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Upturn AI SWOT - About
RCI 
Rogers Communications Inc (RCI)
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Upturn Advisory Summary
08/28/2025: RCI (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
17 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $38.59
1 Year Target Price $38.59
| 6 | Strong Buy |
| 7 | Buy |
| 3 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 42.22% | Avg. Invested days 49 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 19.43B USD | Price to earnings Ratio 17.67 | 1Y Target Price 38.59 |
Price to earnings Ratio 17.67 | 1Y Target Price 38.59 | ||
Volume (30-day avg) 17 | Beta 0.88 | 52 Weeks Range 22.86 - 39.99 | Updated Date 08/29/2025 |
52 Weeks Range 22.86 - 39.99 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 5.59% | Basic EPS (TTM) 2.02 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.31% | Operating Margin (TTM) 22.6% |
Management Effectiveness
Return on Assets (TTM) 4.28% | Return on Equity (TTM) 10.62% |
Valuation
Trailing PE 17.67 | Forward PE 10.46 | Enterprise Value 47193117527 | Price to Sales(TTM) 0.93 |
Enterprise Value 47193117527 | Price to Sales(TTM) 0.93 | ||
Enterprise Value to Revenue 3.14 | Enterprise Value to EBITDA 7.25 | Shares Outstanding 429072992 | Shares Floating 385061774 |
Shares Outstanding 429072992 | Shares Floating 385061774 | ||
Percent Insiders 11.34 | Percent Institutions 65 |
Upturn AI SWOT
Rogers Communications Inc
Company Overview
History and Background
Rogers Communications Inc. was founded in 1960 by Ted Rogers Sr. Initially focused on radio broadcasting, it expanded into cable television and then wireless communications. It has grown through acquisitions and organic expansion to become a major Canadian telecommunications and media company.
Core Business Areas
- Wireless: Provides wireless voice and data services to consumers and businesses across Canada. Includes cellular plans, devices, and related services.
- Cable: Offers cable television, internet, and home phone services to residential and business customers. Provides broadband internet access, digital TV, and VoIP services.
- Media: Operates television and radio broadcasting stations, as well as publishing businesses, including sports media through Rogers Sports & Media.
Leadership and Structure
The company is led by a board of directors and a senior management team. Key figures include the CEO and other executives responsible for overseeing various business units. The organizational structure is divided into the core business segments: Wireless, Cable, and Media.
Top Products and Market Share
Key Offerings
- Wireless Services: Offers a range of wireless plans, devices, and services to consumers and businesses. Rogers holds a significant market share in the Canadian wireless market, competing with Bell and Telus. Competitors include BCE (Bell Canada) and Telus (TU).
- Internet Services: Provides high-speed internet services to residential and business customers across Canada. Market share varies by region, with competition from Bell and Telus. Competitors include BCE (Bell Canada) and Telus (TU).
- Cable Television: Offers a variety of cable television packages and services. Market share is significant in Ontario. Competitors include BCE (Bell Canada) and Telus (TU).
- Rogers Sports & Media: Comprises sports broadcasting, including the Toronto Blue Jays. Market share is national. Competitors include Bell Media and TSN.
Market Dynamics
Industry Overview
The Canadian telecommunications industry is highly concentrated, with a few major players dominating the market. The industry is characterized by high barriers to entry, significant capital investments, and regulatory oversight. The current trend is toward convergence of services (e.g., bundling internet, TV, and mobile) and increasing demand for high-speed internet and wireless data.
Positioning
Rogers is one of the top three telecom companies in Canada, offering a broad range of services. Its competitive advantages include its extensive network infrastructure, brand recognition, and customer base.
Total Addressable Market (TAM)
The TAM for telecommunications services in Canada is estimated to be over $50 billion. Rogers is well-positioned to capture a significant portion of this market through its diversified service offerings and market presence.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive network infrastructure
- Diversified service offerings
- Large customer base
Weaknesses
- High debt levels
- Customer service issues
- Regulatory scrutiny
- Reliance on Canadian market
Opportunities
- Expansion of 5G network
- Growth in internet of things (IoT)
- Strategic acquisitions
- Partnerships with other companies
Threats
- Intense competition
- Changing regulatory environment
- Technological disruptions
- Economic downturn
Competitors and Market Share
Key Competitors
- BCE (BCE)
- Telus (TU)
Competitive Landscape
Rogers faces strong competition from Bell and Telus, who also offer similar bundled services. Rogers differentiates itself through network quality, customer service initiatives, and innovative product offerings. BCE has strength in legacy business and TELUS has a strong presence in Western Canada.
Major Acquisitions
Shaw Communications
- Year: 2023
- Acquisition Price (USD millions): 20000
- Strategic Rationale: Acquisition aimed to expand Rogers' cable and internet footprint, particularly in Western Canada, and accelerate 5G deployment.
Growth Trajectory and Initiatives
Historical Growth: Historical Growth data not available at this time.
Future Projections: Future Projections data not available at this time.
Recent Initiatives: Recent strategic initiatives include investments in 5G network infrastructure and expansion of digital media offerings.
Summary
Rogers Communications is a major player in the Canadian telecommunications industry, with a strong presence in wireless, cable, and media. The Shaw acquisition significantly expands its market reach but also increases its debt. The company needs to manage its debt effectively and continue to innovate in a competitive environment, while focusing on customer service improvements to maintain its market position. Key opportunities lie in 5G expansion and leveraging its expanded network infrastructure.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Market conditions are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rogers Communications Inc
Exchange NYSE | Headquaters Toronto, ON, Canada | ||
IPO Launch date 1996-01-11 | President, CEO & Director Mr. Anthony Staffieri FCA, FCPA | ||
Sector Communication Services | Industry Telecom Services | Full time employees 24000 | Website https://www.rogers.com |
Full time employees 24000 | Website https://www.rogers.com | ||
Rogers Communications Inc. operates as a communications and media company in Canada. It operates through three segments: Wireless, Cable, and Media. The company offers mobile Internet access, wireless voice and enhanced voice, device financing, device protection, global voice and data roaming, wireless home phone, bridging landline, machine-to-machine and Internet of Things solutions, and advanced wireless solutions for businesses, as well as device shipping and express pickup services; and postpaid and prepaid services under the Rogers, Fido, and chatr brands. It provides internet and WiFi services; and monitoring, security, automation, energy efficiency, and smart control through smartphone app. In addition, the company offers local and network TV; on-demand television; cloud-based digital video recorders; voice-activated remote controls, and integrated apps; personal video recorders; linear and time-shifted programming; digital specialty channels; and 4K television programming. Further, it provides residential and small business local telephony services; voicemail, call waiting, and long distance; voice, data networking, Internet protocol (IP), and Ethernet services; private networking, Internet, IP voice, and cloud solutions; optical wave and multi-protocol label switching services; information technology and network technologies; cable access network services; telecommunications technical consulting services; and season games through television, smartphones, tablets, personal computers, and other streaming devices, as well as operates Ignite TV and Ignite TV app. Additionally, the company owns Toronto Blue Jays and the Rogers Centre event venue; and operates Sportsnet ONE, Sportsnet 360, Sportsnet World, Citytv, OMNI, FX (Canada), FXX (Canada), and OLN television networks, as well as 52 AM and FM radio stations. It also offers Rogers and the Rogers World Elite Mastercard. The company was founded in 1960 and is headquartered in Toronto, Canada.
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