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Upturn AI SWOT - About
PLOW 
Douglas Dynamics Inc (PLOW)
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Upturn Advisory Summary
08/28/2025: PLOW (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $37.67
1 Year Target Price $37.67
| 1 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -9.7% | Avg. Invested days 29 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 775.79M USD | Price to earnings Ratio 12.07 | 1Y Target Price 37.67 |
Price to earnings Ratio 12.07 | 1Y Target Price 37.67 | ||
Volume (30-day avg) 2 | Beta 1.34 | 52 Weeks Range 21.08 - 34.25 | Updated Date 08/29/2025 |
52 Weeks Range 21.08 - 34.25 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 3.47% | Basic EPS (TTM) 2.79 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 11.38% | Operating Margin (TTM) 19.04% |
Management Effectiveness
Return on Assets (TTM) 5.5% | Return on Equity (TTM) 25.99% |
Valuation
Trailing PE 12.07 | Forward PE 17.73 | Enterprise Value 1044341362 | Price to Sales(TTM) 1.33 |
Enterprise Value 1044341362 | Price to Sales(TTM) 1.33 | ||
Enterprise Value to Revenue 1.79 | Enterprise Value to EBITDA 9.07 | Shares Outstanding 23040900 | Shares Floating 22373614 |
Shares Outstanding 23040900 | Shares Floating 22373614 | ||
Percent Insiders 3.1 | Percent Institutions 97.42 |
Upturn AI SWOT
Douglas Dynamics Inc
Company Overview
History and Background
Douglas Dynamics, Inc. was founded in 1948. Initially a small metal fabrication shop, it evolved into a leading manufacturer of snow and ice control equipment, as well as commercial work truck attachments and solutions. It became a public company in 2010, trading on the NYSE.
Core Business Areas
- Work Truck Attachments: Designs, manufactures, and sells a variety of commercial work truck attachments and solutions, including snow plows, sand and salt spreaders, and other related equipment.
- Solutions: Provides advanced snow and ice control solutions to commercial and municipal customers to optimize winter operations.
Leadership and Structure
Robert L. Koops serves as the President and CEO. The company has a typical corporate structure with a board of directors overseeing the management team.
Top Products and Market Share
Key Offerings
- Snow Plows: Designs and manufactures snow plows for light-duty, medium-duty, and heavy-duty trucks. Competitors include Boss Snowplow, Meyer Products, and Western Products. Exact market share data is difficult to obtain precisely but Douglas Dynamics is a major player.
- Sand and Salt Spreaders: Produces sand and salt spreaders for ice control applications on trucks. Competitors include Buyers Products, Henderson Products, and Swenson Spreader Company. Again, precise market share is hard to verify but Douglas Dynamics is a leading manufacturer
- TurfEx: Manufactures spreaders and sprayers for the turf care industry. Competitors include Earthway and Spyker.
Market Dynamics
Industry Overview
The snow and ice control equipment industry is cyclical, dependent on weather patterns and municipal budgets. The commercial work truck industry is driven by infrastructure spending and economic activity.
Positioning
Douglas Dynamics holds a strong position due to its established brands, broad product line, and extensive distribution network. The firm has a competitive advantage with its distribution networks and focus on innovative products.
Total Addressable Market (TAM)
Estimated TAM for snow and ice control equipment is several billion USD annually, fluctuating with weather conditions. Douglas Dynamics is well-positioned to capture a significant portion through its established brand recognition and wide distribution network.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive distribution network
- Diverse product portfolio
- Focus on innovation
Weaknesses
- Cyclical nature of the business
- Dependence on weather conditions
- Exposure to raw material price fluctuations
Opportunities
- Expansion into new geographic markets
- Development of new products and technologies
- Acquisitions of complementary businesses
Threats
- Economic downturns
- Increased competition
- Changing weather patterns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- BOSS
- Meyer Products
- Buyers Products
- Henderson Products
Competitive Landscape
Douglas Dynamics has a strong competitive position due to its brand recognition, extensive distribution network, and product breadth. However, it faces competition from other established players and smaller regional companies.
Major Acquisitions
Henderson Products
- Year: 2017
- Acquisition Price (USD millions): 85
- Strategic Rationale: Expanded product offerings and strengthened presence in the municipal market.
Growth Trajectory and Initiatives
Historical Growth: Douglas Dynamics's growth has been influenced by weather patterns, economic conditions, and acquisitions.
Future Projections: Analysts' projections for Douglas Dynamics's growth can be found on reputable financial websites.
Recent Initiatives: Douglas Dynamics's recent initiatives include product development, acquisitions, and strategic partnerships.
Summary
Douglas Dynamics is a leading manufacturer in the snow and ice control equipment industry, benefiting from strong brand recognition and a broad product portfolio. Its cyclical nature and dependence on weather pose challenges. Strategic acquisitions and product innovation offer growth opportunities. Economic downturns and increasing competition are key threats that the company needs to address.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Douglas Dynamics Investor Relations
- SEC Filings
- Third Party Financial data sites and analysis
- Industry Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market data is subject to change, and past performance is not indicative of future results. All Market Share values may not be exact but are estimates.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Douglas Dynamics Inc
Exchange NYSE | Headquaters Milwaukee, WI, United States | ||
IPO Launch date 2010-05-05 | President, CEO & Director Mr. Mark Van Genderen | ||
Sector Consumer Cyclical | Industry Auto Parts | Full time employees 1673 | Website https://www.douglasdynamics.com |
Full time employees 1673 | Website https://www.douglasdynamics.com | ||
Douglas Dynamics, Inc. operates as a manufacturer and upfitter of commercial work truck attachments and equipment in North America. It operates through two segments, Work Truck Attachments and Work Truck Solutions. The Work Truck Attachments segment manufactures and sells snow and ice control attachments, including snowplows, and sand and salt spreaders for light trucks and heavy duty trucks, as well as various related parts and accessories. The Work Truck Solutions segment primarily manufactures municipal snow and ice control products; provides truck and vehicle upfits where it attaches component pieces of equipment, truck bodies, racking, and storage solutions to a vehicle chassis for use by end users for work related purposes; and manufactures storage solutions for trucks and vans, and cable pulling equipment for trucks. This segment offers up-fit and storage solutions. It also provides customized turnkey solutions to governmental agencies, such as Departments of Transportation and municipalities. The company sells its products under the FISHER, SNOWEX, WESTERN, TURFEX, SWEEPEX, HENDERSON, BRINEXTREME, and DEJANA brands. It distributes its products primarily to professional snowplowers who are contracted to remove snow and ice from commercial and residential areas. Douglas Dynamics, Inc. was founded in 1946 and is headquartered in Milwaukee, Wisconsin.
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