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Upturn AI SWOT - About
REBN 
Reborn Coffee Inc (REBN)
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Upturn Advisory Summary
09/16/2025: REBN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $16
1 Year Target Price $16
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -28.51% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 13.52M USD | Price to earnings Ratio - | 1Y Target Price 16 |
Price to earnings Ratio - | 1Y Target Price 16 | ||
Volume (30-day avg) 1 | Beta 2.17 | 52 Weeks Range 1.03 - 8.30 | Updated Date 09/16/2025 |
52 Weeks Range 1.03 - 8.30 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.21 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -152.77% | Operating Margin (TTM) -240.23% |
Management Effectiveness
Return on Assets (TTM) -63.01% | Return on Equity (TTM) -3145.84% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 17409280 | Price to Sales(TTM) 2.06 |
Enterprise Value 17409280 | Price to Sales(TTM) 2.06 | ||
Enterprise Value to Revenue 2.65 | Enterprise Value to EBITDA -3.44 | Shares Outstanding 5409720 | Shares Floating 3313938 |
Shares Outstanding 5409720 | Shares Floating 3313938 | ||
Percent Insiders 34.55 | Percent Institutions 11.11 |
Upturn AI SWOT
Reborn Coffee Inc
Company Overview
History and Background
Reborn Coffee Inc. was founded in 2014, initially focusing on roasting and selling specialty coffee. It expanded into retail cafes and online sales. The company emphasizes sustainable sourcing and innovative brewing methods.
Core Business Areas
- Retail Coffee Shops: Operation of company-owned and franchised coffee shops offering a variety of coffee beverages, pastries, and food items.
- Wholesale Coffee Bean Sales: Sale of roasted coffee beans to other businesses, including cafes, restaurants, and retailers.
- Online Sales: Direct-to-consumer sales of coffee beans, brewing equipment, and merchandise through its website.
- Franchising: Offering franchise opportunities to entrepreneurs to open and operate Reborn Coffee locations.
Leadership and Structure
Jay Kim serves as the Chief Executive Officer. The company has a typical corporate structure with departments such as operations, marketing, finance, and franchise development.
Top Products and Market Share
Key Offerings
- Specialty Coffee Beverages: Espresso-based drinks, pour-over coffee, cold brew, and other specialty coffee beverages. Market share is difficult to determine, but the competitors include Starbucks (SBUX), Dutch Bros (BROS), and Dunkin Brands (DNKN).
- Roasted Coffee Beans: Variety of single-origin and blended coffee beans sourced from different regions. Market share is difficult to determine. Competitors include Starbucks (SBUX), Peet's Coffee, and Intelligentsia Coffee.
- Food Items & Pastries: Offerings include pastries, sandwiches, and other food items. Market share is difficult to determine. Competitors include Starbucks (SBUX), Panera Bread (PNRA) and Dunkin Brands (DNKN).
Market Dynamics
Industry Overview
The coffee industry is highly competitive, with both large chains and independent cafes vying for market share. Trends include increased demand for specialty coffee, sustainable sourcing, and convenient online ordering.
Positioning
Reborn Coffee positions itself as a premium specialty coffee brand focused on quality, sustainability, and innovative brewing methods. It differentiates itself through unique store designs and technology integration. Reborn Coffee lacks a clear competitive advantage in the current market
Total Addressable Market (TAM)
The global coffee market is estimated to be over $495.96 billion USD by 2030. Reborn Coffee Inc is positioned to capture a small portion of this TAM through expansion of retail locations and online sales.
Upturn SWOT Analysis
Strengths
- Focus on high-quality, specialty coffee
- Emphasis on sustainable sourcing practices
- Innovative brewing methods and store designs
- Growing online presence
Weaknesses
- Small market share compared to major chains
- Limited brand recognition
- Relatively high price point
- Limited operating history
Opportunities
- Expansion into new geographic markets
- Increased adoption of online ordering and delivery services
- Growing demand for sustainable and ethically sourced coffee
- Partnerships with other businesses
Threats
- Intense competition from established coffee chains
- Fluctuations in coffee bean prices
- Changes in consumer preferences
- Economic downturns
Competitors and Market Share
Key Competitors
- SBUX
- DNKN
- BROS
- JMBA
Competitive Landscape
Reborn Coffee faces intense competition from larger, more established chains like Starbucks and Dunkin'. Reborn Coffee's advantages lie in its focus on specialty coffee and sustainable practices, but it needs to build brand awareness and scale its operations to compete effectively. It has yet to demonstrate a true competitive advantage.
Growth Trajectory and Initiatives
Historical Growth: Historical growth data requires access to past financial reports. Unable to complete.
Future Projections: Future projections would require analyst reports which are not publicly available. Unable to complete.
Recent Initiatives: Reborn Coffee Inc. has been focusing on expanding its retail presence through franchising and company-owned stores, as well as growing its online sales channel.
Summary
Reborn Coffee Inc. is a relatively young company in a highly competitive market. While it has strengths in specialty coffee and sustainability, it faces challenges in brand recognition and scale. Its ability to execute its growth strategy and differentiate itself will determine its long-term success. Recent financial performances are not readily available to assess the company's stability.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company website, SEC filings (where available), Market Research Reports
Disclaimers:
This analysis is based on publicly available information and limited financial data. It is not financial advice. Market share estimates are approximations.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Reborn Coffee Inc
Exchange NASDAQ | Headquaters Brea, CA, United States | ||
IPO Launch date 2022-08-12 | CEO & Director Mr. Jay Kim | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees - | Website https://www.reborncoffee.com |
Full time employees - | Website https://www.reborncoffee.com | ||
Reborn Coffee, Inc., through its subsidiaries, operates and franchises retail locations, kiosks, and cafes that focus on serving specialty-roasted coffee in California and Europe. It purchases, roasts, and sells coffee, tea and other beverages, and various food items. It offers products in various form factors, such as whole bean roasted coffee bags, single-serve drip bags, pour over packs, and cold brew concentrates. The company also offers its products online. Reborn Coffee, Inc. was founded in 2014 and is based in Brea, California.
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