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Upturn AI SWOT - About
Wag! Group Co (PETWW)
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Upturn Advisory Summary
07/11/2025: PETWW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
0 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
Analysis of Past Performance
Type Stock | Historic Profit -47.22% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/11/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.06 | 52 Weeks Range 0.01 - 0.11 | Updated Date 05/30/2025 |
52 Weeks Range 0.01 - 0.11 | Updated Date 05/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -29.17% | Operating Margin (TTM) -24.9% |
Management Effectiveness
Return on Assets (TTM) -22.13% | Return on Equity (TTM) -3036.82% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 20334714 |
Shares Outstanding - | Shares Floating 20334714 | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
Wag! Group Co
Company Overview
History and Background
Wag! Group Co. was founded in 2015, connecting pet owners with pet caregivers. Initially focused on dog walking, the company expanded into other pet services.
Core Business Areas
- Dog Walking: Connecting dog owners with local, vetted dog walkers for on-demand or scheduled walks.
- Pet Sitting: Providing in-home pet sitting services, including overnight care.
- Pet Boarding: Offering boarding services at local pet caregiver homes.
- Pet Training: Connecting pet owners with professional dog trainers for private and group sessions.
- Pet Health: Providing access to telehealth services for pets.
Leadership and Structure
The leadership team is headed by the CEO, with various VPs leading different operational areas. The organizational structure involves technology, operations, marketing, and customer service departments.
Top Products and Market Share
Key Offerings
- Dog Walking: Core service connecting pet owners with walkers. Wag! faces competition from Rover (ROVR), local independent walkers, and other online platforms. Market share data isn't publicly available in precise percentages, but Wag! is considered a significant player in the on-demand dog walking space.
- Pet Sitting: In-home pet care services. Competitors include Rover (ROVR) and independent sitters. Market share data is fragmented, with Wag! holding a portion of the growing pet sitting market.
- Wag! Health: 24/7 pet expert service via the Wag! app that includes personalized insights, direct 1:1 access to experts via chat and video call to help owners make informed decisions. No specific market share known. Competitors are Petriage, Vetster and other virtual veterinary services.
Market Dynamics
Industry Overview
The pet care industry is experiencing significant growth, driven by increasing pet ownership and rising spending on pet-related products and services. There is also increasing demand for more convenient services that the tech provides.
Positioning
Wag! positions itself as a technology-driven platform providing a convenient and safe way for pet owners to access pet care services. They differentiate through the use of technology, walker vetting processes, and a focus on customer service.
Total Addressable Market (TAM)
The TAM for pet services is estimated to be billions of dollars annually, growing year-over-year. Wag! is positioned to capture a portion of this market by expanding its service offerings and reaching new pet owners.
Upturn SWOT Analysis
Strengths
- Established brand recognition
- Technology platform for easy booking and management
- Vetting process for pet caregivers
- Expansion into multiple pet services
Weaknesses
- Dependence on independent contractors
- Competition from Rover and other platforms
- Profitability concerns
- Marketing costs can be high
Opportunities
- Expansion into new geographic markets
- Partnerships with pet-related businesses
- Increased demand for specialized pet services
- Growth in pet insurance and telehealth.
Threats
- Economic downturn affecting consumer spending
- Increased competition from new entrants
- Changes in regulations regarding independent contractors
- Negative reviews impacting brand reputation.
Competitors and Market Share
Key Competitors
- ROVR
Competitive Landscape
Wag! faces intense competition from Rover (ROVR) and other local providers. Wag!'s advantage lies in their established brand, technology platform, and vetting process. They are striving for increased customer loyalty and service quality.
Growth Trajectory and Initiatives
Historical Growth: Wag! has experienced growth in revenue driven by increased adoption of its services and geographic expansion. The growth rate has been variable and impacted by economic conditions and competition.
Future Projections: Analyst projections indicate continued growth for Wag!, driven by expanding pet ownership and increased demand for convenient pet services. However, profitability remains a key area of focus.
Recent Initiatives: Recent initiatives include expansion of Wag! Health, partnerships with pet food and supply companies, and investments in marketing to increase brand awareness.
Summary
Wag! Group Co. has established a strong brand, but continues to face profitability issues and substantial competition from ROVR and others. They have a large and ever increasing TAM. They need to focus on better market share and reduce customer aquisition costs. They have a tech edge they should be leveraging.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Analyst Reports
- Industry Reports
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance can change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Wag! Group Co
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2022-08-10 | Chairman & CEO Mr. Garrett Smallwood | ||
Sector Technology | Industry Software - Application | Full time employees 64 | Website https://wagwalking.com |
Full time employees 64 | Website https://wagwalking.com | ||
Wag! Group Co., together with its subsidiaries, develops and supports a proprietary marketplace technology platform available as a website and mobile app that enables independent pet caregivers to connect with pet parents. Its platform allows pet parents, who require specific pet care services, such as dog walking, pet sitting and boarding, advice from licensed pet experts, home visits, training, and pet insurance comparison tools. The company was founded in 2014 and is headquartered in San Francisco, California.
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