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Upturn AI SWOT - About
PLOW 
Douglas Dynamics Inc (PLOW)
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Upturn Advisory Summary
10/17/2025: PLOW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $37.67
1 Year Target Price $37.67
| 1 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -19.29% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 698.14M USD | Price to earnings Ratio 10.86 | 1Y Target Price 37.67 |
Price to earnings Ratio 10.86 | 1Y Target Price 37.67 | ||
Volume (30-day avg) 2 | Beta 1.31 | 52 Weeks Range 20.89 - 33.94 | Updated Date 10/17/2025 |
52 Weeks Range 20.89 - 33.94 | Updated Date 10/17/2025 | ||
Dividends yield (FY) 3.87% | Basic EPS (TTM) 2.79 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 11.38% | Operating Margin (TTM) 19.04% |
Management Effectiveness
Return on Assets (TTM) 5.5% | Return on Equity (TTM) 25.99% |
Valuation
Trailing PE 10.86 | Forward PE 17.01 | Enterprise Value 984895897 | Price to Sales(TTM) 1.2 |
Enterprise Value 984895897 | Price to Sales(TTM) 1.2 | ||
Enterprise Value to Revenue 1.69 | Enterprise Value to EBITDA 8.56 | Shares Outstanding 23040878 | Shares Floating 22373614 |
Shares Outstanding 23040878 | Shares Floating 22373614 | ||
Percent Insiders 3.1 | Percent Institutions 96.48 |
Upturn AI SWOT
Douglas Dynamics Inc
Company Overview
History and Background
Douglas Dynamics was founded in 1948 as Douglas Motors Corporation. Initially focused on manufacturing agricultural equipment, it transitioned to snow and ice control equipment, becoming a leading player in the industry. The company has grown through acquisitions and product innovation.
Core Business Areas
- Work Truck Attachments: Designs, manufactures, and sells snow and ice control equipment, including snowplows, sand and salt spreaders, and related parts and accessories, primarily for light trucks and utility vehicles. Representing the majority of the company's revenue.
- Solutions: Designs, manufactures and sells commercial storage and organization solutions for work vehicles. Storage solutions such as truck boxes, ladder racks and shelving.
Leadership and Structure
James Janik is the President and CEO. The company has a board of directors and operates with a functional organizational structure.
Top Products and Market Share
Key Offerings
- Snowplows: Snowplows designed for light trucks and SUVs. Douglas Dynamics is a market leader in this segment. Competitors include Meyer Products, Western Products, and Boss Snowplow. They are often ranked highly in customer satisfaction surveys.
- Sand and Salt Spreaders: Spreaders for applying sand and salt to roadways. Douglas Dynamics has a significant market share. Competitors include Henderson Products and Swenson Spreader Co.
- Work Truck Storage: Truck boxes, ladder racks and other work vehicle storage and organization products. Competitors include Weather Guard, Adrian Steel, and Ranger Design.
Market Dynamics
Industry Overview
The snow and ice control equipment industry is cyclical, dependent on weather patterns and municipal budgets. The commercial vehicle storage and organization segment is tied to the broader construction and service industries.
Positioning
Douglas Dynamics is a leading player in the North American snow and ice control equipment market. They are known for their established brands and wide distribution network. Their competitive advantage lies in the recognized brands in the snow and ice market.
Total Addressable Market (TAM)
The total addressable market for snow and ice control equipment and work truck storage is estimated at several billion dollars annually. Douglas Dynamics holds a significant portion of the snow and ice control equipment market, but a smaller share of the work truck storage market, allowing for growth.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive distribution network
- Leading market share in snow and ice control
- Diverse product portfolio
Weaknesses
- Cyclical business model (weather-dependent)
- Exposure to raw material price fluctuations
- Dependence on North American market
Opportunities
- Expansion into new geographic markets
- Development of innovative snow and ice control technologies
- Growth in the work truck storage and organization market
- Acquisitions of complementary businesses
Threats
- Economic downturns affecting municipal and commercial budgets
- Increased competition from lower-cost manufacturers
- Unpredictable weather patterns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- Federal Signal Corp (FSS)
- Oshkosh Corp (OSK)
- Alamo Group (ALG)
Competitive Landscape
Douglas Dynamics competes on brand recognition, product quality, and distribution network. They face competition from larger, more diversified companies and smaller, regional players.
Major Acquisitions
Henderson Products
- Year: 2017
- Acquisition Price (USD millions): 85
- Strategic Rationale: Expanded product portfolio and geographic reach in snow and ice control.
Growth Trajectory and Initiatives
Historical Growth: Douglas Dynamics' growth has been driven by organic growth and acquisitions. Revenue growth has fluctuated due to the cyclical nature of the business.
Future Projections: Future growth projections depend on economic conditions, weather patterns, and successful execution of strategic initiatives. Analyst estimates should be consulted for specific projections.
Recent Initiatives: Recent initiatives include new product development, expansion into new markets, and cost reduction programs.
Summary
Douglas Dynamics is a leading snow and ice control equipment manufacturer, benefiting from strong brand recognition and a wide distribution network. However, it is vulnerable to weather-related seasonality and economic downturns. Strategic acquisitions and expansion into new markets can drive future growth, but competition remains a key factor. The company should also continue to monitor and manage its exposure to raw material price fluctuations.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Investor Relations Materials
- Industry Reports
- Analyst Reports
Disclaimers:
This analysis is based on available information and should not be considered financial advice. Market conditions and company performance can change rapidly. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Douglas Dynamics Inc
Exchange NYSE | Headquaters Milwaukee, WI, United States | ||
IPO Launch date 2010-05-05 | President, CEO & Director Mr. Mark Van Genderen | ||
Sector Consumer Cyclical | Industry Auto Parts | Full time employees 1673 | Website https://www.douglasdynamics.com |
Full time employees 1673 | Website https://www.douglasdynamics.com | ||
Douglas Dynamics, Inc. operates as a manufacturer and upfitter of commercial work truck attachments and equipment in North America. It operates through two segments, Work Truck Attachments and Work Truck Solutions. The Work Truck Attachments segment manufactures and sells snow and ice control attachments, including snowplows, and sand and salt spreaders for light trucks and heavy duty trucks, as well as various related parts and accessories. The Work Truck Solutions segment primarily manufactures municipal snow and ice control products; provides truck and vehicle upfits where it attaches component pieces of equipment, truck bodies, racking, and storage solutions to a vehicle chassis for use by end users for work related purposes; and manufactures storage solutions for trucks and vans, and cable pulling equipment for trucks. This segment offers up-fit and storage solutions. It also provides customized turnkey solutions to governmental agencies, such as Departments of Transportation and municipalities. The company sells its products under the FISHER, SNOWEX, WESTERN, TURFEX, SWEEPEX, HENDERSON, BRINEXTREME, and DEJANA brands. It distributes its products primarily to professional snowplowers who are contracted to remove snow and ice from commercial and residential areas. Douglas Dynamics, Inc. was founded in 1946 and is headquartered in Milwaukee, Wisconsin.
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