RCI official logo RCI
RCI 2-star rating from Upturn Advisory
Rogers Communications Inc (RCI) company logo

Rogers Communications Inc (RCI)

Rogers Communications Inc (RCI) 2-star rating from Upturn Advisory
$36.62
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Upturn Advisory Summary

12/19/2025: RCI (2-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

Upturn 2 star rating for performance

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Number of Analysts

3 star rating from financial analysts

17 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $42.32

1 Year Target Price $42.32

Analysts Price Target For last 52 week
$42.32 Target price
52w Low $22.41
Current$36.62
52w High $39.87

Analysis of Past Performance

Type Stock
Historic Profit 46.95%
Avg. Invested days 67
Today’s Advisory PASS
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 3.0
Stock Returns Performance Upturn Returns Performance icon 3.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 12/19/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 19.90B USD
Price to earnings Ratio 4.05
1Y Target Price 42.32
Price to earnings Ratio 4.05
1Y Target Price 42.32
Volume (30-day avg) 17
Beta 0.82
52 Weeks Range 22.41 - 39.87
Updated Date 12/20/2025
52 Weeks Range 22.41 - 39.87
Updated Date 12/20/2025
Dividends yield (FY) 5.46%
Basic EPS (TTM) 9.05

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 32.11%
Operating Margin (TTM) 24.05%

Management Effectiveness

Return on Assets (TTM) 3.86%
Return on Equity (TTM) 38.94%

Valuation

Trailing PE 4.05
Forward PE 10.24
Enterprise Value 51353473223
Price to Sales(TTM) 0.95
Enterprise Value 51353473223
Price to Sales(TTM) 0.95
Enterprise Value to Revenue 3.37
Enterprise Value to EBITDA 4.93
Shares Outstanding 429073267
Shares Floating 385067176
Shares Outstanding 429073267
Shares Floating 385067176
Percent Insiders 10.82
Percent Institutions 66.29

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI SWOT

Rogers Communications Inc

Rogers Communications Inc(RCI) company logo displayed in Upturn AI summary

Company Overview

Company history and background logo History and Background

Rogers Communications Inc. was founded in 1960 by Ted Rogers. It began as a small radio station operator and has since grown into a diversified telecommunications and media company. Key milestones include the launch of Rogers Cable TV in 1979, the acquisition of Maclean Hunter in 1994, which significantly expanded its media holdings, and the ongoing evolution in wireless, internet, and media services. The company has consistently adapted to technological changes, from analog to digital and now to the expansion of 5G networks.

Company business area logo Core Business Areas

  • Wireless: Rogers Wireless is Canada's largest wireless provider, offering mobile voice and data services, including smartphones, tablets, and IoT solutions. It operates a nationwide 4G LTE and 5G network.
  • Cable: Rogers Cable provides high-speed internet, home phone, and Ignite TV (IPTV) services to residential and business customers across Ontario, New Brunswick, and Newfoundland and Labrador. This segment also includes business-focused network and connectivity solutions.
  • Media: Rogers Media encompasses a diverse portfolio of media assets, including sports, television, radio, publishing (like Maclean's and Chatelaine), and digital content. It owns significant sports franchises, notably the Toronto Blue Jays (MLB) and a majority stake in the Toronto Maple Leafs (NHL) through Maple Leaf Sports & Entertainment (MLSE).

leadership logo Leadership and Structure

Rogers Communications Inc. is a publicly traded company. The leadership team includes a Board of Directors and an executive management team responsible for overseeing the company's operations and strategic direction. The organizational structure is typically segmented by its core business units: Wireless, Cable, and Media, with dedicated leadership for each.

Top Products and Market Share

Product Key Offerings logo Key Offerings

  • Competitors: Bell Mobility (BCE Inc.),Telus Mobility (T.T)
  • Description: Offers a variety of monthly mobile plans including unlimited data, talk, and text, often bundled with device financing. Key competitors include Bell Mobility and Telus Mobility. Market share for the Canadian wireless market is highly concentrated among these three players, with Rogers typically holding a significant portion.
  • Market Share: [object Object]
  • Product Name 1: Rogers Wireless Postpaid Plans
  • Competitors: Bell Canada (BCE Inc.),Shaw Communications (acquired by Rogers, but competition existed),Cogeco Inc. (CGO.TO)
  • Description: High-speed internet services utilizing hybrid fiber coaxial (HFC) and fiber-to-the-home (FTTH) technology, offering download speeds up to 1 Gbps and beyond. Competes with Bell Fibe and other regional internet service providers. Market share is significant in its service territories.
  • Market Share: [object Object]
  • Product Name 2: Rogers Ignite Internet
  • Competitors: Bell Fibe TV (BCE Inc.),Shaw Direct (acquired by Rogers),Cogeco Connexion
  • Description: An IPTV service offering a modern TV experience with features like voice control, cloud PVR, and integrated streaming apps. Competes directly with Bell Fibe TV and other cable providers.
  • Market Share: [object Object]
  • Product Name 3: Ignite TV
  • Competitors: TSN (Bell Media)
  • Description: A major sports media brand in Canada, broadcasting various professional and amateur sports, including NHL, MLB, and NBA. It's a significant revenue driver for the Media segment. Competes with TSN (Bell Media).
  • Market Share: [object Object]
  • Product Name 4: Sportsnet

Market Dynamics

industry overview logo Industry Overview

Rogers operates in the highly competitive and capital-intensive Canadian telecommunications and media industries. Key trends include the ongoing 5G network build-out, increasing demand for high-speed internet and streaming services, cord-cutting, and consolidation within the media landscape. Regulatory environments significantly influence market dynamics.

Positioning

Rogers is one of Canada's 'Big Three' national telecommunications companies, alongside BCE (Bell) and Telus. Its competitive advantages include a large and loyal customer base, extensive network infrastructure, strong brand recognition, and a diversified media portfolio, particularly in sports ownership. The recent acquisition of Shaw Communications further solidifies its market position, particularly in Western Canada.

Total Addressable Market (TAM)

The TAM for Canadian telecommunications and media is substantial, encompassing mobile subscriptions, broadband internet, pay-TV, and advertising revenue. While specific TAM figures fluctuate, the combined market is in the tens of billions of Canadian dollars annually. Rogers is positioned as a leading player within this TAM, with significant market share in its core segments, though competition remains intense, especially from BCE.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition and customer loyalty in Canada.
  • Extensive national wireless and broadband network infrastructure.
  • Diversified business segments (Wireless, Cable, Media) providing resilience.
  • Ownership of valuable sports assets (Toronto Blue Jays, MLSE stake).
  • Economies of scale and market leadership through acquisitions (e.g., Shaw).

Weaknesses

  • High debt levels, particularly following significant acquisitions.
  • Customer service perception sometimes lags behind competitors.
  • Reliance on Canadian market, making it susceptible to domestic economic downturns.
  • Aging infrastructure in some legacy cable areas requiring upgrades.

Opportunities

  • Continued 5G network expansion and monetization.
  • Growth in home internet and business solutions.
  • Leveraging media assets for content diversification and bundling.
  • Expansion into new technologies and services (e.g., IoT, cloud).
  • Synergies and cost savings from the Shaw acquisition.

Threats

  • Intense competition from BCE and Telus, and new market entrants.
  • Regulatory changes and government intervention (e.g., spectrum auctions, pricing regulations).
  • Evolving consumer preferences leading to cord-cutting and declining traditional media revenue.
  • Economic downturns impacting consumer spending on telecom and media services.
  • Cybersecurity risks and data privacy concerns.

Competitors and Market Share

Key competitor logo Key Competitors

  • Bell Canada (BCE Inc.)
  • Telus Corporation (T.T)
  • Cogeco Inc. (CGO.TO)
  • Quebecor Inc. (QBR.B.TO)

Competitive Landscape

Rogers holds a strong position due to its extensive infrastructure and diverse offerings. Its primary advantage is its integrated model and significant market share in key segments, particularly in Ontario and Western Canada post-Shaw acquisition. However, it faces formidable competition from BCE and Telus, which also have integrated telecommunications and media businesses. Regulatory oversight is a constant factor impacting competition.

Major Acquisitions

Shaw Communications Inc.

  • Year: 2023
  • Acquisition Price (USD millions): 20000
  • Strategic Rationale: To expand its national reach, particularly in Western Canada, create significant operational synergies, enhance its wireless and internet offerings, and strengthen its competitive position against BCE and Telus.

First Caribbean International Bank (partial stake)

  • Year: 2006
  • Acquisition Price (USD millions): 190
  • Strategic Rationale: Diversification into financial services in the Caribbean region, leveraging existing media and cable infrastructure.

Growth Trajectory and Initiatives

Historical Growth: Rogers has demonstrated consistent historical growth, driven by subscriber additions in its Wireless and Cable divisions, as well as strategic acquisitions. The expansion of its network capabilities, including the rollout of 5G, has been a key growth enabler. The media segment's performance is influenced by its sports broadcasting rights and advertising markets.

Future Projections: Analyst projections often anticipate continued growth in revenue and EBITDA, fueled by 5G adoption, increasing demand for broadband, and the realization of synergies from the Shaw acquisition. Growth in enterprise solutions and IoT is also expected. However, competition and regulatory pressures are key factors influencing future projections. (Note: Requires current analyst reports.)

Recent Initiatives: Completion of the Shaw Communications acquisition, aiming for significant synergies and market expansion.,Ongoing 5G network deployment across Canada.,Investment in new content and digital media platforms.,Focus on expanding business services and enterprise solutions.

Summary

Rogers Communications Inc. is a dominant Canadian telecommunications and media powerhouse, demonstrating strong performance in its core Wireless and Cable segments, bolstered by the recent Shaw acquisition. Its integrated business model and extensive infrastructure are key strengths. However, it must navigate high debt levels, intense competition from BCE and Telus, and evolving media consumption habits. Continued investment in 5G and broadband expansion, alongside effective synergy realization from Shaw, will be crucial for future success and mitigating competitive threats.

Similar Stocks

Sources and Disclaimers

Data Sources:

  • Company Investor Relations (Rogers Communications Inc.)
  • Financial News Outlets (e.g., Bloomberg, Reuters, Globe and Mail)
  • Industry Analysis Reports
  • Regulatory Filings

Disclaimers:

This JSON output is a structured overview based on publicly available information and general market knowledge. It is not intended as financial advice. Specific financial data (revenue, EPS, market share percentages, stock prices) requires real-time access and should be verified from official sources. Market share data is an estimation based on industry reports and can fluctuate. Stock symbols provided are for Canadian-listed securities as Rogers Communications Inc. is a Canadian company.

Information icon for Upturn AI Summarization accuracy disclaimer AI Summarization is directionally correct and might not be accurate.

Information icon for Upturn AI Summarization data freshness disclaimer Summarized information shown could be a few years old and not current.

Information icon warning about Upturn AI Fundamental Rating based on potentially old data Fundamental Rating based on AI could be based on old data.

Information icon warning about potential inaccuracies or hallucinations in Upturn AI-generated summaries AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Rogers Communications Inc

Exchange NYSE
Headquaters Toronto, ON, Canada
IPO Launch date 1996-01-11
President, CEO & Director Mr. Anthony Staffieri FCA, FCPA
Sector Communication Services
Industry Telecom Services
Full time employees 24000
Full time employees 24000

Rogers Communications Inc. operates as a communications and media company in Canada. It operates through three segments: Wireless, Cable, and Media. The company offers mobile Internet access, wireless voice and enhanced voice, device financing, device protection, global voice and data roaming, wireless home phone, bridging landline, machine-to-machine and Internet of Things solutions, and advanced wireless solutions for businesses, as well as device shipping and express pickup services; and postpaid and prepaid services under the Rogers, Fido, and chatr brands. It also provides internet and WiFi services; and monitoring, security, automation, energy efficiency, and smart control through smartphone app. In addition, the company offers local and network TV; on-demand television; cloud-based digital video recorders; voice-activated remote controls, and integrated apps; personal video recorders; linear and time-shifted programming; digital specialty channels; and 4K television programming. Further, it provides residential and small business local telephony services; voicemail, call waiting, and long distance; voice, data networking, Internet protocol (IP), and Ethernet services; private networking, Internet, IP voice, and cloud solutions; optical wave and multi-protocol label switching services; information technology and network technologies; cable access network services; telecommunications technical consulting services; and season games through television, smartphones, tablets, personal computers, and other streaming devices, as well as operates Ignite TV and Ignite TV app. Additionally, the company owns Toronto Blue Jays and the Rogers Centre event venue; and operates Sportsnet ONE, Sportsnet 360, Sportsnet World, Citytv, OMNI, FX (Canada), FXX (Canada), and OLN television networks, as well as 52 AM and FM radio stations. It also offers Rogers and the Rogers World Elite Mastercard. The company was founded in 1960 and is headquartered in Toronto, Canada.