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Upturn AI SWOT - About
Rogers Communications Inc (RCI)

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Upturn Advisory Summary
12/01/2025: RCI (3-star) is a STRONG-BUY. BUY since 129 days. Simulated Profits (50.12%). Updated daily EoD!
1 Year Target Price $41.76
1 Year Target Price $41.76
| 6 | Strong Buy |
| 7 | Buy |
| 3 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 56.66% | Avg. Invested days 65 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 21.26B USD | Price to earnings Ratio 4.4 | 1Y Target Price 41.76 |
Price to earnings Ratio 4.4 | 1Y Target Price 41.76 | ||
Volume (30-day avg) 17 | Beta 0.83 | 52 Weeks Range 22.63 - 40.26 | Updated Date 12/1/2025 |
52 Weeks Range 22.63 - 40.26 | Updated Date 12/1/2025 | ||
Dividends yield (FY) 5.11% | Basic EPS (TTM) 8.89 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 32.11% | Operating Margin (TTM) 24.05% |
Management Effectiveness
Return on Assets (TTM) 3.86% | Return on Equity (TTM) 38.94% |
Valuation
Trailing PE 4.4 | Forward PE 11.11 | Enterprise Value 52045972696 | Price to Sales(TTM) 1.01 |
Enterprise Value 52045972696 | Price to Sales(TTM) 1.01 | ||
Enterprise Value to Revenue 3.47 | Enterprise Value to EBITDA 5.09 | Shares Outstanding 429073267 | Shares Floating 385067176 |
Shares Outstanding 429073267 | Shares Floating 385067176 | ||
Percent Insiders 10.82 | Percent Institutions 66.11 |
Upturn AI SWOT
Rogers Communications Inc

Company Overview
History and Background
Rogers Communications Inc. was founded in 1960 by Ted Rogers Sr. It initially focused on radio broadcasting and has since expanded into cable television, internet, wireless communication, and media. Key milestones include the acquisition of Maclean-Hunter in 1994 and the development of its wireless network.
Core Business Areas
- Wireless: Provides wireless voice and data services to consumers and businesses. This includes cellular plans, smartphones, and mobile data solutions.
- Cable: Offers cable television, internet, and home phone services to residential and commercial customers.
- Media: Operates a portfolio of television and radio broadcasting stations, as well as sports media properties like the Toronto Blue Jays and Rogers Sportsnet.
- Business Solutions: Provides communications solutions, including data networking, cloud services, and cybersecurity, to businesses of all sizes.
Leadership and Structure
The leadership team consists of the CEO, CFO, and other key executives. The organizational structure is divisional, with each core business area operating as a separate unit under the corporate umbrella.
Top Products and Market Share
Key Offerings
- Market Share (%): 30,35
- Wireless Services: Rogers offers a variety of wireless plans, smartphones, and data solutions. They have a significant market share in Canada's wireless market, estimated to be around 30-35% (combined Rogers, Fido & Chatr). Revenue from wireless services is a major driver of overall revenue. Competitors include Bell and Telus.
- Internet Services: Rogers provides high-speed internet services to residential and commercial customers. They hold a substantial market share in the Canadian internet market, approximately 35-40%. Competitors include Bell and Telus.
- Market Share (%): 35,40
- Cable TV: Rogers offers a wide range of cable television packages and on-demand content. Market share is in decline due to cord cutting but still significant at 25-30% . Competitors include Bell and Telus.
- Market Share (%): 25,30
Market Dynamics
Industry Overview
The telecommunications industry is characterized by high capital expenditures, increasing competition, and technological advancements. Demand for data and bandwidth continues to grow, driven by the proliferation of smartphones, streaming services, and cloud computing.
Positioning
Rogers Communications Inc. is one of the largest telecommunications companies in Canada. It holds a strong position in the wireless, cable, and media markets. Its competitive advantages include its extensive network infrastructure and brand recognition.
Total Addressable Market (TAM)
The total addressable market for telecommunications in Canada is estimated to be in the range of $50-60 billion annually. Rogers is well-positioned to capture a significant portion of this market due to its diverse offerings and established presence.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive network infrastructure
- Diversified revenue streams
- Established customer base
- Investment in 5G technology
Weaknesses
- High debt levels
- Customer service issues
- Regulatory challenges
- Dependence on Canadian market
- Integration challenges with acquisitions
Opportunities
- Expansion of 5G services
- Growth in cloud computing and IoT
- Partnerships with technology companies
- Acquisition of smaller competitors
- Increasing demand for data and bandwidth
Threats
- Intense competition from Bell and Telus
- Technological disruption
- Changing consumer preferences
- Economic downturn
- Cybersecurity threats
Competitors and Market Share
Key Competitors
- BCE (BCE)
- TELUS (TU)
Competitive Landscape
Rogers' competitive advantage lies in its established infrastructure and brand. However, Bell and Telus also have significant market share and resources. Competition is intense in all segments.
Major Acquisitions
Shaw Communications
- Year: 2023
- Acquisition Price (USD millions): 20000
- Strategic Rationale: Expanded Rogers' cable and internet footprint, particularly in Western Canada. Increased competition and regulatory scrutiny preceded the acquisition.
Growth Trajectory and Initiatives
Historical Growth: Historical growth requires access to live financial statements and cannot be provided. Please consult Rogers Communications Inc.'s investor relations page for this information.
Future Projections: Future projections requires access to live financial statements and cannot be provided. Please consult Rogers Communications Inc.'s investor relations page for this information.
Recent Initiatives: Recent initiatives include investments in 5G technology, expansion of its wireless network, and strategic acquisitions.
Summary
Rogers is a leading Canadian telecom with strong brand recognition and infrastructure. Their acquisition of Shaw expanded their reach but also increased their debt. Facing intense competition, Rogers needs to effectively leverage 5G and manage customer service to maintain market share. High debt and regulatory scrutiny pose continuous challenges.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Market share and financial data are estimates and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rogers Communications Inc
Exchange NYSE | Headquaters Toronto, ON, Canada | ||
IPO Launch date 1996-01-11 | President, CEO & Director Mr. Anthony Staffieri FCA, FCPA | ||
Sector Communication Services | Industry Telecom Services | Full time employees 24000 | Website https://www.rogers.com |
Full time employees 24000 | Website https://www.rogers.com | ||
Rogers Communications Inc. operates as a communications and media company in Canada. It operates through three segments: Wireless, Cable, and Media. The company offers mobile Internet access, wireless voice and enhanced voice, device financing, device protection, global voice and data roaming, wireless home phone, bridging landline, machine-to-machine and Internet of Things solutions, and advanced wireless solutions for businesses, as well as device shipping and express pickup services; and postpaid and prepaid services under the Rogers, Fido, and chatr brands. It provides internet and WiFi services; and monitoring, security, automation, energy efficiency, and smart control through smartphone app. In addition, the company offers local and network TV; on-demand television; cloud-based digital video recorders; voice-activated remote controls, and integrated apps; personal video recorders; linear and time-shifted programming; digital specialty channels; and 4K television programming. Further, it provides residential and small business local telephony services; voicemail, call waiting, and long distance; voice, data networking, Internet protocol (IP), and Ethernet services; private networking, Internet, IP voice, and cloud solutions; optical wave and multi-protocol label switching services; information technology and network technologies; cable access network services; telecommunications technical consulting services; and season games through television, smartphones, tablets, personal computers, and other streaming devices, as well as operates Ignite TV and Ignite TV app. Additionally, the company owns Toronto Blue Jays and the Rogers Centre event venue; and operates Sportsnet ONE, Sportsnet 360, Sportsnet World, Citytv, OMNI, FX (Canada), FXX (Canada), and OLN television networks, as well as 52 AM and FM radio stations. It also offers Rogers and the Rogers World Elite Mastercard. The company was founded in 1960 and is headquartered in Toronto, Canada.

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