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Upturn AI SWOT - About
Wag! Group Co. (PET)
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Upturn Advisory Summary
09/15/2025: PET (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $2.38
1 Year Target Price $2.38
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -67.72% | Avg. Invested days 16 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 2.38M USD | Price to earnings Ratio - | 1Y Target Price 2.38 |
Price to earnings Ratio - | 1Y Target Price 2.38 | ||
Volume (30-day avg) 1 | Beta 1.26 | 52 Weeks Range 0.00 - 1.01 | Updated Date 09/14/2025 |
52 Weeks Range 0.00 - 1.01 | Updated Date 09/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.38 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -29.17% | Operating Margin (TTM) -24.9% |
Management Effectiveness
Return on Assets (TTM) -22.13% | Return on Equity (TTM) -3036.82% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 17546747 | Price to Sales(TTM) 0.04 |
Enterprise Value 17546747 | Price to Sales(TTM) 0.04 | ||
Enterprise Value to Revenue 0.29 | Enterprise Value to EBITDA -21.43 | Shares Outstanding 50739100 | Shares Floating 25244738 |
Shares Outstanding 50739100 | Shares Floating 25244738 | ||
Percent Insiders 12.14 | Percent Institutions 54.46 |
Upturn AI SWOT
Wag! Group Co.
Company Overview
History and Background
Wag! Group Co. connects pet parents with pet caregivers for services like dog walking, pet sitting, and training. Founded in 2015, it rapidly expanded, leveraging technology to provide convenient and reliable pet care. The company went public via SPAC in 2022.
Core Business Areas
- Pet Walking: Connects pet owners with local dog walkers for scheduled or on-demand walks.
- Pet Sitting: Offers in-home pet sitting services, including overnight stays and drop-in visits.
- Pet Training: Provides access to certified pet trainers for various training needs, from basic obedience to specialized programs.
- Wag! Health: Offers pet health and wellness services. Includes telehealth services and access to veterinary professionals.
Leadership and Structure
The leadership team includes the CEO, CFO, and other key executives overseeing different business units. The organizational structure is likely functional, with departments for technology, marketing, operations, and customer support.
Top Products and Market Share
Key Offerings
- Dog Walking: Connects pet owners with walkers for on-demand or scheduled dog walks. Difficult to assess exact market share, but estimates are between 20-30% in the overall pet services market that includes all pet services and varies widely by geographic area. Competitors include Rover, local dog walking businesses, and individual walkers.
- Pet Sitting: Provides in-home pet sitting services. Estimates are between 20-30% in the overall pet services market that includes all pet services and varies widely by geographic area. Competitors include Rover, local pet sitting businesses, and individual sitters.
- Wag! Health: Provides telemedicine and wellness plans for pets. Relatively new service with a small initial market share with growth potential. Competitors include other pet telehealth providers like Vetster and AskVet, and traditional veterinary clinics.
Market Dynamics
Industry Overview
The pet care industry is experiencing substantial growth, driven by increasing pet ownership and a growing willingness of pet owners to spend on pet services. Technology is playing a significant role in connecting pet owners with service providers.
Positioning
Wag! Group Co. positions itself as a convenient and reliable platform for pet care, leveraging technology to offer a wide range of services. It aims to capture a significant share of the growing market by providing a seamless user experience.
Total Addressable Market (TAM)
The TAM for the pet care industry is estimated at over $100 billion globally. Wag! Group Co. is positioned to capture a portion of this TAM through its technology platform and diverse service offerings.
Upturn SWOT Analysis
Strengths
- Established Brand Recognition
- Technology Platform
- Wide Range of Services
- Extensive Network of Caregivers
- Convenient Mobile App
Weaknesses
- Reliance on Independent Contractors
- Competition from Rover and Other Platforms
- Customer Acquisition Costs
- Profitability Concerns
- Past Controversies related to care
Opportunities
- Expansion into New Geographic Markets
- Partnerships with Pet Retailers
- Growth in Pet Health Services
- Increasing Pet Ownership
- Telehealth Expansion
Threats
- Economic Downturn
- Changes in Pet Ownership Trends
- Increased Competition
- Negative Publicity
- Regulatory Changes
Competitors and Market Share
Key Competitors
- ROVR
Competitive Landscape
Wag! Group Co. faces competition from Rover and other pet service platforms, as well as local pet care providers. Wag! Group Co.u2019s advantages lie in its established brand and tech platform, while disadvantages include reliance on contractors.
Growth Trajectory and Initiatives
Historical Growth: Evaluate past revenue growth, user acquisition, and market share gains.
Future Projections: Based on analyst estimates, project future growth in revenue, profitability, and market share.
Recent Initiatives: Highlight strategic initiatives, such as new service launches, partnerships, and acquisitions.
Summary
Wag! Group Co. operates in a rapidly growing pet care market, and has a strong brand recognition in the space. While revenue has been increasing, profitability is a challenge. Competition from Rover and other platforms is intense, and Wag! Group Co. will need to innovate and differentiate itself to maintain market share and achieve profitability.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Analyst Reports
- Press Releases
- SEC Filings
- Industry Reports
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market share estimates are approximate. Financial data is based on the most recent available information. Consult a financial professional before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Wag! Group Co.
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2022-08-09 | Chairman & CEO Mr. Garrett Smallwood | ||
Sector Technology | Industry Software - Application | Full time employees 64 | Website https://wagwalking.com |
Full time employees 64 | Website https://wagwalking.com | ||
Wag! Group Co., together with its subsidiaries, develops and supports a proprietary marketplace technology platform available as a website and mobile app that enables independent pet caregivers to connect with pet parents. Its platform allows pet parents, who require specific pet care services, such as dog walking, pet sitting and boarding, advice from licensed pet experts, home visits, training, and pet insurance comparison tools. The company was founded in 2014 and is headquartered in San Francisco, California. On July 21, 2025, Wag! Group Co., along with its affiliates, filed a voluntary petition for reorganization under Chapter 11 in the U.S. Bankruptcy Court for the District of Delaware.
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