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RB Global Inc. (RBA)



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Upturn Advisory Summary
06/27/2025: RBA (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Year Target Price $113.5
Year Target Price $113.5
3 | Strong Buy |
4 | Buy |
2 | Hold |
0 | Under performing |
1 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit -18.64% | Avg. Invested days 39 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 19.66B USD | Price to earnings Ratio 52.04 | 1Y Target Price 113.5 |
Price to earnings Ratio 52.04 | 1Y Target Price 113.5 | ||
Volume (30-day avg) - | Beta 0.78 | 52 Weeks Range 69.53 - 108.95 | Updated Date 06/29/2025 |
52 Weeks Range 69.53 - 108.95 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 1.10% | Basic EPS (TTM) 2.03 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.68% | Operating Margin (TTM) 17.34% |
Management Effectiveness
Return on Assets (TTM) 4.02% | Return on Equity (TTM) 7.39% |
Valuation
Trailing PE 52.04 | Forward PE 27.62 | Enterprise Value 23812582080 | Price to Sales(TTM) 4.54 |
Enterprise Value 23812582080 | Price to Sales(TTM) 4.54 | ||
Enterprise Value to Revenue 5.5 | Enterprise Value to EBITDA 17.26 | Shares Outstanding 185192000 | Shares Floating 184891763 |
Shares Outstanding 185192000 | Shares Floating 184891763 | ||
Percent Insiders 0.11 | Percent Institutions 96.24 |
Analyst Ratings
Rating 3.8 | Target Price 113.5 | Buy 4 | Strong Buy 3 |
Buy 4 | Strong Buy 3 | ||
Hold 2 | Sell - | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
RB Global Inc.

Company Overview
History and Background
RB Global, Inc., formerly Ritchie Bros. Auctioneers Incorporated, was founded in 1958. Initially focused on live auctions of heavy equipment, the company has evolved into a multi-channel marketplace for selling and buying used equipment and other assets, expanding its offerings to include online auctions, marketplaces, and asset management solutions.
Core Business Areas
- Ritchie Bros. Auctioneers: Live auctions of heavy equipment and trucks, providing a physical marketplace for buyers and sellers.
- IronPlanet: Online marketplace offering weekly online auctions of equipment and trucks.
- Rouse Services: Provides data-driven intelligence and analytics solutions for the equipment industry.
- Marketplace-E: 24/7 online marketplace with multiple pricing options.
Leadership and Structure
RB Global Inc. is led by CEO Ann Fandoe and has a typical corporate structure with a board of directors overseeing the executive team.
Top Products and Market Share
Key Offerings
- Live Auctions (Ritchie Bros.): On-site auctions of heavy equipment and trucks. While specific market share data is difficult to obtain due to the fragmented nature of the used equipment market, Ritchie Bros. is a leader in the segment. Competitors include Euro Auctions, and local auction houses.
- Online Marketplaces (IronPlanet, Marketplace-E): Online platforms for buying and selling equipment, offering broader reach and convenience. These products account for an increasing part of revenue. Competitors include MachineryTrader, TruckPaper, and other online equipment platforms.
- Data and Analytics (Rouse Services): Offer Equipment Intelligence subscriptions, used equipment sales data reports and services for financial and insurance companies. Competitors are EquipmentWatch, FleetEvaluator, and other independent analyst reports.
Market Dynamics
Industry Overview
The used equipment market is large and fragmented, driven by factors like construction, infrastructure development, and resource extraction. The industry is undergoing digitalization, with increasing adoption of online marketplaces and data analytics.
Positioning
RB Global Inc. is positioned as a leading provider of multi-channel solutions for buying and selling used equipment, leveraging its established brand, global reach, and diverse service offerings. Their competitive advantage lies in combining physical auctions with online platforms and data-driven insights.
Total Addressable Market (TAM)
The TAM is estimated to be in the hundreds of billions of dollars globally. RB Global Inc. is positioned to capture a significant portion of this market through its diverse platforms and services.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Global reach
- Diverse service offerings (live auctions, online marketplaces, data analytics)
- Extensive customer base
- Technological innovation in auction platforms
Weaknesses
- Dependence on cyclical industries (e.g., construction, mining)
- Potential for economic downturns to impact equipment sales
- Integration challenges from acquisitions
- Susceptibility to fluctuations in currency exchange rates
Opportunities
- Expansion into new geographic markets
- Increased adoption of online marketplaces
- Development of new data-driven services
- Strategic acquisitions to expand service offerings
- Greater market penetration into sectors underserved or untapped
Threats
- Intense competition from other auction houses and online marketplaces
- Economic downturns impacting equipment demand
- Changes in government regulations affecting equipment sales
- Disruptive technologies or business models
- Fluctuations in equipment values
Competitors and Market Share
Key Competitors
- EUC.PA
- CAT
- MAN.DE
- HOLO.ST
Competitive Landscape
RB Global Inc. possesses a competitive advantage through its diverse auction methods, providing multiple sales channels and a high amount of buyer activity. Compared to its smaller niche competitors, RB Global is superior.
Major Acquisitions
Euro Auctions
- Year: 2021
- Acquisition Price (USD millions): 1078
- Strategic Rationale: Expanded RB Global's European footprint and added a strong live auction capability in Europe.
SmartEquip
- Year: 2021
- Acquisition Price (USD millions): 175
- Strategic Rationale: Accelerates RB Global's digital transformation. SmartEquip is the leading technology standard for electronic parts ordering and service workflow between equipment owners and their suppliers.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends would be discussed based on past financial performance, highlighting key drivers and challenges.
Future Projections: Future growth projections would be based on analyst estimates and company guidance, considering factors like market trends and strategic initiatives.
Recent Initiatives: Recent strategic initiatives undertaken by RB Global Inc., such as acquisitions, partnerships, or product launches, would be highlighted.
Summary
RB Global Inc. is a robust company with a strong foothold in the used equipment market. Its diverse service offerings and global presence are working well, but cyclical industry dependence remains a potential vulnerability. Expanding data-driven services and managing integration effectively are key to continued success. Monitor competitive actions from EUC.PA and CAT.
Peer Comparison
Sources and Disclaimers
Data Sources:
- RB Global Inc. Investor Relations
- SEC Filings
- Market Research Reports
- Financial News Outlets
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market share data is based on estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About RB Global Inc.
Exchange NYSE | Headquaters Westchester, IL, United States | ||
IPO Launch date 1998-03-09 | CEO & Director Mr. James F. Kessler | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 7900 | Website https://rbglobal.com |
Full time employees 7900 | Website https://rbglobal.com |
RB Global, Inc. operates a marketplace that provides insights, services, and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. The company's marketplace brands include Ritchie Bros., an auctioneer of commercial assets and vehicles; IAA, a digital marketplace that connects vehicle buyers and sellers; Rouse, which provides asset management, data-driven intelligence, and performance benchmarking system; SmartEquip, a technology platform that supports customers' management of the equipment lifecycle; and Veritread, an online marketplace for heavy haul transport solution. It offers transaction, financial, appraisal, inspection, listing, refurbishing, transportation, data, parts, catastrophe response, and title services. The company serves customers across various asset classes, including automotive, commercial transportation, construction, government surplus, lifting and material handling, energy, mining, and agriculture. The company was founded in 1958 and is headquartered in Westchester, Illinois.
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