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Upturn AI SWOT - About
Safety Shot Inc (SHOT)
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Upturn Advisory Summary
09/12/2025: SHOT (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit 259.34% | Avg. Invested days 42 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 26.23M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.61 | 52 Weeks Range 0.23 - 1.77 | Updated Date 06/29/2025 |
52 Weeks Range 0.23 - 1.77 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.64 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -12862.91% |
Management Effectiveness
Return on Assets (TTM) -225.46% | Return on Equity (TTM) -1514.12% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 30984646 | Price to Sales(TTM) 45.75 |
Enterprise Value 30984646 | Price to Sales(TTM) 45.75 | ||
Enterprise Value to Revenue 54.04 | Enterprise Value to EBITDA -0.29 | Shares Outstanding 87261000 | Shares Floating 45859984 |
Shares Outstanding 87261000 | Shares Floating 45859984 | ||
Percent Insiders 16.82 | Percent Institutions 5.9 |
Upturn AI SWOT
Safety Shot Inc
Company Overview
History and Background
Safety Shot Inc. was founded in 2023. The company focuses on developing a beverage that aims to reduce blood alcohol content and improve cognitive and motor functions after alcohol consumption.
Core Business Areas
- Beverage Production and Sales: Safety Shot Inc.'s primary business is the development, production, and sale of its flagship beverage, 'Safety Shot', which targets alcohol detoxification and cognitive recovery.
Leadership and Structure
The company is led by CEO Brian John. Detailed organizational structure information is not publicly available.
Top Products and Market Share
Key Offerings
- Safety Shot: Safety Shot is a beverage designed to reduce blood alcohol content and improve cognitive and motor functions after alcohol consumption. The product is relatively new, and market share data is currently unavailable. Competitors include traditional hangover remedies and emerging alcohol detoxification products, like those focused on liver support.
Market Dynamics
Industry Overview
The industry encompasses hangover remedies, detox drinks, and functional beverages aimed at mitigating the effects of alcohol consumption. The market is fragmented, with numerous small players and growing consumer interest in health and wellness solutions.
Positioning
Safety Shot aims to position itself as a science-backed, quick-acting solution for alcohol recovery, differentiating itself from traditional hangover remedies. Its competitive advantage hinges on its patented formula and perceived efficacy.
Total Addressable Market (TAM)
The TAM for hangover remedies and alcohol recovery products is estimated to be several billion dollars globally. Safety Shot is positioned to capture a portion of this market with its unique product offering.
Upturn SWOT Analysis
Strengths
- Novel Product Concept
- Potential for Rapid Action
- Targeted Marketing Approach
- First Mover Advantage in specific market segment.
Weaknesses
- Limited Brand Recognition
- Dependence on Single Product
- Unproven Long-Term Efficacy
- High Marketing costs for an unproven product
Opportunities
- Expansion into New Markets
- Partnerships with Bars and Restaurants
- Development of New Product Lines
- Increased consumer awareness of health and wellness
Threats
- Competition from Established Beverage Companies
- Regulatory Scrutiny of Health Claims
- Changing Consumer Preferences
- Copycat Products
Competitors and Market Share
Key Competitors
- MNST
- CELH
- FIZZ
Competitive Landscape
Safety Shot Inc. faces intense competition from established beverage companies with greater resources and brand recognition. Its success depends on differentiating itself through its unique formula and marketing efforts.
Growth Trajectory and Initiatives
Historical Growth: Historical growth data is unavailable due to the company's recent establishment.
Future Projections: Future growth projections are speculative and dependent on market acceptance of Safety Shot and successful execution of its marketing strategy. Analyst estimates are not widely available.
Recent Initiatives: Recent initiatives include marketing campaigns aimed at increasing brand awareness and securing distribution agreements.
Summary
Safety Shot Inc. is a new and speculative company with a novel product concept, but it faces significant challenges, including limited brand recognition, competition from established players, and unproven long-term efficacy. Its success depends on its ability to gain market acceptance and execute its marketing strategy effectively. Investors should be aware of the high risks associated with investing in a company at such an early stage. Safety Shot Inc. needs to establish brand recognition and improve cashflow.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company press releases
- Sec filings (SEC.gov)
- Various financial news outlets
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Investors should conduct their own due diligence before making any investment decisions. Market data and analysis are current as of the date this was created but may change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Safety Shot Inc
Exchange NASDAQ | Headquaters Jupiter, FL, United States | ||
IPO Launch date 2023-09-15 | CEO & Director Mr. Jarrett A. Boon | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 8 | Website https://safetyshotofficial.com |
Full time employees 8 | Website https://safetyshotofficial.com | ||
Safety Shot, Inc. provides over-the-counter products and consumer products in the United States. The company offers Safety Shot Beverage, an over-the-counter drink that lowers blood alcohol content. It also provides hair loss treatment, vitiligo solution, eczema cream, and sexual wellness products. It sells its products through direct customers, distributors, retailers, and e-commerce websites. The company was formerly known as Jupiter Wellness, Inc. and changed its name to Safety Shot, Inc. in September 2023. Safety Shot, Inc. was incorporated in 2018 and is based in Jupiter, Florida.
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