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Upturn AI SWOT - About
PRCH 
Porch Group Inc (PRCH)
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Upturn Advisory Summary
09/17/2025: PRCH (3-star) is a STRONG-BUY. BUY since 71 days. Simulated Profits (66.57%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $18.75
1 Year Target Price $18.75
| 4 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 225.56% | Avg. Invested days 33 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.87B USD | Price to earnings Ratio 32.04 | 1Y Target Price 18.75 |
Price to earnings Ratio 32.04 | 1Y Target Price 18.75 | ||
Volume (30-day avg) 5 | Beta 2.83 | 52 Weeks Range 1.26 - 19.22 | Updated Date 09/17/2025 |
52 Weeks Range 1.26 - 19.22 | Updated Date 09/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.56 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 12.82% | Operating Margin (TTM) 4.23% |
Management Effectiveness
Return on Assets (TTM) 1.76% | Return on Equity (TTM) -15311% |
Valuation
Trailing PE 32.04 | Forward PE 138.89 | Enterprise Value 2080298832 | Price to Sales(TTM) 4.29 |
Enterprise Value 2080298832 | Price to Sales(TTM) 4.29 | ||
Enterprise Value to Revenue 4.78 | Enterprise Value to EBITDA 16.37 | Shares Outstanding 104269000 | Shares Floating 83575684 |
Shares Outstanding 104269000 | Shares Floating 83575684 | ||
Percent Insiders 17.85 | Percent Institutions 59.31 |
Upturn AI SWOT
Porch Group Inc
Company Overview
History and Background
Porch Group Inc. was founded in 2011. It operates a vertical software platform for the home services industry. Porch began as a home improvement network and has expanded through acquisitions into a platform connecting homeowners and professionals.
Core Business Areas
- Software & Services: Offers software and services to home services companies, including CRM, project management, and marketing tools.
- Insurance: Provides insurance services, connecting homeowners with insurers for various home-related policies.
- Moving: Assists homeowners with moving-related services and logistics.
Leadership and Structure
The CEO is Matt Ehrlichman. The company has a typical corporate structure with various departments like engineering, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Porch Home Assistant: Subscription based service for maintenance and upkeep for homes. Similar competitors in this space are Thumbtack or Angi(ANGI).
- Porch Platform: Software and services solutions for home service professionals. Competitors include Thryv (THRY) and ServiceTitan. Revenue is not publicly segmented by each individual product, but platform revenue contributes significantly to overall company revenue. No specific market share is available for Porch Platform against its competitors, as the market is highly fragmented.
- Insurance Services: Insurance products tailored to homeowners. Competitors include Lemonade (LMND) and Allstate (ALL). No specific market share data for Porch's insurance business alone is available but the total insurance revenues account for the majority of the business.
Market Dynamics
Industry Overview
The home services industry is large and fragmented, undergoing digital transformation. There's increasing demand for convenient and reliable solutions for connecting homeowners with professionals.
Positioning
Porch Group Inc. aims to be a leading platform connecting homeowners and home service professionals, and insurance services. Their competitive advantage lies in their integrated software and services and large network.
Total Addressable Market (TAM)
The total addressable market for home services and related insurance products is estimated to be hundreds of billions of dollars annually. Porch Group is positioned to capture a fraction of this market through its various offerings.
Upturn SWOT Analysis
Strengths
- Integrated Platform
- Large Network of Professionals
- Software and Services Offerings
- Insurance Services
Weaknesses
- Profitability Challenges
- Integration Risks from Acquisitions
- Customer Acquisition Costs
- Dependence on Housing Market
Opportunities
- Expanding into New Geographies
- Cross-selling Opportunities
- Partnerships with Home Builders
- Increased Digital Adoption in Home Services
Threats
- Competition from Established Players
- Economic Downturn Impacting Housing Market
- Changes in Consumer Behavior
- Data Security and Privacy Concerns
Competitors and Market Share
Key Competitors
- ANGI
- LMND
- THRY
Competitive Landscape
Porch competes with established players in the home services and insurance industries. Its advantages include its integrated platform and network, but it faces challenges in terms of profitability and competition.
Major Acquisitions
V12 Data
- Year: 2021
- Acquisition Price (USD millions): 75.2
- Strategic Rationale: Expanded data capabilities and marketing reach to better target homeowners.
Growth Trajectory and Initiatives
Historical Growth: Porch Group Inc has grown through acquisitions and organically, focusing on expanding its platform and service offerings.
Future Projections: Analyst projections vary but generally anticipate revenue growth, with a focus on achieving profitability in the long term.
Recent Initiatives: Recent initiatives include streamlining operations, focusing on core business areas, and investing in technology.
Summary
Porch Group Inc. is a growing company in the home services industry but struggles with profitablity and has had volatile share price history. The company has an integrated platform which allows for many opportunities for expansion and growth. However, the company needs to manage costs, and acquisitions carefully to achieve sustainable profitability. Economic downturns and the housing market can impact the revenue and outlook on the company.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Financial Statements
- Analyst Reports
- Industry Research Reports
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market data is subject to change. Please consult with a financial professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Porch Group Inc
Exchange NASDAQ | Headquaters Seattle, WA, United States | ||
IPO Launch date 2020-01-13 | Founder, Chairman & CEO Mr. Matthew Ehrlichman | ||
Sector Technology | Industry Software - Application | Full time employees 729 | Website https://porchgroup.com |
Full time employees 729 | Website https://porchgroup.com | ||
Porch Group, Inc., together with its subsidiaries, operates a vertical software and insurance platform in the United States. The company operates in home-related product and service industries, including insurance, mortgage software, title insurance software, warranty, moving services, inspection software, home repair, and marketing, financial, and other software for home services companies. It also provides insurance and warranty products to protect their homes; and property-related insurance, whole-home, 90-day, service line, and extended labor warranties under the Porch Warranty, American Home Protect, and Residential Warranty Services brands. In addition, the company offers software and services to inspection, mortgage, and title companies on a subscription and transactional basis, as well as move and post-move services. Further, it provides inspection software and services, mortgage software, moving services, mover and homeowner marketing, and measurement software for roofers. The company was founded in 2011 and is headquartered in Seattle, Washington.
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