Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial - Chart
- Upturn Summary
- Highlights
- Valuation
- About
ProShares UltraShort Top QQQ (QQDN)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
12/18/2025: QQDN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit 0% | Avg. Invested days 0 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/18/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta - | 52 Weeks Range 36.58 - 41.14 | Updated Date 06/26/2025 |
52 Weeks Range 36.58 - 41.14 | Updated Date 06/26/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) - |
Management Effectiveness
Return on Assets (TTM) - | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating - |
Shares Outstanding - | Shares Floating - | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
ProShares UltraShort Top QQQ
Company Overview
History and Background
ProShares UltraShort Top QQQ is an exchange-traded fund (ETF) managed by ProShares. It is designed to provide inverse leveraged exposure to the daily performance of the Nasdaq-100 Index. ProShares was founded in 2006 and has since become a leading provider of alternative ETFs. UltraShort Top QQQ, as a specific product, aims to deliver twice the inverse of the Nasdaq-100 Index's daily return. Its evolution is tied to the increasing demand for sophisticated hedging and trading strategies in the equity markets.
Core Business Areas
- Inverse Leveraged ETFs: These ETFs aim to deliver multiples of the inverse performance of an underlying index. UltraShort Top QQQ offers 2x inverse exposure to the Nasdaq-100 Index.
- Leveraged ETFs: ProShares also offers ETFs that aim to deliver leveraged exposure (multiples) to the daily performance of an index.
- Thematic ETFs: The company provides ETFs focused on specific market themes and sectors.
Leadership and Structure
ProShares Trust is the umbrella entity under which ProShares UltraShort Top QQQ operates. The ETF is managed by ProShares Capital Management, LLC. Key management personnel at ProShares include Michael L. Sapir (CEO), Scott X. Liu (CIO), and Steve M. Saul (COO). The organizational structure is typical of an ETF provider, focusing on product development, trading operations, compliance, and investor relations.
Top Products and Market Share
Key Offerings
- ProShares UltraShort Top QQQ (SQQQ): This ETF seeks to deliver twice the inverse daily performance of the Nasdaq-100 Index. It is a derivative product designed for sophisticated investors who are bearish on the Nasdaq-100. Competitors in the inverse ETF space include Direxion and ProShares' own other inverse ETFs targeting different indices.
- ProShares Ultra QQQ (QLD): This ETF seeks to deliver twice the daily performance of the Nasdaq-100 Index. It is a leveraged ETF for investors who are bullish on the Nasdaq-100. Competitors include Direxion and other leveraged ETFs targeting major indices.
- ProShares S&P 500 Dividend Aristocrats ETF (NOBL): This ETF tracks the S&P 500 Dividend Aristocrats Index, which comprises companies that have increased their dividends for at least 25 consecutive years. Competitors include Vanguard's Dividend Appreciation ETF (VIG) and SPDR S&P Dividend ETF (SDY).
Market Dynamics
Industry Overview
The ETF industry, particularly the segment for leveraged and inverse ETFs, is highly competitive and regulated. These products cater to a specific niche of traders and institutions seeking short-term, directional bets or hedging strategies. The performance of these ETFs is heavily influenced by the volatility and daily movements of their underlying indices. Regulatory scrutiny and market participant understanding of these complex products are key factors.
Positioning
ProShares UltraShort Top QQQ is positioned as a tool for short-term bearish speculation on the technology-heavy Nasdaq-100 Index. Its competitive advantage lies in its established track record and the breadth of ProShares' ETF offerings. However, it faces direct competition from other providers offering similar inverse leveraged products targeting the same index.
Total Addressable Market (TAM)
The TAM for inverse leveraged ETFs is difficult to quantify precisely but is tied to the overall trading volume and interest in short-term directional plays on major indices like the Nasdaq-100. ProShares, through its suite of ultra and ultra-short ETFs, aims to capture a significant portion of this market by offering tailored exposure to various market conditions and investor sentiments.
Upturn SWOT Analysis
Strengths
- Established brand reputation and investor trust in ProShares.
- Strong liquidity and trading volume for SQQQ, reflecting market demand.
- Expertise in developing and managing complex leveraged and inverse ETF products.
- Diversified product offering across various asset classes and strategies.
Weaknesses
- High expense ratios compared to passive ETFs, impacting long-term returns.
- Complexity of the product, requiring significant investor understanding.
- Sensitivity to daily rebalancing, leading to potential tracking divergence from stated objectives over longer periods.
- Reliance on short-term trading, making them unsuitable for long-term buy-and-hold investors.
Opportunities
- Increasing market volatility can lead to higher demand for hedging and short-term trading tools.
- Expansion into new thematic areas or asset classes for inverse/leveraged products.
- Growth in institutional investor adoption of sophisticated ETF strategies.
- Potential for product innovation to address specific market needs.
Threats
- Regulatory changes impacting the structure or offering of leveraged/inverse ETFs.
- Increased competition from other ETF providers.
- Market downturns can lead to significant losses for investors holding these products.
- Negative public perception or misunderstanding of the risks associated with these complex instruments.
Competitors and Market Share
Key Competitors
- Direxion Daily Nasdaq-100 Bear 2X Shares (SQQQ) competitor is Direxion Daily Nasdaq-100 Bear 2X Shares (SQQQ) is the main competitor as it offers the same strategy for the same index. Direxion also offers other inverse leveraged ETFs.
- Leveraged shares ETFs are often managed by different companies, and there are many competing ETFs that offer leveraged exposure to the same index, but the UltraShort Top QQQ is specifically designed for inverse exposure. There are no direct competitors that offer the exact same 2x inverse daily exposure to the Nasdaq-100 index.
- ProShares also offers other inverse ETFs that track different indices, such as the S&P 500 or Dow Jones Industrial Average.
Competitive Landscape
ProShares UltraShort Top QQQ competes directly with other ETFs offering inverse leveraged exposure to the Nasdaq-100, primarily from Direxion. The competitive landscape is characterized by the race to attract traders seeking short-term directional bets. Advantages include ProShares' established reputation, while disadvantages could be the perception of complexity and the inherent risks of leveraged products.
Growth Trajectory and Initiatives
Historical Growth: The growth of ProShares UltraShort Top QQQ is tied to the trading volume and investor interest in shorting or hedging against the Nasdaq-100. Periods of high market volatility often see increased AUM and trading activity for such products.
Future Projections: Future projections for this specific ETF are difficult to quantify as it's a trading instrument rather than a growth-oriented investment. Its utility will depend on market conditions and investor sentiment towards the Nasdaq-100.
Recent Initiatives: ProShares continually monitors market trends and investor demand, which could lead to the development of new ETFs or adjustments to existing product strategies. However, specific initiatives directly impacting SQQQ are generally market-driven and tied to the Nasdaq-100's performance.
Summary
ProShares UltraShort Top QQQ (SQQQ) is a complex ETF designed for short-term, bearish bets on the Nasdaq-100. Its strength lies in its specific inverse leveraged strategy and ProShares' established position in the ETF market. However, its complexity and suitability only for short-term trading represent significant weaknesses. Opportunities arise from market volatility, while threats include regulatory changes and the inherent risks of leveraged products. Investors must fully understand its daily rebalancing mechanism and associated tracking errors.
Similar Stocks
Sources and Disclaimers
Data Sources:
- ProShares official website
- Financial news and data providers (e.g., Bloomberg, Refinitiv)
- ETF prospectuses and regulatory filings
Disclaimers:
This information is for informational purposes only and does not constitute investment advice. Investing in leveraged and inverse ETFs involves significant risk, including the potential loss of principal. Investors should consult with a qualified financial advisor before making any investment decisions. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ProShares UltraShort Top QQQ
Exchange NASDAQ | Headquaters Bethesda, MD, United States | ||
IPO Launch date 2025-06-12 | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund invests in financial instruments that ProShare Advisors believes, in combination, should produce daily returns consistent with the Daily Target. The index is designed to measure the performance of the largest companies included in the Nasdaq-100 Index by targeting the performance of approximately the top 45% cumulative weight of the Nasdaq-100 Index. The fund is non-diversified.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.