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Upturn AI SWOT - About
PRCH 
Porch Group Inc (PRCH)
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Upturn Advisory Summary
08/28/2025: PRCH (3-star) is a STRONG-BUY. BUY since 58 days. Profits (48.16%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $17.5
1 Year Target Price $17.5
| 4 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 189.56% | Avg. Invested days 32 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.70B USD | Price to earnings Ratio 29.06 | 1Y Target Price 17.5 |
Price to earnings Ratio 29.06 | 1Y Target Price 17.5 | ||
Volume (30-day avg) 5 | Beta 2.71 | 52 Weeks Range 1.16 - 17.38 | Updated Date 08/28/2025 |
52 Weeks Range 1.16 - 17.38 | Updated Date 08/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.56 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-05 | When - | Estimate -0.075 | Actual 0.0196 |
Profitability
Profit Margin 12.82% | Operating Margin (TTM) 4.23% |
Management Effectiveness
Return on Assets (TTM) 1.76% | Return on Equity (TTM) -15311% |
Valuation
Trailing PE 29.06 | Forward PE 833.33 | Enterprise Value 1906691135 | Price to Sales(TTM) 3.9 |
Enterprise Value 1906691135 | Price to Sales(TTM) 3.9 | ||
Enterprise Value to Revenue 4.38 | Enterprise Value to EBITDA 15.01 | Shares Outstanding 104269000 | Shares Floating 83429707 |
Shares Outstanding 104269000 | Shares Floating 83429707 | ||
Percent Insiders 17.91 | Percent Institutions 59.03 |
Upturn AI SWOT
Porch Group Inc
Company Overview
History and Background
Porch Group Inc. connects homeowners with quality home service professionals. Founded in 2012, it quickly grew through acquisitions and partnerships, aiming to simplify home improvement and maintenance.
Core Business Areas
- Software & Services: Provides software and marketing services to home service companies, helping them manage operations, generate leads, and grow their businesses. Revenue comes from subscription fees and service charges.
- Insurance: Offers homeowners insurance, aiming to provide a seamless experience for home-related services and protection. Revenue comes from premiums collected.
Leadership and Structure
Matt Ehrlichman is the CEO and founder. The organizational structure is typical of a publicly traded technology company, with departments focused on product development, sales, marketing, finance, and operations.
Top Products and Market Share
Key Offerings
- Porch Software: Software solutions for home service businesses including CRM, scheduling, invoicing, payment processing and sales tools. Competing solutions are Housecall Pro and ServiceTitan. Market share information is hard to determine, but Porch software is growing its user base rapidly.
- Homeowners Insurance: Offers home insurance policies, generating revenue from premiums. This competes with major insurance players like State Farm, Allstate and Progressive. Market share is small but growing with the help of other acquisitions such as CSE Insurance in early 2022. No exact market share available.
- Moving.com: A website that provides moving quotes and resources for people who are moving. Competitors in this space include Updater and HireAHelper.
Market Dynamics
Industry Overview
The home services market is large and fragmented, with increasing demand for digital solutions to connect homeowners with professionals. The insurance market is highly regulated and competitive.
Positioning
Porch Group Inc. aims to be a comprehensive platform for homeowners and service providers, offering software, marketing, and insurance solutions. Its competitive advantage lies in its integrated platform and data-driven approach.
Total Addressable Market (TAM)
The TAM for home services is estimated to be hundreds of billions of dollars annually. Porch Group is positioned to capture a portion of this market by connecting homeowners to contractors and providers. The insurance TAM is also significant, being close to a trillion.
Upturn SWOT Analysis
Strengths
- Comprehensive platform
- Data-driven insights
- Acquisition strategy
- Growing software and insurance businesses
Weaknesses
- Inconsistent profitability
- Integration challenges from acquisitions
- Reliance on acquisitions for growth
- High marketing expenses
Opportunities
- Expanding into new service categories
- Increasing software adoption among service providers
- Growing insurance market share
- Partnerships with retailers and real estate companies
Threats
- Intense competition
- Economic downturn impacting home improvement spending
- Changes in insurance regulations
- Data security and privacy concerns
Competitors and Market Share
Key Competitors
- ANGI
- HCCI
- IAC
Competitive Landscape
Porch Group Inc. competes with larger, more established players in both the home services and insurance industries. Its competitive advantage lies in its integrated platform and data-driven approach, but it faces challenges in achieving consistent profitability and integrating acquisitions.
Major Acquisitions
CSE Insurance Group
- Year: 2022
- Acquisition Price (USD millions): 48.6
- Strategic Rationale: Expanded Porch's insurance business, providing access to new markets and policyholders.
V12 Data
- Year: 2021
- Acquisition Price (USD millions): 75
- Strategic Rationale: Enhanced Porch's data capabilities, enabling better targeting and personalization for its marketing services.
Growth Trajectory and Initiatives
Historical Growth: Porch Group Inc. has experienced rapid revenue growth through acquisitions and organic expansion of its software and insurance businesses. However, profitability has been inconsistent.
Future Projections: Future growth is projected to continue, driven by increasing demand for digital home services and expansion of its insurance business. Analyst estimates vary.
Recent Initiatives: Recent initiatives include acquisitions of insurance agencies, partnerships with retailers, and product enhancements to its software platform.
Summary
Porch Group Inc. has carved out a unique position in the home services market by connecting homeowners with professionals through its software and insurance offerings. While its rapid growth through acquisitions has fueled expansion, consistent profitability remains a challenge. The company needs to focus on integrating acquisitions, managing marketing expenses, and navigating the competitive landscape to achieve long-term success. Growing the insurance arm is a key strength to watch.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Porch Group Inc
Exchange NASDAQ | Headquaters Seattle, WA, United States | ||
IPO Launch date 2020-01-13 | Founder, Chairman & CEO Mr. Matthew Ehrlichman | ||
Sector Technology | Industry Software - Application | Full time employees 729 | Website https://porchgroup.com |
Full time employees 729 | Website https://porchgroup.com | ||
Porch Group, Inc., together with its subsidiaries, operates a vertical software and insurance platform in the United States. The company operates in home-related product and service industries, including insurance, mortgage software, title insurance software, warranty, moving services, inspection software, home repair, and marketing, financial, and other software for home services companies. It also provides insurance and warranty products to protect their homes; and property-related insurance, whole-home, 90-day, service line, and extended labor warranties under the Porch Warranty, American Home Protect, and Residential Warranty Services brands. In addition, the company offers software and services to inspection, mortgage, and title companies on a subscription and transactional basis, as well as move and post-move services. Further, it provides inspection software and services, mortgage software, moving services, mover and homeowner marketing, and measurement software for roofers. The company was founded in 2011 and is headquartered in Seattle, Washington.
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