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RMCF 
Rocky Mountain Chocolate Factory (RMCF)
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Upturn Advisory Summary
08/28/2025: RMCF (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -10.13% | Avg. Invested days 33 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 11.03M USD | Price to earnings Ratio - | 1Y Target Price 18 |
Price to earnings Ratio - | 1Y Target Price 18 | ||
Volume (30-day avg) - | Beta 0.97 | 52 Weeks Range 1.12 - 3.49 | Updated Date 06/29/2025 |
52 Weeks Range 1.12 - 3.49 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.86 |
Earnings Date
Report Date 2025-06-11 | When After Market | Estimate - | Actual - |
Profitability
Profit Margin -20.7% | Operating Margin (TTM) -30.32% |
Management Effectiveness
Return on Assets (TTM) -17.79% | Return on Equity (TTM) -69.53% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 17361244 | Price to Sales(TTM) 0.37 |
Enterprise Value 17361244 | Price to Sales(TTM) 0.37 | ||
Enterprise Value to Revenue 0.59 | Enterprise Value to EBITDA -36.68 | Shares Outstanding 7765490 | Shares Floating 5587578 |
Shares Outstanding 7765490 | Shares Floating 5587578 | ||
Percent Insiders 32.44 | Percent Institutions 46.64 |
Upturn AI SWOT
Rocky Mountain Chocolate Factory
Company Overview
History and Background
Founded in 1981 in Durango, Colorado, Rocky Mountain Chocolate Factory (RMCF) began as a retail chocolate store and expanded through franchising. It focuses on high-quality chocolates and confections made in its factory and sold in stores.
Core Business Areas
- Retail Operations: Company-owned and franchised retail stores that sell chocolates, candies, and other confections.
- Franchising: Granting franchise rights to operate Rocky Mountain Chocolate Factory stores.
- Manufacturing: Producing the chocolates and confections sold in the stores and through wholesale channels.
Leadership and Structure
The leadership team includes Bryan Merryman as CEO. The organizational structure consists of corporate management overseeing manufacturing, franchising, and retail operations.
Top Products and Market Share
Key Offerings
- Caramel Apples: Fresh apples dipped in caramel, often covered with nuts or other toppings. Market share data is not publicly available, but caramel apples are a significant revenue driver. Competitors include smaller local confectioners and other candy retailers.
- Fudge: A variety of fudge flavors made in-house. Market share data is not publicly available. Competitors include See's Candies, Kilwins, and other fudge retailers.
- Chocolates: An assortment of chocolates, including truffles, creams, and clusters. Market share data not available. Competitors: Godiva, Lindt, and other premium chocolate brands.
Market Dynamics
Industry Overview
The confectionery industry is highly competitive, with a mix of large multinational corporations and smaller artisanal producers. Trends include increased demand for premium and artisanal chocolates, online sales, and seasonal offerings.
Positioning
Rocky Mountain Chocolate Factory positions itself as a purveyor of high-quality, handcrafted chocolates and confections, primarily through its franchised retail stores. Its competitive advantage lies in its in-store experience and fresh product offerings.
Total Addressable Market (TAM)
The U.S. confectionery market is estimated to be worth over $40 billion annually. Rocky Mountain Chocolate Factory is positioned to capture a portion of the premium chocolate segment through its retail network and brand recognition. The size of the premium segment varies depending on the source.
Upturn SWOT Analysis
Strengths
- Brand recognition
- Franchise network
- In-house manufacturing
- Fresh product offerings
Weaknesses
- Reliance on retail traffic
- Seasonality of sales
- Dependence on franchise performance
- Limited online presence
Opportunities
- Expansion of online sales
- Partnerships with other retailers
- New product development
- International expansion
Threats
- Increased competition
- Fluctuations in commodity prices
- Changes in consumer preferences
- Economic downturns
Competitors and Market Share
Key Competitors
- HSY
- MDLZ
- CAG
Competitive Landscape
RMCF is a small player compared to larger competitors. It differentiates itself through its in-store experience and fresh product offerings.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been modest, primarily driven by same-store sales increases and limited franchise expansion.
Future Projections: Future growth is projected to be driven by online sales expansion, new product development, and potential international expansion. Analyst estimates are unavailable without real-time access.
Recent Initiatives: Focus on improving online presence and expanding into new markets.
Summary
Rocky Mountain Chocolate Factory is a niche player in the confectionery industry, relying on its franchise network and fresh product offerings. While it has shown modest growth, it faces intense competition from larger corporations. Expanding its online presence and controlling costs are crucial for future success. The company has a very small market share in the overall confectionery industry.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports (limited access)
- Public Filings (limited access)
Disclaimers:
The data provided is based on publicly available information and estimates. Market share data is approximate and may vary. Financial data is for example purposes only due to a lack of real-time access to financial statements. This analysis is for informational purposes only and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rocky Mountain Chocolate Factory
Exchange NASDAQ | Headquaters Durango, CO, United States | ||
IPO Launch date 1993-11-09 | Interim CEO & Director Mr. Jeffrey Richart Geygan | ||
Sector Consumer Defensive | Industry Confectioners | Full time employees 140 | Website https://www.rmcf.com |
Full time employees 140 | Website https://www.rmcf.com | ||
Rocky Mountain Chocolate Factory, Inc., together with its subsidiaries, produces and sells confectionery products. The company offers chocolate candies and other confectionery products, such as clusters, caramels, creams, toffees, mints, truffles, and gourmet caramel apples. It also franchises and licenses retail stores that offers chocolate and other confectionary products. Rocky Mountain Chocolate Factory, Inc. was founded in 1981 and is headquartered in Durango, Colorado.
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