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Upturn AI SWOT - About
RB Global Inc. (RBA)

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Upturn Advisory Summary
11/05/2025: RBA (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $122.5
1 Year Target Price $122.5
| 3 | Strong Buy |
| 4 | Buy |
| 2 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -17.01% | Avg. Invested days 46 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 18.12B USD | Price to earnings Ratio 48.09 | 1Y Target Price 122.5 |
Price to earnings Ratio 48.09 | 1Y Target Price 122.5 | ||
Volume (30-day avg) 10 | Beta 0.55 | 52 Weeks Range 84.58 - 119.58 | Updated Date 11/5/2025 |
52 Weeks Range 84.58 - 119.58 | Updated Date 11/5/2025 | ||
Dividends yield (FY) 1.20% | Basic EPS (TTM) 2.03 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-06 | When After Market | Estimate 0.8 | Actual - |
Profitability
Profit Margin 9.46% | Operating Margin (TTM) 17.44% |
Management Effectiveness
Return on Assets (TTM) 3.97% | Return on Equity (TTM) 7.2% |
Valuation
Trailing PE 48.09 | Forward PE 25 | Enterprise Value 24071895440 | Price to Sales(TTM) 4.11 |
Enterprise Value 24071895440 | Price to Sales(TTM) 4.11 | ||
Enterprise Value to Revenue 5.45 | Enterprise Value to EBITDA 17.54 | Shares Outstanding 185599375 | Shares Floating 185313552 |
Shares Outstanding 185599375 | Shares Floating 185313552 | ||
Percent Insiders 0.15 | Percent Institutions 98.66 |
Upturn AI SWOT
RB Global Inc.

Company Overview
History and Background
RB Global, formerly Ritchie Bros. Auctioneers, was founded in 1958. It began as an auction company for farm equipment and has since expanded globally, offering a multi-channel marketplace for buying and selling used heavy equipment and other assets.
Core Business Areas
- Ritchie Bros. Auctioneers: Live auctions with on-site and online bidding, specializing in heavy equipment, trucks, and other assets.
- IronPlanet: Online marketplace offering weekly featured auctions with detailed inspection reports and IronClad Assuranceu00ae.
- Marketplace-E: A controlled marketplace providing sellers with more control over the sales process, including pricing and timing.
- Ritchie Bros. Financial Services (RBFS): Provides financing and leasing solutions for equipment purchases.
- Rouse Services: Provides data intelligence and asset performance management solutions for the construction and industrial equipment industries.
Leadership and Structure
RB Global Inc. is led by CEO Ann Fandoe. The company has a board of directors and operates with a functional organizational structure, with divisions for auctions, online marketplaces, financial services, and data solutions.
Top Products and Market Share
Key Offerings
- Live Auctions: Traditional on-site auctions are a significant revenue generator. Market share data varies by region but holds a substantial portion of the heavy equipment auction market. Competitors include Euro Auctions and local auction houses.
- Market Share (%): 25
- IronPlanet: An online marketplace that is global. Revenue data broken down per product, and detailed inspection reports are part of the listing. Competitors include Machinery Trader and Equipment Trader.
- Market Share (%): 15
- Market Share (%): 10
- Marketplace-E: A controlled marketplace where the sellers have a controlled sales process. There are not official market share numbers.
- Market Share (%): 5
- Ritchie Bros. Financial Services (RBFS): Provides financial lending for Ritchie Bros customers.
- Market Share (%): 0
- Rouse Services: Rouse Services is a data intelligence company for the construction and industrial equipment.
Market Dynamics
Industry Overview
The heavy equipment auction and remarketing industry is experiencing growth driven by factors such as increased construction activity, equipment fleet management practices, and the shift towards online marketplaces. Technology is playing an increasing role in valuation, inspection, and bidding processes.
Positioning
RB Global Inc. is a leading player in the industry, with a strong global presence and a diversified portfolio of auction formats and services. Its competitive advantages include its established brand reputation, extensive buyer network, and technology-driven solutions.
Total Addressable Market (TAM)
The global heavy equipment auction market is estimated at $50 billion annually. RB Global is well-positioned to capture a significant share of this TAM through its various platforms and services.
Upturn SWOT Analysis
Strengths
- Global brand recognition
- Diversified auction formats (live, online, marketplace)
- Extensive buyer and seller network
- Proprietary technology and data analytics capabilities
- Financial services offerings
Weaknesses
- Dependence on economic cycles affecting construction and resource extraction
- Exposure to currency exchange rate fluctuations
- Potential for reputational damage from equipment condition disputes
- Integration challenges with acquired companies
Opportunities
- Expansion into new geographic markets
- Increased adoption of online marketplaces
- Development of value-added services (e.g., inspection, financing)
- Acquisition of complementary businesses
- Leveraging data analytics to improve pricing and customer experience
Threats
- Competition from other auction houses and online marketplaces
- Economic downturns impacting equipment demand
- Changes in government regulations
- Disruptive technologies (e.g., peer-to-peer equipment rental platforms)
- Supply chain disruptions impacting equipment availability
Competitors and Market Share
Key Competitors
- IAA
- Copart (CPRT)
- Manheim
Competitive Landscape
RB Global competes on brand reputation, geographic reach, service offerings, and technology. Its advantages include a multi-channel platform and extensive buyer network. Disadvantages may include higher operating costs compared to pure online players.
Major Acquisitions
Euro Auctions
- Year: 2022
- Acquisition Price (USD millions): 1076
- Strategic Rationale: Expanded geographic reach and access to new customer segments, particularly in Europe.
Growth Trajectory and Initiatives
Historical Growth: RB Global has grown through organic expansion and acquisitions, expanding its geographic reach and service offerings.
Future Projections: Future growth depends on analysts' estimates and may vary depending on market conditions.
Recent Initiatives: Recent initiatives include expansion of online marketplaces, investment in technology, and strategic acquisitions.
Summary
RB Global is a strong player in the heavy equipment auction and remarketing industry with a global presence and diversified services. Its multi-channel platform and technology investments provide competitive advantages. The company needs to carefully manage economic cycles and competitive pressures to maintain its growth trajectory and market leadership. Strategic acquisitions will continue to be key in maintaining and improving shareholder value.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market data is dynamic and may change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About RB Global Inc.
Exchange NYSE | Headquaters Westchester, IL, United States | ||
IPO Launch date 1998-03-09 | CEO & Director Mr. James F. Kessler | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 8000 | Website https://rbglobal.com |
Full time employees 8000 | Website https://rbglobal.com | ||
RB Global, Inc. operates a marketplace that provides insights, services, and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. The company's marketplace brands include Ritchie Bros., an auctioneer of commercial assets and vehicles; IAA, a digital marketplace that connects vehicle buyers and sellers; Rouse, which provides asset management, data-driven intelligence, and performance benchmarking system; SmartEquip, a technology platform that supports customers' management of the equipment lifecycle; and Veritread, an online marketplace for heavy haul transport solution. It offers transaction, financial, appraisal, inspection, listing, refurbishing, transportation, data, parts, catastrophe response, and title services. The company serves customers across various asset classes, including automotive, commercial transportation, construction, government surplus, lifting and material handling, energy, mining, and agriculture. The company was founded in 1958 and is headquartered in Westchester, Illinois.

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