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Lizhi Inc (SOGP)



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Upturn Advisory Summary
09/12/2025: SOGP (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit -51.15% | Avg. Invested days 31 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 21.22M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.9 | 52 Weeks Range 1.18 - 4.81 | Updated Date 06/29/2025 |
52 Weeks Range 1.18 - 4.81 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.95 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -3.99% | Operating Margin (TTM) -4.1% |
Management Effectiveness
Return on Assets (TTM) -10.31% | Return on Equity (TTM) -32.11% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -37575990 | Price to Sales(TTM) 0.01 |
Enterprise Value -37575990 | Price to Sales(TTM) 0.01 | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA -0.61 | Shares Outstanding 3779500 | Shares Floating 732577378 |
Shares Outstanding 3779500 | Shares Floating 732577378 | ||
Percent Insiders - | Percent Institutions 4.57 |
Upturn AI SWOT
Lizhi Inc
Company Overview
History and Background
Lizhi Inc., formerly known as Guangzhou Lizhi Network Technology Co Ltd, was founded in 2013. It is a Chinese audio-based social platform and online audio community. It went public in January 2020.
Core Business Areas
- Audio Entertainment: Lizhi provides a platform for users to create, share, and discover audio content, including podcasts, live audio sessions, and user-generated audio programs.
- Interactive Audio: The platform facilitates real-time audio interactions between users, fostering a sense of community and engagement.
- Advertising: Generates revenue through advertising placements within the app.
Leadership and Structure
The leadership structure includes Jinnan (Marco) Lai as the founder and CEO. The organizational structure consists of various departments focusing on technology, content, marketing, and operations.
Top Products and Market Share
Key Offerings
- LIZHI App: The core product is the LIZHI app, a mobile platform for audio content creation, sharing, and consumption. It allows users to broadcast live, create podcasts, and connect with others. Market share data is not publicly available in a consolidated, verifiable format, but estimates suggest a competitive position within China's audio entertainment market. Competitors include Ximalaya FM and Qingting FM.
- Podcast Platform: Lizhi provides tools and infrastructure for podcast creators to produce and distribute their content. This includes features like editing, hosting, and analytics. Revenue from podcasts is a significant portion of their overall revenue, specifics are not released individually. Competitors include Ximalaya FM, Qingting FM and major global podcast platforms.
Market Dynamics
Industry Overview
The audio entertainment industry is experiencing rapid growth, driven by the increasing popularity of podcasts, audiobooks, and live audio streaming. The market is competitive, with numerous players vying for user attention and content creators.
Positioning
Lizhi Inc aims to be a leading interactive audio entertainment platform. Its competitive advantage lies in its focus on user-generated content and social interaction features.
Total Addressable Market (TAM)
The TAM for online audio entertainment is significant, projected to be in the billions of dollars globally. Lizhi is positioned to capture a portion of this market through its platform and content offerings. However, most of this TAM is located in China.
Upturn SWOT Analysis
Strengths
- Strong user base within its target market.
- Focus on user-generated content.
- Interactive social features.
- Established brand recognition in China.
Weaknesses
- Reliance on the Chinese market.
- Limited international presence.
- Profitability challenges.
- Heavy competition.
Opportunities
- Expanding internationally.
- Developing new audio content formats.
- Monetizing its user base through innovative means.
- Partnerships with other content platforms.
Threats
- Intense competition from established players.
- Changing regulatory landscape in China.
- Fluctuations in user preferences.
- Economic downturns.
Competitors and Market Share
Key Competitors
- XIMALAYA
- JOYY
Competitive Landscape
Lizhi faces significant competition from larger, more established players with greater financial resources and brand recognition.
Growth Trajectory and Initiatives
Historical Growth: Lizhi has experienced fluctuating growth due to intense competition and regulatory changes.
Future Projections: Analysts project continued revenue growth, but profitability remains uncertain.
Recent Initiatives: Recent initiatives include content diversification and expansion of its user base through partnerships.
Summary
Lizhi Inc. is a niche player in the audio entertainment market, primarily operating in China. It struggles with profitability and faces strong competition. While it has a loyal user base, expansion beyond China and achieving sustainable profitability are key challenges. The company needs to innovate to stay relevant and competitive.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC filings
- Industry reports
- Analyst estimates
Disclaimers:
The information provided is for informational purposes only and does not constitute investment advice. Market share data are estimates and may vary. Financial data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Lizhi Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2020-01-17 | Founder, Chairman & CEO Mr. Jinnan Lai | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 563 | Website https://soundgroupinc.com |
Full time employees 563 | Website https://soundgroupinc.com |
Sound Group Inc. provides audio entertainment, podcast, advertising, and others in the People's Republic of China. It focuses on building audio platform to connect and communicate. The company, through its product portfolio and in-house technologies, caters to user interest in audio entertainment and social networking. It also engages in investment holding, technical support and consulting, advertising, and podcast activities. The company was formerly known as LIZHI INC. and changed its name to Sound Group Inc. in January 2024. Sound Group Inc. was founded in 2010 and is based in Singapore.

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