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Upturn AI SWOT - About
SharkNinja, Inc. (SN)
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Upturn Advisory Summary
07/29/2025: SN (5-star) is a STRONG-BUY. BUY since 20 days. Profits (19.43%). Updated daily EoD!
Upturn Star Rating
Outstanding Performance
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Number of Analysts
12 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $129.78
1 Year Target Price $129.78
| 9 | Strong Buy |
| 2 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 69.03% | Avg. Invested days 52 | Today’s Advisory Regular Buy |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 07/29/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 16.72B USD | Price to earnings Ratio 37.52 | 1Y Target Price 129.78 |
Price to earnings Ratio 37.52 | 1Y Target Price 129.78 | ||
Volume (30-day avg) 12 | Beta - | 52 Weeks Range 60.50 - 123.00 | Updated Date 07/29/2025 |
52 Weeks Range 60.50 - 123.00 | Updated Date 07/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 3.16 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.86% | Operating Margin (TTM) 11.85% |
Management Effectiveness
Return on Assets (TTM) 10.45% | Return on Equity (TTM) 24.75% |
Valuation
Trailing PE 37.52 | Forward PE 23.64 | Enterprise Value 17632301051 | Price to Sales(TTM) 2.94 |
Enterprise Value 17632301051 | Price to Sales(TTM) 2.94 | ||
Enterprise Value to Revenue 3.1 | Enterprise Value to EBITDA 23.1 | Shares Outstanding 141040992 | Shares Floating 77493675 |
Shares Outstanding 141040992 | Shares Floating 77493675 | ||
Percent Insiders 45.17 | Percent Institutions 49.86 |
Upturn AI SWOT
SharkNinja, Inc.
Company Overview
History and Background
SharkNinja, Inc. (formerly JS Global Lifestyle Company Limited) designs, markets, and distributes home appliances and other products. It was founded in 2017 and is headquartered in Needham, Massachusetts. The company evolved from focusing on a single product line (Shark vacuum cleaners) to offering a broad range of household solutions.
Core Business Areas
- Cleaning: Includes Shark-branded vacuum cleaners, robot vacuums, and other cleaning solutions for floors and surfaces.
- Cooking & Food Preparation: Includes Ninja-branded blenders, air fryers, pressure cookers, coffee makers, and other kitchen appliances.
- Other Home Environment Products: Includes products related to air purification and water filtration
Leadership and Structure
Mark Rosenzweig serves as the Chairman and CEO. The company has a structured organizational hierarchy with departments overseeing product development, marketing, sales, operations, and finance.
Top Products and Market Share
Key Offerings
- Shark Cordless Stick Vacuums: High-performance cordless stick vacuums; competing with Dyson and Bissell. Market share for Shark in vacuum cleaners is significant. According to Statista, SharkNinja accounts for roughly one quarter of the total US vacuum cleaner market revenue in 2023.
- Ninja Air Fryers: Ninja air fryers offer a popular, health-conscious cooking solution, competing with brands like Philips, Instant Pot, and Cosori. The Ninja brand is highly regarded with the air fryer market, capturing a significant portion.
- Ninja Blenders: Ninja blenders are known for their power and versatility, competing with Vitamix and Blendtec.
Market Dynamics
Industry Overview
The home appliance market is competitive, driven by consumer demand for innovative and convenient products. Trends include smart appliances, energy efficiency, and health-conscious cooking solutions.
Positioning
SharkNinja is positioned as a provider of innovative and high-quality home appliances, competing through product differentiation, performance, and brand recognition.
Total Addressable Market (TAM)
The global home appliance market is expected to reach several hundred billion USD. SharkNinja is well positioned to continue to grow its market share within this large TAM.
Upturn SWOT Analysis
Strengths
- Strong brand recognition for both Shark and Ninja
- Innovative product development
- Effective marketing and distribution channels
- Diversified product portfolio
- Solid financial performance
Weaknesses
- Reliance on specific product categories
- Potential supply chain vulnerabilities
- Exposure to fluctuating raw material costs
- Price competition in certain segments
Opportunities
- Expanding into new geographic markets
- Developing smart home appliances
- Increasing online sales channels
- Acquiring complementary businesses
- Capitalizing on emerging consumer trends like sustainability
Threats
- Intense competition from established players
- Economic downturn impacting consumer spending
- Changes in consumer preferences
- Disruptive new technologies
- Increased regulatory scrutiny
Competitors and Market Share
Key Competitors
- DYSON LTD (Private)
- BSET (Bissell Inc.)
- IRBT (iRobot Corporation)
- WHRL (Whirlpool Corporation)
Competitive Landscape
SharkNinja competes effectively through product innovation, strong branding, and competitive pricing. Dyson is a strong competitor in the premium vacuum segment, while Bissell has significant presence in the floor care market.
Growth Trajectory and Initiatives
Historical Growth: SharkNinja has demonstrated strong historical growth driven by product innovation and market expansion.
Future Projections: Future growth is expected to be driven by continued innovation, expansion into new markets, and increasing online sales.
Recent Initiatives: Recent initiatives include new product launches, expansion into new international markets, and investments in research and development.
Summary
SharkNinja exhibits strong brand recognition and a diversified product portfolio, contributing to solid financial performance. The company's focus on innovation and market expansion supports continued growth. Potential challenges include intense competition and supply chain vulnerabilities. By capitalizing on emerging trends and expanding into new markets, SharkNinja can further strengthen its position.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Market research reports
- Industry publications
- Third party investment reports
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market data is subject to change and may not be completely accurate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About SharkNinja, Inc.
Exchange NYSE | Headquaters Needham, MA, United States | ||
IPO Launch date 2011-12-14 | President, CEO & Director Mr. Mark Adam Barrocas | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 3600 | Website https://www.sharkninja.com |
Full time employees 3600 | Website https://www.sharkninja.com | ||
SharkNinja, Inc., a product design and technology company, engages in the provision of various solutions for consumers in the United States, China, and internationally. It offers cleaning appliances, including corded and cordless vacuums, such as handheld and robotic vacuums, as well as other floorcare products comprising steam mops, wet/dry cleaning floor products, and carpet extraction; and cooking and beverage appliances, such as air fryers, multi-cookers, outdoor and countertop grills and ovens, coffee systems, carbonation, cookware, cutlery, kettles, and toasters and bakeware products. The company also provides food preparation appliances, which include blenders, food processors, ice cream makers, juicers, and frozen drink appliances and coolers; haircare and skincare beauty appliances, as well as home environment products comprising air purifiers and fans. It sells its products through traditional brick-and-mortar retail channels and e-commerce channels, distributors, and direct-to-consumer channels under Shark and Ninja brands. SharkNinja, Inc. was incorporated in 2017 and is headquartered in Needham, Massachusetts.
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