Repay Holdings Corp logo

Repay Holdings Corp(RPAY)

upturn advisory logo
EXPLORE ADVISORIES AND THEIR HISTORY
QUALITY SIGNAL RECENCY
1-STAR RATING
Consider higher Upturn Star rating
BUY for 16 days
PROFIT SINCE LAST BUY
+8.83% ▲
LAST CLOSE
$4.56
11/05/2026
(24-hour delay)

Advisory History & Simulated Performance *

*as per simulation (see disclosures)
  • ALL
  • 1Y
  • 1M
  • 1W
  • BUY Advisory
  • SELL Advisory (Profit)
  • SELL Advisory (Loss)
  • Profit
  • Loss
  • PASS (Skip)
Upturn Stock price based on last close iconStock price based on last close
Simulated performance—not actual client returns. Excludes advisory subscription fees, trading commissions, and taxes, which would reduce returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for full methodology, assumptions, and limitations.

Advisory Performance History (Simulated)Advisory Performance History info

Simulated performance—not actual client returns. Excludes advisory subscription fees, trading commissions, and taxes, which would reduce returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for full methodology, assumptions, and limitations.

Upturn Advisory & Investor View for RPAY

11/05/2026: RPAY (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Repay Holdings Corp is a financial technology company specializing in integrated payment processing solutions for niche, high-growth markets like consumer finance and automotive. The company is known for its ability to embed payment technology directly into client workflows, which fosters strong customer retention and recurring revenue. Its primary investment story hinges on its ability to transition from an acquisition-led growth strategy toward organic volume expansion and operational efficiency. Primary risks include heavy vertical concentration, intense competition from larger fintech incumbents, and potential regulatory shifts affecting fee structures. It is best suited for investors who understand the fintech sector and are monitoring the company’s progress in achieving sustainable, scalable profitability.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

Company fundamentals, valuation, risks, and news provide supporting context about the business.

Investor Fit

Investor styleFitWhy
Growth investorMixed fitThe company is transitioning from a high-growth acquisition phase to a more mature operational growth phase.
Momentum investorWeak fitThe stock lacks strong, consistent upward momentum and currently trades based on valuation and fundamental execution.
Value investorMixed fitThe valuation may appear attractive relative to historic peaks, but fundamental growth risks require a careful assessment of margin expansion.
Dividend investorWeak fitThe company does not pay a dividend and focuses capital on debt reduction and growth.
Low-risk investorWeak fitThe payment sector is subject to high competition and economic cyclicality, leading to meaningful share price volatility.

Risk Profile

Risk factorLevelWhy it matters
Price volatilityHighThe stock is subject to significant swings based on sector sentiment and interest rate expectations.
Valuation riskMediumInvestors must determine if the current multiple appropriately reflects the company's long-term organic growth potential.
Competition risk (Fintech Giants)HighWell-capitalized incumbents with broader portfolios can pressure pricing and market share in key verticals.
Business qualityMediumWhile the recurring revenue model is high quality, heavy reliance on specific niches creates vulnerability.
Dividend incomeLow / noneIncome-focused investors will find no yield here as cash is redirected toward capital structure optimization.
Execution riskMedium / highSuccessfully managing past acquisitions and maintaining integration quality is critical to long-term profitability.

Price Behavior

Strong Uptrend
PRICE PATH

Strong Uptrend

The stock has maintained a strong upward price trend across the last three quarters.

Highly Choppy
PRICE STABILITY

Highly Choppy

The stock has experienced frequent, large price swings that make its near-term movement less predictable.

Analysis of Past Performance

Type Stock
Historic Profit -37.18%
Avg. Invested days 23
Today’s Advisory Consider higher Upturn Star rating
Upturn Advisory Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 2.0
Stock Returns Performance Upturn Returns Performance icon 1.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 11/05/2026

Upturn Scorecard

Upturn Star Rating

★★★★★
RPAY receives a 3-star rating, supported by solid analyst coverage. The rating is constrained by weak price momentum.

Company Fundamentals

★★★★★
RPAY has moderate overall fundamentals (3 stars), with moderate financial health, soft growth momentum, and strong ownership. In FY2025 versus FY2024, strong cash generation (FCF margin 29.5%) is partially offset by negative earnings growth (-2427.8%), slightly negative revenue growth (-1.2%), weak profitability (net margin -83.0%).

Financial Health Rating

★★★★★
RPAY's financial health is supported by moderate cash strength, including free-cash-flow generation (29.5% of revenue). Profitability is soft (2 stars), which helps explain the 3-star overall score.

Growth Momentum Score

★★★★★
RPAY's growth profile is soft, with the least-weak measure being revenue growth at -1.2% FY2025 versus FY2024. By comparison, while earnings growth (-2427.8%, negative) and free-cash-flow growth (-13.4%, negative) hold the profile back, so recent growth is not broad-based across the business.

Ownership

★★★★★
Institutional ownership is 101.4% and approximately 51.1% of outstanding shares are publicly tradable, supporting liquidity and institutional participation. Insider ownership of 12.23% supports management-shareholder alignment.

Top 5 Institutional Investors

Forager Capital Management, LLC 13.41%
Veradace Capital Management LLC 8.71%
Private Management Group Inc 7.86%
BlackRock Inc 7.57%
American Century Companies Inc 7.39%

Unit Economics (Per $1K Revenue)

★★★★★
RPAY generates approximately $750 of gross profit, $-39 of operating income, and $295 of free cash flow for every $1,000 of revenue. Based on FY2025 results. Weak margins and weak cash conversion support a 3-star rating, while capital efficiency is weak.

Economic Dimensions

★★★★★
Effective Tax Rate: 2.12%

Quantitative Style Profile

★★★★★
RPAY has a liquid profile. Weak momentum is the primary drawback, while elevated volatility.

Style Classification

Quality Focused

Value-OrientedHigh VolatilitySmall / Mid Cap RiskShort Squeeze RiskHighly Liquid / Institution-Friendly

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 418.88M USD
Price to earnings Ratio -
1Y Target Price 6.85
Price to earnings Ratio -
1Y Target Price 6.85
Volume (30-day avg) 399.8K shares
Beta 1.9
52 Weeks Range 2.30 - 4.80
Updated Date 11/05/2026
52 Weeks Range 2.30 - 4.80
Updated Date 11/05/2026
Dividends yield (FY) -
Basic EPS (TTM) -2.09

How Company Makes Money

Business areaWhat it includesRetail investor read
Payment Processing FeesTransactional fees from credit, debit, and ACH processing services.The company makes the most money when merchants use its systems to process payments from their customers.
Subscription & Software FeesPlatform usage fees and maintenance for integrated payment software.Steady recurring revenue streams provide a baseline of income, which is less volatile than transaction-only models.

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date 2026-11-09
When After Market
Estimate 0.25
Actual -

Profitability

Profit Margin -49.57%
Operating Margin (TTM) -3.23%

Management Effectiveness

Return on Assets (TTM) -0.44%
Return on Equity (TTM) -31.83%

Valuation

Trailing PE -
Forward PE 5.96
Enterprise Value 1.06B
Price to Sales(TTM) 1.24
Enterprise Value 1.06B
Price to Sales(TTM) 1.24
Enterprise Value to Revenue 3.15
Enterprise Value to EBITDA 11.49
Shares Outstanding 82.90M
Shares Floating 42.35M
Shares Outstanding 82.90M
Shares Floating 42.35M
Percent Insiders 12.23
Percent Institutions 101.36

Financial Metrics

🧭 Investment Snapshot

Total Revenue (Scale)

Information icon Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.

Net Income (Profit)

Information icon Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.

Free Cash Flow (Cash Strength)

Information icon Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.

📈 Growth & Strength

Operating Income (Core Profit)

Information icon Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.

EBITDA (Cash Earnings)

Information icon Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.

Gross Profit (Unit Profitability)

Information icon Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.

🛡️ Financial Safety

Cash (Liquidity Buffer)

Information icon Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.

Total Debt (Leverage Risk)

Information icon Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.

Net Working Capital (Short-Term Health)

Information icon Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.

🧱 Balance Sheet Strength

Stockholder Equity (Net Worth)

Information icon Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.

Total Assets (Asset Base)

Information icon The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.

Income Before Tax (Pre-Tax Earnings)

Information icon Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.

⚙️ Cost & Drag Factors

Cost of Revenue (Production Cost)

Information icon Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.

Total Operating Expenses (Operating Cost)

Information icon Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.

Income Tax Expense (Tax Drag)

Information icon Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

Form CRS provides a relationship summary of our automated advisory services, flat subscription fees, and conflicts of interest. Form ADV Part 2A brochure contains complete details on services, billing, and disclosures. If any summary differs from our current regulatory filings, the filed Form ADV controls.