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QFIN logo QFIN
Upturn stock ratingUpturn stock rating
QFIN logo

360 Finance Inc (QFIN)

Upturn stock ratingUpturn stock rating
$27
Last Close (24-hour delay)
upturn advisory
PASS
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  • SELL Advisory (Loss)​
  • Profit
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
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Time period over
  • ALL
  • YEAR
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Upturn Advisory Summary

10/13/2025: QFIN (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

12 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $49.12

1 Year Target Price $49.12

Analysts Price Target For last 52 week
$49.12 Target price
52w Low $26.77
Current$27
52w High $46.77

Analysis of Past Performance

Type Stock
Historic Profit -13.54%
Avg. Invested days 34
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 10/13/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 3.74B USD
Price to earnings Ratio 3.83
1Y Target Price 49.12
Price to earnings Ratio 3.83
1Y Target Price 49.12
Volume (30-day avg) 12
Beta 0.48
52 Weeks Range 26.77 - 46.77
Updated Date 10/13/2025
52 Weeks Range 26.77 - 46.77
Updated Date 10/13/2025
Dividends yield (FY) 5.41%
Basic EPS (TTM) 7.05

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 38.67%
Operating Margin (TTM) 48.58%

Management Effectiveness

Return on Assets (TTM) 10.8%
Return on Equity (TTM) 30.97%

Valuation

Trailing PE 3.83
Forward PE 3.27
Enterprise Value 3855543552
Price to Sales(TTM) 0.2
Enterprise Value 3855543552
Price to Sales(TTM) 0.2
Enterprise Value to Revenue 2.22
Enterprise Value to EBITDA -
Shares Outstanding 132428864
Shares Floating 219993477
Shares Outstanding 132428864
Shares Floating 219993477
Percent Insiders 1.88
Percent Institutions 80.92

ai summary icon Upturn AI SWOT

360 Finance Inc

stock logo

Company Overview

overview logo History and Background

360 Finance Inc. (QFIN), now known as Qifu Technology, was founded in 2016 in China. Initially focused on online consumer finance, it has evolved into a technology platform connecting consumers and financial institutions. It initially focused on partnering with 360 Group but has expanded its partnerships.

business area logo Core Business Areas

  • Credit Tech Platform: Connects consumers seeking credit with financial institutions, providing loan facilitation and other technology services. Operates primarily in China.
  • Marketing and Risk Management Services: Provides marketing support and risk assessment services to financial partners.
  • Technology Solutions: Offers a range of technology solutions to financial institutions including AI, risk management, and cloud-based services.

leadership logo Leadership and Structure

The leadership team includes key executives focused on technology, finance, and risk management. The company has a typical corporate structure with a board of directors overseeing operations.

Top Products and Market Share

overview logo Key Offerings

  • Loan Facilitation: Connects borrowers with lenders through its platform. Although Qifu Technology facilitates loans, it does not underwrite or guarantee them. Competitors include other online lending platforms such as LexinFintech (LXFT) and Lufax Holding (LU).
  • Risk Management Solutions: Provides AI-driven risk assessment and fraud detection tools for financial institutions. Competitors in this space include established risk management firms and other fintech companies.

Market Dynamics

industry overview logo Industry Overview

The fintech industry, particularly in China, is characterized by rapid growth and increasing regulatory scrutiny. Online lending platforms are navigating evolving regulations and competitive pressures.

Positioning

Qifu Technology is positioned as a technology enabler for financial institutions, leveraging its AI and data capabilities. Its competitive advantage lies in its ability to connect borrowers and lenders efficiently and provide sophisticated risk management tools.

Total Addressable Market (TAM)

The TAM for fintech services in China is substantial, estimated to be in the hundreds of billions of dollars. Qifu Technology is positioned to capture a portion of this market through its technology solutions and partnerships.

Upturn SWOT Analysis

Strengths

  • Strong technology platform
  • AI-driven risk management capabilities
  • Established partnerships with financial institutions
  • Large user base in China

Weaknesses

  • Dependence on regulatory environment in China
  • Competition from other fintech companies
  • Sensitivity to credit risk and economic downturns
  • Changing name can impact brand recognition

Opportunities

  • Expanding into new financial products and services
  • Growing partnerships with more financial institutions
  • Leveraging technology for international expansion
  • Increasing adoption of fintech solutions in China

Threats

  • Increasing regulatory scrutiny in China
  • Intensifying competition in the fintech market
  • Economic downturns impacting loan demand
  • Cybersecurity risks and data breaches

Competitors and Market Share

competitor logo Key Competitors

  • LXFT
  • YRD
  • JD

Competitive Landscape

Qifu Technology's advantages include its technology platform and partnerships. Disadvantages include regulatory risks and competition from larger players.

Growth Trajectory and Initiatives

Historical Growth: Historical growth has been driven by increasing adoption of online lending and technology solutions in China. The company's growth rate has been impacted by regulatory changes.

Future Projections: Future growth is expected to be driven by continued demand for fintech services and the company's ability to innovate and expand its product offerings. Analyst estimates vary depending on market conditions and regulatory outlook.

Recent Initiatives: Recent initiatives include investments in AI and technology, expanding partnerships, and launching new products and services.

Summary

Qifu Technology, formerly 360 Finance, operates in the dynamic Chinese fintech sector and facilitates loans between consumers and lenders while also providing other AI driven financial solutions. The company's strengths lie in its technology and partnerships; however, it faces risks from regulatory changes and strong competition. Overall, the company has a volatile financial history but still shows potential for future growth with innovation and market expansion. Key areas to watch include regulatory updates and the company's response to market competition.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • SEC Filings
  • Company Website
  • Market Research Reports
  • Analyst Reports
  • Yahoo Finance

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. Market data and financial information are subject to change. Consult with a financial advisor before making investment decisions.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About 360 Finance Inc

Exchange NASDAQ
Headquaters -
IPO Launch date 2018-12-14
CEO & Director Mr. Haisheng Wu
Sector Financial Services
Industry Credit Services
Full time employees 3527
Full time employees 3527

Qfin Holdings, Inc., together with its subsidiaries, operate AI- driven credit-tech platform under the Qifu Jietiao brand in the People's Republic of China. The company provides credit-driven services that match borrowers with financial institutions to conduct borrower acquisition, credit assessment, fund matching, and post-facilitation services; and platform services, including loan facilitation and post-facilitation services to financial institution partners under an intelligence credit engine, referral services, and other technology solutions. It serves financial institutions, consumers, and small and micro-enterprises. The company was formerly known as Qifu Technology, Inc. and changed its name to Qfin Holdings, Inc. in July 2025. Qfin Holdings, Inc. was founded in 2016 and is headquartered in Shanghai, the People's Republic of China.