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RB Global Inc. (RBA)



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Upturn Advisory Summary
08/14/2025: RBA (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $121.2
1 Year Target Price $121.2
3 | Strong Buy |
4 | Buy |
2 | Hold |
0 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -9.57% | Avg. Invested days 43 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 21.90B USD | Price to earnings Ratio 57.85 | 1Y Target Price 121.2 |
Price to earnings Ratio 57.85 | 1Y Target Price 121.2 | ||
Volume (30-day avg) 10 | Beta 0.74 | 52 Weeks Range 77.40 - 118.23 | Updated Date 08/15/2025 |
52 Weeks Range 77.40 - 118.23 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 1.00% | Basic EPS (TTM) 2.03 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-06 | When - | Estimate 0.9575 | Actual 1.07 |
Profitability
Profit Margin 9.46% | Operating Margin (TTM) 17.44% |
Management Effectiveness
Return on Assets (TTM) 3.97% | Return on Equity (TTM) 7.2% |
Valuation
Trailing PE 57.85 | Forward PE 31.06 | Enterprise Value 25913420436 | Price to Sales(TTM) 4.96 |
Enterprise Value 25913420436 | Price to Sales(TTM) 4.96 | ||
Enterprise Value to Revenue 5.87 | Enterprise Value to EBITDA 18.88 | Shares Outstanding 185599008 | Shares Floating 185226320 |
Shares Outstanding 185599008 | Shares Floating 185226320 | ||
Percent Insiders 0.15 | Percent Institutions 95.93 |
Upturn AI SWOT
RB Global Inc.

Company Overview
History and Background
RB Global, formerly Ritchie Bros. Auctioneers, was founded in 1958. It started as a family-owned auction house and grew into a global leader in asset management and disposition, primarily through auctions and marketplaces. It has expanded through organic growth and acquisitions, evolving from traditional on-site auctions to a multi-channel marketplace with online platforms.
Core Business Areas
- Auctions & Marketplaces: This segment encompasses live on-site auctions, online auctions (Ritchie Bros. Auctioneers), and marketplaces such as Marketplace-E and IronPlanet. It facilitates the buying and selling of used equipment and other assets.
- Ritchie Bros. Financial Services: Provides financing options for equipment purchases.
- Ritchie Bros. Asset Solutions: Offers a suite of services for managing, valuing, and selling assets.
Leadership and Structure
RB Global Inc. is led by CEO Ann Fandoe. The company has a board of directors and operates with a functional organizational structure, dividing responsibilities across various departments like sales, marketing, operations, and finance.
Top Products and Market Share
Key Offerings
- Live Auctions: Traditional on-site auctions remain a core offering, providing a platform for sellers to liquidate equipment and buyers to acquire assets. Market share data specific to live auctions is not readily available, but RB Global holds a significant position within the overall equipment auction market. Competitors include Euro Auctions and smaller regional auction houses. Revenue attributed to this product is not easily isolated as it's embedded in the Auction & Marketplace segment.
- Marketplace-E: An online marketplace for buying and selling equipment with flexible pricing and formats. Specific market share is not publicly available, but Marketplace-E contributes significantly to RB Global's online sales volume. Competitors include IronPlanet and other online equipment marketplaces. Revenue attributed to this product is not easily isolated as it's embedded in the Auction & Marketplace segment.
- IronPlanet: IronPlanet is an online marketplace offering weekly online auctions and a Daily Marketplace where items are offered at a fixed price for immediate purchase. Ritchie Bros. acquired IronPlanet in 2017. Competitors include other online auction platforms like Equipment Trader and Machinery Trader. Revenue attributed to this product is not easily isolated as it's embedded in the Auction & Marketplace segment.
Market Dynamics
Industry Overview
The industrial equipment auction and marketplace industry is driven by factors such as construction activity, infrastructure development, resource extraction, and fleet management practices. The industry is evolving towards increased digitalization and online transactions.
Positioning
RB Global Inc. is a leader in the industry, with a global presence and a diverse range of services. Its competitive advantages include its established brand, extensive customer base, technological capabilities, and integrated service offerings.
Total Addressable Market (TAM)
The global market for used construction equipment is estimated to be over $400 billion. RB Global is positioned to capture a growing share of this market through its multi-channel platform and comprehensive service offerings.
Upturn SWOT Analysis
Strengths
- Global brand recognition
- Extensive customer base
- Technological capabilities (online platforms)
- Integrated service offerings (asset management, financing)
- Strong auction expertise
Weaknesses
- Dependence on economic cycles
- Exposure to commodity price fluctuations
- Potential for inventory obsolescence
- Integration challenges with acquired companies
Opportunities
- Expansion into new geographic markets
- Development of new technology-driven services
- Increased adoption of online marketplaces
- Growth in demand for asset management solutions
Threats
- Economic downturns
- Increased competition from online marketplaces
- Changes in government regulations
- Disruptive technologies
Competitors and Market Share
Key Competitors
- IAA (IAA)
- Copart (CPRT)
- Manheim (Privately held by Cox Enterprises)
Competitive Landscape
RB Global Inc. differentiates itself through its global reach, comprehensive service offerings, and established brand. It faces competition from other auction houses, online marketplaces, and asset management companies. Its online presence gives it an advantage.
Major Acquisitions
Euro Auctions
- Year: 2021
- Acquisition Price (USD millions): 1077
- Strategic Rationale: Expanded geographical reach and strengthened market position in Europe.
Growth Trajectory and Initiatives
Historical Growth: RB Global Inc. has experienced growth through acquisitions and organic expansion of its service offerings.
Future Projections: Future projections and analyst estimates vary. Analysts are expecting continued growth in the online marketplace segment and expansion of asset management services.
Recent Initiatives: Recent initiatives include investments in technology, expansion of the Marketplace-E platform, and strategic acquisitions to broaden service offerings.
Summary
RB Global Inc. is a strong player in the asset management and disposition industry, benefiting from its established brand and diverse service offerings. The company's online platforms are driving growth, but it must remain competitive in a rapidly evolving market. Economic downturns and increased competition represent potential challenges. RB Global's focus on technology and strategic acquisitions positions it well for future expansion.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (Annual Reports, Investor Presentations)
- Industry reports
- Analyst estimates
- Press releases
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is approximate and may vary depending on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About RB Global Inc.
Exchange NYSE | Headquaters Westchester, IL, United States | ||
IPO Launch date 1998-03-09 | CEO & Director Mr. James F. Kessler | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 8000 | Website https://rbglobal.com |
Full time employees 8000 | Website https://rbglobal.com |
RB Global, Inc. operates a marketplace that provides insights, services, and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. The company's marketplace brands include Ritchie Bros., an auctioneer of commercial assets and vehicles; IAA, a digital marketplace that connects vehicle buyers and sellers; Rouse, which provides asset management, data-driven intelligence, and performance benchmarking system; SmartEquip, a technology platform that supports customers' management of the equipment lifecycle; and Veritread, an online marketplace for heavy haul transport solution. It offers transaction, financial, appraisal, inspection, listing, refurbishing, transportation, data, parts, catastrophe response, and title services. The company serves customers across various asset classes, including automotive, commercial transportation, construction, government surplus, lifting and material handling, energy, mining, and agriculture. The company was founded in 1958 and is headquartered in Westchester, Illinois.

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