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Upturn AI SWOT - About
Safety Shot Inc (SHOTW)
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Upturn Advisory Summary
07/11/2025: SHOTW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
0 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
Analysis of Past Performance
Type Stock | Historic Profit -47.72% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/11/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.61 | 52 Weeks Range 0.01 - 0.50 | Updated Date 05/24/2025 |
52 Weeks Range 0.01 - 0.50 | Updated Date 05/24/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -12862.91% |
Management Effectiveness
Return on Assets (TTM) -225.46% | Return on Equity (TTM) -1514.12% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 45859984 |
Shares Outstanding - | Shares Floating 45859984 | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
Safety Shot Inc
Company Overview
History and Background
Safety Shot Inc. was founded in 2023. It is focused on the development and commercialization of a beverage designed to reduce blood alcohol content and promote recovery after alcohol consumption. The company is relatively new and in its early stages of development and market penetration.
Core Business Areas
- Beverage Production and Distribution: Safety Shot Inc.'s primary business is the production and distribution of its 'Safety Shot' beverage, marketed as a post-alcohol consumption recovery aid.
Leadership and Structure
The current CEO is Brian John, a well known CEO and entrepreneur. The company structure is relatively new with the focus of commercializing and scaling the business.
Top Products and Market Share
Key Offerings
- Safety Shot: Safety Shot is the company's main product, a beverage claiming to lower blood alcohol content and aid in post-alcohol recovery. Market share data is currently not widely available given that the product is relatively new. Competitors in this space are generally other hangover recovery drinks and supplements, though none directly claim to lower blood alcohol content. Competitors include brands like Liquid I.V., Pedialyte, and various electrolyte drinks.
Market Dynamics
Industry Overview
The market for hangover remedies and post-alcohol recovery aids is growing, driven by increasing social acceptance of alcohol consumption and a desire for products that mitigate its negative effects.
Positioning
Safety Shot Inc. is positioning itself as a novel solution in the recovery beverage market, primarily the first drink of its kind to lower blood alcohol content. Its competitive advantage, if substantiated, lies in its claimed ability to reduce BAC, which differentiates it from standard hydration and electrolyte replenishment products.
Total Addressable Market (TAM)
The global hangover remedies market is estimated to be worth billions of dollars, with significant potential for growth. Safety Shot Inc aims to capture a substantial share of this market, but its positioning relative to the overall TAM depends on its ability to validate its claims and establish a strong brand presence.
Upturn SWOT Analysis
Strengths
- Novel product concept
- Potential for significant market differentiation
- Early mover advantage in BAC reduction beverage category
Weaknesses
- Limited operating history
- Lack of established brand recognition
- Dependence on single product
- Lack of clear scientific support for claimed BAC reduction effects
Opportunities
- Expansion into new markets and distribution channels
- Partnerships with alcohol retailers and event organizers
- Development of new product formulations and flavors
- Growing consumer awareness of alcohol-related health concerns
Threats
- Competition from established beverage companies
- Regulatory scrutiny of product claims
- Negative publicity related to alcohol consumption
- Changes in consumer preferences
Competitors and Market Share
Key Competitors
- MNST
- CELH
- KO
Competitive Landscape
Safety Shot Inc faces stiff competition from established beverage giants with vast resources and distribution networks. Its success depends on effectively differentiating its product and capturing a niche market segment.
Growth Trajectory and Initiatives
Historical Growth: Historical growth data is limited due to the company's recent founding.
Future Projections: Future growth projections are uncertain and depend on the company's ability to validate its claims, secure funding, and successfully commercialize its product.
Recent Initiatives: Recent initiatives include securing initial distribution channels, marketing and promotion campaigns, and ongoing research and development.
Summary
Safety Shot Inc. is a newly formed company with a unique product targeting the alcohol recovery market. It aims to solve issues associated with hangover recovery and reduction of blood alcohol content. Being so early, its success hinges on validation of its claims, effective marketing, and distribution. The company faces significant competition and regulatory hurdles, so its future is highly uncertain at this stage.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company website
- Press releases
- Market research reports
- SEC filings
Disclaimers:
This analysis is based on limited publicly available information and is subject to change. It is not financial advice. Investing in Safety Shot Inc. involves significant risk. Market share data is estimated.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Safety Shot Inc
Exchange NASDAQ | Headquaters Jupiter, FL, United States | ||
IPO Launch date 2023-09-15 | CEO & Director Mr. Jarrett A. Boon | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 8 | Website https://safetyshotofficial.com |
Full time employees 8 | Website https://safetyshotofficial.com | ||
Safety Shot, Inc. provides over-the-counter products and consumer products in the United States. The company offers Safety Shot Beverage, an over-the-counter drink that lowers blood alcohol content. It also provides hair loss treatment, vitiligo solution, eczema cream, and sexual wellness products. It sells its products through direct customers, distributors, retailers, and e-commerce websites. The company was formerly known as Jupiter Wellness, Inc. and changed its name to Safety Shot, Inc. in September 2023. Safety Shot, Inc. was incorporated in 2018 and is based in Jupiter, Florida.
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