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SNFCA logo SNFCA
Upturn stock ratingUpturn stock rating
SNFCA logo

Security National Financial (SNFCA)

Upturn stock ratingUpturn stock rating
$9.47
Last Close (24-hour delay)
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PASS
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  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
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Upturn Advisory Summary

06/27/2025: SNFCA (3-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

ratingratingratingratingrating

Moderate Performance

These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.

Number of Analysts

rating

0 Analysts rated it

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Year Target Price $0

Year Target Price $0

Analyst’s Price TargetsFor last 52 week
$0Target price
Low$7.35
Current$9.47
high$13.59

Analysis of Past Performance

Type Stock
Historic Profit 66.68%
Avg. Invested days 72
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 4.0
Stock Returns Performance Upturn Returns Performance 3.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/27/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 234.31M USD
Price to earnings Ratio 9.66
1Y Target Price -
Price to earnings Ratio 9.66
1Y Target Price -
Volume (30-day avg) -
Beta 0.82
52 Weeks Range 7.35 - 13.59
Updated Date 06/29/2025
52 Weeks Range 7.35 - 13.59
Updated Date 06/29/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.98

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 6.96%
Operating Margin (TTM) 8.09%

Management Effectiveness

Return on Assets (TTM) 1.45%
Return on Equity (TTM) 7.02%

Valuation

Trailing PE 9.66
Forward PE -
Enterprise Value 224357174
Price to Sales(TTM) 0.7
Enterprise Value 224357174
Price to Sales(TTM) 0.7
Enterprise Value to Revenue 0.67
Enterprise Value to EBITDA -
Shares Outstanding 21324800
Shares Floating 13663641
Shares Outstanding 21324800
Shares Floating 13663641
Percent Insiders 26.96
Percent Institutions 48.08

Analyst Ratings

Rating -
Target Price -
Buy -
Strong Buy -
Buy -
Strong Buy -
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Security National Financial

stock logo

Company Overview

overview logo History and Background

Security National Financial Corporation (SNFC) was founded in 1936. Initially focused on life insurance, it expanded into cemetery and mortuary operations. Over time, it diversified further into mortgage banking and other financial services.

business area logo Core Business Areas

  • Life Insurance: Offers a range of life insurance products, including pre-need funeral policies.
  • Mortuary and Cemetery: Owns and operates mortuaries and cemeteries, providing funeral and burial services.
  • Mortgage Banking: Originates, sells, and services mortgage loans.

leadership logo Leadership and Structure

Scott M. Quist is the CEO. SNFC operates with a traditional corporate structure, with various departments managing insurance, mortuary, and mortgage operations.

Top Products and Market Share

overview logo Key Offerings

  • Pre-Need Funeral Insurance: Life insurance policies designed to cover funeral expenses. Market share data is difficult to pinpoint precisely, but SNFC competes with large insurance companies like National Guardian Life and Homesteaders Life. Revenue tied to this is approximately 30% of their overall revenue.
  • Mortuary Services: Funeral and cremation services offered through owned mortuaries. The mortuary market is highly fragmented; SNFC competes with Service Corporation International (SCI) and StoneMor Inc.
  • Mortgage Loan Origination: Primarily originating and servicing residential mortgages. Competitors include Rocket Companies (RKT) and PennyMac Financial Services (PFSI).

Market Dynamics

industry overview logo Industry Overview

The life insurance industry is mature, with moderate growth. The funeral services industry is stable, driven by mortality rates. The mortgage banking sector is cyclical, influenced by interest rates and housing market conditions.

Positioning

SNFC occupies a niche position, combining insurance, funeral services, and mortgage banking. Its competitive advantage lies in its diversified business model and focus on pre-need funeral arrangements.

Total Addressable Market (TAM)

The TAM for SNFC spans life insurance (trillions), funeral services (billions), and mortgage banking (trillions). SNFC's market position is relatively small, holding a minimal fraction of the overall TAM in each sector.

Upturn SWOT Analysis

Strengths

  • Diversified business model
  • Strong presence in pre-need funeral insurance
  • Experienced management team
  • Established network of mortuaries and cemeteries

Weaknesses

  • Relatively small size compared to major competitors
  • Sensitivity to interest rate fluctuations
  • Dependence on mortality rates for funeral services revenue
  • Geographic concentration of operations

Opportunities

  • Expanding pre-need funeral insurance offerings
  • Acquiring smaller mortuaries and cemeteries
  • Growing mortgage banking operations through partnerships
  • Capitalizing on the aging population

Threats

  • Increased competition from larger insurance and funeral service providers
  • Rising interest rates impacting mortgage demand
  • Changes in regulations affecting the insurance and funeral industries
  • Economic downturn reducing consumer spending

Competitors and Market Share

competitor logo Key Competitors

  • SCI
  • HLI
  • FNMA
  • NRGL

Competitive Landscape

SNFC faces competition from larger, more established companies in each of its business segments. Its advantage lies in its diversified business model and focus on pre-need funeral arrangements.

Major Acquisitions

Memorial Mortuaries and Cemeteries

  • Year: 2018
  • Acquisition Price (USD millions): 35
  • Strategic Rationale: Expanded SNFC's presence in the mortuary and cemetery market in the Intermountain West.

Growth Trajectory and Initiatives

Historical Growth: SNFC has experienced moderate growth, primarily through acquisitions and organic expansion of its existing businesses.

Future Projections: Analyst estimates suggest continued modest growth, driven by the aging population and increasing demand for pre-need funeral arrangements. Future growth will depend on the interest rates and the housing market.

Recent Initiatives: Recent initiatives have focused on expanding mortgage banking operations and acquiring additional mortuaries and cemeteries.

Summary

Security National Financial has a diversified business model spanning life insurance, mortuary services, and mortgage banking providing strength but is relatively small compared to its peers. The company benefits from a strong presence in pre-need funeral arrangements, however, its market cap is relatively low. SNFC is vulnerable to interest rate fluctuations and depends on mortality rates. SNFC has recently expanded mortgage banking operations which should provide growth.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • SEC Filings
  • Company Press Releases
  • Financial News Outlets
  • Industry Reports

Disclaimers:

This analysis is based on available public information and is not financial advice. Investment decisions should be made based on thorough research and consultation with a financial advisor.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Security National Financial

Exchange NASDAQ
Headquaters Salt Lake City, UT, United States
IPO Launch date 2001-01-02
Chairman, President & CEO Mr. Scott Milton Quist
Sector Financial Services
Industry Mortgage Finance
Full time employees 1186
Full time employees 1186

Security National Financial Corporation engages in the life insurance, cemetery and mortuary, and mortgage businesses. The company's Life Insurance segment is involved in selling and servicing lines of life insurance, annuity products, and accident and health insurance. It offers various life insurance products, including funeral plans and interest-sensitive life insurance, as well as other traditional life, accident, and health insurance products; annuity products comprising single and flexible premium deferred annuities, and immediate annuities; and diver's accident insurance policies. This segment also cedes and assumes various risks with various authorized unaffiliated reinsurers pursuant to reinsurance treaties. Its cemetery and mortuary segment consists of eleven mortuaries and five cemeteries in the state of Utah, one cemetery in the state of California, and one cemetery and four mortuaries in the state of New Mexico. This segment also offers plots, interment vaults, mausoleum crypts, markers, caskets, urns, and other death care related products; and provides professional services of funeral directors, opening and closing of graves, use of chapels and viewing rooms, and use of automobiles and clothing. The company's Mortgages segment originates and underwrites residential and commercial loans for new construction, existing homes, and real estate projects primarily in Florida, Nevada, Texas, and Utah. It offers residential mortgage lending services to real estate brokers and builders, as well as directly to consumers. Security National Financial Corporation was founded in 1965 and is headquartered in Salt Lake City, Utah.