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SGA 
Saga Communications Inc (SGA)
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Upturn Advisory Summary
11/05/2025: SGA (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $18
1 Year Target Price $18
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -12.08% | Avg. Invested days 53 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/05/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 79.73M USD | Price to earnings Ratio 37.52 | 1Y Target Price 18 |
Price to earnings Ratio 37.52 | 1Y Target Price 18 | ||
Volume (30-day avg) 1 | Beta 0.06 | 52 Weeks Range 10.14 - 14.00 | Updated Date 11/7/2025 |
52 Weeks Range 10.14 - 14.00 | Updated Date 11/7/2025 | ||
Dividends yield (FY) 2.06% | Basic EPS (TTM) 0.33 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-06 | When - | Estimate 0.31 | Actual -0.08 |
Profitability
Profit Margin 0.26% | Operating Margin (TTM) -2.22% |
Management Effectiveness
Return on Assets (TTM) 0.6% | Return on Equity (TTM) 1.27% |
Valuation
Trailing PE 37.52 | Forward PE - | Enterprise Value 61622399 | Price to Sales(TTM) 0.71 |
Enterprise Value 61622399 | Price to Sales(TTM) 0.71 | ||
Enterprise Value to Revenue 0.56 | Enterprise Value to EBITDA 7.26 | Shares Outstanding 6439921 | Shares Floating 3759175 |
Shares Outstanding 6439921 | Shares Floating 3759175 | ||
Percent Insiders 23.23 | Percent Institutions 60.38 |
Upturn AI SWOT
Saga Communications Inc
Company Overview
History and Background
Saga Communications, Inc. was founded in 1986 by Terry Kroeger. It is a broadcasting company focused on radio and television stations primarily in small- to mid-sized markets.
Core Business Areas
- Radio Broadcasting: Owns and operates radio stations providing local news, music, and entertainment programming and advertising opportunities.
- Television Broadcasting: Owns and operates television stations providing local news, syndicated programming, and advertising opportunities. Much smaller segment than radio.
Leadership and Structure
Edward K. Christian served as President and CEO of Saga Communications until his passing in 2023. Wayne DuBose currently serves as President and CEO. The company has a board of directors overseeing strategic direction.
Top Products and Market Share
Key Offerings
- Radio Advertising: Sells advertising time on its radio stations to local and national businesses. Market share is fragmented across many local markets; difficult to determine precise figures. Competitors include other local radio stations, digital advertising platforms, and newspapers.
- Local News and Content: Provides local news, weather, and sports coverage through its radio stations. Its market share is difficult to determine precise figures and vary from market to market. Competitors include newspapers, digital advertising platforms, TV Broadcast networks, and other local radio stations.
Market Dynamics
Industry Overview
The broadcasting industry is undergoing a significant transformation due to the rise of digital media, streaming services, and changing consumer habits. Traditional radio and television face increasing competition for advertising revenue and audience attention.
Positioning
Saga Communications focuses on small- to mid-sized markets, where it aims to be a leading provider of local content and advertising solutions. This strategy allows it to avoid direct competition with larger national broadcasters in major metropolitan areas.
Total Addressable Market (TAM)
The US radio broadcasting market is estimated to be worth billions of dollars annually. The TAM for local advertising in small- to mid-sized markets is substantial, and Saga is positioned to capture a share of this market. Difficult to specify dollar amount.
Upturn SWOT Analysis
Strengths
- Strong local presence in its markets
- Experienced management team
- Diversified revenue streams (radio and television)
- Focus on small- to mid-sized markets reduces direct competition
Weaknesses
- Dependence on advertising revenue
- Exposure to cyclical economic conditions
- Limited scale compared to larger broadcasting companies
- Small television broadcasting segment compared to radio broadcasting segment
Opportunities
- Expansion into new markets through acquisitions
- Increased focus on digital content and streaming
- Development of new advertising products and services
- Leveraging local content for online audiences
Threats
- Declining advertising revenue in traditional media
- Increasing competition from digital media and streaming services
- Changes in consumer preferences
- Economic downturns
Competitors and Market Share
Key Competitors
- Cumulus Media Inc (CMLS)
- iHeartMedia Inc (IHRT)
- Townsquare Media Inc (TSQ)
Competitive Landscape
Saga competes with larger national broadcasting companies and smaller regional players. Its competitive advantage lies in its strong local presence and focus on small- to mid-sized markets.
Growth Trajectory and Initiatives
Historical Growth: Saga's growth has been driven by acquisitions and organic growth in its existing markets.
Future Projections: Future growth projections depend on the company's ability to adapt to the changing media landscape, expand into new markets, and develop new revenue streams. Analyst estimates vary.
Recent Initiatives: Recent initiatives may include investments in digital media, acquisitions of new stations, and development of new advertising products.
Summary
Saga Communications is a broadcasting company focusing on radio in small to mid-sized markets. While its local focus and dividend history are strengths, it faces challenges from digital media and economic cycles. The company needs to invest in digital strategies to maintain relevance. The competitive landscape is intense, requiring continuous innovation and adaptation.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Financial news sources
Disclaimers:
This analysis is based on available information and is subject to change. Market share data is estimated and may not be precise. Financial figures are subject to confirmation from official sources.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Saga Communications Inc
Exchange NASDAQ | Headquaters Grosse Pointe Farms, MI, United States | ||
IPO Launch date 1992-12-11 | CEO, President & Director Mr. Christopher S. Forgy | ||
Sector Communication Services | Industry Broadcasting | Full time employees 601 | Website https://www.sagacom.com |
Full time employees 601 | Website https://www.sagacom.com | ||
Saga Communications, Inc., a media company, acquires, develops, and operates broadcast properties in the United States. The company's radio stations employ various programming formats, including classic hits, country, classic country, hot/soft/urban adult contemporary, oldies, classic rock, rock, and news/talk. It also owns and operates FM and AM radio stations, and metro signals serving various markets. Saga Communications, Inc. was incorporated in 1986 and is headquartered in Grosse Pointe Farms, Michigan.
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