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Upturn AI SWOT - About
REBN 
Reborn Coffee Inc (REBN)
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Upturn Advisory Summary
10/20/2025: REBN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $16
1 Year Target Price $16
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -28.51% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/20/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 12.47M USD | Price to earnings Ratio - | 1Y Target Price 16 |
Price to earnings Ratio - | 1Y Target Price 16 | ||
Volume (30-day avg) 1 | Beta 2.13 | 52 Weeks Range 1.03 - 8.30 | Updated Date 10/19/2025 |
52 Weeks Range 1.03 - 8.30 | Updated Date 10/19/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.21 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date 2025-10-07 | When - | Estimate - | Actual -1.1511 |
Profitability
Profit Margin -152.77% | Operating Margin (TTM) -240.23% |
Management Effectiveness
Return on Assets (TTM) -63.01% | Return on Equity (TTM) -3145.84% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 17625669 | Price to Sales(TTM) 1.9 |
Enterprise Value 17625669 | Price to Sales(TTM) 1.9 | ||
Enterprise Value to Revenue 2.68 | Enterprise Value to EBITDA -3.44 | Shares Outstanding 5967107 | Shares Floating 3038962 |
Shares Outstanding 5967107 | Shares Floating 3038962 | ||
Percent Insiders 28.48 | Percent Institutions 10.07 |
Upturn AI SWOT
Reborn Coffee Inc
Company Overview
History and Background
Reborn Coffee Inc. was founded in 2014. It aims to provide high-quality, sustainably sourced coffee through its retail locations and online platform. It focuses on specialty coffee and creating a unique cafe experience.
Core Business Areas
- Retail Coffee Shops: Operates and franchises coffee shops that serve a variety of coffee beverages, teas, and pastries.
- Online Sales: Sells coffee beans, merchandise, and brewing equipment through its e-commerce platform.
- Wholesale: Supplies coffee beans to other businesses and cafes.
Leadership and Structure
The leadership team includes Jay Kim as CEO. The organizational structure is typical of a small, publicly traded company with departments for operations, marketing, and finance.
Top Products and Market Share
Key Offerings
- Specialty Coffee Beverages: Offers a range of espresso-based drinks, brewed coffee, and specialty coffee creations. Market share information is not readily available due to the highly fragmented nature of the coffee shop market. Competitors include Starbucks (SBUX), Dutch Bros (BROS), and local coffee shops.
- Coffee Beans: Sells whole bean and ground coffee, focusing on sustainably sourced and unique blends. Market share data is limited. Competitors include Peet's Coffee, Intelligentsia Coffee, and online retailers.
- Ready To Drink (RTD) beverages: Offers cold brew and bottled coffee drinks for retail sale. Competitors include Starbucks (SBUX), PepsiCo (PEP), and Coca-Cola (KO)
Market Dynamics
Industry Overview
The coffee industry is large and competitive, with increasing demand for specialty coffee and sustainable sourcing. Trends include cold brew, ready-to-drink beverages, and mobile ordering.
Positioning
Reborn Coffee Inc. positions itself as a premium specialty coffee brand focused on sustainability and unique cafe experiences. It seeks to differentiate through high-quality beans and a modern store design.
Total Addressable Market (TAM)
The global coffee market is estimated to be worth hundreds of billions of dollars. Reborn Coffee Inc. aims to capture a portion of the premium segment. Specific TAM data for their niche isn't readily available.
Upturn SWOT Analysis
Strengths
- Focus on specialty coffee
- Sustainable sourcing
- Modern store design
- Online sales channel
Weaknesses
- Limited brand recognition
- Small scale of operations
- Heavy reliance on key personnel
- Low liquidity and high volatility.
Opportunities
- Expansion into new markets
- Partnerships with complementary businesses
- Growth of online sales
- Increased demand for sustainable coffee
Threats
- Competition from larger coffee chains
- Fluctuations in coffee bean prices
- Changing consumer preferences
- Economic downturns
Competitors and Market Share
Key Competitors
- SBUX
- DNKN
- BROS
Competitive Landscape
Reborn Coffee Inc. faces significant competition from larger, more established coffee chains. Its competitive advantage lies in its specialty coffee offerings and sustainable sourcing, but it needs to build brand recognition and scale its operations.
Growth Trajectory and Initiatives
Historical Growth: The growth trajectory is dependent on new store openings, online sales, and wholesale partnerships. Specific data needs to come from their earnings reports.
Future Projections: Analyst estimates are limited for a company of this size. Projections would require a detailed financial model.
Recent Initiatives: Recent initiatives would include any new store openings, product launches, or partnership announcements.
Summary
Reborn Coffee Inc. is a small, specialty coffee company with potential, but it faces significant challenges. Its focus on sustainability and quality is a strength, but its limited brand recognition and scale are weaknesses. Success will depend on its ability to execute its growth strategy and compete effectively against larger rivals. The high volatility warrants additional due diligence.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC filings (10-K, 10-Q), Market Research Reports, Analyst Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share data is estimated and may vary. Consult with a financial professional before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Reborn Coffee Inc
Exchange NASDAQ | Headquaters Brea, CA, United States | ||
IPO Launch date 2022-08-12 | CEO & Director Mr. Jay Kim | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees - | Website https://www.reborncoffee.com |
Full time employees - | Website https://www.reborncoffee.com | ||
Reborn Coffee, Inc., through its subsidiaries, operates and franchises retail locations, kiosks, and cafes that focus on serving specialty-roasted coffee in California and Europe. It purchases, roasts, and sells coffee, tea and other beverages, and various food items. It offers products in various form factors, such as whole bean roasted coffee bags, single-serve drip bags, pour over packs, and cold brew concentrates. The company also offers its products online. Reborn Coffee, Inc. was founded in 2014 and is based in Brea, California.
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