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Upturn AI SWOT - About
RCI 
Rogers Communications Inc (RCI)
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Upturn Advisory Summary
07/01/2025: RCI (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
17 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $39.75
1 Year Target Price $39.75
| 6 | Strong Buy |
| 7 | Buy |
| 3 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 20.79% | Avg. Invested days 39 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 07/01/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 16.13B USD | Price to earnings Ratio 12.57 | 1Y Target Price 39.75 |
Price to earnings Ratio 12.57 | 1Y Target Price 39.75 | ||
Volume (30-day avg) 17 | Beta 0.84 | 52 Weeks Range 22.86 - 39.99 | Updated Date 07/1/2025 |
52 Weeks Range 22.86 - 39.99 | Updated Date 07/1/2025 | ||
Dividends yield (FY) 4.92% | Basic EPS (TTM) 2.36 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.5% | Operating Margin (TTM) 21.91% |
Management Effectiveness
Return on Assets (TTM) 4.41% | Return on Equity (TTM) 16.56% |
Valuation
Trailing PE 12.57 | Forward PE 8.62 | Enterprise Value 50122630873 | Price to Sales(TTM) 0.78 |
Enterprise Value 50122630873 | Price to Sales(TTM) 0.78 | ||
Enterprise Value to Revenue 3.32 | Enterprise Value to EBITDA 7.49 | Shares Outstanding 426892000 | Shares Floating 384082909 |
Shares Outstanding 426892000 | Shares Floating 384082909 | ||
Percent Insiders 11.1 | Percent Institutions 63.9 |
Analyst Ratings
Rating 3 | Target Price 39.75 | Buy 7 | Strong Buy 6 |
Buy 7 | Strong Buy 6 | ||
Hold 3 | Sell - | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Rogers Communications Inc
Company Overview
History and Background
Rogers Communications Inc. was founded by Edward S. Rogers Sr. in 1920s, revolutionizing radio technology. Officially incorporated in 1960, it has grown from a radio broadcasting business into a diversified communications and media company. Significant milestones include entering the cable television market in the 1960s and expanding into wireless communications in the 1980s.
Core Business Areas
- Wireless: Rogers provides wireless voice and data communication services to consumers and businesses across Canada.
- Cable: Rogers delivers cable television, internet, and home phone services to residential customers in Canada.
- Media: Rogers owns and operates broadcasting and publishing businesses, including television and radio stations, as well as sports-related properties like the Toronto Blue Jays.
Leadership and Structure
The leadership team consists of the CEO, CFO, and various senior vice presidents heading different business units. The organizational structure is hierarchical, with reporting lines from business units to the corporate level.
Top Products and Market Share
Key Offerings
- Wireless Services: Rogers provides mobile phone plans, data packages, and wireless devices. They are a dominant player in the Canadian wireless market, with a significant market share. Competitors include BCE Inc (BCE) and Telus Corporation (TU).
- Internet Services: Rogers offers high-speed internet services to residential and business customers. Competitors include BCE Inc (BCE) and Telus Corporation (TU) in certain regions.
- Cable Television: Rogers is a significant provider of cable television services in Ontario, offering various channels and packages. Competitors include BCE Inc (BCE) and Telus Corporation (TU) in certain regions.
Market Dynamics
Industry Overview
The telecommunications industry is characterized by rapid technological advancements, increasing demand for data, and intense competition. Consolidation trends are also notable.
Positioning
Rogers is a leading provider of wireless, cable, and media services in Canada. Its competitive advantages include its extensive network infrastructure, strong brand recognition, and bundled service offerings.
Total Addressable Market (TAM)
The Canadian telecommunications market is estimated to be worth tens of billions of dollars annually. Rogers is well-positioned to capture a significant share of this TAM through its diverse range of services.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive network infrastructure
- Diversified revenue streams
- Bundled service offerings
- Significant market share
Weaknesses
- High debt levels
- Customer service issues
- Dependence on Canadian market
- Regulatory scrutiny
Opportunities
- Expansion of 5G network
- Growth in IoT (Internet of Things)
- Increased demand for data
- Acquisitions and strategic partnerships
- Expansion of digital media offerings
Threats
- Intense competition
- Regulatory changes
- Economic downturn
- Technological disruption
- Cybersecurity threats
Competitors and Market Share
Key Competitors
- BCE (BCE)
- TU (TU)
- QBR.B.TO
Competitive Landscape
Rogers competes primarily with BCE and Telus in the Canadian telecommunications market. Rogers has a strong brand presence, but faces challenges from competitors with similar service offerings. All three companies are strong contenders in the telecommunications market, although Rogers seems to have the edge in the market share.
Major Acquisitions
Shaw Communications Inc.
- Year: 2023
- Acquisition Price (USD millions): 20000
- Strategic Rationale: Acquisition of Shaw Communications for $20 billion, to increase Rogers' presence in Western Canada. The acquisition was met with regulatory hurdles.
Growth Trajectory and Initiatives
Historical Growth: Rogers has experienced moderate growth over the past decade, driven by expansion in wireless and internet services.
Future Projections: Analysts expect Rogers to continue to grow at a moderate pace, driven by 5G adoption and increased data usage. They see a target price that is 10% higher than current levels.
Recent Initiatives: Recent strategic initiatives include investments in 5G network infrastructure, expansion of digital media offerings, and strategic acquisitions.
Summary
Rogers Communications Inc. is a leading Canadian telecommunications and media company with a strong brand and extensive network. While it faces competition and high debt, its diverse revenue streams and investments in 5G position it for future growth. Regulatory scrutiny and customer service issues are areas that require attention. It is a strong company with many great avenues to pursue to get ahead of competitors.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Financial Statements
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market data is sourced from publicly available information and is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rogers Communications Inc
Exchange NYSE | Headquaters Toronto, ON, Canada | ||
IPO Launch date 1996-01-11 | President, CEO & Director Mr. Anthony Staffieri FCA, FCPA | ||
Sector Communication Services | Industry Telecom Services | Full time employees 24000 | Website https://www.rogers.com |
Full time employees 24000 | Website https://www.rogers.com | ||
Rogers Communications Inc. operates as a communications and media company in Canada. It operates through three segments: Wireless, Cable, and Media. The company offers mobile Internet access, wireless voice and enhanced voice, device financing, device protection, global voice and data roaming, wireless home phone, bridging landline, machine-to-machine and Internet of Things solutions, and advanced wireless solutions for businesses, as well as device shipping and express pickup services; and postpaid and prepaid services under the Rogers, Fido, and chatr brands. It provides internet and WiFi services; and monitoring, security, automation, energy efficiency, and smart control through smartphone app. In addition, the company offers local and network TV; on-demand television; cloud-based digital video recorders; voice-activated remote controls, and integrated apps; personal video recorders; linear and time-shifted programming; digital specialty channels; and 4K television programming. Further, it provides residential and small business local telephony services; voicemail, call waiting, and long distance; voice, data networking, Internet protocol (IP), and Ethernet services; private networking, Internet, IP voice, and cloud solutions; optical wave and multi-protocol label switching services; information technology and network technologies; cable access network services; telecommunications technical consulting services; and season games through television, smartphones, tablets, personal computers, and other streaming devices, as well as operates Ignite TV and Ignite TV app. Additionally, the company owns Toronto Blue Jays and the Rogers Centre event venue; and operates Sportsnet ONE, Sportsnet 360, Sportsnet World, Citytv, OMNI, FX (Canada), FXX (Canada), and OLN television networks, as well as 52 AM and FM radio stations. It also offers Rogers and the Rogers World Elite Mastercard. The company was founded in 1960 and is headquartered in Toronto, Canada.
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