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REBN
Upturn stock ratingUpturn stock rating

Reborn Coffee Inc (REBN)

Upturn stock ratingUpturn stock rating
$2.54
Last Close (24-hour delay)
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PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
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Upturn Advisory Summary

06/30/2025: REBN (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

1 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $16

1 Year Target Price $16

Analysts Price Target For last 52 week
$16Target price
Low$1.03
Current$2.54
high$8.3

Analysis of Past Performance

Type Stock
Historic Profit 11.01%
Avg. Invested days 41
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 2.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 12.72M USD
Price to earnings Ratio -
1Y Target Price 16
Price to earnings Ratio -
1Y Target Price 16
Volume (30-day avg) 1
Beta 2.25
52 Weeks Range 1.03 - 8.30
Updated Date 07/1/2025
52 Weeks Range 1.03 - 8.30
Updated Date 07/1/2025
Dividends yield (FY) -
Basic EPS (TTM) -1.53

Analyzing Revenue: Products, Geography and Growth

Revenue by Geography

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -98.41%
Operating Margin (TTM) -100.24%

Management Effectiveness

Return on Assets (TTM) -35.98%
Return on Equity (TTM) -402.19%

Valuation

Trailing PE -
Forward PE -
Enterprise Value 15702851
Price to Sales(TTM) 2.08
Enterprise Value 15702851
Price to Sales(TTM) 2.08
Enterprise Value to Revenue 2.57
Enterprise Value to EBITDA -3.44
Shares Outstanding 5009310
Shares Floating 3196090
Shares Outstanding 5009310
Shares Floating 3196090
Percent Insiders 35.25
Percent Institutions 11.23

Analyst Ratings

Rating 1
Target Price 16
Buy -
Strong Buy 1
Buy -
Strong Buy 1
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Reborn Coffee Inc

stock logo

Company Overview

overview logo History and Background

Reborn Coffee Inc. was founded in 2015. It focuses on producing and selling specialty-roasted coffee. It went public in 2022.

business area logo Core Business Areas

  • Retail Coffee Shops: Operates and franchises coffee shops that sell brewed coffee, espresso drinks, and other specialty beverages.
  • Wholesale Coffee Bean Sales: Sells roasted coffee beans to businesses and individual customers.
  • Franchise Operations: Sells and supports franchise operations of Reborn Coffee locations.

leadership logo Leadership and Structure

The leadership team includes Jay Chun as CEO. The organizational structure involves retail operations, franchise development, and wholesale distribution departments.

Top Products and Market Share

overview logo Key Offerings

  • Specialty Coffee Beans: Reborn Coffee offers a variety of specialty-roasted coffee beans. Data on market share or revenue specifically attributable to the coffee bean sales is not readily available. Competitors include Intelligentsia Coffee, Stumptown Coffee Roasters.
  • Espresso-Based Drinks: Reborn Coffee's espresso-based drinks like lattes and cappuccinos are popular. Data on market share or revenue from these beverages is not readily available. Competitors include Starbucks (SBUX), Dunkin' (DNKN).
  • Brewed Coffee: Classic brewed coffee is a staple offering. Data on market share or revenue from brewed coffee is not readily available. Competitors include Starbucks (SBUX), McDonald's (MCD).

Market Dynamics

industry overview logo Industry Overview

The specialty coffee industry is experiencing growth driven by consumer demand for high-quality and ethically sourced coffee. The market is competitive, with numerous players ranging from large chains to independent roasters.

Positioning

Reborn Coffee positions itself as a premium, specialty coffee provider. Its competitive advantages may include unique roasting techniques, sustainably sourced beans, and a focus on customer experience.

Total Addressable Market (TAM)

The global coffee market is estimated to be in the hundreds of billions of dollars. Reborn Coffee's positioning in the specialty segment allows it to target a specific, higher-margin portion of this TAM.

Upturn SWOT Analysis

Strengths

  • High-quality coffee beans
  • Unique roasting process
  • Brand image as a premium coffee provider
  • Expansion through franchise operations

Weaknesses

  • Limited brand recognition compared to larger chains
  • Small number of locations
  • Relatively high price point compared to competitors
  • Potential for inconsistent quality across franchises

Opportunities

  • Expanding retail footprint through franchising
  • Increasing wholesale distribution channels
  • Developing new product offerings, such as ready-to-drink beverages
  • Capitalizing on the growing demand for sustainable coffee

Threats

  • Competition from established coffee chains (Starbucks, Dunkin')
  • Fluctuations in coffee bean prices
  • Changes in consumer preferences
  • Economic downturns affecting discretionary spending

Competitors and Market Share

competitor logo Key Competitors

  • SBUX
  • DNKN
  • JMBA

Competitive Landscape

Reborn Coffee faces significant competition from established players with greater brand recognition and resources. Its success depends on differentiating itself through quality and customer experience.

Growth Trajectory and Initiatives

Historical Growth: Historical growth has been focused on expanding the number of retail locations and developing franchise relationships.

Future Projections: Future growth projections are dependent on the success of its franchising model and its ability to increase brand awareness. Analyst estimates vary and should be taken with caution.

Recent Initiatives: Recent initiatives have included efforts to streamline operations and improve profitability.

Summary

Reborn Coffee Inc. is a small company in a highly competitive market. While it offers a premium product, its brand recognition and financial resources are limited. Successful franchising and operational improvements will be crucial for its future growth. Investors should be cautious due to the company's size and volatility.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Market Research Reports
  • Financial News Outlets

Disclaimers:

The information provided is for informational purposes only and should not be considered financial advice. Market data is subject to change. Consult with a qualified financial advisor before making any investment decisions.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Reborn Coffee Inc

Exchange NASDAQ
Headquaters Brea, CA, United States
IPO Launch date 2022-08-12
CEO & Director Mr. Jay Kim
Sector Consumer Cyclical
Industry Restaurants
Full time employees -
Full time employees -

Reborn Coffee, Inc., through its subsidiaries, operates and franchises retail locations, kiosks, and cafes that focus on serving specialty-roasted coffee in California and Europe. It purchases, roasts, and sells coffee, tea and other beverages, and various food items. It offers products in various form factors, such as whole bean roasted coffee bags, single-serve drip bags, pour over packs, and cold brew concentrates. The company also offers its products online. Reborn Coffee, Inc. was founded in 2014 and is based in Brea, California.