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RBA 
RB Global Inc. (RBA)
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Upturn Advisory Summary
12/11/2025: RBA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
10 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $123.8
1 Year Target Price $123.8
| 3 | Strong Buy |
| 4 | Buy |
| 2 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -17.02% | Avg. Invested days 46 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/11/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 19.57B USD | Price to earnings Ratio 48.67 | 1Y Target Price 123.8 |
Price to earnings Ratio 48.67 | 1Y Target Price 123.8 | ||
Volume (30-day avg) 10 | Beta 0.56 | 52 Weeks Range 85.67 - 119.20 | Updated Date 12/11/2025 |
52 Weeks Range 85.67 - 119.20 | Updated Date 12/11/2025 | ||
Dividends yield (FY) 1.17% | Basic EPS (TTM) 2.16 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.65% | Operating Margin (TTM) 14.74% |
Management Effectiveness
Return on Assets (TTM) 4% | Return on Equity (TTM) 7.48% |
Valuation
Trailing PE 48.67 | Forward PE 23.7 | Enterprise Value 23018907208 | Price to Sales(TTM) 4.32 |
Enterprise Value 23018907208 | Price to Sales(TTM) 4.32 | ||
Enterprise Value to Revenue 5.08 | Enterprise Value to EBITDA 16.58 | Shares Outstanding 185692002 | Shares Floating 185411607 |
Shares Outstanding 185692002 | Shares Floating 185411607 | ||
Percent Insiders 0.15 | Percent Institutions 98.62 |
Upturn AI SWOT
RB Global Inc.
Company Overview
History and Background
RB Global Inc. (formerly Ritchie Bros. Auctioneers) was founded in 1958 in Alberta, Canada. It is a global leader in the used equipment industry, specializing in auctions and online marketplaces for heavy equipment, trucks, and other assets. The company rebranded to RB Global Inc. in 2023 to reflect its expanded offerings beyond traditional auctions. Key milestones include its IPO in 2005 and the acquisition of IronPlanet in 2017, which significantly boosted its online presence.
Core Business Areas
- Ritchie Bros. Auctions: Conducts unreserved auctions worldwide for heavy equipment, trucks, and other assets across various industries like construction, agriculture, and transportation. These auctions are a core part of their legacy business.
- Ritchie Bros. EquipmentOne (GovPlanet/IronPlanet): An online marketplace that allows customers to buy and sell equipment directly, offering a wider range of options and flexibility than traditional auctions. This segment grew significantly with the acquisition of IronPlanet.
- RB Asset Solutions: Provides a suite of services including equipment management, disposition services, and financing solutions to help businesses manage their assets throughout their lifecycle.
Leadership and Structure
RB Global Inc. is led by a seasoned executive team with extensive experience in the equipment and auction industries. The company operates with a decentralized structure, allowing its regional auction sites and online platforms to cater to local market needs while maintaining global oversight.
Top Products and Market Share
Key Offerings
- Unreserved Auctions: A core service where all equipment is sold to the highest bidder, regardless of price. This model attracts a large buyer base. Competitors include other auction houses and individual dealers.
- Online Marketplace (EquipmentOne): A platform for direct sales and private treaty transactions of equipment. This competes with other online equipment listing sites and dealer inventory. Competitors include IronPlanet (now part of RB Global), TruckPaper, and various industry-specific marketplaces.
- Equipment Financing: Offers financing solutions to buyers, facilitating transactions and increasing sales volume. Competes with traditional financial institutions and equipment financing specialists.
Market Dynamics
Industry Overview
The used heavy equipment and transportation industry is a large and fragmented market driven by new equipment sales cycles, infrastructure development, and the overall health of industries like construction, agriculture, and mining. The shift towards online sales and digital platforms has been a significant trend.
Positioning
RB Global Inc. is a dominant player in the global used equipment auction market. Its extensive network of auction sites, strong brand recognition, and investment in online technologies (particularly through IronPlanet) provide significant competitive advantages. The company benefits from its unreserved auction model, which creates predictable demand and high transaction volumes.
Total Addressable Market (TAM)
The global market for used heavy equipment and trucks is estimated to be in the tens of billions of dollars annually. RB Global Inc. is a significant participant, capturing a substantial portion of the auction and online sales segment of this TAM. Its positioning is strong due to its scale, reach, and integrated service offerings.
Upturn SWOT Analysis
Strengths
- Global brand recognition and extensive auction network.
- Leadership in unreserved auctions, attracting a broad buyer base.
- Strong online presence and e-commerce capabilities via IronPlanet acquisition.
- Diverse customer base across multiple industries.
- Integrated asset management and disposition services.
Weaknesses
- Dependence on economic cycles impacting equipment demand.
- Potential for operational inefficiencies in managing a vast physical network.
- Competition from smaller, regional players and specialized online platforms.
Opportunities
- Expansion into emerging markets.
- Further development of digital sales channels and technology.
- Growth in ancillary services like financing and data analytics.
- Acquisition of complementary businesses to expand service offerings.
Threats
- Economic downturns reducing demand for used equipment.
- Increased competition from online-only marketplaces.
- Changes in environmental regulations affecting equipment obsolescence.
- Technological disruptions in equipment manufacturing and ownership models.
Competitors and Market Share
Key Competitors
- Sandhills Publishing Company (TruckPaper.com, MachineryTrader.com) (US Stock Symbol: N/A - Private)
- Manheim (US Stock Symbol: N/A - Private, part of Cox Automotive)
- Adesa (US Stock Symbol: N/A - Private, part of KAR Auction Services)
Competitive Landscape
RB Global Inc. holds a strong position due to its extensive global reach, established brand, and the unique appeal of its unreserved auctions. Its competitors often focus on specific niches (e.g., automotive auctions for Manheim and Adesa, or classifieds for Sandhills). RB Global's advantage lies in its comprehensive offering across heavy equipment, trucks, and its hybrid online/offline sales model.
Major Acquisitions
IronPlanet
- Year: 2017
- Acquisition Price (USD millions): 427
- Strategic Rationale: To significantly enhance its online presence and capabilities, broadening its customer base and transaction channels beyond traditional physical auctions.
Growth Trajectory and Initiatives
Historical Growth: RB Global Inc. has experienced significant historical growth, propelled by organic expansion and strategic acquisitions. The integration of IronPlanet marked a pivotal moment, accelerating its transition towards a hybrid auction and online marketplace model.
Future Projections: Analyst projections for RB Global Inc.'s future growth are generally positive, anticipating continued expansion of its online services, market share gains, and potential for new service introductions. Growth is expected to be driven by increased penetration in existing markets and expansion into new geographies.
Recent Initiatives: Recent initiatives include ongoing investment in its digital platforms, enhancing customer experience, and expanding its service offerings to include more value-added services beyond traditional auctions. The company is also focused on optimizing its operational footprint and leveraging data analytics for better business insights.
Summary
RB Global Inc. is a robust player in the used equipment market, demonstrating strong financial performance and a clear growth strategy driven by its hybrid auction and online marketplace model. Its extensive global network and brand recognition are significant assets. The company needs to remain vigilant against increasing online competition and adapt to evolving market dynamics, particularly in the digital space, to maintain its leadership position.
Similar Stocks
Sources and Disclaimers
Data Sources:
- RB Global Inc. Investor Relations
- Financial news outlets (e.g., Bloomberg, Reuters)
- Industry analysis reports
- Company SEC filings
Disclaimers:
This analysis is based on publicly available information and may not be exhaustive. Financial data and market share estimates are subject to change and may vary depending on the source. This is not investment advice, and investors should conduct their own due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About RB Global Inc.
Exchange NYSE | Headquaters Westchester, IL, United States | ||
IPO Launch date 1998-03-09 | CEO & Director Mr. James F. Kessler | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 7800 | Website https://rbglobal.com |
Full time employees 7800 | Website https://rbglobal.com | ||
RB Global, Inc. operates a marketplace that provides insights, services, and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. The company's marketplace brands include Ritchie Bros., an auctioneer of commercial assets and vehicles; IAA, a digital marketplace that connects vehicle buyers and sellers; Rouse, which provides asset management, data-driven intelligence, and performance benchmarking system; SmartEquip, a technology platform that supports customers' management of the equipment lifecycle; and Veritread, an online marketplace for heavy haul transport solution. It offers transaction, financial, appraisal, inspection, listing, refurbishing, transportation, data, parts, catastrophe response, and title services. The company serves customers across various asset classes, including automotive, commercial transportation, construction, government surplus, lifting and material handling, energy, mining, and agriculture. The company was founded in 1958 and is headquartered in Westchester, Illinois.
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