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Portland General Electric Co (POR)



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Upturn Advisory Summary
06/30/2025: POR (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $46.93
1 Year Target Price $46.93
4 | Strong Buy |
2 | Buy |
9 | Hold |
1 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -10.93% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.45B USD | Price to earnings Ratio 14.16 | 1Y Target Price 46.93 |
Price to earnings Ratio 14.16 | 1Y Target Price 46.93 | ||
Volume (30-day avg) 16 | Beta 0.6 | 52 Weeks Range 39.09 - 48.10 | Updated Date 06/30/2025 |
52 Weeks Range 39.09 - 48.10 | Updated Date 06/30/2025 | ||
Dividends yield (FY) 5.22% | Basic EPS (TTM) 2.87 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.84% | Operating Margin (TTM) 18.21% |
Management Effectiveness
Return on Assets (TTM) 2.7% | Return on Equity (TTM) 8.33% |
Valuation
Trailing PE 14.16 | Forward PE 12.33 | Enterprise Value 9422476186 | Price to Sales(TTM) 1.29 |
Enterprise Value 9422476186 | Price to Sales(TTM) 1.29 | ||
Enterprise Value to Revenue 2.74 | Enterprise Value to EBITDA 8.72 | Shares Outstanding 109514000 | Shares Floating 108901053 |
Shares Outstanding 109514000 | Shares Floating 108901053 | ||
Percent Insiders 0.52 | Percent Institutions 102.55 |
Analyst Ratings
Rating 4 | Target Price 46.93 | Buy 2 | Strong Buy 4 |
Buy 2 | Strong Buy 4 | ||
Hold 9 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Portland General Electric Co

Company Overview
History and Background
Portland General Electric (PGE) was founded in 1889 as the Willamette Falls Electric Company. It has evolved from a local power provider to a significant energy company serving Oregon. Key milestones include early adoption of hydroelectric power and expansion of its service territory.
Core Business Areas
- Generation: PGE generates electricity from a diverse portfolio of resources, including hydro, natural gas, wind, and solar.
- Transmission: PGE owns and operates transmission lines to deliver electricity from generating facilities to distribution networks.
- Distribution: PGE distributes electricity to residential, commercial, and industrial customers within its service territory.
- Retail: PGE provides retail services, including customer service, billing, and energy efficiency programs, to its customers.
Leadership and Structure
Maria Pope serves as the President and CEO. The company has a hierarchical organizational structure with departments focusing on generation, transmission, distribution, retail, and corporate functions. A Board of Directors oversees the company's operations.
Top Products and Market Share
Key Offerings
- Electricity Supply: PGE's primary offering is the reliable supply of electricity to its customers. PGE has a high market share (see Market Share Comparison below). Competitors include direct energy producers, and to a lesser extent, alternative energy solutions that bypass traditional utility grids. Revenue derived from this product is the majority of PGE's total revenue.
- Renewable Energy Programs: PGE offers renewable energy programs such as Green Future Impact, enabling customers to purchase renewable energy. Market share data is not publicly available. Competitors include other energy providers and companies that offer REC's, renewable energy credits. Revenue derived from this product is a smaller portion of PGE's total revenue compared to electricity supply.
- Energy Efficiency Programs: PGE offers energy efficiency programs to help customers reduce their energy consumption. Market share for these programs is not easily quantifiable as many providers exist. Competitors include companies that offer efficiency upgrades. Revenue associated with these programs is embedded within overall electricity revenue as incentivized efficiency upgrades often result in overall usage reductions.
Market Dynamics
Industry Overview
The electric utility industry is undergoing significant changes due to the rise of renewable energy, increasing regulatory scrutiny, and evolving customer expectations. Decarbonization and grid modernization are key trends.
Positioning
PGE is a leading utility in Oregon, focused on transitioning to cleaner energy sources. Its competitive advantages include its established infrastructure, strong customer relationships, and investments in renewable energy projects.
Total Addressable Market (TAM)
The TAM for electricity in Oregon is approximately $6-7 billion annually. PGE holds a significant portion of this market. PGE is well-positioned to capitalize on the growing demand for renewable energy.
Upturn SWOT Analysis
Strengths
- Established infrastructure
- Strong customer base in Oregon
- Growing renewable energy portfolio
- Experienced management team
- Commitment to grid modernization
Weaknesses
- Dependence on regulatory approvals
- Exposure to commodity price fluctuations
- Capital-intensive business
- Geographic concentration in Oregon
- Vulnerability to extreme weather events
Opportunities
- Expansion of renewable energy capacity
- Investment in smart grid technologies
- Development of new energy storage solutions
- Growth in electric vehicle adoption
- Increased demand for clean energy
Threats
- Increasing competition from alternative energy providers
- Rising interest rates impacting capital costs
- Changes in regulatory policies
- Cybersecurity threats
- Economic downturn impacting energy demand
Competitors and Market Share
Key Competitors
- ESGR
- PNW
- AVA
Competitive Landscape
PGE competes primarily on reliability, customer service, and pricing. Its strengths include its established infrastructure and growing renewable energy portfolio. Its weaknesses include dependence on regulatory approvals.
Growth Trajectory and Initiatives
Historical Growth: Historical growth data is required to populate.
Future Projections: Future projections data is required to populate.
Recent Initiatives: Recent initiatives include investments in renewable energy projects and grid modernization efforts, along with ongoing improvements to customer service and energy efficiency programs. The company is also actively working to integrate new technologies, such as energy storage and smart grid solutions, into its operations.
Summary
Portland General Electric is a solid utility company with a focus on renewable energy and grid modernization. Its strengths lie in its established infrastructure and customer base. However, it faces challenges related to regulatory approvals and commodity price volatility. PGE needs to continue diversifying its energy sources and investing in new technologies to maintain its competitive position.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company website
- SEC filings
- Analyst reports
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market data and financials are subject to change. Please consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Portland General Electric Co
Exchange NYSE | Headquaters Portland, OR, United States | ||
IPO Launch date 2006-03-31 | President, CEO & Director Ms. Maria MacGregor Pope | ||
Sector Utilities | Industry Utilities - Regulated Electric | Full time employees 2915 | Website https://www.portlandgeneral.com |
Full time employees 2915 | Website https://www.portlandgeneral.com |
Portland General Electric Company, an integrated electric utility company, engages in the generation, wholesale purchase, transmission, distribution, and retail sale of electricity in the state of Oregon. It operates six thermal plants, four wind farms, and seven hydroelectric facilities. As of December 31, 2024, the company owned an electric transmission system consisting of 1,269 circuit miles, including 287 circuit miles of 500 kilovolt line, 418 circuit miles of 230 kilovolt line, and 564 miles of 115 kilovolt line; and served 950 thousand retail customers in 51 cities. It also has 29,398 circuit miles of distribution lines. Portland General Electric Company was founded in 1889 and is headquartered in Portland, Oregon.
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