SAP SE ADR logo

SAP SE ADR(SAP)

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EXPLORE ADVISORIES AND THEIR HISTORY
QUALITY SIGNAL RECENCY
4-STAR RATING
STRONG BUY
BUY for 69 days
PROFIT SINCE LAST BUY
+32.63% ▲
LAST CLOSE
$243.53
11/05/2026
(24-hour delay)

Advisory History & Simulated Performance *

*as per simulation (see disclosures)
  • ALL
  • 1Y
  • 1M
  • 1W
  • BUY Advisory
  • SELL Advisory (Profit)
  • SELL Advisory (Loss)
  • Profit
  • Loss
  • PASS (Skip)
Upturn Stock price based on last close iconStock price based on last close
Simulated performance—not actual client returns. Excludes advisory subscription fees, trading commissions, and taxes, which would reduce returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for full methodology, assumptions, and limitations.

Advisory Performance History (Simulated)Advisory Performance History info

Simulated performance—not actual client returns. Excludes advisory subscription fees, trading commissions, and taxes, which would reduce returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for full methodology, assumptions, and limitations.

Upturn Advisory & Investor View for SAP

11/05/2026: SAP (4-star) is a STRONG-BUY. BUY for 69 days. Simulated Profits (32.63%). Updated daily EoD!

SAP SE is a dominant provider of enterprise application software, widely known for its foundational ERP systems used by large organizations globally. The company is currently undergoing a strategic transition toward cloud-based subscription models, which enhances revenue predictability and growth. Its primary opportunity lies in embedding artificial intelligence into its core S/4HANA platform to drive further value. Key risks include the inherent complexity of migrating legacy customers and competition from agile, cloud-native software firms. SAP suits investors looking for a stable, foundational technology holding that offers reliable income through dividends and exposure to long-term digital transformation trends.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

Company fundamentals, valuation, risks, and news provide supporting context about the business.

Investor Fit

Investor styleFitWhy
Growth investorMixed fitSAP offers steady growth through cloud migration but is not a hyper-growth tech stock.
Momentum investorMixed fitThe stock can follow positive cloud adoption sentiment but is subject to broader market cycles.
Value investorStrong fitSAP is often viewed as a stable, foundational tech investment with reliable cash flow.
Dividend investorStrong fitThe company provides a reliable dividend stream supported by strong recurring cloud revenues.
Low-risk investorStrong fitAs a global enterprise software leader with high switching costs, SAP is generally less volatile than smaller tech firms.

Risk Profile

Risk factorLevelWhy it matters
Price volatilityMediumWhile stable, the ADR is sensitive to both global currency fluctuations and tech sector sentiment.
Valuation riskMediumTrading at premium multiples requires consistent execution to maintain current pricing.
Competition risk (AI competition)Medium / highFailing to successfully integrate AI could cause market share loss to more agile software competitors.
Business qualityStrongSAP's software is deeply embedded in its clients' operations, creating very high barriers to exit.
Dividend incomeLowDividends are well-covered by cash flows, presenting low risk to the income investor.
Execution riskMediumSuccessfully transitioning the remaining on-premise base to the cloud remains a multi-year execution challenge.

Price Behavior

Strong Uptrend
PRICE PATH

Strong Uptrend

The stock has maintained a strong upward price trend across the last three quarters.

Moderately Choppy
PRICE STABILITY

Moderately Choppy

The stock has experienced noticeable price swings while retaining some directional structure.

Analysis of Past Performance

Type Stock
Historic Profit 65.94%
Avg. Invested days 62
Today’s Advisory Strong Buy
Upturn Advisory Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 3.0
Stock Returns Performance Upturn Returns Performance icon 3.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 11/05/2026

Upturn Scorecard

Upturn Star Rating

★★★★★
SAP receives a 4-star rating, supported by strong unit economics, solid company fundamentals, solid quantitative characteristics, and solid analyst coverage. The rating is constrained by weak price momentum.

Company Fundamentals

★★★★★
SAP has solid overall fundamentals (4 stars), with solid financial health, solid growth momentum, and moderate ownership. In FY2025 versus FY2024, strong earnings growth (+129.2%) and strong cash generation (FCF margin 22.9%) are partially offset by moderate revenue growth (+7.7%), very low insider ownership of 0.00%.

Financial Health Rating

★★★★★
SAP's financial health is supported by strong cash strength, including free-cash-flow generation of $8.4B (22.9% of revenue). Liquidity is moderate (3 stars), which helps explain the 4-star overall score.

Growth Momentum Score

★★★★★
Earnings growth is SAP's strongest growth driver at +129.2% FY2025 versus FY2024 (strong, 5 stars). By comparison, free-cash-flow growth (+90.9%, strong) is also strong, while revenue growth (+7.7%, moderate) holds the profile back, so recent growth is not broad-based across the business.

Ownership

★★★★★
Institutional ownership is 7.8% (soft) and 1251.8% of outstanding shares are publicly tradable (strong). Insider ownership is only 0.00%, which materially reduces the ownership score.

Top 5 Institutional Investors

Fisher Asset Management, LLC 1.29%
Eagle Capital Management LLC 0.75%
The Goldman Sachs Group Inc 0.52%
Capital Research & Mgmt Co - Division 3 0.49%
Morgan Stanley - Brokerage Accounts 0.47%

Unit Economics (Per $1K Revenue)

★★★★★
SAP generates approximately $729 of gross profit, $261 of operating income, and $229 of free cash flow for every $1,000 of revenue. Based on FY2025 results. Strong margins and strong cash conversion support the rating, although capital efficiency remains moderate.

Economic Dimensions

★★★★★
Effective Tax Rate: 28.67%

Quantitative Style Profile

★★★★★
SAP has a high-quality, large-cap, liquid, relatively low-volatility profile. Weak momentum is the primary drawback, while valuation that is moderately attractive rather than deeply discounted.

Style Classification

Quality Focused

Quality TiltLow VolatilityLarge / Mega Cap StabilityHighly Liquid / Institution-Friendly

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 277.06B USD
Price to earnings Ratio 29.89
1Y Target Price 280.83
Price to earnings Ratio 29.89
1Y Target Price 280.83
Volume (30-day avg) 2.4M shares
Beta 0.71
52 Weeks Range 144.97 - 251.53
Updated Date 11/05/2026
52 Weeks Range 144.97 - 251.53
Updated Date 11/05/2026
Dividends yield (FY) 1.22%
Basic EPS (TTM) 8.03

How Company Makes Money

Business areaWhat it includesRetail investor read
Cloud SubscriptionsSubscription fees from cloud-based ERP, HR, and analytics software.This is the company's primary growth engine and source of recurring income.
Software Licenses & SupportMaintenance fees and legacy on-premise software licenses.Provides stable, predictable cash flow, though it is a declining part of the total mix.
ServicesProfessional services, consulting, and training.Supports customer implementation and product adoption.

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date 2026-10-21
When After Market
Estimate 2.03
Actual 1.89

Profitability

Profit Margin 20.41%
Operating Margin (TTM) 29.5%

Management Effectiveness

Return on Assets (TTM) 9.91%
Return on Equity (TTM) 18.18%

Valuation

Trailing PE 29.89
Forward PE 24.33
Enterprise Value 276.73B
Price to Sales(TTM) 7.03
Enterprise Value 276.73B
Price to Sales(TTM) 7.03
Enterprise Value to Revenue 6.05
Enterprise Value to EBITDA 18.14
Shares Outstanding 1.15B
Shares Floating 14.45B
Shares Outstanding 1.15B
Shares Floating 14.45B
Percent Insiders -
Percent Institutions 7.83

Financial Metrics

🧭 Investment Snapshot

Total Revenue (Scale)

Information icon Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.

Net Income (Profit)

Information icon Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.

Free Cash Flow (Cash Strength)

Information icon Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.

📈 Growth & Strength

Operating Income (Core Profit)

Information icon Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.

EBITDA (Cash Earnings)

Information icon Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.

Gross Profit (Unit Profitability)

Information icon Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.

🛡️ Financial Safety

Cash (Liquidity Buffer)

Information icon Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.

Total Debt (Leverage Risk)

Information icon Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.

Net Working Capital (Short-Term Health)

Information icon Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.

🧱 Balance Sheet Strength

Stockholder Equity (Net Worth)

Information icon Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.

Total Assets (Asset Base)

Information icon The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.

Income Before Tax (Pre-Tax Earnings)

Information icon Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.

⚙️ Cost & Drag Factors

Cost of Revenue (Production Cost)

Information icon Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.

Total Operating Expenses (Operating Cost)

Information icon Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.

Income Tax Expense (Tax Drag)

Information icon Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

Form CRS provides a relationship summary of our automated advisory services, flat subscription fees, and conflicts of interest. Form ADV Part 2A brochure contains complete details on services, billing, and disclosures. If any summary differs from our current regulatory filings, the filed Form ADV controls.