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Upturn AI Summary - About
Rogers Communications Inc(RCI)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for RCI
10/07/2026: RCI (1-star) is currently NOT-A-BUY. Pass it for now.
Rogers Communications is a major Canadian telecommunications and media company operating in a stable but highly regulated market. The company has a leading position in wireless and broadband, significantly enhanced by the recent integration of Shaw Communications. Its primary growth opportunity lies in leveraging this scale for 5G and fiber expansion, while realizing synergies to improve cash flow. Key risks include high debt levels, ongoing competition from the 'Big Three' carriers, and regulatory pressures on pricing. It may suit income-focused investors who value the company's dividend history, provided they can tolerate the moderate risk associated with its leverage and the evolving competitive environment.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth is moderate and tied to the mature telecommunications industry rather than hyper-growth tech sectors. |
| Momentum investor | Weak fit | Momentum is often range-bound by regulatory constraints and macro-economic interest rate factors. |
| Value investor | Strong fit | The company may offer value for long-term investors seeking stable cash flows after significant capital deployments. |
| Dividend investor | Strong fit | Rogers is historically a reliable income generator for investors seeking stable dividend payouts. |
| Low-risk investor | Mixed fit | While operations are stable, the company's high debt load adds a layer of risk that conservative investors should monitor. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | The stock is subject to broader market swings and sensitivity to interest rate changes affecting telecom stocks. |
| Valuation risk | Medium | Valuations are contingent on the company's ability to deleverage and prove long-term synergy benefits. |
| Competition risk (Telecom/Broadband) | High | Intense competition from BCE and Telus keeps margins under persistent pressure. |
| Business quality | Medium / high | The company owns critical national infrastructure with high barriers to entry. |
| Dividend income | Medium | Dividend sustainability depends on consistent free cash flow and prudent capital management. |
| Execution risk | Medium / high | Successful integration of Shaw assets is vital for long-term financial performance and debt reduction. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 21.32% | Avg. Invested days 52 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/07/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 16.50B USD | Price to earnings Ratio 3.72 | 1Y Target Price 38.85 |
Price to earnings Ratio 3.72 | 1Y Target Price 38.85 | ||
Volume (30-day avg) 1.3M shares | Beta 0.84 | 52 Weeks Range 30.02 - 39.98 | Updated Date 10/07/2026 |
52 Weeks Range 30.02 - 39.98 | Updated Date 10/07/2026 | ||
Dividends yield (FY) 6.58% | Basic EPS (TTM) 8.21 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Wireless | Mobile phone subscriptions, roaming, and data services across Canada. | This is the primary engine of revenue, driven by monthly subscriber fees. |
| Cable/Broadband | Home internet, IPTV, and home phone services. | Essential utility-like services providing steady, recurring monthly cash flows. |
| Media | Television, radio, and sports-related media assets. | Provides brand exposure and unique content to differentiate from competitors. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE 3.72 | Forward PE 9.54 | Enterprise Value 49.44B | Price to Sales(TTM) 0.73 |
Enterprise Value 49.44B | Price to Sales(TTM) 0.73 | ||
Enterprise Value to Revenue 3.07 | Enterprise Value to EBITDA 4.91 | Shares Outstanding 429.08M | Shares Floating 385.06M |
Shares Outstanding 429.08M | Shares Floating 385.06M | ||
Percent Insiders 10.64 | Percent Institutions 66.43 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Rogers Communications Inc
Exchange NYSE | Headquarters Toronto, ON, Canada | ||
IPO Launch date 1996-01-11 | President, CEO & Director Mr. Anthony Staffieri FCA, FCPA | ||
Sector Communication Services | Industry Telecom Services | Full time employees 25000 | Website https://www.rogers.com |
Full time employees 25000 | Website https://www.rogers.com | ||
Rogers Communications Inc. operates as a communications, sports, and entertainment company in Canada. It operates through Wireless, Cable, and Media segments. The company offers mobile internet access, wireless voice and enhanced voice, device financing, device protection, global voice and data roaming, wireless home phone, bridging landline, machine-to-machine and Internet of Things solutions, and advanced wireless solutions for businesses, as well as device shipping and pickup services; satellite-to-mobile service; and wireless solutions under the Rogers, Fido, and chatr brands. It also provides Internet access, Internet protocol-based (IP) television, applications, online viewing, phone, home monitoring, and advanced home WiFi services to consumer and businesses. In addition, the company offers local and network TV; on-demand television; cloud-based digital video recorders; voice-activated remote controls, restart, and integrated apps; linear and time-shifted programming; digital specialty channels; and 4K television programming. Further, it provides residential and small business local telephony services; voicemail, call waiting, and long distance; video and audio programming; voice, data networking, IP, and Ethernet services; private networking, Internet, IP voice, and cloud solutions; optical wave and multi-protocol label switching services; information technology and network technologies; cable access network services; telecommunications technical consulting services; and season games through television, smartphones, tablets, personal computers, and other streaming devices. Additionally, the company owns Toronto Blue Jays and the Rogers Centre event venue; and operates Sportsnet ONE, Sportsnet 360, Sportsnet World, Citytv, OMNI, FX (Canada), FXX (Canada), and HGTV television networks, as well as AM and FM radio stations. It also offers Rogers and the Rogers Red World Elite Mastercard. The company was founded in 1960 and is headquartered in Toronto, Canada.
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