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Upturn AI SWOT - About
Safety Shot Inc (SHOTW)
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Upturn Advisory Summary
09/10/2025: SHOTW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -47.72% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/10/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.61 | 52 Weeks Range 0.01 - 0.50 | Updated Date 05/24/2025 |
52 Weeks Range 0.01 - 0.50 | Updated Date 05/24/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -12862.91% |
Management Effectiveness
Return on Assets (TTM) -225.46% | Return on Equity (TTM) -1514.12% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 45859984 |
Shares Outstanding - | Shares Floating 45859984 | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
Safety Shot Inc
Company Overview
History and Background
Safety Shot, Inc. was founded in 2022 and focuses on developing and commercializing beverages and products that aid in reducing blood alcohol content and improving overall well-being. Its primary product, Safety Shot, is designed to lower blood alcohol levels and rehydrate individuals.
Core Business Areas
- Beverage Development and Sales: Focuses on the development, marketing, and distribution of functional beverages like Safety Shot.
Leadership and Structure
The leadership team consists of key executives focused on product development, marketing, and distribution. The organizational structure appears to be relatively lean, given the company's early stage.
Top Products and Market Share
Key Offerings
- Safety Shot: Safety Shot is the company's flagship product. It is marketed as a beverage designed to rapidly lower blood alcohol content and improve cognitive function after alcohol consumption. Market share data is currently unavailable due to the novelty of the product. Competitors include hydration drinks like Liquid I.V. (acquired by Unilever) and recovery supplements, though none directly target rapid alcohol detoxification.
Market Dynamics
Industry Overview
The functional beverage market is growing, with increasing consumer interest in health and wellness products. There is growing interest in alcohol recovery products.
Positioning
Safety Shot is positioning itself as a first-mover in the alcohol detoxification beverage category. Its competitive advantage lies in its novel formulation and targeted marketing.
Total Addressable Market (TAM)
The TAM includes the alcoholic beverage market and the wider health and wellness market. The alcohol recovery market is estimated to be in the billions. Safety Shot aims to capture a significant share of this market through its innovative product. No data to provide TAM value.
Upturn SWOT Analysis
Strengths
- First-mover advantage in a niche market
- Proprietary formulation of Safety Shot
- Strong branding and marketing efforts
- Experienced management team
Weaknesses
- Limited operating history
- Unproven long-term efficacy of product
- Dependence on single product
- Limited financial resources
Opportunities
- Expansion into new markets and distribution channels
- Development of new products targeting related health concerns
- Partnerships with bars, restaurants, and retailers
- Increased consumer awareness of alcohol-related health risks
Threats
- Emergence of competing products
- Regulatory scrutiny of health claims
- Negative publicity or consumer reviews
- Changes in consumer preferences
Competitors and Market Share
Key Competitors
Competitive Landscape
Safety Shot Inc has a first-mover advantage but must effectively establish its brand and demonstrate product efficacy to maintain its position against potential future competitors. No actual company competitors right now.
Growth Trajectory and Initiatives
Historical Growth: Historical growth data is limited due to the company's recent market entry.
Future Projections: Future growth projections are highly speculative at this early stage. Analyst estimates are not widely available.
Recent Initiatives: Recent initiatives include product launch, marketing campaigns, and distribution partnerships.
Summary
Safety Shot Inc. is a startup attempting to pioneer the alcohol detoxification beverage market. While it has a first-mover advantage with its unique Safety Shot product, it faces risks associated with limited financial history, dependence on a single product, and potential regulatory hurdles. Its success will depend on its ability to effectively market and distribute Safety Shot and demonstrate its efficacy to consumers. Overall the company shows high risk, high reward.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company website
- Press releases
- Market research reports
Disclaimers:
The information provided is based on publicly available data and should not be considered investment advice. Market share data is limited due to the company's recent market entry. Future performance is subject to various risks and uncertainties.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Safety Shot Inc
Exchange NASDAQ | Headquaters Jupiter, FL, United States | ||
IPO Launch date 2023-09-15 | CEO & Director Mr. Jarrett A. Boon | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 8 | Website https://safetyshotofficial.com |
Full time employees 8 | Website https://safetyshotofficial.com | ||
Safety Shot, Inc. provides over-the-counter products and consumer products in the United States. The company offers Safety Shot Beverage, an over-the-counter drink that lowers blood alcohol content. It also provides hair loss treatment, vitiligo solution, eczema cream, and sexual wellness products. It sells its products through direct customers, distributors, retailers, and e-commerce websites. The company was formerly known as Jupiter Wellness, Inc. and changed its name to Safety Shot, Inc. in September 2023. Safety Shot, Inc. was incorporated in 2018 and is based in Jupiter, Florida.
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