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Upturn AI SWOT - About
Smart for Life, Inc. Common Stock (SMFL)
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Upturn Advisory Summary
07/09/2025: SMFL (1-star) is a SELL. SELL since 1 days. Profits (-75.00%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
0 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
Analysis of Past Performance
Type Stock | Historic Profit -75% | Avg. Invested days 8 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/09/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 0.28M USD | Price to earnings Ratio - | 1Y Target Price 8 |
Price to earnings Ratio - | 1Y Target Price 8 | ||
Volume (30-day avg) - | Beta 1.36 | 52 Weeks Range 0.00 - 3.31 | Updated Date 06/29/2025 |
52 Weeks Range 0.00 - 3.31 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -362.17 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -94.86% |
Management Effectiveness
Return on Assets (TTM) -21.69% | Return on Equity (TTM) -1870.79% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 14558638 | Price to Sales(TTM) 0.05 |
Enterprise Value 14558638 | Price to Sales(TTM) 0.05 | ||
Enterprise Value to Revenue 1.77 | Enterprise Value to EBITDA -3.69 | Shares Outstanding 7090730 | Shares Floating 6919841 |
Shares Outstanding 7090730 | Shares Floating 6919841 | ||
Percent Insiders 2.41 | Percent Institutions 0.64 |
Upturn AI SWOT
Smart for Life, Inc. Common Stock
Company Overview
History and Background
Smart for Life, Inc. (SMFL) was founded with a focus on developing and marketing nutritional and weight management products. The company's history includes expansion through acquisitions and product development aimed at meeting consumer demand for health-conscious food options.
Core Business Areas
- Nutritional Products: Develops and markets a range of nutritional bars, shakes, snacks, and supplements designed to support weight management and overall health.
- E-commerce Sales: Sells its products directly to consumers through its online platform and third-party e-commerce channels.
- Retail Distribution: Distributes products through retail partnerships.
Leadership and Structure
The leadership team consists of executives with experience in the food, beverage, and health industries. The organizational structure includes departments for product development, marketing, sales, and operations.
Top Products and Market Share
Key Offerings
- Smart for Life Cookies: Low-calorie, high-protein cookies designed as a meal replacement or snack. Market share data specific to this product is not readily available. Competitors include Quest Nutrition, Atkins, and SlimFast.
- Smart for Life Shakes: Protein shakes marketed for weight loss and nutrition. Market share data specific to this product is not readily available. Competitors include SlimFast, Herbalife Nutrition, and Ensure.
Market Dynamics
Industry Overview
The nutritional and weight management industry is driven by consumer demand for healthier food options, growing obesity rates, and increasing awareness of health and wellness. The industry is highly competitive and subject to changing consumer preferences and regulatory requirements.
Positioning
Smart for Life positions itself as a provider of convenient and effective weight management solutions. Its competitive advantages may include proprietary formulations or targeted marketing strategies.
Total Addressable Market (TAM)
The global weight management market is estimated in the hundreds of billions of US dollars. Smart for Life's positioning within this TAM is dependent on its market penetration and ability to capture market share from larger competitors.
Upturn SWOT Analysis
Strengths
- Established brand recognition
- Proprietary product formulations
- Direct-to-consumer sales channel
Weaknesses
- Limited scale compared to major competitors
- Dependence on specific product lines
- Fluctuating profitability
Opportunities
- Expansion into new product categories
- Increased marketing efforts
- Strategic partnerships
Threats
- Intense competition
- Changing consumer preferences
- Regulatory changes
Competitors and Market Share
Key Competitors
- HLF
- UNVR
- NUTR
Competitive Landscape
Smart for Life faces intense competition from larger, more established companies in the nutritional and weight management industry. Its advantages may include a focus on specific product niches or a strong direct-to-consumer presence.
Major Acquisitions
Divinity Nutrition
- Year: 2021
- Acquisition Price (USD millions): 1.7
- Strategic Rationale: Expanded product portfolio and reach within the nutritional supplement market.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends have varied based on market conditions and company strategies. The trend over time needs to be obtained from real-time financial data.
Future Projections: Future growth projections based on analyst estimates are needed from real-time financial data.
Recent Initiatives: Recent strategic initiatives will vary based on market conditions and company strategies. Examples include new product launches, acquisitions, and partnerships.
Summary
Smart for Life has a footprint in the competitive weight management and nutritional products market, with a focus on direct-to-consumer sales. While they have a small market share compared to industry giants, strategic acquisitions and a strong D2C channel provide potential for growth. However, they need to contend with intense competition, fluctuating profitability, and evolving consumer preferences, while also managing cash flow.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, press releases, industry reports, third-party financial data providers.
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on independent research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Smart for Life, Inc. Common Stock
Exchange NASDAQ | Headquaters Miami, FL, United States | ||
IPO Launch date 2022-02-16 | CEO, President & Director Mr. Darren Minton | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 12 | Website https://smartforlife.com |
Full time employees 12 | Website https://smartforlife.com | ||
Smart for Life, Inc. acquires, develops, manufactures, operates, markets, and sells nutraceuticals and related products in the United States and internationally. It offers natural health and wellness meal replacement products, including nutrition bars, cookies, and soups and shakes, as well as vitamins and supplement powders, tablets, and soft gels under the Smart for Life brand; dietary supplements; and nutritional products, including whey protein isolate powder, tablet supplements for joint health, nitric oxide, post workout blends, Omega-3 supplements, and pre-workout supplements under the GSP brand for athletes and active lifestyle consumers. The company provides various nutritional products, such as antioxidant rich supplements, plant-based proteins, alkalizing nutrients, and weight management products; and operates a cost per action/cost per acquisition network for digital marketers for product sale and lead generation. It retails its products through online market platforms and stores. The company was formerly known as Bonne Santé Group, Inc. and changed its name to Smart for Life, Inc. in August 2021. The company was founded in 2002 and is based in Miami, Florida.
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