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Upturn AI SWOT - About
Safety Shot Inc (SHOTW)
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Upturn Advisory Summary
08/28/2025: SHOTW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -47.72% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.61 | 52 Weeks Range 0.01 - 0.50 | Updated Date 05/24/2025 |
52 Weeks Range 0.01 - 0.50 | Updated Date 05/24/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -12862.91% |
Management Effectiveness
Return on Assets (TTM) -225.46% | Return on Equity (TTM) -1514.12% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 45859984 |
Shares Outstanding - | Shares Floating 45859984 | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
Safety Shot Inc
Company Overview
History and Background
Safety Shot, Inc. (SHOT) was founded in 2023 with the goal of developing and distributing a beverage claimed to reduce blood alcohol content and improve cognitive function after alcohol consumption. It quickly went public through a reverse merger with a shell company. It is a relatively new company with a short operating history and limited financial performance history.
Core Business Areas
- Beverage Development and Distribution: Focuses on the development, marketing, and distribution of Safety Shot, the company's flagship product designed to reduce blood alcohol content and enhance cognitive function after alcohol consumption. Currently this is their sole core area.
Leadership and Structure
The company's leadership includes names like Brian John as CEO. The company structure is relatively small, typical of a startup in the beverage industry.
Top Products and Market Share
Key Offerings
- Safety Shot: Safety Shot is the company's only product, a beverage marketed as a blood alcohol content reducer and cognitive enhancer after alcohol consumption. Market share is currently negligible as the product is very new to market. Competitors include hangover relief products and other functional beverages, such as Hydralyte, Pedialyte, Liquid I.V., and various energy drinks, vitamin drinks, and electrolyte beverages.
Market Dynamics
Industry Overview
The functional beverage market is experiencing significant growth, driven by increasing consumer awareness of health and wellness. The market is crowded and competitive, with many established players. Safety Shot's market relies on scientific validation and consumer trust.
Positioning
Safety Shot is attempting to carve a niche as a post-alcohol recovery beverage. Its competitive advantage hinges on whether it can scientifically validate its claims and gain regulatory approvals.
Total Addressable Market (TAM)
The global functional beverage market is estimated to be worth hundreds of billions USD. Safety Shot's ability to capture a significant share of this TAM depends on product efficacy, market acceptance, and effective distribution.
Upturn SWOT Analysis
Strengths
- Novel product concept
- First-mover advantage in a niche market
- Experienced management team in the beverage industry
Weaknesses
- Limited operating history
- Lack of scientific validation for claims
- Small market share with unproven consumer demand
- High cash burn rate
Opportunities
- Partnerships with bars and restaurants
- Expansion into new markets
- Further product development
- FDA approval and scientific validation can bolster credibility
Threats
- Competition from established beverage companies
- Regulatory scrutiny
- Negative publicity regarding product efficacy
- Changing consumer preferences
Competitors and Market Share
Key Competitors
- MNST
- CELH
- HYDR
Competitive Landscape
Safety Shot faces intense competition from established beverage giants with larger distribution networks, marketing budgets, and brand recognition. Its success hinges on differentiating itself with a proven product and a targeted marketing strategy.
Growth Trajectory and Initiatives
Historical Growth: Limited historical data available.
Future Projections: Future growth depends on the success of Safety Shot, sales and distribution agreements, and further funding.
Recent Initiatives: Focus on launching Safety Shot through online sales and partnerships with distribution networks.
Summary
Safety Shot Inc. is a high-risk, high-reward investment. The company's innovative product has potential, but faces significant challenges due to its lack of operating history, unproven product efficacy, and intense competition. Its cash burn rate and reliance on funding also represent key risks. Scientific validation and successful marketing are critical to Safety Shot's long-term viability.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, Market research reports, Financial news sources
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. The information provided is based on publicly available data and subject to change. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Safety Shot Inc
Exchange NASDAQ | Headquaters Jupiter, FL, United States | ||
IPO Launch date 2023-09-15 | CEO & Director Mr. Jarrett A. Boon | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 8 | Website https://safetyshotofficial.com |
Full time employees 8 | Website https://safetyshotofficial.com | ||
Safety Shot, Inc. provides over-the-counter products and consumer products in the United States. The company offers Safety Shot Beverage, an over-the-counter drink that lowers blood alcohol content. It also provides hair loss treatment, vitiligo solution, eczema cream, and sexual wellness products. It sells its products through direct customers, distributors, retailers, and e-commerce websites. The company was formerly known as Jupiter Wellness, Inc. and changed its name to Safety Shot, Inc. in September 2023. Safety Shot, Inc. was incorporated in 2018 and is based in Jupiter, Florida.
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