Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
Wag! Group Co. (PET)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
09/26/2025: PET (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $2.38
1 Year Target Price $2.38
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -67.72% | Avg. Invested days 16 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/26/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 2.38M USD | Price to earnings Ratio - | 1Y Target Price 2.38 |
Price to earnings Ratio - | 1Y Target Price 2.38 | ||
Volume (30-day avg) 1 | Beta 1.26 | 52 Weeks Range 0.00 - 0.85 | Updated Date 09/30/2025 |
52 Weeks Range 0.00 - 0.85 | Updated Date 09/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.38 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -29.17% | Operating Margin (TTM) -24.9% |
Management Effectiveness
Return on Assets (TTM) -22.13% | Return on Equity (TTM) -3036.82% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 17546747 | Price to Sales(TTM) 0.04 |
Enterprise Value 17546747 | Price to Sales(TTM) 0.04 | ||
Enterprise Value to Revenue 0.29 | Enterprise Value to EBITDA -21.43 | Shares Outstanding 50739100 | Shares Floating 25244738 |
Shares Outstanding 50739100 | Shares Floating 25244738 | ||
Percent Insiders 12.14 | Percent Institutions 54.46 |
Upturn AI SWOT
Wag! Group Co.
Company Overview
History and Background
Wag! Group Co. (PET) connects pet owners with pet caregivers through a mobile app. Founded in 2015, it initially aimed to provide on-demand dog walking services and has since expanded its offerings.
Core Business Areas
- Pet Walking: Connects pet owners with dog walkers for on-demand or scheduled walks.
- Pet Sitting: Facilitates in-home pet sitting services for pet owners needing extended care.
- Pet Boarding: Offers pet boarding services where pets can stay at a caregiver's home.
- Pet Training: Connects pet owners with certified pet trainers for in-person or virtual training sessions.
- Wag! Health: Wag! also offers telehealth services.
Leadership and Structure
Garrett Smallwood serves as the CEO. The company operates with a functional organizational structure with departments like marketing, technology, and operations.
Top Products and Market Share
Key Offerings
- Pet Walking: On-demand dog walking service. Market share is difficult to pinpoint precisely due to the fragmented nature of the pet care industry, but Wag! claims to be a major player. Competitors include Rover and local independent walkers. Revenue data is bundled with other services.
- Pet Sitting: In-home pet sitting services. Competitors include Rover, local pet sitters, and boarding facilities. Market share is difficult to quantify, but the service contributes significantly to revenue.
- Pet Training: Connects pet owners with certified pet trainers. Competitors include local training facilities and online training platforms. Wag! claims to offer customized services. Contributes to revenue in the form of commissions.
- Wag! Health: Telehealth offerings. Competing against veterinary service providers in the digital space, as well as other telehealth companies. Revenue data is bundled with other services
Market Dynamics
Industry Overview
The pet care industry is experiencing significant growth, driven by increasing pet ownership and a willingness among pet owners to spend on premium services. The industry is becoming increasingly competitive, with a mix of established players and emerging startups.
Positioning
Wag! positions itself as a technology-driven platform that provides a convenient and reliable way for pet owners to access pet care services. It aims to differentiate itself through its mobile app, vetted caregivers, and insurance coverage.
Total Addressable Market (TAM)
The TAM for pet services is estimated to be in the billions of dollars. Wag! is positioned to capture a portion of this market by offering a variety of services and leveraging its technology platform. Total pet industry spending in the U.S. reached $136.8 billion in 2022 and is expected to grow.
Upturn SWOT Analysis
Strengths
- Mobile platform
- Brand recognition
- Vetted caregivers
- Insurance coverage
- Partnerships with pet-related businesses
Weaknesses
- Dependence on caregiver availability
- Competition from Rover and local providers
- Risk of negative incidents during services
- Profitability challenges
Opportunities
- Expanding service offerings (e.g., pet grooming)
- Geographic expansion
- Partnerships with veterinary clinics
- Increased adoption of telehealth services
Threats
- Economic downturn impacting pet owner spending
- Increased competition
- Changes in pet owner preferences
- Regulatory changes affecting the pet care industry
Competitors and Market Share
Key Competitors
- ROVR
Competitive Landscape
Wag! competes with Rover and a large number of local and regional pet care providers. Wag! differentiates itself through its integrated platform and vetted caregivers.
Major Acquisitions
Dog Food Advisor LLC
- Year: 2023
- Acquisition Price (USD millions): 9
- Strategic Rationale: Expanded service offerings and revenue streams.
Growth Trajectory and Initiatives
Historical Growth: Growth has been driven by an increase in pet adoptions and demand for pet care services. However, it has also faced challenges in achieving profitability.
Future Projections: Analysts' projections vary based on the company's ability to achieve profitability and capitalize on growth opportunities.
Recent Initiatives: Recent initiatives include expanding partnerships, launching new services, and investing in marketing and technology.
Summary
Wag! Group Co. shows promise in a growing market but faces challenges in profitability and competition. Their mobile platform and vetted caregiver network are strengths. However, they need to manage costs and scale efficiently to achieve long-term success. Continued growth and focus on profitability are essential for sustained performance.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Third-party research reports
- Analyst estimates
Disclaimers:
This analysis is based on available information and is not financial advice. Actual results may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Wag! Group Co.
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2022-08-09 | Chairman & CEO Mr. Garrett Smallwood | ||
Sector Technology | Industry Software - Application | Full time employees 64 | Website https://wagwalking.com |
Full time employees 64 | Website https://wagwalking.com | ||
Wag! Group Co., together with its subsidiaries, develops and supports a proprietary marketplace technology platform available as a website and mobile app that enables independent pet caregivers to connect with pet parents. Its platform allows pet parents, who require specific pet care services, such as dog walking, pet sitting and boarding, advice from licensed pet experts, home visits, training, and pet insurance comparison tools. The company was founded in 2014 and is headquartered in San Francisco, California. On July 21, 2025, Wag! Group Co., along with its affiliates, filed a voluntary petition for reorganization under Chapter 11 in the U.S. Bankruptcy Court for the District of Delaware.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.