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PROS Holdings Inc (PRO)

Upturn stock ratingUpturn stock rating
$14.26
Last Close (24-hour delay)
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PASS
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  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
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Upturn Advisory Summary

08/14/2025: PRO (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

8 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $25.71

1 Year Target Price $25.71

Analysts Price Target For last 52 week
$25.71 Target price
52w Low $13.61
Current$14.26
52w High $29.84

Analysis of Past Performance

Type Stock
Historic Profit -39.38%
Avg. Invested days 25
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/14/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 686.00M USD
Price to earnings Ratio -
1Y Target Price 25.71
Price to earnings Ratio -
1Y Target Price 25.71
Volume (30-day avg) 8
Beta 1.08
52 Weeks Range 13.61 - 29.84
Updated Date 08/15/2025
52 Weeks Range 13.61 - 29.84
Updated Date 08/15/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.19

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date 2025-07-28
When Before Market
Estimate 0.0669
Actual 0.13

Profitability

Profit Margin -2.09%
Operating Margin (TTM) -8.57%

Management Effectiveness

Return on Assets (TTM) -1.96%
Return on Equity (TTM) -

Valuation

Trailing PE -
Forward PE 23.09
Enterprise Value 886608810
Price to Sales(TTM) 2
Enterprise Value 886608810
Price to Sales(TTM) 2
Enterprise Value to Revenue 2.59
Enterprise Value to EBITDA 110.52
Shares Outstanding 48106500
Shares Floating 43535379
Shares Outstanding 48106500
Shares Floating 43535379
Percent Insiders 9.25
Percent Institutions 97.43

ai summary icon Upturn AI SWOT

PROS Holdings Inc

stock logo

Company Overview

overview logo History and Background

PROS Holdings Inc. was founded in 1985. Initially focused on revenue management for the airline industry, it evolved into a provider of AI-powered solutions for various industries, enabling pricing and sales optimization.

business area logo Core Business Areas

  • AI-Powered Pricing Solutions: Provides cloud-based solutions to optimize pricing strategies for B2B and B2C companies across various industries. Helps clients analyze market data, predict demand, and set optimal prices.
  • Sales Effectiveness Solutions: Offers AI-driven tools to enhance sales processes, improve quote accuracy, and accelerate deal closures. Includes solutions for configure price quote (CPQ) and digital selling.

leadership logo Leadership and Structure

Andres Reiner serves as the CEO. The company has a typical corporate structure with departments for sales, marketing, engineering, finance, and customer success.

Top Products and Market Share

overview logo Key Offerings

  • PROS Pricing Solution: A comprehensive pricing optimization platform using AI and machine learning. Market share data unavailable but estimated to be within the top 3 vendors. Key Competitors include Pricefx, Vendavo, and Zilliant. This product is the major source of revenue.
  • PROS Smart CPQ: A configure price quote (CPQ) solution designed to streamline the sales process. Market share data unavailable but estimated to be within the top 5 vendors. Key Competitors include Salesforce CPQ, Oracle CPQ, and SAP CPQ.

Market Dynamics

industry overview logo Industry Overview

The pricing and revenue management software market is growing, driven by the increasing complexity of pricing decisions and the need for data-driven insights. The CPQ market is also expanding due to the demand for automated sales processes.

Positioning

PROS is positioned as a leading provider of AI-powered pricing and sales effectiveness solutions. It differentiates itself through its focus on AI and its expertise in serving complex, highly regulated industries.

Total Addressable Market (TAM)

The estimated TAM for pricing and CPQ software is $10-15 billion. PROS is positioned to capture a significant portion of this TAM, focusing on specific verticals and leveraging its AI capabilities.

Upturn SWOT Analysis

Strengths

  • Strong AI capabilities
  • Deep industry expertise
  • Cloud-based platform
  • Established customer base
  • Good brand reputation

Weaknesses

  • Relatively smaller compared to larger competitors such as SAP and Oracle
  • Reliance on specific industries
  • Price can be a barrier for smaller companies

Opportunities

  • Expanding into new industries
  • Further developing AI capabilities
  • Partnerships with other technology vendors
  • Acquisitions of complementary technologies
  • Growing demand for pricing and CPQ solutions

Threats

  • Increased competition from larger players
  • Economic downturns impacting customer spending
  • Rapid technological advancements
  • Data security and privacy concerns
  • Changing regulatory environment

Competitors and Market Share

competitor logo Key Competitors

  • ORCL
  • CRM
  • SAP

Competitive Landscape

PROS' advantage lies in its AI-driven, industry-specific solutions. However, its smaller size compared to ORCL, CRM, and SAP can be a disadvantage. It competes on innovation and specialization.

Major Acquisitions

Every Angle

  • Year: 2016
  • Acquisition Price (USD millions): 52.5
  • Strategic Rationale: Expanded analytics capabilities and strengthened position in the chemicals and manufacturing industries.

Growth Trajectory and Initiatives

Historical Growth: PROS has historically grown through organic expansion and acquisitions. Growth has been driven by increased adoption of AI-powered solutions and expansion into new markets.

Future Projections: Future growth projections depend on analyst estimates and market conditions. Refer to financial news outlets and analyst reports for up-to-date projections.

Recent Initiatives: Recent initiatives include partnerships to enhance AI capabilities, expansion into new geographic markets, and the launch of new product features.

Summary

PROS Holdings Inc. is a solid player in AI-powered pricing and CPQ. Its AI capabilities and industry focus are strengths, but it is smaller compared to major competitors like Oracle and SAP. Continued innovation and strategic partnerships are essential for sustained growth. Economic downturns could impact results.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Website
  • SEC Filings
  • Analyst Reports
  • Industry Research Reports

Disclaimers:

The information provided is for informational purposes only and should not be considered as financial advice. Market share data and analyst estimates are subject to change and may not be entirely accurate. Real-time data is recommended for all financials and up to date information.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About PROS Holdings Inc

Exchange NYSE
Headquaters Houston, TX, United States
IPO Launch date 2007-06-28
President, CEO & Director Mr. Jeffrey B. Cotten
Sector Technology
Industry Software - Application
Full time employees 1501
Full time employees 1501

PROS Holdings, Inc. provides software solutions that optimize the processes of selling and shopping in the digital economy in Europe, the Asia Pacific, the Middle East, Africa, and internationally. The company offers PROS Platform, designs to help businesses create, optimize and market available offers and handle orders; PROS Smart Configure Price Quote that improves sales productivity and accelerate deal velocity, and support diverse selling scenarios; and PROS Smart Price Optimization and Management, which enables businesses to optimize, personalize, and harmonize pricing. It also provides PROS Airline Revenue Management solution that delivers algorithmic forecasting and network optimization; PROS Airline Real-Time Dynamic Pricing, which offers accurate booking class availability and seat prices; PROS Dynamic Ancillary Pricing, an AI-based reinforcement learning algorithm; PROS Airline Group Sales Optimizer that enables airlines and its travel agent partners to create and manage group bookings, contracts, policies, and payments; and PROS Corporate Sales, a solution that enables airlines to create commercial agreements with corporate customers. The company provides PROS Digital Retail, a configurable end-to-end solution for airlines to optimize the traveler experience from inspiration to post-trip; PROS Dynamic Offers; and PROS Digital Offer Marketing solutions comprising airTRFX, airModules, airWire, and airSEM platforms. It provides software-related services, such as implementation, configuration, consulting, training, maintenance, and support services. The company markets and sells its solutions to customers in various industries, including automotive and industrial manufacturing and distribution, transportation, logistics, chemicals, energy, food and consumables, healthcare, insurance, technology, and travel through its direct sales force, partners, resellers, and systems integrators. The company was incorporated in 1985 and is headquartered in Houston, Texas.