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Upturn AI SWOT - About
POR 
Portland General Electric Co (POR)
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Upturn Advisory Summary
08/28/2025: POR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
16 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $46.36
1 Year Target Price $46.36
| 4 | Strong Buy |
| 2 | Buy |
| 9 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -10.41% | Avg. Invested days 33 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.69B USD | Price to earnings Ratio 15.79 | 1Y Target Price 46.36 |
Price to earnings Ratio 15.79 | 1Y Target Price 46.36 | ||
Volume (30-day avg) 16 | Beta 0.57 | 52 Weeks Range 39.09 - 48.10 | Updated Date 08/29/2025 |
52 Weeks Range 39.09 - 48.10 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 4.75% | Basic EPS (TTM) 2.71 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.43% | Operating Margin (TTM) 14.75% |
Management Effectiveness
Return on Assets (TTM) 2.72% | Return on Equity (TTM) 8.02% |
Valuation
Trailing PE 15.79 | Forward PE 13.09 | Enterprise Value 9643739371 | Price to Sales(TTM) 1.34 |
Enterprise Value 9643739371 | Price to Sales(TTM) 1.34 | ||
Enterprise Value to Revenue 2.76 | Enterprise Value to EBITDA 8.78 | Shares Outstanding 109562000 | Shares Floating 108919237 |
Shares Outstanding 109562000 | Shares Floating 108919237 | ||
Percent Insiders 0.51 | Percent Institutions 100.84 |
Upturn AI SWOT
Portland General Electric Co
Company Overview
History and Background
Portland General Electric (PGE) was founded in 1889 as the Willamette Falls Electric Company. It was the first company to transmit electricity over long distances in the United States. Over the years, it grew through acquisitions and expansions to become Oregon's largest utility. It became an independent, publicly traded company in 2006.
Core Business Areas
- Generation: PGE generates electricity from a diverse mix of sources, including hydro, natural gas, wind, and solar.
- Transmission: PGE transmits electricity from its generation facilities to distribution substations across its service territory.
- Distribution: PGE distributes electricity to residential, commercial, and industrial customers in its service territory.
- Retail: PGE provides retail electricity services to over 900,000 customers in Oregon, including billing and customer support.
Leadership and Structure
Maria Pope serves as the President and CEO. The company operates with a traditional corporate structure with various departments overseen by senior executives reporting to the CEO. It has a Board of Directors responsible for corporate governance.
Top Products and Market Share
Key Offerings
- Description: Delivery of electricity to residential, commercial, and industrial customers. PGE controls a significant portion of the market in its service area in Oregon. Competitors are smaller municipal utilities and energy cooperatives. Market share estimation is around 50% in its service territory.
- Electricity Distribution: Delivery of electricity to residential, commercial, and industrial customers. PGE controls a significant portion of the market in its service area in Oregon. Competitors are smaller municipal utilities and energy cooperatives. Market share estimation is around 50% in its service territory.
- Description: Various programs that provide renewable energy options to customers. No specific hard numbers on market share. Competitors include other utilities with similar programs, and solar panel providers.
- Renewable Energy Programs: Various programs that provide renewable energy options to customers. No specific hard numbers on market share. Competitors include other utilities with similar programs, and solar panel providers.
Market Dynamics
Industry Overview
The utility industry is undergoing significant changes driven by the transition to renewable energy sources, increasing regulatory scrutiny, and evolving customer expectations. Utilities are investing in grid modernization, renewable generation, and energy storage solutions.
Positioning
PGE is a major player in the Oregon electricity market, focusing on reliable service and increasing its renewable energy portfolio. Its competitive advantages include a large customer base, established infrastructure, and experience operating in a regulated environment.
Total Addressable Market (TAM)
The TAM for electricity in Oregon is estimated at $5-7 billion annually. PGE's market position grants it significant access to this TAM, with ongoing efforts to enhance its share through infrastructure investments and customer-focused solutions.
Upturn SWOT Analysis
Strengths
- Established infrastructure
- Large customer base
- Diversified generation portfolio
- Strong regulatory relationships
- Commitment to renewable energy
Weaknesses
- Dependence on regulatory approvals
- Exposure to commodity price fluctuations
- Aging infrastructure
- Vulnerability to cyberattacks
- Significant debt load
Opportunities
- Expansion of renewable energy generation
- Investment in grid modernization
- Development of new energy storage solutions
- Growing demand for electric vehicles
- Partnerships with technology companies
Threats
- Increasing competition from alternative energy providers
- Rising interest rates
- Changes in government regulations
- Economic downturns
- Extreme weather events
Competitors and Market Share
Key Competitors
- IDACORP Inc. (IDA)
- Avista Corp. (AVA)
- Northwest Natural Holding Company (NWN)
Competitive Landscape
PGE competes with other utilities for customers and resources. Its advantages include its established infrastructure and focus on renewable energy. Disadvantages may include regulatory challenges and higher operating costs.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been steady, influenced by population growth in the service territory and increased electricity demand. There has been strong investment into infrastructure and renewable energy to help facilitate further growth.
Future Projections: Analysts predict continued growth for PGE, driven by the expansion of renewable energy and increasing demand for electricity. Key projections involve investments in grid modernization, new generation capacity, and cost-saving measures. These numbers change based on analysts, company, and market forecasts.
Recent Initiatives: PGE's recent initiatives include developing new wind and solar projects, investing in smart grid technologies, and promoting energy efficiency programs.
Summary
Portland General Electric is a major utility company with a large presence in Oregon. The company has a large customer base and established infrastructure and is positioned well for growth through renewable energy projects. Regulatory hurdles and commodity price fluctuations are significant factors for the company. It needs to expand its renewable portfolio.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Company Website
- Industry Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be construed as financial advice. Market share and TAM data are estimates based on available sources and may not be precise. Financial data has not been provided due to lack of available data.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Portland General Electric Co
Exchange NYSE | Headquaters Portland, OR, United States | ||
IPO Launch date 2006-03-31 | President, CEO & Director Ms. Maria MacGregor Pope | ||
Sector Utilities | Industry Utilities - Regulated Electric | Full time employees 2915 | Website https://www.portlandgeneral.com |
Full time employees 2915 | Website https://www.portlandgeneral.com | ||
Portland General Electric Company, an integrated electric utility company, engages in the generation, wholesale purchase, transmission, distribution, and retail sale of electricity in the state of Oregon. It operates six thermal plants, four wind farms, and seven hydroelectric facilities. As of December 31, 2024, the company owned an electric transmission system consisting of 1,269 circuit miles, including 287 circuit miles of 500 kilovolt line, 418 circuit miles of 230 kilovolt line, and 564 miles of 115 kilovolt line; and served 950 thousand retail customers in 51 cities. It also has 29,398 circuit miles of distribution lines. Portland General Electric Company was founded in 1889 and is headquartered in Portland, Oregon.
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