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Upturn AI SWOT - About
PRO 
PROS Holdings Inc (PRO)
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Upturn Advisory Summary
10/15/2025: PRO (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $25.6
1 Year Target Price $25.6
| 6 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -39.57% | Avg. Invested days 24 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.11B USD | Price to earnings Ratio - | 1Y Target Price 25.6 |
Price to earnings Ratio - | 1Y Target Price 25.6 | ||
Volume (30-day avg) 8 | Beta 1.05 | 52 Weeks Range 13.61 - 29.84 | Updated Date 10/16/2025 |
52 Weeks Range 13.61 - 29.84 | Updated Date 10/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.19 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -2.09% | Operating Margin (TTM) -8.57% |
Management Effectiveness
Return on Assets (TTM) -1.96% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE 35.59 | Enterprise Value 1274357482 | Price to Sales(TTM) 3.23 |
Enterprise Value 1274357482 | Price to Sales(TTM) 3.23 | ||
Enterprise Value to Revenue 3.72 | Enterprise Value to EBITDA 158.86 | Shares Outstanding 48253392 | Shares Floating 40242973 |
Shares Outstanding 48253392 | Shares Floating 40242973 | ||
Percent Insiders 9.24 | Percent Institutions 108.3 |
Upturn AI SWOT
PROS Holdings Inc
Company Overview
History and Background
PROS Holdings, Inc. was founded in 1985. It initially focused on revenue management for the travel industry, evolving into a pricing and revenue management software provider across various sectors. Significant milestones include expanding into B2B sales and e-commerce solutions, with steady growth achieved through product innovation and strategic acquisitions.
Core Business Areas
- AI-Powered Solutions for Pricing: PROS provides AI-powered solutions for pricing optimization, CPQ (Configure, Price, Quote), and revenue management, enabling businesses to personalize pricing strategies and increase revenue.
Leadership and Structure
The CEO is Andres Reiner. The company follows a functional organizational structure, with departments focused on product development, sales, marketing, and customer success.
Top Products and Market Share
Key Offerings
- PROS Pricing: PROS Pricing is an AI-powered solution that helps companies optimize their pricing strategies. Market share data for this specific product is not publicly available, but PROS is a significant player in the overall pricing optimization software market. Competitors include Pricefx, Vendavo, and Zilliant.
- PROS Smart CPQ: PROS Smart CPQ (Configure, Price, Quote) automates the sales process, enabling sales teams to quickly generate accurate quotes. Market share data specifically for PROS Smart CPQ is not publicly available. Key competitors are Salesforce CPQ, Oracle CPQ, and SAP CPQ.
Market Dynamics
Industry Overview
The pricing and revenue management software industry is experiencing growth driven by increased data availability and the need for businesses to optimize pricing strategies in a competitive landscape.
Positioning
PROS is positioned as a leading provider of AI-powered pricing and revenue management solutions for B2B companies. Its competitive advantages include its AI capabilities and its focus on specific industries such as chemicals, manufacturing, and distribution.
Total Addressable Market (TAM)
The TAM for pricing and revenue management software is estimated to be in the billions of dollars. PROS is well-positioned to capture a significant share of this market due to its AI-driven solutions and industry-specific expertise.
Upturn SWOT Analysis
Strengths
- Strong AI capabilities
- Industry-specific expertise
- Established customer base
- Comprehensive product suite
Weaknesses
- High implementation costs
- Reliance on complex data integration
- Competition from larger software vendors
Opportunities
- Expansion into new industries
- Increased adoption of AI in pricing
- Growing demand for personalized pricing
- Partnerships with system integrators
Threats
- Economic downturn
- Increased competition
- Rapid technological advancements
- Data privacy regulations
Competitors and Market Share
Key Competitors
- CRM
- ORCL
- SAP
Competitive Landscape
PROS' competitive advantages include its AI capabilities and industry-specific expertise. However, it faces competition from larger software vendors like Salesforce, Oracle, and SAP, which have broader product portfolios and larger customer bases.
Major Acquisitions
Cameleon Software
- Year: 2013
- Acquisition Price (USD millions): 35
- Strategic Rationale: Acquisition of Cameleon Software enhanced PROS' CPQ capabilities.
Growth Trajectory and Initiatives
Historical Growth: PROS has demonstrated moderate revenue growth over the past several years, driven by the increasing adoption of its pricing and revenue management solutions.
Future Projections: Analysts predict continued revenue growth for PROS, driven by the increasing demand for AI-powered pricing solutions. Profitability is expected to improve as the company scales its operations.
Recent Initiatives: Recent initiatives include launching new AI-powered features, expanding partnerships with system integrators, and focusing on specific industries with high growth potential.
Summary
PROS Holdings is a company with solid AI-based pricing and CPQ products and services. While it is not yet profitable, it is moving in the right direction as its net losses are decreasing year over year. It is facing stiff competition and needs to monitor its expenditure and look for new opportunities to increase revenue and decrease costs. Further strategic acquisitions could accelerate growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Analyst Reports
- Industry Reports
- Company Website
Disclaimers:
The data provided is based on available information and analyst estimates. Actual results may vary. This is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About PROS Holdings Inc
Exchange NYSE | Headquaters Houston, TX, United States | ||
IPO Launch date 2007-06-28 | President, CEO & Director Mr. Jeffrey B. Cotten | ||
Sector Technology | Industry Software - Application | Full time employees 1501 | Website https://www.pros.com |
Full time employees 1501 | Website https://www.pros.com | ||
PROS Holdings, Inc. provides software solutions that optimize the processes of selling and shopping in the digital economy in Europe, the Asia Pacific, the Middle East, Africa, and internationally. The company offers PROS Platform, designs to help businesses create, optimize and market available offers and handle orders; PROS Smart Configure Price Quote that improves sales productivity and accelerate deal velocity, and support diverse selling scenarios; and PROS Smart Price Optimization and Management, which enables businesses to optimize, personalize, and harmonize pricing. It also provides PROS Airline Revenue Management solution that delivers algorithmic forecasting and network optimization; PROS Airline Real-Time Dynamic Pricing, which offers accurate booking class availability and seat prices; PROS Dynamic Ancillary Pricing, an AI-based reinforcement learning algorithm; PROS Airline Group Sales Optimizer that enables airlines and its travel agent partners to create and manage group bookings, contracts, policies, and payments; and PROS Corporate Sales, a solution that enables airlines to create commercial agreements with corporate customers. The company provides PROS Digital Retail, a configurable end-to-end solution for airlines to optimize the traveler experience from inspiration to post-trip; PROS Dynamic Offers; and PROS Digital Offer Marketing solutions comprising airTRFX, airModules, airWire, and airSEM platforms. It provides software-related services, such as implementation, configuration, consulting, training, maintenance, and support services. The company markets and sells its solutions to customers in various industries, including automotive and industrial manufacturing and distribution, transportation, logistics, chemicals, energy, food and consumables, healthcare, insurance, technology, and travel through its direct sales force, partners, resellers, and systems integrators. The company was incorporated in 1985 and is headquartered in Houston, Texas.
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