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Upturn AI Summary - About
SharkNinja, Inc.(SN)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for SN
10/02/2026: SN (5-star) is currently NOT-A-BUY. Pass it for now.
SharkNinja, Inc. is a consumer product company known for its Shark and Ninja brands, specializing in home floor care, kitchen appliances, and lifestyle products. The company has a leading position in North America, driven by its reputation for high-performance, accessible consumer technology. Its main investment appeal lies in a proven growth story rooted in rapid product innovation and category expansion. However, risks include heavy market concentration, intense competition from well-established incumbents, and sensitivity to discretionary spending cycles. This stock may suit growth-oriented investors who monitor the company's ability to maintain its innovation pipeline while successfully entering new geographic and product markets.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company's focus on innovation and category expansion aligns well with growth-oriented investment strategies. |
| Momentum investor | Strong fit while signal remains positive | Momentum may be supported by consistent new product cycles and revenue growth trends. |
| Value investor | Mixed fit | The company often trades at premium multiples due to its growth profile, which may not satisfy traditional deep-value investors. |
| Dividend investor | Weak fit | The company currently does not pay a dividend, focusing instead on growth and reinvestment. |
| Low-risk investor | Weak fit | Consumer discretionary stocks can be volatile and sensitive to broader economic cycles. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | As a consumer-facing growth stock, SN may experience significant price swings based on market sentiment and earnings reports. |
| Valuation risk | Medium | Investors must weigh the company's growth expectations against its current market valuation. |
| Competition risk (Appliance industry) | High | The home appliance industry is crowded with well-capitalized competitors that can respond quickly to new product trends. |
| Business quality | Medium / high | The company has strong brand equity but remains dependent on maintaining a continuous, successful product pipeline. |
| Dividend income | Low / none | The company does not provide dividend income, making it unsuitable for income-focused portfolios. |
| Execution risk | Medium | The company's reliance on successful product launches means that execution is critical to sustaining growth. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 42% | Avg. Invested days 44 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/02/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 25.44B USD | Price to earnings Ratio 36.76 | 1Y Target Price 209.56 |
Price to earnings Ratio 36.76 | 1Y Target Price 209.56 | ||
Volume (30-day avg) 1.9M shares | Beta 1.2 | 52 Weeks Range 83.12 - 194.54 | Updated Date 10/01/2026 |
52 Weeks Range 83.12 - 194.54 | Updated Date 10/01/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 4.89 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Floor Care | Shark-branded vacuums, steam mops, and floor cleaners. | This is a core, mature segment that provides stable cash flow. |
| Kitchen Appliances | Ninja-branded blenders, air fryers, and multi-cookers. | This is a high-growth segment driven by constant innovation and viral marketing. |
| Geography | North American and International markets. | The company is currently seeking to reduce its North American concentration by expanding internationally. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 36.76 | Forward PE 23.09 | Enterprise Value 23.87B | Price to Sales(TTM) 3.68 |
Enterprise Value 23.87B | Price to Sales(TTM) 3.68 | ||
Enterprise Value to Revenue 3.45 | Enterprise Value to EBITDA 22.25 | Shares Outstanding 141.52M | Shares Floating 86.31M |
Shares Outstanding 141.52M | Shares Floating 86.31M | ||
Percent Insiders 39.01 | Percent Institutions 68.15 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About SharkNinja, Inc.
Exchange NYSE | Headquarters Needham, MA, United States | ||
IPO Launch date 2011-12-14 | President, CEO & Director Mr. Mark Adam Barrocas | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 4143 | Website https://www.sharkninja.com |
Full time employees 4143 | Website https://www.sharkninja.com | ||
SharkNinja, Inc., a product design and technology company, engages in the provision of various solutions for consumers in the United States, China, and internationally. It offers cleaning appliances, including corded and cordless vacuums, such as handheld and robotic vacuums, as well as other floorcare products comprising steam mops, wet/dry cleaning floor products, and carpet extraction; fans, coolers, frozen drink appliances, propane grills, and fire pits; and cooking and beverage appliances, such as air fryers, multi-cookers, outdoor and countertop grills and ovens, coffee systems, carbonation, cookware, cutlery, kettles, and toasters and bakeware products. The company also provides food preparation appliances, which include blenders, food processors, ice cream makers, juicers, and frozen drink appliances and coolers; haircare and skincare beauty appliances, as well as home environment products comprising air purifiers and fans. It sells its products through traditional brick-and-mortar retail channels and e-commerce channels, distributors, and direct-to-consumer channels under Shark and Ninja brands. SharkNinja, Inc. was incorporated in 2017 and is headquartered in Needham, Massachusetts.
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