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Upturn AI SWOT - About
RCI 
Rogers Communications Inc (RCI)
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Upturn Advisory Summary
09/17/2025: RCI (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
17 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $38.57
1 Year Target Price $38.57
| 6 | Strong Buy |
| 7 | Buy |
| 3 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 43.83% | Avg. Invested days 52 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 19.40B USD | Price to earnings Ratio 17.72 | 1Y Target Price 38.57 |
Price to earnings Ratio 17.72 | 1Y Target Price 38.57 | ||
Volume (30-day avg) 17 | Beta 0.89 | 52 Weeks Range 22.63 - 38.86 | Updated Date 09/17/2025 |
52 Weeks Range 22.63 - 38.86 | Updated Date 09/17/2025 | ||
Dividends yield (FY) 5.59% | Basic EPS (TTM) 2.02 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.31% | Operating Margin (TTM) 22.6% |
Management Effectiveness
Return on Assets (TTM) 4.28% | Return on Equity (TTM) 10.62% |
Valuation
Trailing PE 17.72 | Forward PE 10.09 | Enterprise Value 47302830298 | Price to Sales(TTM) 0.93 |
Enterprise Value 47302830298 | Price to Sales(TTM) 0.93 | ||
Enterprise Value to Revenue 3.13 | Enterprise Value to EBITDA 7.23 | Shares Outstanding 429072992 | Shares Floating 385061774 |
Shares Outstanding 429072992 | Shares Floating 385061774 | ||
Percent Insiders 11.34 | Percent Institutions 65.03 |
Upturn AI SWOT
Rogers Communications Inc
Company Overview
History and Background
Rogers Communications Inc. was founded in 1960 by Ted Rogers Sr. Initially focused on radio broadcasting, it expanded into cable television in the 1960s and later entered the cellular phone market. The company has grown through acquisitions and strategic investments, becoming a leading communications and media company in Canada.
Core Business Areas
- Wireless: Provides wireless services, including mobile internet and voice, to consumers and businesses across Canada. Key brand is Rogers Wireless.
- Cable: Offers cable television, internet, and home phone services to residential customers. Includes Ignite TV and internet products.
- Media: Operates a portfolio of media assets, including television and radio broadcasting stations, as well as sports-related assets like the Toronto Blue Jays and Sportsnet. Rogers Sports & Media owns TV, radio, and online properties.
Leadership and Structure
Rogers Communications Inc. is led by its CEO, and has a board of directors overseeing the company's strategy and operations. The company is structured into business units, each responsible for specific areas like wireless, cable, and media.
Top Products and Market Share
Key Offerings
- Wireless Services: Rogers provides wireless services, with roughly 11.7 million subscribers. Competitors include Bell Mobility and Telus. Market share is roughly 33% in Canada.
- Cable Internet: Offers cable internet services, serving millions of households. Competitors include Bell and Telus. Market share is roughly 34% in Canada.
- Sportsnet: Sportsnet is a sports broadcasting network. The number of subscribers varies. Competitors include TSN, which is owned by Bell. Market share fluctuates seasonally depending on the sport.
Market Dynamics
Industry Overview
The telecommunications industry is highly competitive and subject to rapid technological changes. Demand for wireless and internet services continues to grow. Consolidation is a major trend in the industry.
Positioning
Rogers Communications Inc. holds a leading position in the Canadian telecommunications market. Its competitive advantages include its extensive network infrastructure, brand recognition, and diversified service offerings.
Total Addressable Market (TAM)
The Canadian telecommunications market is estimated to be worth over $50 billion. Rogers holds about 33% of the wireless market, about 34% of the internet market, and an unquantifiable share of the media market. Rogers is well-positioned to capitalize on growth in wireless, internet, and media consumption.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive network infrastructure
- Diversified service offerings (wireless, cable, media)
- Large subscriber base
- Owning the Toronto Blue Jays
- Canada-wide coverage
Weaknesses
- High debt levels
- Customer service issues
- Regulatory hurdles
- Reliance on Canadian market
Opportunities
- 5G network expansion
- Growth in IoT (Internet of Things)
- Expansion of digital media services
- Increasing demand for bundled services
- Further acquisitions
Threats
- Intense competition from Bell and Telus
- Changing consumer preferences
- Government regulations
- Economic downturns
- Cybersecurity threats
Competitors and Market Share
Key Competitors
- BCE (BCE)
- Telus (TU)
Competitive Landscape
Rogers Communications Inc. faces intense competition from Bell and Telus. Rogers has a strong brand and extensive network, giving it a competitive edge in certain segments.
Major Acquisitions
Shaw Communications
- Year: 2023
- Acquisition Price (USD millions): 20000
- Strategic Rationale: Acquiring Shaw significantly expanded Rogers' cable and internet footprint, particularly in Western Canada, and accelerates the deployment of 5G.
Growth Trajectory and Initiatives
Historical Growth: Rogers Communications Inc. has experienced steady growth, driven by increasing demand for wireless and internet services. Acquisitions have also contributed to growth.
Future Projections: Analyst estimates suggest continued growth for Rogers Communications Inc., driven by 5G deployment and expansion of its digital media services.
Recent Initiatives: Rogers Communications Inc. has been investing heavily in 5G network infrastructure and expanding its digital media offerings.
Summary
Rogers Communications is a major player in the Canadian telecommunications market, holding significant market share in wireless and internet services. The acquisition of Shaw Communications strengthens its competitive position. Key challenges include high debt levels and intense competition. Rogers needs to execute its 5G rollout and customer service to maintain and improve its position.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
This analysis is based on available data and estimates, which are subject to change. It does not constitute investment advice. Market share data is approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rogers Communications Inc
Exchange NYSE | Headquaters Toronto, ON, Canada | ||
IPO Launch date 1996-01-11 | President, CEO & Director Mr. Anthony Staffieri FCA, FCPA | ||
Sector Communication Services | Industry Telecom Services | Full time employees 24000 | Website https://www.rogers.com |
Full time employees 24000 | Website https://www.rogers.com | ||
Rogers Communications Inc. operates as a communications and media company in Canada. It operates through three segments: Wireless, Cable, and Media. The company offers mobile Internet access, wireless voice and enhanced voice, device financing, device protection, global voice and data roaming, wireless home phone, bridging landline, machine-to-machine and Internet of Things solutions, and advanced wireless solutions for businesses, as well as device shipping and express pickup services; and postpaid and prepaid services under the Rogers, Fido, and chatr brands. It provides internet and WiFi services; and monitoring, security, automation, energy efficiency, and smart control through smartphone app. In addition, the company offers local and network TV; on-demand television; cloud-based digital video recorders; voice-activated remote controls, and integrated apps; personal video recorders; linear and time-shifted programming; digital specialty channels; and 4K television programming. Further, it provides residential and small business local telephony services; voicemail, call waiting, and long distance; voice, data networking, Internet protocol (IP), and Ethernet services; private networking, Internet, IP voice, and cloud solutions; optical wave and multi-protocol label switching services; information technology and network technologies; cable access network services; telecommunications technical consulting services; and season games through television, smartphones, tablets, personal computers, and other streaming devices, as well as operates Ignite TV and Ignite TV app. Additionally, the company owns Toronto Blue Jays and the Rogers Centre event venue; and operates Sportsnet ONE, Sportsnet 360, Sportsnet World, Citytv, OMNI, FX (Canada), FXX (Canada), and OLN television networks, as well as 52 AM and FM radio stations. It also offers Rogers and the Rogers World Elite Mastercard. The company was founded in 1960 and is headquartered in Toronto, Canada.
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