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Upturn AI SWOT - About
RKT 
Rocket Companies Inc (RKT)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
07/10/2025: RKT (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
12 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $14.23
1 Year Target Price $14.23
| 1 | Strong Buy |
| 0 | Buy |
| 11 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 32.69% | Avg. Invested days 28 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 07/10/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 27.19B USD | Price to earnings Ratio - | 1Y Target Price 14.23 |
Price to earnings Ratio - | 1Y Target Price 14.23 | ||
Volume (30-day avg) 12 | Beta 2.28 | 52 Weeks Range 9.52 - 20.23 | Updated Date 07/11/2025 |
52 Weeks Range 9.52 - 20.23 | Updated Date 07/11/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.03 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.06% | Operating Margin (TTM) -8.44% |
Management Effectiveness
Return on Assets (TTM) 1.73% | Return on Equity (TTM) 1.54% |
Valuation
Trailing PE - | Forward PE 53.48 | Enterprise Value 23255218176 | Price to Sales(TTM) 5.35 |
Enterprise Value 23255218176 | Price to Sales(TTM) 5.35 | ||
Enterprise Value to Revenue 6.95 | Enterprise Value to EBITDA - | Shares Outstanding 138400000 | Shares Floating 123781857 |
Shares Outstanding 138400000 | Shares Floating 123781857 | ||
Percent Insiders 1.89 | Percent Institutions 98.02 |
Upturn AI SWOT
Rocket Companies Inc
Company Overview
History and Background
Rocket Companies Inc. (formerly Rock Holdings, Inc.) was founded in 1985 by Dan Gilbert as Rock Financial. It initially focused on traditional mortgage lending. The company evolved into an online lender, rebranded as Quicken Loans, and experienced significant growth, particularly in the early 2000s. In August 2020, Rocket Companies Inc. went public under the ticker symbol RKT.
Core Business Areas
- Mortgage Origination: Primarily through Rocket Mortgage, originating, underwriting, and servicing residential mortgage loans.
- Real Estate Services: Provides real estate services through Rocket Homes, connecting clients with partner agents.
- Title Services: Offers title insurance and closing services through Amrock.
- Personal Loans: Provides personal loans through Rocket Loans.
- Auto Sales: Facilitates online car buying through Rocket Auto.
Leadership and Structure
Dan Gilbert is the Chairman. Jay Farner was CEO until recently replaced by Varun Krishna. The company operates with a centralized structure, emphasizing technology and data analytics to streamline processes.
Top Products and Market Share
Key Offerings
- Rocket Mortgage: Rocket Mortgage is the primary revenue generator, offering an online platform for mortgage origination. As of Q1 2024, Rocket Mortgage's market share was around 7.7%. Competitors include United Wholesale Mortgage (UWM), PennyMac, and Wells Fargo.
- Rocket Homes: Connects homebuyers and sellers with partner real estate agents. Revenue contribution is growing but smaller than Rocket Mortgage. Competitors include Zillow, Redfin, and Opendoor.
- Amrock: Provides title insurance, property valuations, and settlement services. Competitors include Fidelity National Financial and First American Financial.
- Rocket Loans: Offers unsecured personal loans to borrowers. Competitors include LendingClub, Upstart, and SoFi.
- Rocket Auto: An online marketplace for buying and selling cars. Competitors include Carvana, Vroom, and AutoNation.
Market Dynamics
Industry Overview
The mortgage industry is cyclical and highly sensitive to interest rate fluctuations. The real estate market affects all business segments. Regulatory compliance and technological innovation are critical.
Positioning
Rocket Companies aims to be a technology-driven, customer-centric leader in the mortgage and real estate industries. Its competitive advantages include its strong brand recognition, proprietary technology, and focus on user experience.
Total Addressable Market (TAM)
The total addressable market (TAM) for mortgages in the US is trillions of dollars. Rocket Companies' market share positions it to continue capturing a portion of this TAM, though it faces significant competition and macroeconomic challenges. The personal lending and automotive markets also represent significant TAM opportunities.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Proprietary technology platform
- Customer-centric approach
- Efficient online origination process
- Data-driven decision-making
Weaknesses
- Sensitivity to interest rate fluctuations
- Dependence on mortgage origination volume
- High marketing expenses
- Exposure to regulatory changes
- Profitability affected by market conditions
Opportunities
- Expansion into new geographic markets
- Diversification of product offerings (e.g., personal loans, auto loans)
- Increased adoption of technology in real estate
- Partnerships with real estate agents and builders
- Cross-selling opportunities across its ecosystem
Threats
- Rising interest rates
- Increased competition from fintech companies and traditional lenders
- Economic downturns impacting housing market
- Changes in government regulations
- Cybersecurity risks
Competitors and Market Share
Key Competitors
- UWM
- LDI
- FNMA
Competitive Landscape
Rocket Companies competes on technology, customer service, and brand recognition. Its advantages include its online platform and customer experience. Disadvantages include its higher marketing expenses and sensitivity to interest rate changes compared to smaller competitors.
Major Acquisitions
Truebill (now Rocket Money)
- Year: 2021
- Acquisition Price (USD millions): 1275
- Strategic Rationale: Expand financial technology offerings and customer base, cross selling opportunities.
Growth Trajectory and Initiatives
Historical Growth: Rapid growth during periods of low interest rates. Market share gains in mortgage origination. Diversification into related services.
Future Projections: Analyst estimates project modest revenue growth driven by market share gains and diversification. Profitability is expected to improve as interest rates stabilize.
Recent Initiatives: Focus on technology investments. Streamlining operations. Expanding partnerships. Focus on purchase mortgage market as opposed to refinance. Cost-cutting measures.
Summary
Rocket Companies is a technology-driven player in the mortgage and real estate industries with a strong brand. The company's financial performance is highly sensitive to interest rate changes, and it faces intense competition. Diversification into other financial services provides growth opportunities, but managing costs and adapting to market shifts are crucial for long-term success. Market share is low compared to its competitors, which is a large obstacle for long term success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (10-K, 10-Q)
- Earnings call transcripts
- Industry reports (e.g., Mortgage Bankers Association)
- Financial news outlets (e.g., Bloomberg, Reuters)
- Analyst reports
Disclaimers:
This analysis is based on publicly available information and analyst estimates, which are subject to change. Investing in stocks involves risks, and past performance is not indicative of future results. This is not financial advice; consult with a qualified professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rocket Companies Inc
Exchange NYSE | Headquaters Detroit, MI, United States | ||
IPO Launch date 2020-08-06 | CEO & Director Mr. Varun Krishna | ||
Sector Financial Services | Industry Mortgage Finance | Full time employees 14200 | Website https://www.rocketcompanies.com |
Full time employees 14200 | Website https://www.rocketcompanies.com | ||
Rocket Companies, Inc., provides spanning mortgage, real estate, and personal finance services in the United States and Canada. It operates through two segments, Direct to Consumer and Partner Network. The company offers Rocket Mortgage, a mortgage lender service; Rocket Close, an appraisal management, settlement, and title service; Rocket Homes, a home search platform and real estate agent referral network that provides technology-enabled services to support the home buying and selling experience; and Rocket Loans, an online-based personal loans business. It also provides Rocket Money that provides financial wellness services, including subscription cancellation, budget management, and credit score; and Lendesk, a software service that provides a point of sale system for mortgage professionals and a loan origination system for private lenders. In addition, the company originates, closes, sells, and services agency-conforming loans. Rocket Companies, Inc. was founded in 1985 and is headquartered in Detroit, Michigan. Rocket Companies, Inc. operates as a subsidiary of Rock Holdings Inc.
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