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PRCH 
Porch Group Inc (PRCH)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
11/17/2025: PRCH (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $19.12
1 Year Target Price $19.12
| 4 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 201.98% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 11/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.07B USD | Price to earnings Ratio 31.35 | 1Y Target Price 19.12 |
Price to earnings Ratio 31.35 | 1Y Target Price 19.12 | ||
Volume (30-day avg) 5 | Beta 3.06 | 52 Weeks Range 3.00 - 19.44 | Updated Date 11/17/2025 |
52 Weeks Range 3.00 - 19.44 | Updated Date 11/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.31 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-05 | When - | Estimate -0.03 | Actual -0.1 |
Profitability
Profit Margin 6.91% | Operating Margin (TTM) 13.83% |
Management Effectiveness
Return on Assets (TTM) 3.13% | Return on Equity (TTM) -15311% |
Valuation
Trailing PE 31.35 | Forward PE 74.63 | Enterprise Value 1211297551 | Price to Sales(TTM) 2.43 |
Enterprise Value 1211297551 | Price to Sales(TTM) 2.43 | ||
Enterprise Value to Revenue 2.74 | Enterprise Value to EBITDA 10.15 | Shares Outstanding 105371353 | Shares Floating 84928257 |
Shares Outstanding 105371353 | Shares Floating 84928257 | ||
Percent Insiders 17.57 | Percent Institutions 63.14 |
Upturn AI SWOT
Porch Group Inc
Company Overview
History and Background
Porch Group, Inc. was founded in 2012. It is a vertical software platform focused on the home. It connects homeowners with quality home improvement professionals.
Core Business Areas
- Software & Services: Provides software and services to home services companies, including website design, search engine optimization, sales and marketing automation, and customer relationship management (CRM) tools.
- Insurance: Offers home-related insurance products through its subsidiary, including homeowners insurance.
Leadership and Structure
Matt Ehrlichman is the CEO and Founder. The company has a board of directors and operates with a standard corporate structure. Management team includes executives in finance, technology, marketing, and sales.
Top Products and Market Share
Key Offerings
- Software & Services: Software and services for home services companies, including CRM, marketing automation, and lead generation. While specific market share data is unavailable, the home services software market is fragmented. Competitors include Housecall Pro and ServiceTitan. Porch claims to have connections with 300,000 professionals.
- Insurance: Homeowners insurance. Market share data for Porch's insurance offerings is not readily available. Competitors include major insurance companies like State Farm and Allstate and Lemonade.
Market Dynamics
Industry Overview
The home services industry is large and fragmented, undergoing digital transformation. There is growing demand for online platforms to connect homeowners with professionals and manage home-related tasks.
Positioning
Porch positions itself as a comprehensive platform for the home, aiming to be a central hub for homeowners and service providers. Its competitive advantage lies in its integrated software and insurance offerings.
Total Addressable Market (TAM)
The estimated TAM for the home services and insurance industries combined is substantial, likely in the hundreds of billions of dollars. Porch is positioned to capture a share of this TAM by providing software and services to home services companies and offering insurance products.
Upturn SWOT Analysis
Strengths
- Integrated platform for home services and insurance
- Established network of service providers
- Proprietary data and analytics capabilities
- Strong brand recognition within the home services industry
Weaknesses
- Profitability challenges
- Reliance on partnerships for insurance distribution
- Limited brand awareness compared to established insurance companies
- Customer acquisition costs
Opportunities
- Expansion into new geographic markets
- Development of new software and service offerings
- Partnerships with home builders and real estate agents
- Increased adoption of digital solutions in the home services industry
Threats
- Competition from established software and insurance companies
- Economic downturn impacting home services spending
- Changes in insurance regulations
- Cybersecurity risks
Competitors and Market Share
Key Competitors
- ANGI
- IAC
Competitive Landscape
Porch Group faces competition from established players in both the home services software and insurance industries. Its integrated platform provides a potential competitive advantage, but it needs to continue to innovate and execute effectively.
Major Acquisitions
V12 Data
- Year: 2021
- Acquisition Price (USD millions): 75
- Strategic Rationale: To enhance Porch's data and analytics capabilities for targeting and personalization.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends require specific historical financial data.
Future Projections: Future projections require access to analyst estimates and company guidance.
Recent Initiatives: Recent strategic initiatives include expanding its insurance offerings and focusing on software integrations.
Summary
Porch Group operates in a growing market for home services software and insurance. Its integrated platform and large network of professionals provide a solid foundation. Profitability remains a key challenge, and the company must effectively compete with larger, established players and manage customer acquisition costs to achieve long-term success. Growth in revenue has helped make the company healthier but it continues to lose money so it can improve on this aspect.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
- Press releases
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market data and financial information are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Porch Group Inc
Exchange NASDAQ | Headquaters Seattle, WA, United States | ||
IPO Launch date 2020-01-13 | Founder, Chairman & CEO Mr. Matthew Ehrlichman | ||
Sector Technology | Industry Software - Application | Full time employees 729 | Website https://porchgroup.com |
Full time employees 729 | Website https://porchgroup.com | ||
Porch Group, Inc., together with its subsidiaries, operates a vertical software and insurance platform in the United States. The company operates in home-related product and service industries, including insurance, mortgage software, title insurance software, warranty, moving services, inspection software, home repair, and marketing, financial, and other software for home services companies. It also provides insurance and warranty products to protect their homes; and property-related insurance, whole-home, 90-day, service line, and extended labor warranties under the Porch Warranty, American Home Protect, and Residential Warranty Services brands. In addition, the company offers software and services to inspection, mortgage, and title companies on a subscription and transactional basis, as well as move and post-move services. Further, it provides inspection software and services, mortgage software, moving services, mover and homeowner marketing, and measurement software for roofers. The company was founded in 2011 and is headquartered in Seattle, Washington.
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