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Simplify Exchange Traded Funds (RFIX)
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Upturn Advisory Summary
10/15/2025: RFIX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -13.87% | Avg. Invested days 10 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta - | 52 Weeks Range 45.73 - 59.64 | Updated Date 02/26/2025 |
52 Weeks Range 45.73 - 59.64 | Updated Date 02/26/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) - |
Management Effectiveness
Return on Assets (TTM) - | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating - |
Shares Outstanding - | Shares Floating - | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
Simplify Exchange Traded Funds
Company Overview
History and Background
Simplify Asset Management was founded in 2020 by Paul Kim and Michael Green. It focuses on providing simple, innovative ETF solutions designed to help investors navigate market uncertainty and improve portfolio outcomes. Simplify rapidly expanded its ETF offerings with a focus on options-based strategies.
Core Business Areas
- ETF Management: Simplify specializes in creating and managing exchange-traded funds (ETFs).
- Options Strategies: A core focus is utilizing options strategies within their ETFs to manage risk and generate returns.
- Alternative Investments: Simplify offers ETFs that provide exposure to alternative investment strategies.
Leadership and Structure
Paul Kim is the CEO and co-founder. Michael Green is the Chief Strategist and co-founder. The company operates with a team of portfolio managers, strategists, and operations professionals.
Top Products and Market Share
Key Offerings
- SVOL - Simplify Volatility Premium ETF: An ETF that seeks to generate income by selling volatility. It utilizes a strategy of selling short-dated VIX futures contracts. The fund is subject to significant risk and potential losses. Competitors include products that offer similar volatility harvesting strategies, such as variance risk premium strategies, managed by firms like ProShares (UVXY, SVXY), Credit Suisse (TVIX), and VelocityShares.
- SPRY - Simplify US Equity PLUS Downside Convexity ETF: Seeks to provide market exposure while also protecting against downside risk through a put option strategy. Competitors include products from Innovator Capital Management that follow a defined outcome strategy, such as their Buffer ETFs (e.g., BUZZ, TJUL, etc.).
- QQXT - Simplify Nasdaq 100 PLUS Downside Convexity ETF: Seeks to provide Nasdaq 100 exposure while also protecting against downside risk through a put option strategy. Competitors include products from Innovator Capital Management that follow a defined outcome strategy, such as their Buffer ETFs (e.g., BUZZ, TJUL, etc.).
Market Dynamics
Industry Overview
The ETF market is highly competitive and rapidly growing, with a wide range of providers offering diversified and specialized products. The trend towards passive investing and the increasing demand for innovative investment strategies drive this industry. The introduction of alternative asset class ETFs is also a growth driver.
Positioning
Simplify is positioned as an innovative ETF provider specializing in strategies utilizing options to manage risk and enhance returns. They aim to differentiate themselves through novel approaches to volatility harvesting and downside protection. They are growing but still a smaller player compared to industry giants.
Total Addressable Market (TAM)
The total addressable market for ETFs is in the trillions of dollars globally. Simplify is focused on capturing a segment of the market that seeks alternative strategies and downside protection, which represents a growing subset of the overall ETF market. The TAM for options strategies is estimated to be worth billions of dollars, with Simplify aiming to secure a noticeable share.
Upturn SWOT Analysis
Strengths
- Innovative ETF strategies
- Expertise in options-based strategies
- Focused product line
- Experienced leadership team
- Quick Product Development
Weaknesses
- Relatively small size and AUM compared to industry leaders
- Limited brand recognition
- Dependence on complex strategies that may be difficult for some investors to understand
- Higher expense ratios compared to broad market ETFs
Opportunities
- Growing demand for alternative investment strategies
- Increasing adoption of ETFs
- Potential for strategic partnerships with larger financial institutions
- Expansion into new asset classes and geographic markets
- Development of new and innovative ETF products
Threats
- Intense competition from established ETF providers
- Regulatory changes impacting options strategies
- Market volatility and economic downturns
- Investor misunderstanding of complex ETF strategies
- Increasing expense ratio pressure
Competitors and Market Share
Key Competitors
- IVOL
- VIXY
- UVXY
- SVXY
- QQQ
- SPY
Competitive Landscape
Simplify faces strong competition from established ETF providers with greater resources and brand recognition. Their competitive advantage lies in their specialized options-based strategies, but they must continue to innovate and differentiate themselves to gain market share. The firm may have lower brand awareness and marketing resources than top competitiors such as BlackRock or Vanguard.
Growth Trajectory and Initiatives
Historical Growth: Simplify has demonstrated rapid growth in AUM since its founding, driven by the popularity of its innovative ETF strategies.
Future Projections: Future growth is dependent on the continued demand for alternative and options-based investment strategies. Expansion into new asset classes and partnerships could further boost growth.
Recent Initiatives: Recent initiatives likely include launching new ETFs, expanding distribution channels, and increasing brand awareness.
Summary
Simplify is a relatively new but innovative ETF provider focused on options-based strategies and risk management. The company has experienced rapid growth, but it faces challenges related to its smaller size, limited brand awareness, and the complexity of its products. Simplify's success hinges on its ability to continue innovating, expanding its distribution, and educating investors about its unique ETF offerings. The ETF market is extremely crowded and Simplify needs to differentiate itself.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Simplify Asset Management website
- ETF.com
- Morningstar
- Yahoo Finance
- Bloomberg
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data is approximate and may vary depending on the source. Financial data is based on limited public information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Simplify Exchange Traded Funds
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date 2024-12-10 | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund is an actively managed ETF. The adviser seeks to achieve the fund"s investment objective by allocating the fund"s assets between interest rate related derivatives and interest income producing debt instruments. The fund is non-diversified.
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