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Upturn AI SWOT - About
Reborn Coffee Inc (REBN)
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Upturn Advisory Summary
07/17/2025: REBN (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $16
1 Year Target Price $16
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 0.24% | Avg. Invested days 34 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 13.68M USD | Price to earnings Ratio - | 1Y Target Price 16 |
Price to earnings Ratio - | 1Y Target Price 16 | ||
Volume (30-day avg) 1 | Beta 2.25 | 52 Weeks Range 1.03 - 8.30 | Updated Date 07/17/2025 |
52 Weeks Range 1.03 - 8.30 | Updated Date 07/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.53 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -98.41% | Operating Margin (TTM) -100.24% |
Management Effectiveness
Return on Assets (TTM) -35.98% | Return on Equity (TTM) -402.19% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 16654619 | Price to Sales(TTM) 2.24 |
Enterprise Value 16654619 | Price to Sales(TTM) 2.24 | ||
Enterprise Value to Revenue 2.73 | Enterprise Value to EBITDA -3.44 | Shares Outstanding 5009310 | Shares Floating 3196090 |
Shares Outstanding 5009310 | Shares Floating 3196090 | ||
Percent Insiders 35.25 | Percent Institutions 11.23 |
Upturn AI SWOT
Reborn Coffee Inc
Company Overview
History and Background
Reborn Coffee Inc. was founded in 2015. It focuses on producing and selling specialty-roasted coffee. It went public in 2022.
Core Business Areas
- Retail Coffee Shops: Operates and franchises coffee shops that sell brewed coffee, espresso drinks, and other specialty beverages.
- Wholesale Coffee Bean Sales: Sells roasted coffee beans to businesses and individual customers.
- Franchise Operations: Sells and supports franchise operations of Reborn Coffee locations.
Leadership and Structure
The leadership team includes Jay Chun as CEO. The organizational structure involves retail operations, franchise development, and wholesale distribution departments.
Top Products and Market Share
Key Offerings
- Specialty Coffee Beans: Reborn Coffee offers a variety of specialty-roasted coffee beans. Data on market share or revenue specifically attributable to the coffee bean sales is not readily available. Competitors include Intelligentsia Coffee, Stumptown Coffee Roasters.
- Espresso-Based Drinks: Reborn Coffee's espresso-based drinks like lattes and cappuccinos are popular. Data on market share or revenue from these beverages is not readily available. Competitors include Starbucks (SBUX), Dunkin' (DNKN).
- Brewed Coffee: Classic brewed coffee is a staple offering. Data on market share or revenue from brewed coffee is not readily available. Competitors include Starbucks (SBUX), McDonald's (MCD).
Market Dynamics
Industry Overview
The specialty coffee industry is experiencing growth driven by consumer demand for high-quality and ethically sourced coffee. The market is competitive, with numerous players ranging from large chains to independent roasters.
Positioning
Reborn Coffee positions itself as a premium, specialty coffee provider. Its competitive advantages may include unique roasting techniques, sustainably sourced beans, and a focus on customer experience.
Total Addressable Market (TAM)
The global coffee market is estimated to be in the hundreds of billions of dollars. Reborn Coffee's positioning in the specialty segment allows it to target a specific, higher-margin portion of this TAM.
Upturn SWOT Analysis
Strengths
- High-quality coffee beans
- Unique roasting process
- Brand image as a premium coffee provider
- Expansion through franchise operations
Weaknesses
- Limited brand recognition compared to larger chains
- Small number of locations
- Relatively high price point compared to competitors
- Potential for inconsistent quality across franchises
Opportunities
- Expanding retail footprint through franchising
- Increasing wholesale distribution channels
- Developing new product offerings, such as ready-to-drink beverages
- Capitalizing on the growing demand for sustainable coffee
Threats
- Competition from established coffee chains (Starbucks, Dunkin')
- Fluctuations in coffee bean prices
- Changes in consumer preferences
- Economic downturns affecting discretionary spending
Competitors and Market Share
Key Competitors
- SBUX
- DNKN
- JMBA
Competitive Landscape
Reborn Coffee faces significant competition from established players with greater brand recognition and resources. Its success depends on differentiating itself through quality and customer experience.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been focused on expanding the number of retail locations and developing franchise relationships.
Future Projections: Future growth projections are dependent on the success of its franchising model and its ability to increase brand awareness. Analyst estimates vary and should be taken with caution.
Recent Initiatives: Recent initiatives have included efforts to streamline operations and improve profitability.
Summary
Reborn Coffee Inc. is a small company in a highly competitive market. While it offers a premium product, its brand recognition and financial resources are limited. Successful franchising and operational improvements will be crucial for its future growth. Investors should be cautious due to the company's size and volatility.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Financial News Outlets
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data is subject to change. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Reborn Coffee Inc
Exchange NASDAQ | Headquaters Brea, CA, United States | ||
IPO Launch date 2022-08-12 | CEO & Director Mr. Jay Kim | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees - | Website https://www.reborncoffee.com |
Full time employees - | Website https://www.reborncoffee.com | ||
Reborn Coffee, Inc., through its subsidiaries, operates and franchises retail locations, kiosks, and cafes that focus on serving specialty-roasted coffee in California and Europe. It purchases, roasts, and sells coffee, tea and other beverages, and various food items. It offers products in various form factors, such as whole bean roasted coffee bags, single-serve drip bags, pour over packs, and cold brew concentrates. The company also offers its products online. Reborn Coffee, Inc. was founded in 2014 and is based in Brea, California.
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