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Skechers USA Inc (SKX)




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Upturn Advisory Summary
09/15/2025: SKX (5-star) is a STRONG-BUY. BUY since 88 days. Simulated Profits (2197.28%). Updated daily EoD!
1 Year Target Price $62.67
1 Year Target Price $62.67
5 | Strong Buy |
1 | Buy |
10 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 2072.76% | Avg. Invested days 49 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 9.49B USD | Price to earnings Ratio 14.41 | 1Y Target Price 62.67 |
Price to earnings Ratio 14.41 | 1Y Target Price 62.67 | ||
Volume (30-day avg) 16 | Beta 1.2 | 52 Weeks Range 44.50 - 1419.00 | Updated Date 09/15/2025 |
52 Weeks Range 44.50 - 1419.00 | Updated Date 09/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 4.38 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.07% | Operating Margin (TTM) 7.48% |
Management Effectiveness
Return on Assets (TTM) 6.07% | Return on Equity (TTM) 14.68% |
Valuation
Trailing PE 14.41 | Forward PE 16.61 | Enterprise Value 10250054058 | Price to Sales(TTM) 1.01 |
Enterprise Value 10250054058 | Price to Sales(TTM) 1.01 | ||
Enterprise Value to Revenue 1.09 | Enterprise Value to EBITDA 9.61 | Shares Outstanding 130962000 | Shares Floating 129754298 |
Shares Outstanding 130962000 | Shares Floating 129754298 | ||
Percent Insiders 0.65 | Percent Institutions 95.42 |
Upturn AI SWOT
Skechers USA Inc

Company Overview
History and Background
Skechers USA, Inc. was founded in 1992 by Robert Greenberg. Initially focused on distributing Dr. Martens shoes, Skechers quickly shifted to designing and marketing its own branded footwear. The company experienced rapid growth in the late 1990s and early 2000s, expanding its product line and distribution network. They've focused on celebrity endorsements and broadened their appeal across various demographics, including performance and lifestyle footwear.
Core Business Areas
- Domestic Wholesale: Sales of Skechers footwear to retailers in the United States.
- International Wholesale: Sales of Skechers footwear to retailers outside the United States.
- Direct-to-Consumer: Sales of Skechers footwear through the company's e-commerce websites and retail stores.
Leadership and Structure
Robert Greenberg is the Chairman and CEO. Michael Greenberg is the President. The organizational structure includes functional departments such as design, marketing, sales, operations, and finance. They operate with a dual-leadership model.
Top Products and Market Share
Key Offerings
- Skechers GOwalk: Comfort-focused walking shoes. Competitors include Brooks, Hoka, and New Balance. Skechers GOwalk has a substantial share in the walking shoe market, but specific figures fluctuate based on data.
- Skechers Performance: Athletic footwear for running, training, and other sports. Competitors include Nike, Adidas, and Under Armour. Revenue from this segment is a significant contributor, with continuous investment in R&D and athlete sponsorships to drive sales. Market share data varies depending on the specific sport.
- Skechers Street: Fashion-forward lifestyle sneakers and casual shoes. Competitors include Vans, Converse, and Puma. Caters to younger demographics and fashion trends.
- Skechers Work: Safety-toe work boots and shoes. Competitors include Wolverine, Timberland PRO, and Red Wing. Marketed towards construction and industrial workers.
Market Dynamics
Industry Overview
The footwear industry is a large and competitive global market. It is influenced by fashion trends, technological advancements in materials and manufacturing, and consumer preferences. Sustainability and ethical sourcing are becoming increasingly important.
Positioning
Skechers is positioned as a value-driven brand offering a wide range of footwear styles for various activities. Its competitive advantages include a strong brand recognition, extensive distribution network, and a focus on comfort and affordability.
Total Addressable Market (TAM)
The global footwear market is estimated to be worth approximately $400 billion. Skechers is positioned to capture a significant portion of this TAM through its diverse product portfolio and global presence.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Wide product range
- Extensive distribution network
- Focus on comfort and affordability
- Effective celebrity endorsements
Weaknesses
- Perception as a value brand, limiting premium pricing
- Reliance on wholesale channels
- Inconsistent brand image across product lines
- Dependent on celebrity endorsements
Opportunities
- Expansion in emerging markets
- Growth in e-commerce
- Development of sustainable products
- Innovation in footwear technology
- Increased focus on direct-to-consumer sales
Threats
- Intense competition from established brands
- Fluctuations in raw material costs
- Changing fashion trends
- Economic downturns
- Disruptions in the supply chain
Competitors and Market Share
Key Competitors
- NKE
- ADDYY
- UA
Competitive Landscape
Skechers' advantages lie in its value pricing and wide distribution. Disadvantages include less brand prestige compared to Nike and Adidas. Skechers focuses on different segments. This is a very competitive space and all companies are vying to become a top company in the world.
Growth Trajectory and Initiatives
Historical Growth: Skechers has experienced significant revenue growth over the past decade, driven by international expansion and product diversification. Growth has been uneven, impacted by economic conditions and changing consumer preferences.
Future Projections: Analyst estimates project continued revenue growth for Skechers, driven by international markets and e-commerce. Profitability is expected to improve with cost efficiencies and product mix optimization.
Recent Initiatives: Recent initiatives include investments in digital marketing, expansion of the direct-to-consumer channel, and partnerships with retailers in key international markets.
Summary
Skechers is a strong player in the footwear market due to its diverse product line and global reach. While its value proposition is appealing, it faces challenges from premium brands and volatile economic conditions. Investments in e-commerce and international expansion are working well. However, Skechers should improve its brand image and manage supply chain disruptions.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Investor Relations Website
- Market Research Reports (e.g., IBISWorld, Statista)
- Financial News Articles (e.g., Reuters, Bloomberg, Yahoo Finance)
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change. Please consult with a financial professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Skechers USA Inc
Exchange NYSE | Headquaters Manhattan Beach, CA, United States | ||
IPO Launch date 1999-06-09 | Co-Founder, Chairman of the Board & CEO Mr. Robert Y. Greenberg | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 10100 | Website https://www.skechers.com |
Full time employees 10100 | Website https://www.skechers.com |
Skechers U.S.A., Inc. designs, develops, and markets footwear, apparel, and accessories worldwide. The company operates in two segments, Wholesale and Direct-to-Consumer. It offers footwear under the Skechers Hands Free Slip-ins, Skechers Arch Fit, and Skechers Air-Cooled Memory Foam brands; and slip-resistant and safety-toe shoes and boots for protective footwear in their work environments for men, women, and kids. The company sells its products through Skechers-branded stores operated by third-party franchisees and licensees, family shoe stores, specialty athletic and sporting goods retailers, department stores and big box club stores, and distributors, as well as company-owned Skechers-branded stores and e-commerce sites, third-party marketplaces, and digital platforms. It licenses various Skechers-branded products, including apparel and accessories. The company distributes footwear through a network of distributors and licensees, who sell its products to department, athletic and specialty, and digital stores, as well as in Skechers-branded retail stores. Skechers U.S.A., Inc. was incorporated in 1992 and is headquartered in Manhattan Beach, California.

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