Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
PLOW 
Douglas Dynamics Inc (PLOW)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
06/30/2025: PLOW (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $33.67
1 Year Target Price $33.67
| 1 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -13.61% | Avg. Invested days 28 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 673.07M USD | Price to earnings Ratio 10.62 | 1Y Target Price 33.67 |
Price to earnings Ratio 10.62 | 1Y Target Price 33.67 | ||
Volume (30-day avg) 2 | Beta 1.32 | 52 Weeks Range 20.38 - 29.71 | Updated Date 06/29/2025 |
52 Weeks Range 20.38 - 29.71 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 4.07% | Basic EPS (TTM) 2.73 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 11% | Operating Margin (TTM) 2.78% |
Management Effectiveness
Return on Assets (TTM) 5.85% | Return on Equity (TTM) 27.16% |
Valuation
Trailing PE 10.62 | Forward PE 15.27 | Enterprise Value 916744354 | Price to Sales(TTM) 1.14 |
Enterprise Value 916744354 | Price to Sales(TTM) 1.14 | ||
Enterprise Value to Revenue 1.56 | Enterprise Value to EBITDA 7.98 | Shares Outstanding 23209400 | Shares Floating 22542155 |
Shares Outstanding 23209400 | Shares Floating 22542155 | ||
Percent Insiders 3.08 | Percent Institutions 94.62 |
Analyst Ratings
Rating 2 | Target Price 33.67 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Douglas Dynamics Inc
Company Overview
History and Background
Douglas Dynamics, Inc. was founded in 1948 as Douglas Motors Corp. It has evolved from a manufacturer of vehicle parts to a leader in the design, manufacture, and sale of snow and ice control equipment and related attachments.
Core Business Areas
- Work Truck Attachments: Designs, manufactures, and sells snow and ice control attachments for light trucks, including snowplows, sand and salt spreaders. This includes brands like BOSS, FISHER, HENDERSON, and WESTERN.
- Solutions: Offers a variety of related products and services for professional work truck users, including upfitting solutions, storage systems and other accessories.
Leadership and Structure
The leadership team consists of the CEO, CFO, and other key executives. The organizational structure includes various departments such as sales, marketing, engineering, manufacturing, and finance. The company operates with a decentralized structure that gives autonomy to various brands while benefitting from the corporate back office support structure.
Top Products and Market Share
Key Offerings
- BOSS Snowplows: A leading brand of snowplows for trucks, UTVs, and skid steers. Competitors include Fisher, Western, and SnowEx. Market share is significant within the professional snow removal market, but specific data fluctuates. Revenue tied directly to winter weather patterns.
- FISHER Snowplows: Another major brand of snowplows focusing on light trucks. Competes with BOSS, Western, and SnowEx. Market share is substantial, often vying for the top position with BOSS. Revenue tied directly to winter weather patterns.
- WESTERN Snowplows: Another major brand of snowplows focusing on light trucks. Competes with BOSS, Fisher, and SnowEx. Market share is substantial, often vying for the top position with BOSS. Revenue tied directly to winter weather patterns.
- HENDERSON Products: A major brand focused on sand and salt spreaders for trucks and de-icing equipment. Competitors include Swenson and Epoke. Market share is significant, but the precise number varies based on geographic region. Revenue tied directly to winter weather patterns.
Market Dynamics
Industry Overview
The snow and ice control equipment industry is highly seasonal and dependent on weather patterns, particularly snowfall amounts. The industry includes both professional and consumer segments. Government infrastructure spending is a significant driver, as are construction and development, and the size of contractor fleets.
Positioning
Douglas Dynamics is a leader in the professional snow and ice control equipment market, with a strong portfolio of well-known brands. Its competitive advantage lies in its brand recognition, distribution network, and innovation.
Total Addressable Market (TAM)
The TAM for snow and ice control equipment is estimated to be in the billions of dollars annually, influenced by weather conditions and government spending. Douglas Dynamics is well-positioned to capture a significant portion of this market through its established brands and extensive distribution network.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive distribution network
- Diverse product portfolio
- Experienced management team
- Leading market share in key segments
Weaknesses
- Seasonality of business
- Dependence on weather patterns
- Fluctuations in raw material costs
- Exposure to economic cycles
Opportunities
- Expansion into new geographic markets
- Development of new products and technologies
- Acquisitions of complementary businesses
- Increased government spending on infrastructure
- Growing demand for electric plows and spreaders
Threats
- Intense competition
- Fluctuations in weather patterns (e.g., milder winters)
- Economic downturns
- Rising raw material costs
- Disruptive new technologies
Competitors and Market Share
Key Competitors
- Federal Signal Corporation (FSS)
- Alamo Group Inc (ALG)
Competitive Landscape
Douglas Dynamics competes primarily on brand reputation, product performance, distribution network, and price. Its strengths include its well-established brands and extensive distribution network, while its weaknesses include its dependence on weather patterns and seasonality.
Major Acquisitions
HENDERSON Products
- Year: 2005
- Acquisition Price (USD millions): 33
- Strategic Rationale: Expanded product portfolio into larger snow and ice control equipment.
Dejana Truck & Utility Equipment Co.
- Year: 2018
- Acquisition Price (USD millions): 206
- Strategic Rationale: Diversifies Douglas Dynamicsu2019 portfolio and expands its presence in the upfitting industry.
Growth Trajectory and Initiatives
Historical Growth: Douglas Dynamics' growth has been driven by organic expansion, acquisitions, and favorable weather conditions. However, growth can be inconsistent due to the seasonal nature of the business.
Future Projections: Future growth is projected to come from new product introductions, expansion into new markets, and strategic acquisitions. Analyst estimates vary, but generally reflect moderate growth potential.
Recent Initiatives: Recent initiatives include investments in new product development, expansion of the distribution network, and strategic acquisitions to broaden the product portfolio. Expanding into electric plows and spreaders.
Summary
Douglas Dynamics is a leading manufacturer of snow and ice control equipment with strong brands and a wide distribution network. The company's performance is highly dependent on weather patterns, creating revenue volatility. While it benefits from infrastructure spending and strong brand recognition, it faces threats from competitors and fluctuating raw material costs. Strategic acquisitions and new product development are key to future growth, but the company's success will always be intertwined with unpredictable winter weather.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share estimates are approximate and subject to change. Financial data is not current.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Douglas Dynamics Inc
Exchange NYSE | Headquaters Milwaukee, WI, United States | ||
IPO Launch date 2010-05-05 | President, CEO & Director Mr. Mark Van Genderen | ||
Sector Consumer Cyclical | Industry Auto Parts | Full time employees 1673 | Website https://www.douglasdynamics.com |
Full time employees 1673 | Website https://www.douglasdynamics.com | ||
Douglas Dynamics, Inc. operates as a manufacturer and upfitter of commercial work truck attachments and equipment in North America. It operates through two segments, Work Truck Attachments and Work Truck Solutions. The Work Truck Attachments segment manufactures and sells snow and ice control attachments, including snowplows, and sand and salt spreaders for light trucks and heavy duty trucks, as well as various related parts and accessories. The Work Truck Solutions segment primarily manufactures municipal snow and ice control products; provides truck and vehicle upfits where it attaches component pieces of equipment, truck bodies, racking, and storage solutions to a vehicle chassis for use by end users for work related purposes; and manufactures storage solutions for trucks and vans, and cable pulling equipment for trucks. This segment offers up-fit and storage solutions. It also provides customized turnkey solutions to governmental agencies, such as Departments of Transportation and municipalities. The company sells its products under the FISHER, SNOWEX, WESTERN, TURFEX, SWEEPEX, HENDERSON, BRINEXTREME, and DEJANA brands. It distributes its products primarily to professional snowplowers who are contracted to remove snow and ice from commercial and residential areas. Douglas Dynamics, Inc. was founded in 1946 and is headquartered in Milwaukee, Wisconsin.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.