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Upturn AI SWOT - About
PLOW 
Douglas Dynamics Inc (PLOW)
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Upturn Advisory Summary
09/15/2025: PLOW (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $37.67
1 Year Target Price $37.67
| 1 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -13.69% | Avg. Invested days 30 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 752.05M USD | Price to earnings Ratio 11.69 | 1Y Target Price 37.67 |
Price to earnings Ratio 11.69 | 1Y Target Price 37.67 | ||
Volume (30-day avg) 2 | Beta 1.35 | 52 Weeks Range 21.08 - 34.25 | Updated Date 09/15/2025 |
52 Weeks Range 21.08 - 34.25 | Updated Date 09/15/2025 | ||
Dividends yield (FY) 3.62% | Basic EPS (TTM) 2.78 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 11.38% | Operating Margin (TTM) 19.04% |
Management Effectiveness
Return on Assets (TTM) 5.5% | Return on Equity (TTM) 25.99% |
Valuation
Trailing PE 11.69 | Forward PE 17.01 | Enterprise Value 1020609257 | Price to Sales(TTM) 1.29 |
Enterprise Value 1020609257 | Price to Sales(TTM) 1.29 | ||
Enterprise Value to Revenue 1.75 | Enterprise Value to EBITDA 8.87 | Shares Outstanding 23040900 | Shares Floating 22373614 |
Shares Outstanding 23040900 | Shares Floating 22373614 | ||
Percent Insiders 3.1 | Percent Institutions 97.57 |
Upturn AI SWOT
Douglas Dynamics Inc
Company Overview
History and Background
Douglas Dynamics Inc. was founded in 1948 as Douglas Motors Corporation. It evolved from manufacturing Jeep snowplows to a leading designer, manufacturer, and upfitter of commercial work truck attachments and equipment. The company went public in 2010.
Core Business Areas
- Work Truck Attachments: This segment includes snow and ice control equipment sold under the WESTERN, FISHER, HENDERSON, and SNOWEX brands. These are primarily snowplows, ice control spreaders, and related parts and accessories.
- Work Truck Solutions: This segment includes truck and vehicle equipment, storage solutions, and custom upfitting services under the DEJANA, HENDERSON PRODUCTS, and FORCE AMERICA brands.
Leadership and Structure
The company is led by a CEO and has a structured organizational chart with executive leadership overseeing different business segments and functional areas like finance, operations, and marketing. The Board of Directors provides oversight.
Top Products and Market Share
Key Offerings
- WESTERN Snowplows: WESTERN snowplows are among the top brands in the snow and ice control industry. While precise market share is difficult to obtain, they hold a significant portion of the North American market. Competitors include Boss Snowplow (owned by The Toro Company) and Buyers Products.
- FISHER Snowplows: FISHER snowplows are another leading brand, similar to WESTERN. They also hold a considerable share of the North American snowplow market. Competition includes Boss Snowplow and Buyers Products.
- HENDERSON Ice Control Spreaders: Henderson Products offers ice control spreaders, serving commercial and municipal markets. Market data specifics are not readily available, but they are a significant competitor in the sector. Competitors include Monroe Truck Equipment and Swenson Products.
Market Dynamics
Industry Overview
The industry is characterized by seasonal demand driven by weather patterns, particularly snowfall. It is also influenced by government spending on infrastructure and commercial construction activity.
Positioning
Douglas Dynamics is a leader in the work truck attachments and solutions market with a strong brand portfolio and established distribution network. Their focus on quality and innovation provides a competitive advantage.
Total Addressable Market (TAM)
The TAM for work truck attachments and solutions is estimated to be in the billions of dollars annually, subject to economic conditions and weather variability. Douglas Dynamics is well positioned to capture a significant portion of this market through its diverse product offerings and distribution network.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Established distribution network
- Diverse product portfolio
- Strong aftermarket parts and service revenue
Weaknesses
- Seasonality of demand
- Exposure to commodity price fluctuations (steel)
- Dependence on North American market
Opportunities
- Expansion into new geographic markets
- Development of new products and technologies
- Strategic acquisitions
- Increased demand for snow and ice control due to climate change
Threats
- Economic downturns
- Increased competition
- Changes in government regulations
- Unfavorable weather patterns (less snowfall)
Competitors and Market Share
Key Competitors
- TORO
- ALTR
- OSK
Competitive Landscape
Douglas Dynamics competes primarily on product quality, brand reputation, distribution network, and customer service. Some competitors may focus on specific segments or geographies.
Major Acquisitions
HENDERSON PRODUCTS
- Year: 2017
- Acquisition Price (USD millions): 157
- Strategic Rationale: Expanded product portfolio and market presence in the municipal snow and ice control equipment market.
Growth Trajectory and Initiatives
Historical Growth: Discuss Douglas Dynamics' revenue and earnings growth over the past several years.
Future Projections: Provide revenue and earnings growth projections based on analyst estimates. Populate based on future financial analyst reports.
Recent Initiatives: Highlight recent strategic acquisitions, product launches, or market expansions undertaken by Douglas Dynamics.
Summary
Douglas Dynamics is a well-established company with a strong brand portfolio in the work truck attachment and solutions market. Its profitability is heavily reliant on weather patterns and economic conditions. Diversifying its product offerings and expanding into new markets are critical for continued growth. Macroeconomic headwinds and steel prices also represent risks that Douglas Dynamics needs to navigate.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Investor Relations Materials
- Industry Reports
- Financial News Outlets
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Investment decisions should be made based on thorough research and consultation with a qualified financial advisor. Market data and analyst estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Douglas Dynamics Inc
Exchange NYSE | Headquaters Milwaukee, WI, United States | ||
IPO Launch date 2010-05-05 | President, CEO & Director Mr. Mark Van Genderen | ||
Sector Consumer Cyclical | Industry Auto Parts | Full time employees 1673 | Website https://www.douglasdynamics.com |
Full time employees 1673 | Website https://www.douglasdynamics.com | ||
Douglas Dynamics, Inc. operates as a manufacturer and upfitter of commercial work truck attachments and equipment in North America. It operates through two segments, Work Truck Attachments and Work Truck Solutions. The Work Truck Attachments segment manufactures and sells snow and ice control attachments, including snowplows, and sand and salt spreaders for light trucks and heavy duty trucks, as well as various related parts and accessories. The Work Truck Solutions segment primarily manufactures municipal snow and ice control products; provides truck and vehicle upfits where it attaches component pieces of equipment, truck bodies, racking, and storage solutions to a vehicle chassis for use by end users for work related purposes; and manufactures storage solutions for trucks and vans, and cable pulling equipment for trucks. This segment offers up-fit and storage solutions. It also provides customized turnkey solutions to governmental agencies, such as Departments of Transportation and municipalities. The company sells its products under the FISHER, SNOWEX, WESTERN, TURFEX, SWEEPEX, HENDERSON, BRINEXTREME, and DEJANA brands. It distributes its products primarily to professional snowplowers who are contracted to remove snow and ice from commercial and residential areas. Douglas Dynamics, Inc. was founded in 1946 and is headquartered in Milwaukee, Wisconsin.
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