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Upturn AI SWOT - About
Sunrise Communications AG (SNRE)
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Upturn Advisory Summary
06/30/2025: SNRE (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $
1 Year Target Price $
| 0 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 16.29% | Avg. Invested days 44 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.97B USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta - | 52 Weeks Range 39.38 - 55.68 | Updated Date 06/29/2025 |
52 Weeks Range 39.38 - 55.68 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 7.19% | Basic EPS (TTM) -4.16 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -7.99% | Operating Margin (TTM) 2.23% |
Management Effectiveness
Return on Assets (TTM) - | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 10982836509 | Price to Sales(TTM) 1.32 |
Enterprise Value 10982836509 | Price to Sales(TTM) 1.32 | ||
Enterprise Value to Revenue 2.94 | Enterprise Value to EBITDA 7.24 | Shares Outstanding 68908800 | Shares Floating 37028249 |
Shares Outstanding 68908800 | Shares Floating 37028249 | ||
Percent Insiders - | Percent Institutions 16.66 |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Sunrise Communications AG
Company Overview
History and Background
Sunrise Communications AG, formerly TDC Switzerland AG, was a Swiss telecommunications provider. Founded in 1996, it became a leading provider of mobile, TV, internet, and fixed-line services in Switzerland. In 2020, it was acquired by Liberty Global.
Core Business Areas
- Mobile: Provision of mobile communication services, including voice, data, and SMS, to consumers and businesses. This segment includes mobile subscriptions, prepaid services, and mobile data packages.
- Internet & Fixed Network: Provision of broadband internet and fixed-line telephony services to residential and business customers. This includes fiber optic and DSL connections.
- TV: Provision of digital TV services, including cable TV, IPTV, and on-demand content. This segment often includes interactive features and set-top boxes.
- Business Solutions: Provision of integrated communication solutions for businesses, including data connectivity, cloud services, and managed services.
Leadership and Structure
Prior to its acquisition, Sunrise Communications AG had a CEO, CFO, and other key executives. The organizational structure was typically hierarchical, with departments focused on marketing, sales, technology, and customer service. Currently, it operates as a subsidiary of Liberty Global.
Top Products and Market Share
Key Offerings
- Mobile Subscriptions: Mobile subscriptions for consumers and businesses, providing voice, data, and SMS services. Market share estimated at around 25% in Switzerland before acquisition. Competitors included Swisscom and Salt Mobile.
- Broadband Internet: High-speed internet access via fiber optic and DSL connections. Market share estimated at around 28% in Switzerland before acquisition. Competitors included Swisscom and Salt Mobile.
- Sunrise TV: Digital TV services with a wide range of channels and on-demand content. Competitors included Swisscom and Salt Mobile. Revenue hard to determine independently as a product, folded under overall broadband and services.
Market Dynamics
Industry Overview
The telecommunications industry is characterized by increasing demand for high-speed internet and mobile data, convergence of services (mobile, TV, internet), and intense competition. The market is also impacted by regulatory changes and technological advancements.
Positioning
Sunrise Communications AG aimed to be a leading provider of converged communication services in Switzerland, offering competitive pricing and innovative products. Their strength lay in challenging the market leader, Swisscom. The market is dominated by the top two providers.
Total Addressable Market (TAM)
The TAM for telecommunications services in Switzerland is estimated at several billion USD per year. Sunrise Communications AG was positioned to capture a significant portion of this market through its broad range of services.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in Switzerland
- Extensive network infrastructure
- Competitive pricing
- Bundled service offerings
Weaknesses
- Smaller market share compared to Swisscom
- High debt levels (prior to acquisition)
- Dependence on third-party infrastructure in some areas
Opportunities
- Increasing demand for high-speed internet and mobile data
- Expansion into new markets or services
- Partnerships with other companies
- Further leveraging Liberty Global's resources after acquisition
Threats
- Intense competition from Swisscom and Salt Mobile
- Regulatory changes
- Technological disruptions
- Economic downturn
Competitors and Market Share
Key Competitors
- CHSWY
- Undefined
Competitive Landscape
Sunrise Communications AG was a strong competitor to Swisscom, offering competitive pricing and innovative services. However, Swisscom has had a dominant market share, allowing them to have more flexibility in pricing and service.
Growth Trajectory and Initiatives
Historical Growth: Historical data needed.
Future Projections: Future projections are now integrated with Liberty Global's overall strategy.
Recent Initiatives: Integrating into Liberty Global's European operations is the main recent initiative.
Summary
Sunrise Communications AG was a major player in the Swiss telecommunications market, offering a broad range of services and competing effectively with Swisscom and Salt Mobile. The company aimed to be a leading provider of converged communication services, challenging the dominant player. Its integration into Liberty Global presents new opportunities, while challenges remain in the face of fierce competition and regulatory changes. Future success depends on leveraging Liberty Global's resources and adapting to technological advancements. Pre-acquisition debt was an issue but presumably Liberty Global has taken that on.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company historical reports
- Industry analysis reports
- Market research data
- News articles
Disclaimers:
Data may be outdated due to the acquisition by Liberty Global. Market share estimates are approximate. This analysis is for informational purposes only and should not be considered financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sunrise Communications AG
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2024-11-13 | CEO - | ||
Sector Communication Services | Industry Telecom Services | Full time employees 2850 | Website https://www.sunrise.ch |
Full time employees 2850 | Website https://www.sunrise.ch | ||
Sunrise Communications AG, together with its subsidiaries, provides telecommunications services to residential and business customers in Switzerland. It operates in three segments: Residential Customers; Business Customers and Wholesale; and Infrastructure and Support Functions. The company offers mobile services comprising prepaid and postpaid voice, SMS and data, and international calling and roaming services; broadband, TV, and fixed-line telephony services; and device-as-a-service (DaaS), as well as sells third-party mobile phones, tablets, and other hardware and accessories. It also operates the MySports pay TV platform, which broadcasts Swiss National League ice hockey games; and The TV Shop, which provides content from over-the-top providers. In addition, the company provides Identity Protect, which safeguards personal and sensitive data; Device Protect, which offers a secure environment for surfing, banking, and shopping online; Sunrise Pay, a payment method involving paying through the phone bill or deducting payment from the prepaid balance; carrier and internet protocol television services; and mobile private networks, mobile Internet of Things, modern workplace, cybersecurity, and cloud services. In addition, the company offers infrastructure and support services comprising network, and IT and operations services. It serves mobile virtual network operators and branded resellers through its website, mobile applications, call centres, sales representatives, retail locations, and third-party distributors and partners. The company sells its products under the Sunrise, yallo, Lebara, swype, and UPC brands. Sunrise Communications AG was founded in 1996 and is headquartered in Opfikon, Switzerland.
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