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Upturn AI SWOT - About
Wag! Group Co. (PET)
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Upturn Advisory Summary
08/28/2025: PET (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $2.38
1 Year Target Price $2.38
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -67.72% | Avg. Invested days 16 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 2.38M USD | Price to earnings Ratio - | 1Y Target Price 2.38 |
Price to earnings Ratio - | 1Y Target Price 2.38 | ||
Volume (30-day avg) 1 | Beta 1.26 | 52 Weeks Range 0.00 - 1.01 | Updated Date 08/29/2025 |
52 Weeks Range 0.00 - 1.01 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.38 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-13 | When Before Market | Estimate -0.07 | Actual -0.12 |
Profitability
Profit Margin -29.17% | Operating Margin (TTM) -24.9% |
Management Effectiveness
Return on Assets (TTM) -22.13% | Return on Equity (TTM) -3036.82% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 17604413 | Price to Sales(TTM) 0.04 |
Enterprise Value 17604413 | Price to Sales(TTM) 0.04 | ||
Enterprise Value to Revenue 0.29 | Enterprise Value to EBITDA -21.43 | Shares Outstanding 50739100 | Shares Floating 25244738 |
Shares Outstanding 50739100 | Shares Floating 25244738 | ||
Percent Insiders 12.14 | Percent Institutions 54.46 |
Upturn AI SWOT
Wag! Group Co.
Company Overview
History and Background
Wag! Group Co., founded in 2015, provides a technology platform connecting pet owners with pet caregivers, offering services like dog walking, sitting, and boarding. It has evolved from a startup to a publicly traded company through a SPAC merger.
Core Business Areas
- Pet Care Services Marketplace: Connects pet owners with pet caregivers for dog walking, sitting, boarding, and other services. Wag! earns revenue through transaction fees and subscription services.
Leadership and Structure
The leadership team includes Garrett Small (CEO), and others in key management positions. The company operates with a typical corporate structure including departments for technology, marketing, and operations.
Top Products and Market Share
Key Offerings
- Dog Walking: Connects pet owners with dog walkers. Wag! has an estimated [Market Share Data Unavailable: Private Company]. Competitors include Rover and local dog walking services. It generates revenue from transaction fees.
- Pet Sitting and Boarding: Facilitates pet sitting and boarding services. Wag!'s market share is estimated to be [Market Share Data Unavailable: Private Company]. Competitors include Rover and local pet boarding facilities. Revenue from transaction fees.
Market Dynamics
Industry Overview
The pet care industry is experiencing significant growth due to increased pet ownership and spending on pet services. Technological platforms are increasingly important. The industry is very fragmented.
Positioning
Wag! is positioned as a technology-driven platform connecting pet owners with vetted caregivers. The companies competitive advantage is the platform and the scale of caregivers on it.
Total Addressable Market (TAM)
The pet care TAM is estimated to be over $100 billion in the US. Wag! is positioned to capture a portion of this market through its technology platform and service offerings.
Upturn SWOT Analysis
Strengths
- Established brand recognition
- Technology platform and mobile app
- Large network of caregivers
- Focus on safety and vetting
Weaknesses
- Reliance on independent contractors
- Dependence on marketing spend
- Competition from established players and local services
- Profitability concerns
Opportunities
- Expansion into new geographic markets
- Introduction of new service offerings (e.g., pet insurance)
- Partnerships with pet retailers and veterinary clinics
- Increasing pet ownership and spending
Threats
- Economic downturn affecting consumer spending
- Increased competition from other platforms
- Negative publicity from caregiver incidents
- Changes in regulations affecting independent contractors
Competitors and Market Share
Key Competitors
- Rover (ROVR)
- Petco Health and Wellness Company, Inc. (WOOF)
- Chewy (CHWY)
Competitive Landscape
Wag! competes with Rover, Chewy, and local pet care services. Wag! differentiates itself through its safety protocols and vetting process but faces challenges in profitability and brand recognition.
Growth Trajectory and Initiatives
Historical Growth: Historical growth data is unavailable due to the company being private.
Future Projections: Future projections are unavailable due to the company being private and because it hasn't released future projections.
Recent Initiatives: Recent initiatives include focusing on subscriber acquisition and service improvements.
Summary
Wag! Group Co. operates in a growing market and is positioning itself as the safest and trusted app for pet care. The company has a high reliance on contractor care givers. The company has brand recongnition, but faces stiff competition to ROVR and local pet care offerings. Overall, the company needs to prove profitability to continue to compete.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Market Analysis Reports
- SEC Filings of Competitors
Disclaimers:
The information provided is based on available data and analysis and should not be considered financial advice. Market share estimates are approximate and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Wag! Group Co.
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2022-08-09 | Chairman & CEO Mr. Garrett Smallwood | ||
Sector Technology | Industry Software - Application | Full time employees 64 | Website https://wagwalking.com |
Full time employees 64 | Website https://wagwalking.com | ||
Wag! Group Co., together with its subsidiaries, develops and supports a proprietary marketplace technology platform available as a website and mobile app that enables independent pet caregivers to connect with pet parents. Its platform allows pet parents, who require specific pet care services, such as dog walking, pet sitting and boarding, advice from licensed pet experts, home visits, training, and pet insurance comparison tools. The company was founded in 2014 and is headquartered in San Francisco, California. On July 21, 2025, Wag! Group Co., along with its affiliates, filed a voluntary petition for reorganization under Chapter 11 in the U.S. Bankruptcy Court for the District of Delaware.
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