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Upturn AI Summary - About
Rogers Communications Inc(RCI)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for RCI
11/04/2026: RCI (1-star) is currently NOT-A-BUY. Pass it for now.
Rogers Communications is a major Canadian integrated communications and media company, offering wireless, broadband, and broadcasting services. The company possesses a leading market position and an extensive infrastructure footprint, which serves as a foundation for its recurring revenue base. Its primary investment story centers on realizing operational synergies from the large-scale acquisition of Shaw Communications to enhance margins. However, investors must consider the risks posed by a high debt load, intense competition, and potential regulatory changes in the Canadian telecom sector. The stock may suit dividend-focused investors, though careful monitoring of debt management and integration progress is advised.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth is largely driven by consolidation rather than high-velocity organic expansion. |
| Momentum investor | Mixed fit | Momentum depends on positive signals regarding synergy realization and debt reduction. |
| Value investor | Strong fit | The stock may offer value for those looking for exposure to essential utility-like services. |
| Dividend investor | Strong fit | Rogers is historically committed to returning capital to shareholders through dividends. |
| Low-risk investor | Mixed fit | The company's significant debt load introduces risk, despite the stable nature of its telecom services. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | Telecom stocks can fluctuate based on interest rate changes and market sentiment. |
| Valuation risk | Medium | Market pricing of the debt-to-equity ratio significantly impacts total valuation. |
| Competition risk (Telecom oligopoly) | High | Intense competition for subscribers forces consistent capital spending. |
| Business quality | Strong | Essential services create a stable and reliable customer demand base. |
| Dividend income | Medium | Dividends are dependent on the company's ability to balance debt repayment with payout targets. |
| Execution risk | Medium | Successfully integrating the Shaw business is critical for long-term margin improvement. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 21.29% | Avg. Invested days 52 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 11/04/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 18.03B USD | Price to earnings Ratio 28.77 | 1Y Target Price 37.97 |
Price to earnings Ratio 28.77 | 1Y Target Price 37.97 | ||
Volume (30-day avg) 1.6M shares | Beta 0.88 | 52 Weeks Range 29.26 - 39.99 | Updated Date 11/04/2026 |
52 Weeks Range 29.26 - 39.99 | Updated Date 11/04/2026 | ||
Dividends yield (FY) 5.96% | Basic EPS (TTM) 1.16 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Wireless | Monthly service plans, device sales, and data roaming charges. | This is the primary engine of revenue, benefiting from the consistent demand for mobile connectivity. |
| Cable/Internet | Broadband internet, Ignite TV, and home phone bundles. | Provides stable, recurring revenue, particularly after the expansion of the footprint via recent acquisitions. |
| Media | Sports assets like the Toronto Blue Jays, TV broadcasting, and streaming content. | Offers diversified revenue through advertising and content distribution, though it is more sensitive to economic cycles. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2026-10-23 | When Before Market | Estimate 0.84 | Actual 0.92 |
Profitability
Profit Margin 4.13% | Operating Margin (TTM) 24.53% |
Management Effectiveness
Return on Assets (TTM) 3.57% | Return on Equity (TTM) 4.41% |
Valuation
Trailing PE 28.77 | Forward PE 10.04 | Enterprise Value 49.25B | Price to Sales(TTM) 0.79 |
Enterprise Value 49.25B | Price to Sales(TTM) 0.79 | ||
Enterprise Value to Revenue 3.03 | Enterprise Value to EBITDA 7.8 | Shares Outstanding 429.08M | Shares Floating 385.06M |
Shares Outstanding 429.08M | Shares Floating 385.06M | ||
Percent Insiders 10.64 | Percent Institutions 67.78 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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