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Upturn AI SWOT - About
POR 
Portland General Electric Co (POR)
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Upturn Advisory Summary
06/20/2025: POR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -10.95% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/20/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.44B USD | Price to earnings Ratio 14.27 | 1Y Target Price 47.01 |
Price to earnings Ratio 14.27 | 1Y Target Price 47.01 | ||
Volume (30-day avg) 989223 | Beta 0.6 | 52 Weeks Range 39.59 - 48.72 | Updated Date 06/22/2025 |
52 Weeks Range 39.59 - 48.72 | Updated Date 06/22/2025 | ||
Dividends yield (FY) 5.18% | Basic EPS (TTM) 2.84 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.84% | Operating Margin (TTM) 18.21% |
Management Effectiveness
Return on Assets (TTM) 2.7% | Return on Equity (TTM) 8.33% |
Valuation
Trailing PE 14.27 | Forward PE 12.44 | Enterprise Value 9459711059 | Price to Sales(TTM) 1.29 |
Enterprise Value 9459711059 | Price to Sales(TTM) 1.29 | ||
Enterprise Value to Revenue 2.75 | Enterprise Value to EBITDA 8.75 | Shares Outstanding 109514000 | Shares Floating 108901053 |
Shares Outstanding 109514000 | Shares Floating 108901053 | ||
Percent Insiders 0.52 | Percent Institutions 102.55 |
Analyst Ratings
Rating 3.56 | Target Price 48.15 | Buy 2 | Strong Buy 4 |
Buy 2 | Strong Buy 4 | ||
Hold 9 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Portland General Electric Co
Company Overview
History and Background
Portland General Electric (PGE) was founded in 1889. It has evolved from a local streetcar and power provider to a major energy company serving Oregon.
Core Business Areas
- Regulated Electric Utility: PGE generates, transmits, and distributes electricity to residential, commercial, and industrial customers in Oregon. It operates power plants and transmission lines.
- Renewable Energy Development: PGE is involved in developing and acquiring renewable energy resources, including wind, solar, and hydro power.
Leadership and Structure
Maria Pope is the President and CEO. PGE has a board of directors and operates through various departments covering generation, transmission, distribution, and customer service.
Top Products and Market Share
Key Offerings
- Electricity Supply: PGE provides electricity to approximately 900,000 customers in its service area. Competitors include other utilities and alternative energy providers in Oregon. Market share data is difficult to directly ascertain due to the regulated nature of the utility industry but PGE is the largest utility in Oregon.
- Renewable Energy Programs: PGE offers renewable energy programs like Green Future Impact. These programs compete with other renewable energy offerings. PGE's market share in this segment is growing.
Market Dynamics
Industry Overview
The electric utility industry is undergoing significant changes due to decarbonization efforts, increasing renewable energy adoption, and technological advancements such as smart grids and energy storage.
Positioning
PGE is a major player in the Oregon electric utility market, focusing on reliability, renewable energy integration, and customer service. Their advantage lies in their established infrastructure and customer base.
Total Addressable Market (TAM)
The total addressable market for electricity in Oregon is estimated to be in the billions of dollars annually. PGE captures a significant portion of this TAM. Increasing electrification increases the TAM.
Upturn SWOT Analysis
Strengths
- Established infrastructure
- Large customer base
- Commitment to renewable energy
- Strong brand reputation in Oregon
Weaknesses
- Dependence on regulatory approvals
- Exposure to commodity price volatility
- High capital expenditure requirements
- Vulnerability to weather-related events
Opportunities
- Expanding renewable energy portfolio
- Investing in grid modernization
- Developing new energy storage solutions
- Growing electric vehicle market
Threats
- Increasing regulatory scrutiny
- Competition from alternative energy providers
- Rising interest rates
- Cybersecurity threats
Competitors and Market Share
Key Competitors
- PNW
- IDA
- XEL
Competitive Landscape
PGE competes with other utilities in the region, as well as alternative energy providers. PGE's advantages include its established infrastructure, strong customer base, and commitment to renewable energy.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: PGE has experienced steady growth in revenue and earnings, driven by population growth in its service area and investments in renewable energy.
Future Projections: Analysts expect PGE to continue growing at a moderate pace, driven by increasing demand for electricity and the company's investments in renewable energy.
Recent Initiatives: Recent initiatives include investments in grid modernization, expansion of renewable energy portfolio, and customer service improvements.
Summary
Portland General Electric is a stable utility company with a strong presence in Oregon. Its commitment to renewable energy positions it well for future growth. However, it faces challenges from regulatory scrutiny and competition. The company needs to manage its capital expenditure and weather-related risks.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Investor Relations
- Industry Reports
- Financial News Outlets
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. The information provided is based on publicly available data and is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Portland General Electric Co
Exchange NYSE | Headquaters Portland, OR, United States | ||
IPO Launch date 2006-03-31 | President, CEO & Director Ms. Maria MacGregor Pope | ||
Sector Utilities | Industry Utilities - Regulated Electric | Full time employees 2915 | Website https://www.portlandgeneral.com |
Full time employees 2915 | Website https://www.portlandgeneral.com | ||
Portland General Electric Company, an integrated electric utility company, engages in the generation, wholesale purchase, transmission, distribution, and retail sale of electricity in the state of Oregon. It operates six thermal plants, four wind farms, and seven hydroelectric facilities. As of December 31, 2024, the company owned an electric transmission system consisting of 1,269 circuit miles, including 287 circuit miles of 500 kilovolt line, 418 circuit miles of 230 kilovolt line, and 564 miles of 115 kilovolt line; and served 950 thousand retail customers in 51 cities. It also has 29,398 circuit miles of distribution lines. Portland General Electric Company was founded in 1889 and is headquartered in Portland, Oregon.
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