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Upturn AI SWOT - About
RMCF 
Rocky Mountain Chocolate Factory (RMCF)
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Upturn Advisory Summary
10/15/2025: RMCF (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -30.29% | Avg. Invested days 31 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 11.03M USD | Price to earnings Ratio - | 1Y Target Price 18 |
Price to earnings Ratio - | 1Y Target Price 18 | ||
Volume (30-day avg) - | Beta 0.97 | 52 Weeks Range 1.12 - 3.49 | Updated Date 06/29/2025 |
52 Weeks Range 1.12 - 3.49 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.86 |
Earnings Date
Report Date 2025-06-11 | When After Market | Estimate - | Actual - |
Profitability
Profit Margin -20.7% | Operating Margin (TTM) -30.32% |
Management Effectiveness
Return on Assets (TTM) -17.79% | Return on Equity (TTM) -69.53% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 17361244 | Price to Sales(TTM) 0.37 |
Enterprise Value 17361244 | Price to Sales(TTM) 0.37 | ||
Enterprise Value to Revenue 0.59 | Enterprise Value to EBITDA -36.68 | Shares Outstanding 7765490 | Shares Floating 5587578 |
Shares Outstanding 7765490 | Shares Floating 5587578 | ||
Percent Insiders 32.44 | Percent Institutions 46.64 |
Upturn AI SWOT
Rocky Mountain Chocolate Factory
Company Overview
History and Background
Rocky Mountain Chocolate Factory was founded in 1981 in Durango, Colorado. Initially a single retail store, it expanded through franchising and acquisitions, becoming a well-known brand for premium chocolates and confectionery.
Core Business Areas
- Franchising: Rocky Mountain Chocolate Factory franchises retail locations that sell a variety of chocolates, candies, and other confections. Franchisees operate independently under the Rocky Mountain Chocolate Factory brand.
- Manufacturing: The company manufactures a wide range of chocolate products and confections, which are sold through its franchised and company-owned stores.
- Retail Operations: Rocky Mountain Chocolate Factory operates a number of retail stores directly.
Leadership and Structure
The company is led by its CEO, with a management team overseeing franchising, manufacturing, and retail operations. The organizational structure is hierarchical, with departments for finance, marketing, and operations.
Top Products and Market Share
Key Offerings
- Caramel Apples: Caramel apples are a signature product, known for their variety of toppings. Market share information is not precisely published, but they contribute significantly to revenue. Competitors include smaller confectionery shops and seasonal vendors.
- Fudge: Rocky Mountain Chocolate Factory offers a variety of fudge flavors. Competitors include See's Candies and local candy shops.
- Chocolates: An assortment of chocolates, including truffles, clusters, and bars, constitute a core product line. Market share data is fragmented across the broader chocolate industry. Competitors include Godiva and Lindt.
- Other Confections: Includes candies, brittles, and other sweet treats, expanding product variety. Competitors include general candy retailers such as Mars and Hershey's.
Market Dynamics
Industry Overview
The confectionery industry is highly competitive, with both large multinational corporations and small independent businesses. Trends include increasing demand for premium and artisanal chocolates, seasonal sales spikes, and online retail growth.
Positioning
Rocky Mountain Chocolate Factory positions itself as a premium chocolate and confectionery retailer, focusing on fresh, high-quality ingredients and visually appealing store environments. Its competitive advantage lies in its franchised network and brand recognition.
Total Addressable Market (TAM)
The global chocolate confectionery market is projected to reach several billion USD. Rocky Mountain Chocolate Factory, while a notable player, represents a small fraction of this TAM.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Franchise network
- High-quality products
- In-store experience
Weaknesses
- Seasonality of sales
- High dependence on franchisees
- Price point may deter some consumers
- Limited international presence
Opportunities
- Expansion into new markets
- Increased online sales
- Product innovation
- Partnerships with other retailers
Threats
- Competition from larger confectionery companies
- Fluctuations in raw material prices
- Changing consumer preferences
- Economic downturns
Competitors and Market Share
Key Competitors
- HSY
- MDLZ
- SEE
Competitive Landscape
Rocky Mountain Chocolate Factory faces stiff competition from established confectionery giants. Its advantages include a focused retail model and brand recognition.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been moderate, driven primarily by franchise expansion. Growth has been limited in some recent periods.
Future Projections: Future growth is projected to be driven by continued expansion of the franchise network and improvements in operational efficiency.
Recent Initiatives: Recent initiatives may include efforts to improve the in-store experience, expand online sales, and introduce new products.
Summary
Rocky Mountain Chocolate Factory has a recognizable brand and a franchise-driven business model but faces challenges from larger competitors and economic sensitivities. Opportunities lie in expanding its online presence, innovating with new products, and capitalizing on strategic partnerships. Weakness include price and strong seasonality of sales. The brand requires a focus on its financial performance and increased market share.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Market research
Disclaimers:
This analysis is based on available information and is subject to change. It should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rocky Mountain Chocolate Factory
Exchange NASDAQ | Headquaters Durango, CO, United States | ||
IPO Launch date 1993-11-09 | Interim CEO & Director Mr. Jeffrey Richart Geygan | ||
Sector Consumer Defensive | Industry Confectioners | Full time employees 140 | Website https://www.rmcf.com |
Full time employees 140 | Website https://www.rmcf.com | ||
Rocky Mountain Chocolate Factory, Inc., together with its subsidiaries, produces and sells confectionery products. The company offers chocolate candies and other confectionery products, such as clusters, caramels, creams, toffees, mints, truffles, and gourmet caramel apples. It also franchises and licenses retail stores that offers chocolate and other confectionary products. Rocky Mountain Chocolate Factory, Inc. was founded in 1981 and is headquartered in Durango, Colorado.
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