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Upturn AI SWOT - About
Smart for Life, Inc. Common Stock (SMFL)
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Upturn Advisory Summary
08/21/2025: SMFL (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -75% | Avg. Invested days 8 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/21/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 0.28M USD | Price to earnings Ratio - | 1Y Target Price 8 |
Price to earnings Ratio - | 1Y Target Price 8 | ||
Volume (30-day avg) - | Beta 1.36 | 52 Weeks Range 0.00 - 3.31 | Updated Date 06/29/2025 |
52 Weeks Range 0.00 - 3.31 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -362.17 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -94.86% |
Management Effectiveness
Return on Assets (TTM) -21.69% | Return on Equity (TTM) -1870.79% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 14558638 | Price to Sales(TTM) 0.05 |
Enterprise Value 14558638 | Price to Sales(TTM) 0.05 | ||
Enterprise Value to Revenue 1.77 | Enterprise Value to EBITDA -3.69 | Shares Outstanding 7090730 | Shares Floating 6919841 |
Shares Outstanding 7090730 | Shares Floating 6919841 | ||
Percent Insiders 2.41 | Percent Institutions 0.64 |
Upturn AI SWOT
Smart for Life, Inc. Common Stock
Company Overview
History and Background
Smart for Life, Inc. was founded in 2002. Originally focused on weight management products, it has expanded its offerings to include nutritional supplements and other health-related products. Over time, it has grown through acquisitions and organic growth, aiming to become a comprehensive health and wellness company.
Core Business Areas
- Weight Management Products: Offers a range of weight management foods, supplements, and related products, often marketed through direct-to-consumer channels and partnerships.
- Nutritional Supplements: Provides various nutritional supplements targeting different health needs, such as vitamins, minerals, and specialty formulas.
- Sports Nutrition: Offers products designed to enhance athletic performance, like protein powders, pre-workout, and recovery supplements.
- Subscription Services: Provides ongoing services such as meal plans or supplement subscription programs.
Leadership and Structure
The leadership team consists of the CEO, CFO, and other key executives overseeing various departments. The organizational structure includes departments for product development, marketing, sales, operations, and finance.
Top Products and Market Share
Key Offerings
- Smart for Life Cookies: A range of healthy, low-calorie cookies marketed as part of their weight management programs. Market share is estimated to be small due to the overall fragmented weight management snacks market. Competitors include: Quest Nutrition, Atkins, SlimFast.
- Smart Protein: A line of protein powders marketed to active adults and athletes, with varying flavors. Market share is estimated to be small due to the overall fragmented Protein powder market. Competitors include: Optimum Nutrition, MuscleTech, Isopure.
- Supplements: A series of Vitamins and health supplements Market share is estimated to be very small due to the saturation and size of the market. Competitors include: Nature Made, Centrum, Kirkland Signature.
Market Dynamics
Industry Overview
The health and wellness industry is large and competitive, driven by increasing consumer awareness of health and preventative care. Trends include personalized nutrition, plant-based products, and digital health solutions.
Positioning
Smart for Life, Inc. aims to position itself as a holistic health and wellness provider with a focus on accessible and effective products. Competitive advantages may include proprietary formulations and targeted marketing.
Total Addressable Market (TAM)
The global health and wellness market is valued in the trillions of dollars. Smart for Life is positioned to capture a small fraction of this market, focusing on specific niches within weight management and nutritional supplements.
Upturn SWOT Analysis
Strengths
- Established Brand Recognition
- Diverse Product Line
- Direct-to-Consumer Sales Channels
- Subscription Based Revenue
Weaknesses
- Limited Market Share
- Dependence on Key Products
- Variable Profitability
- High Marketing Costs
Opportunities
- Expansion into New Markets
- Development of Innovative Products
- Strategic Partnerships
- Growing Health and Wellness Awareness
Threats
- Intense Competition
- Changing Consumer Preferences
- Regulatory Scrutiny
- Economic Downturns
Competitors and Market Share
Key Competitors
- Herbalife Nutrition Ltd. (HLF)
- Nutrisystem, Inc. (NTRI)
- Medifast, Inc. (MED)
Competitive Landscape
Smart for Life faces intense competition from larger, well-established players. Its smaller size and limited resources make it challenging to compete on price and marketing reach. Innovation and niche market targeting are key strategies for success.
Major Acquisitions
Sports Illustrated Nutrition
- Year: 2023
- Acquisition Price (USD millions): 11
- Strategic Rationale: Acquisition of Sports Illustrated Nutrition adds sports nutrition products to SMFL's portfolio and allows for collaboration with the Sports Illustrated brand.
Growth Trajectory and Initiatives
Historical Growth: Discuss Smart for Life, Inc. Common Stock's growth trends over the past years.
Future Projections: Provide projections for Smart for Life, Inc. Common Stock's future growth based on analyst estimates.
Recent Initiatives: Highlight recent strategic initiatives undertaken by Smart for Life, Inc. Common Stock.
Summary
Smart for Life, Inc. is a growing health and wellness company with a diverse product line, which includes meal-replacement cookies, supplements, and sports nutrition products. While the company has made recent acquisitions, it faces substantial competition from larger players in the fragmented health and wellness market. Key strengths include its brand recognition and direct-to-consumer sales model. However, it needs to address weaknesses such as its limited market share and high marketing costs to ensure sustainable growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Market conditions are subject to change, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Smart for Life, Inc. Common Stock
Exchange NASDAQ | Headquaters Miami, FL, United States | ||
IPO Launch date 2022-02-16 | CEO, President & Director Mr. Darren Minton | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 12 | Website https://smartforlife.com |
Full time employees 12 | Website https://smartforlife.com | ||
Smart for Life, Inc. acquires, develops, manufactures, operates, markets, and sells nutraceuticals and related products in the United States and internationally. It offers natural health and wellness meal replacement products, including nutrition bars, cookies, and soups and shakes, as well as vitamins and supplement powders, tablets, and soft gels under the Smart for Life brand; dietary supplements; and nutritional products, including whey protein isolate powder, tablet supplements for joint health, nitric oxide, post workout blends, Omega-3 supplements, and pre-workout supplements under the GSP brand for athletes and active lifestyle consumers. The company provides various nutritional products, such as antioxidant rich supplements, plant-based proteins, alkalizing nutrients, and weight management products; and operates a cost per action/cost per acquisition network for digital marketers for product sale and lead generation. It retails its products through online market platforms and stores. The company was formerly known as Bonne Santé Group, Inc. and changed its name to Smart for Life, Inc. in August 2021. The company was founded in 2002 and is based in Miami, Florida.
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