North American construction economy. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 19.46 | Enterprise Value 7.16B | Price to Sales(TTM) 5.27 |
Enterprise Value 7.16B | Price to Sales(TTM) 5.27 | ||
Enterprise Value to Revenue 5.03 | Enterprise Value to EBITDA 93.16 | Shares Outstanding 151.96M | Shares Floating 136.43M |
Shares Outstanding 151.96M | Shares Floating 136.43M | ||
Percent Insiders 9.25 | Percent Institutions 97.11 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Procore Technologies Inc
Exchange NYSE | Headquarters Carpinteria, CA, United States | ||
IPO Launch date 2021-05-20 | President, CEO & Director Dr. Ajei S. Gopal Ph.D. | ||
Sector Technology | Industry Software - Application | Full time employees 4421 | Website https://www.procore.com |
Full time employees 4421 | Website https://www.procore.com | ||
Procore Technologies, Inc., together with its subsidiaries, provides a cloud-based construction management platform and related products and services in the United States and internationally. Its platform enables owners, general and specialty contractors, architects, and engineers to collaborate on construction projects. The company offers Preconstruction that facilitates collaboration between internal and external stakeholders during the takeoff, planning, budgeting, estimating, bidding, design, and partner selection phases of a construction project and Project Execution, which enables collaboration, information transmission and storage, and safety regulation compliance for teams on the jobsite and in the back office. It also provides Resource Management, that helps customers to schedule, track, and forecast workforce and equipment productivity, improve time management, communicate with workforces, optimize procurement and movement of materials, and manage profitability on construction projects; and Financial Management, which provides customers with visibility into the financial health of their individual construction projects and portfolios, as well as facilitates untethered access to financial data, and support payments between key stakeholders. The company serves owners, general contractors, and specialty contractors operating in the residential and non-residential segments of the construction industry. The company sells its products online through computers, smartphones, tablets, web browser, and mobile application available for iOS and Android platforms. Procore Technologies, Inc. was formerly known as Butterfly Lane, Inc and changed its name to Procore Technologies, Inc. in May 2002. The company was incorporated in 2002 and is headquartered in Carpinteria, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
All company names, trademarks, logos, and brands are the property of their respective owners and are used for identification and informational purposes only. Use of these names, trademarks, and logos does not imply endorsement by their respective owners.