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Reborn Coffee Inc (REBN)

Upturn stock ratingUpturn stock rating
$2.5
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

09/15/2025: REBN (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

1 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $16

1 Year Target Price $16

Analysts Price Target For last 52 week
$16 Target price
52w Low $1.03
Current$2.5
52w High $8.3

Analysis of Past Performance

Type Stock
Historic Profit -28.51%
Avg. Invested days 30
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 09/15/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 13.42M USD
Price to earnings Ratio -
1Y Target Price 16
Price to earnings Ratio -
1Y Target Price 16
Volume (30-day avg) 1
Beta 2.17
52 Weeks Range 1.03 - 8.30
Updated Date 09/14/2025
52 Weeks Range 1.03 - 8.30
Updated Date 09/14/2025
Dividends yield (FY) -
Basic EPS (TTM) -2.21

Analyzing Revenue: Products, Geography and Growth

Revenue by Geography

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -152.77%
Operating Margin (TTM) -240.23%

Management Effectiveness

Return on Assets (TTM) -63.01%
Return on Equity (TTM) -3145.84%

Valuation

Trailing PE -
Forward PE -
Enterprise Value 17409280
Price to Sales(TTM) 2.04
Enterprise Value 17409280
Price to Sales(TTM) 2.04
Enterprise Value to Revenue 2.65
Enterprise Value to EBITDA -3.44
Shares Outstanding 5409720
Shares Floating 3313938
Shares Outstanding 5409720
Shares Floating 3313938
Percent Insiders 34.55
Percent Institutions 11.11

ai summary icon Upturn AI SWOT

Reborn Coffee Inc

stock logo

Company Overview

overview logo History and Background

Reborn Coffee Inc. was founded in 2014, initially focusing on roasting and selling specialty coffee. It expanded into retail cafes and online sales. The company emphasizes sustainable sourcing and innovative brewing methods.

business area logo Core Business Areas

  • Retail Coffee Shops: Operation of company-owned and franchised coffee shops offering a variety of coffee beverages, pastries, and food items.
  • Wholesale Coffee Bean Sales: Sale of roasted coffee beans to other businesses, including cafes, restaurants, and retailers.
  • Online Sales: Direct-to-consumer sales of coffee beans, brewing equipment, and merchandise through its website.
  • Franchising: Offering franchise opportunities to entrepreneurs to open and operate Reborn Coffee locations.

leadership logo Leadership and Structure

Jay Kim serves as the Chief Executive Officer. The company has a typical corporate structure with departments such as operations, marketing, finance, and franchise development.

Top Products and Market Share

overview logo Key Offerings

  • Specialty Coffee Beverages: Espresso-based drinks, pour-over coffee, cold brew, and other specialty coffee beverages. Market share is difficult to determine, but the competitors include Starbucks (SBUX), Dutch Bros (BROS), and Dunkin Brands (DNKN).
  • Roasted Coffee Beans: Variety of single-origin and blended coffee beans sourced from different regions. Market share is difficult to determine. Competitors include Starbucks (SBUX), Peet's Coffee, and Intelligentsia Coffee.
  • Food Items & Pastries: Offerings include pastries, sandwiches, and other food items. Market share is difficult to determine. Competitors include Starbucks (SBUX), Panera Bread (PNRA) and Dunkin Brands (DNKN).

Market Dynamics

industry overview logo Industry Overview

The coffee industry is highly competitive, with both large chains and independent cafes vying for market share. Trends include increased demand for specialty coffee, sustainable sourcing, and convenient online ordering.

Positioning

Reborn Coffee positions itself as a premium specialty coffee brand focused on quality, sustainability, and innovative brewing methods. It differentiates itself through unique store designs and technology integration. Reborn Coffee lacks a clear competitive advantage in the current market

Total Addressable Market (TAM)

The global coffee market is estimated to be over $495.96 billion USD by 2030. Reborn Coffee Inc is positioned to capture a small portion of this TAM through expansion of retail locations and online sales.

Upturn SWOT Analysis

Strengths

  • Focus on high-quality, specialty coffee
  • Emphasis on sustainable sourcing practices
  • Innovative brewing methods and store designs
  • Growing online presence

Weaknesses

  • Small market share compared to major chains
  • Limited brand recognition
  • Relatively high price point
  • Limited operating history

Opportunities

  • Expansion into new geographic markets
  • Increased adoption of online ordering and delivery services
  • Growing demand for sustainable and ethically sourced coffee
  • Partnerships with other businesses

Threats

  • Intense competition from established coffee chains
  • Fluctuations in coffee bean prices
  • Changes in consumer preferences
  • Economic downturns

Competitors and Market Share

competitor logo Key Competitors

  • SBUX
  • DNKN
  • BROS
  • JMBA

Competitive Landscape

Reborn Coffee faces intense competition from larger, more established chains like Starbucks and Dunkin'. Reborn Coffee's advantages lie in its focus on specialty coffee and sustainable practices, but it needs to build brand awareness and scale its operations to compete effectively. It has yet to demonstrate a true competitive advantage.

Growth Trajectory and Initiatives

Historical Growth: Historical growth data requires access to past financial reports. Unable to complete.

Future Projections: Future projections would require analyst reports which are not publicly available. Unable to complete.

Recent Initiatives: Reborn Coffee Inc. has been focusing on expanding its retail presence through franchising and company-owned stores, as well as growing its online sales channel.

Summary

Reborn Coffee Inc. is a relatively young company in a highly competitive market. While it has strengths in specialty coffee and sustainability, it faces challenges in brand recognition and scale. Its ability to execute its growth strategy and differentiate itself will determine its long-term success. Recent financial performances are not readily available to assess the company's stability.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company website, SEC filings (where available), Market Research Reports

Disclaimers:

This analysis is based on publicly available information and limited financial data. It is not financial advice. Market share estimates are approximations.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Reborn Coffee Inc

Exchange NASDAQ
Headquaters Brea, CA, United States
IPO Launch date 2022-08-12
CEO & Director Mr. Jay Kim
Sector Consumer Cyclical
Industry Restaurants
Full time employees -
Full time employees -

Reborn Coffee, Inc., through its subsidiaries, operates and franchises retail locations, kiosks, and cafes that focus on serving specialty-roasted coffee in California and Europe. It purchases, roasts, and sells coffee, tea and other beverages, and various food items. It offers products in various form factors, such as whole bean roasted coffee bags, single-serve drip bags, pour over packs, and cold brew concentrates. The company also offers its products online. Reborn Coffee, Inc. was founded in 2014 and is based in Brea, California.