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Upturn AI SWOT - About
Smart for Life, Inc. Common Stock (SMFL)
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Upturn Advisory Summary
09/17/2025: SMFL (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -75% | Avg. Invested days 8 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 0.28M USD | Price to earnings Ratio - | 1Y Target Price 8 |
Price to earnings Ratio - | 1Y Target Price 8 | ||
Volume (30-day avg) - | Beta 1.36 | 52 Weeks Range 0.00 - 3.31 | Updated Date 06/29/2025 |
52 Weeks Range 0.00 - 3.31 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -362.17 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -94.86% |
Management Effectiveness
Return on Assets (TTM) -21.69% | Return on Equity (TTM) -1870.79% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 14558638 | Price to Sales(TTM) 0.05 |
Enterprise Value 14558638 | Price to Sales(TTM) 0.05 | ||
Enterprise Value to Revenue 1.77 | Enterprise Value to EBITDA -3.69 | Shares Outstanding 7090730 | Shares Floating 6919841 |
Shares Outstanding 7090730 | Shares Floating 6919841 | ||
Percent Insiders 2.41 | Percent Institutions 0.64 |
Upturn AI SWOT
Smart for Life, Inc. Common Stock
Company Overview
History and Background
Smart for Life, Inc. was founded in 2002. It focuses on developing and marketing science-backed nutritional meal replacement products and supplements, initially through a direct-to-consumer model, and later expanding into retail and other distribution channels. Recent acquisitions, such as Bonne Santu00e9 Group, have broadened their product offerings and market reach.
Core Business Areas
- Weight Management Products: Nutritional meal replacements, protein bars, and supplements designed for weight loss and management.
- Nutritional Supplements: A range of vitamins, minerals, and supplements aimed at improving overall health and wellness.
- Sports Nutrition: Products designed to enhance athletic performance and recovery.
- Specialty Foods: Low-carb and gluten-free food products for specific dietary needs, stemming from acquisitions like Bonne Santu00e9 Group.
Leadership and Structure
Smart for Life is led by a management team overseeing operations, sales, and marketing. The organizational structure includes departments for product development, manufacturing, and distribution.
Top Products and Market Share
Key Offerings
- Smart for Life Cookies: Meal replacement cookies designed for weight management. Market share data is difficult to pinpoint precisely due to the fragmented nature of the diet foods market, but it competes with brands like SlimFast and Atkins. Sales revenue is not publicly available but the product drives brand recognition. Competitors: SlimFast, Atkins, Ideal Protein.
- Nutrient Mixes: Protein shakes and powders aimed at improving overall health and wellness. Specific market share data is unavailable, but it competes within the broader nutritional supplement market. Sales revenue is not publicly available. Competitors: Herbalife, Nutrisystem, Optavia.
Market Dynamics
Industry Overview
The weight management and nutritional supplement industry is competitive and highly regulated, experiencing consistent growth driven by increasing health awareness and consumer demand for convenient and effective dietary solutions.
Positioning
Smart for Life positions itself as a science-backed nutritional solution, emphasizing the health benefits of its products. Its competitive advantage lies in its unique product formulations and strategic acquisitions to broaden product offerings.
Total Addressable Market (TAM)
The global weight management market is projected to reach hundreds of billions of dollars. Smart for Life is positioned to capture a portion of this TAM through its product offerings and expansion strategies.
Upturn SWOT Analysis
Strengths
- Proprietary product formulations
- Established brand recognition
- Strategic acquisitions expanding product portfolio
- Direct-to-consumer and retail distribution channels
- Science-backed approach to weight management
Weaknesses
- Limited brand awareness compared to larger competitors
- High marketing and advertising costs
- Dependence on key ingredients and suppliers
- Potential for negative publicity from dietary supplement controversies
- Reliance on continued innovation to maintain market relevance
Opportunities
- Expansion into new geographic markets
- Development of new product lines
- Partnerships with healthcare providers
- Increased focus on online sales and digital marketing
- Growing demand for personalized nutrition solutions
Threats
- Intense competition from established brands
- Changing consumer preferences
- Regulatory changes impacting dietary supplements
- Economic downturn affecting consumer spending
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- HLF
- USNA
- NUTR
Competitive Landscape
Smart for Life faces intense competition from larger, more established companies. Its competitive advantage lies in its product formulations and strategic acquisitions. However, they must continue innovation to expand the market share.
Major Acquisitions
Bonne Santu00e9 Group
- Year: 2021
- Acquisition Price (USD millions):
- Strategic Rationale: To expand product portfolio in the low carb and healthy food segment and enter retail stores.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends would be assessed from historical financial data. Please check for updates from the company.
Future Projections: Future growth projections are reliant on analyst estimates. Check analyst reports for future growth projections.
Recent Initiatives: Recent initiatives include acquisitions like Bonne Santu00e9 Group and expansions into new retail partnerships.
Summary
Smart for Life is in the competitive weight management market. The company has a wide variety of diet related products and aims to be a science based solution. It must continue to innovate and expand into retail stores to grow. The company is weak, with large companies having the majority of market share but if they expand rapidly they can see much potential in the future.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings (10-K, 10-Q)
- Analyst Reports (when available)
- Market Research Reports
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market share data and estimates are approximate and subject to change. Individual results may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Smart for Life, Inc. Common Stock
Exchange NASDAQ | Headquaters Miami, FL, United States | ||
IPO Launch date 2022-02-16 | CEO, President & Director Mr. Darren Minton | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 12 | Website https://smartforlife.com |
Full time employees 12 | Website https://smartforlife.com | ||
Smart for Life, Inc. acquires, develops, manufactures, operates, markets, and sells nutraceuticals and related products in the United States and internationally. It offers natural health and wellness meal replacement products, including nutrition bars, cookies, and soups and shakes, as well as vitamins and supplement powders, tablets, and soft gels under the Smart for Life brand; dietary supplements; and nutritional products, including whey protein isolate powder, tablet supplements for joint health, nitric oxide, post workout blends, Omega-3 supplements, and pre-workout supplements under the GSP brand for athletes and active lifestyle consumers. The company provides various nutritional products, such as antioxidant rich supplements, plant-based proteins, alkalizing nutrients, and weight management products; and operates a cost per action/cost per acquisition network for digital marketers for product sale and lead generation. It retails its products through online market platforms and stores. The company was formerly known as Bonne Santé Group, Inc. and changed its name to Smart for Life, Inc. in August 2021. The company was founded in 2002 and is based in Miami, Florida.
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