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Upturn AI SWOT - About
Sunrise Communications AG (SNRE)
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Upturn Advisory Summary
10/15/2025: SNRE (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit 10.65% | Avg. Invested days 48 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.97B USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta - | 52 Weeks Range 39.38 - 55.68 | Updated Date 06/29/2025 |
52 Weeks Range 39.38 - 55.68 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 7.19% | Basic EPS (TTM) -4.16 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -7.99% | Operating Margin (TTM) 2.23% |
Management Effectiveness
Return on Assets (TTM) - | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 10982836509 | Price to Sales(TTM) 1.32 |
Enterprise Value 10982836509 | Price to Sales(TTM) 1.32 | ||
Enterprise Value to Revenue 2.94 | Enterprise Value to EBITDA 7.24 | Shares Outstanding 68908800 | Shares Floating 37028249 |
Shares Outstanding 68908800 | Shares Floating 37028249 | ||
Percent Insiders - | Percent Institutions 16.66 |
Upturn AI SWOT
Sunrise Communications AG
Company Overview
History and Background
Sunrise Communications AG was founded in 1996, after the liberalization of the Swiss telecommunications market. It quickly grew through acquisitions and organic growth to become one of the largest telecommunications providers in Switzerland. In 2020, it was acquired by Liberty Global.
Core Business Areas
- Mobile: Provides mobile telephony and data services to individual and business customers.
- Internet: Offers broadband internet access via fiber optic and cable networks.
- TV: Delivers digital TV services, including on-demand content and interactive features.
- Fixed Network: Provides landline telephone services to individual and business customers.
- Business Solutions: Offers tailored telecommunication solutions for business customers, including connectivity, cloud services and security solutions.
Leadership and Structure
Sunrise Communications AG is led by a management team reporting to the Liberty Global executive team. The organizational structure is divided into functional departments like sales, marketing, technology, and finance.
Top Products and Market Share
Key Offerings
- Market share data: Around 28% market share in the Swiss mobile market before its acquisition
- Mobile Subscriptions: Mobile subscriptions offering voice and data services. Sunrise held around 28% market share in the Swiss mobile market before its acquisition. Key competitors: Swisscom, Salt. Product includes various price plans and data allowances. Competitors: Swisscom, Salt, Lidl Connect.
- Broadband Internet: Broadband internet services through fiber optic and cable networks. Held approximately 25% market share in the Swiss broadband market. Key competitors: Swisscom, Salt. Service includes various speed offerings and bundling options. Competitors: Swisscom, Salt.
- TV Services: Digital TV services offering a wide range of channels and on-demand content. Competitors: Swisscom, Salt, Quickline. Includes set top box, or streaming service and various channel options
Market Dynamics
Industry Overview
The Swiss telecommunications market is characterized by high penetration rates for mobile and broadband services. It's a competitive market with a few major players.
Positioning
Sunrise positions itself as a provider of integrated telecommunications services, focusing on high-speed internet and innovative TV offerings. After acquisition by Liberty Global, it benefits from increased scale and resources.
Total Addressable Market (TAM)
The total addressable market for telecommunications services in Switzerland is estimated to be over $10 billion annually. Sunrise is positioned to capture a significant share of this market through its integrated service offerings and improved competitiveness under Liberty Global ownership.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in Switzerland
- Extensive fiber optic network infrastructure
- Integrated service portfolio (mobile, internet, TV)
- Part of Liberty Global, benefiting from scale and resources
Weaknesses
- Historically smaller market share compared to Swisscom
- Dependent on Liberty Global's strategy
- Integration challenges following acquisition
Opportunities
- Growing demand for high-speed internet and data services
- Potential for expansion in the business solutions market
- Leveraging Liberty Global's technology and expertise
- Increasing demand for bundled services.
Threats
- Intense competition from Swisscom and other players
- Regulatory changes in the telecommunications market
- Technological disruption (e.g., 5G, new internet technologies)
- Economic downturn impacting consumer spending
Competitors and Market Share
Key Competitors
- LBTYA
- SCMWY
- SALT (Private)
Competitive Landscape
Sunrise, now part of Liberty Global, faces intense competition from Swisscom, the dominant player in the Swiss market. Sunrise is smaller than Swisscom and SALT. However, it benefits from a focused strategy and investments from its parent company.
Growth Trajectory and Initiatives
Historical Growth: Prior to the acquisition, Sunrise experienced moderate growth driven by increasing subscriber numbers and higher data usage.
Future Projections: Future growth is expected to be driven by Liberty Global's investment in network infrastructure and the expansion of integrated service offerings.
Recent Initiatives: Recent initiatives include network upgrades to support 5G and fiber deployments, expanding business solutions and marketing campaigns.
Summary
Sunrise Communications AG, now under Liberty Global, is a major telecommunications provider in Switzerland. The company had a very strong brand and extensive infrastructure. The biggest problem was intense competition from larger companies. Liberty Global's acquisition presents both opportunity and risk.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis reports
- Market research data
- Liberty Global Filings
Disclaimers:
This analysis is based on available information and estimates. Market conditions and company performance are subject to change. Financial data should be independently verified. This is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sunrise Communications AG
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2024-11-13 | CEO - | ||
Sector Communication Services | Industry Telecom Services | Full time employees 2850 | Website https://www.sunrise.ch |
Full time employees 2850 | Website https://www.sunrise.ch | ||
Sunrise Communications AG, together with its subsidiaries, provides telecommunications services to residential and business customers in Switzerland. It operates in three segments: Residential Customers; Business Customers and Wholesale; and Infrastructure and Support Functions. The company offers mobile services comprising prepaid and postpaid voice, SMS and data, and international calling and roaming services; broadband, TV, and fixed-line telephony services; and device-as-a-service (DaaS), as well as sells third-party mobile phones, tablets, and other hardware and accessories. It also operates the MySports pay TV platform, which broadcasts Swiss National League ice hockey games; and The TV Shop, which provides content from over-the-top providers. In addition, the company provides Identity Protect, which safeguards personal and sensitive data; Device Protect, which offers a secure environment for surfing, banking, and shopping online; Sunrise Pay, a payment method involving paying through the phone bill or deducting payment from the prepaid balance; carrier and internet protocol television services; and mobile private networks, mobile Internet of Things, modern workplace, cybersecurity, and cloud services. In addition, the company offers infrastructure and support services comprising network, and IT and operations services. It serves mobile virtual network operators and branded resellers through its website, mobile applications, call centres, sales representatives, retail locations, and third-party distributors and partners. The company sells its products under the Sunrise, yallo, Lebara, swype, and UPC brands. Sunrise Communications AG was founded in 1996 and is headquartered in Opfikon, Switzerland.
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