Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- About
RCI 
Rogers Communications Inc (RCI)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
12/08/2025: RCI (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
17 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $42.27
1 Year Target Price $42.27
| 6 | Strong Buy |
| 7 | Buy |
| 3 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 48.49% | Avg. Invested days 67 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 12/08/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 20.38B USD | Price to earnings Ratio 4.2 | 1Y Target Price 42.27 |
Price to earnings Ratio 4.2 | 1Y Target Price 42.27 | ||
Volume (30-day avg) 17 | Beta 0.82 | 52 Weeks Range 22.41 - 39.87 | Updated Date 12/8/2025 |
52 Weeks Range 22.41 - 39.87 | Updated Date 12/8/2025 | ||
Dividends yield (FY) 5.33% | Basic EPS (TTM) 8.93 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 32.11% | Operating Margin (TTM) 24.05% |
Management Effectiveness
Return on Assets (TTM) 3.86% | Return on Equity (TTM) 38.94% |
Valuation
Trailing PE 4.2 | Forward PE 10.02 | Enterprise Value 51223118704 | Price to Sales(TTM) 0.97 |
Enterprise Value 51223118704 | Price to Sales(TTM) 0.97 | ||
Enterprise Value to Revenue 3.4 | Enterprise Value to EBITDA 4.98 | Shares Outstanding 429073267 | Shares Floating 384986142 |
Shares Outstanding 429073267 | Shares Floating 384986142 | ||
Percent Insiders 10.82 | Percent Institutions 66.07 |
Upturn AI SWOT
Rogers Communications Inc
Company Overview
History and Background
Rogers Communications Inc. was founded by Ted Rogers in 1960. It began as a small radio station operator and grew into a telecommunications and media giant in Canada. Key milestones include the acquisition of CHFI-FM radio, the launch of Rogers Cable TV, and significant expansions into wireless, internet, and media properties. The company has undergone several acquisitions and divestitures to shape its current business portfolio.
Core Business Areas
- Wireless: Provides mobile phone services, data plans, and related devices. This segment is a primary revenue driver and serves both consumer and business clients.
- Cable: Offers internet, television (cable and IPTV), and home phone services to residential and business customers.
- Media: Operates a diverse portfolio of media assets, including television and radio broadcasting, sports teams (Toronto Blue Jays, Toronto FC, etc.), sports media, and publishing.
Leadership and Structure
Rogers Communications Inc. is a publicly traded Canadian company. Its leadership team includes a President and CEO, CFO, and heads of its various divisions. The company operates under a board of directors responsible for governance and strategic oversight. The Rogers family, through the late Ted Rogers' estate and related trusts, remains a significant controlling shareholder.
Top Products and Market Share
Key Offerings
- Description: Rogers offers a wide range of postpaid and prepaid mobile plans, including unlimited data options, as well as the latest smartphones and connected devices. Competitors include Bell Mobility and Telus Mobility in Canada. Market share in Canadian wireless is estimated around 30-35% for Rogers.
- Product Name 1: Rogers Wireless Services (Mobile Plans & Devices)
- Description: High-speed internet services delivered via fiber optic and coaxial cable. Offers various speed tiers. Competitors include Bell Canada (Fibe, DSL), Shaw Communications (now part of Rogers), and smaller regional providers. Market share in Canadian home internet is estimated around 25-30% for Rogers.
- Product Name 2: Rogers Ignite Internet (Broadband)
- Description: Next-generation IPTV platform offering live TV, on-demand content, and streaming app integration. Competitors include Bell Fibe TV, Telus Optik TV, and traditional cable providers. Market share in Canadian pay TV is estimated around 20-25% for Rogers.
- Product Name 3: Rogers Ignite TV (Pay TV)
- Description: A leading Canadian sports media brand broadcasting live games, sports news, and analysis across television, radio, and digital platforms. Key rights include NHL, MLB, and NBA for Canada. Competitors include TSN (Bell Media) and other sports broadcasters.
- Product Name 4: Sportsnet (Media)
Market Dynamics
Industry Overview
The North American telecommunications and media industries are highly competitive and capital-intensive. Key trends include the ongoing rollout of 5G technology, increasing demand for high-speed internet, the shift towards streaming services, and consolidation through mergers and acquisitions. Regulatory environments also play a significant role in shaping the competitive landscape.
Positioning
Rogers Communications Inc. is one of Canada's largest telecommunications and media companies, holding a strong position in wireless, cable, and media. Its competitive advantages include a well-established brand, extensive network infrastructure, bundled service offerings, and significant media and sports assets. Its recent acquisition of Shaw Communications significantly strengthens its position in Western Canada.
Total Addressable Market (TAM)
The Total Addressable Market for telecommunications and media services in Canada is in the tens of billions of USD annually. Rogers Communications Inc. is positioned as a major player, serving a substantial portion of the Canadian population across its various services. The ongoing digital transformation and demand for connectivity continue to expand the TAM.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and customer loyalty in Canada.
- Extensive and modern network infrastructure (wireless and wireline).
- Bundled service offerings (wireless, internet, TV) creating customer stickiness.
- Significant media and sports rights portfolio enhancing brand engagement.
- Recent acquisition of Shaw Communications provides significant scale and market penetration.
Weaknesses
- High debt levels, particularly post-Shaw acquisition.
- Intense competition from other major Canadian carriers.
- Dependence on the Canadian market, limiting diversification.
- Potential for regulatory scrutiny due to market dominance.
Opportunities
- Further expansion of 5G services and related innovations.
- Growth in fixed wireless access and IoT solutions.
- Monetization of media assets and content creation.
- Cross-selling opportunities between acquired Shaw and existing Rogers customers.
- Leveraging AI and data analytics for improved customer experience and operational efficiency.
Threats
- Intensifying price competition and aggressive promotions from rivals.
- Emergence of new disruptive technologies.
- Potential for significant capital expenditures to maintain network competitiveness.
- Changes in government regulations affecting pricing or market structure.
- Economic downturns impacting consumer spending on discretionary services.
Competitors and Market Share
Key Competitors
- Bell Canada (BCE Inc.)
- Telus Corporation (T)
Competitive Landscape
Rogers Communications Inc. competes fiercely with Bell Canada and Telus Corporation in the Canadian telecommunications market. Key advantages for Rogers include its strong brand, extensive network, and the recent scale gained from the Shaw acquisition. However, all three major players invest heavily in network upgrades and customer acquisition, leading to competitive pricing and service offerings. Regulatory policies also influence the competitive landscape.
Major Acquisitions
Shaw Communications Inc.
- Year: 2023
- Acquisition Price (USD millions): 20000
- Strategic Rationale: To significantly expand its presence in Western Canada, create a national connectivity powerhouse, realize cost synergies, and enhance its competitive position against rivals.
Growth Trajectory and Initiatives
Historical Growth: Rogers Communications Inc. has historically demonstrated consistent growth driven by subscriber expansion in wireless and cable, as well as strategic acquisitions in the media space. Its evolution from a radio broadcaster to a diversified telecommunications and media powerhouse highlights its successful growth trajectory.
Future Projections: Future growth projections for Rogers Communications Inc. are often based on analyst estimates and focus on the continued rollout of 5G, expansion of its broadband services, and the successful integration of Shaw Communications. Digital transformation, new service development, and market share gains are key drivers.
Recent Initiatives: Key recent initiatives include the transformative acquisition of Shaw Communications, the continued investment in 5G network expansion, the development of its IPTV platform, and strategic content acquisition for its media division. The company is also focused on enhancing its customer experience and operational efficiencies.
Summary
Rogers Communications Inc. is a dominant Canadian telecommunications and media company, strengthened by its recent acquisition of Shaw. Its core strengths lie in its robust network infrastructure, bundled offerings, and strong brand. The company faces intense competition and high debt levels post-acquisition, requiring careful financial management and successful integration of Shaw. Opportunities for growth exist in 5G, broadband expansion, and media monetization, but it must remain vigilant against competitive pressures and regulatory changes.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Annual Reports
- Investor Relations Filings (e.g., SEDAR)
- Financial News Outlets (e.g., Bloomberg, Reuters)
- Market Research Reports
Disclaimers:
This analysis is based on publicly available information and does not constitute financial advice. Numerical data, especially financial metrics and market share, is subject to change and should be verified with the latest official company reports. The AI-based rating is an estimation and not a definitive investment recommendation.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rogers Communications Inc
Exchange NYSE | Headquaters Toronto, ON, Canada | ||
IPO Launch date 1996-01-11 | President, CEO & Director Mr. Anthony Staffieri FCA, FCPA | ||
Sector Communication Services | Industry Telecom Services | Full time employees 24000 | Website https://www.rogers.com |
Full time employees 24000 | Website https://www.rogers.com | ||
Rogers Communications Inc. operates as a communications and media company in Canada. It operates through three segments: Wireless, Cable, and Media. The company offers mobile Internet access, wireless voice and enhanced voice, device financing, device protection, global voice and data roaming, wireless home phone, bridging landline, machine-to-machine and Internet of Things solutions, and advanced wireless solutions for businesses, as well as device shipping and express pickup services; and postpaid and prepaid services under the Rogers, Fido, and chatr brands. It also provides internet and WiFi services; and monitoring, security, automation, energy efficiency, and smart control through smartphone app. In addition, the company offers local and network TV; on-demand television; cloud-based digital video recorders; voice-activated remote controls, and integrated apps; personal video recorders; linear and time-shifted programming; digital specialty channels; and 4K television programming. Further, it provides residential and small business local telephony services; voicemail, call waiting, and long distance; voice, data networking, Internet protocol (IP), and Ethernet services; private networking, Internet, IP voice, and cloud solutions; optical wave and multi-protocol label switching services; information technology and network technologies; cable access network services; telecommunications technical consulting services; and season games through television, smartphones, tablets, personal computers, and other streaming devices, as well as operates Ignite TV and Ignite TV app. Additionally, the company owns Toronto Blue Jays and the Rogers Centre event venue; and operates Sportsnet ONE, Sportsnet 360, Sportsnet World, Citytv, OMNI, FX (Canada), FXX (Canada), and OLN television networks, as well as 52 AM and FM radio stations. It also offers Rogers and the Rogers World Elite Mastercard. The company was founded in 1960 and is headquartered in Toronto, Canada.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.