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Upturn AI SWOT - About
Sonder Holdings Inc (SONDW)
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Upturn Advisory Summary
07/03/2025: SONDW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
0 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
Analysis of Past Performance
Type Stock | Historic Profit -64.47% | Avg. Invested days 17 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/03/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.7 | 52 Weeks Range 0.00 - 0.03 | Updated Date 06/28/2025 |
52 Weeks Range 0.00 - 0.03 | Updated Date 06/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -38.48 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -49.5% | Operating Margin (TTM) -20.12% |
Management Effectiveness
Return on Assets (TTM) -7.43% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 8731531 |
Shares Outstanding - | Shares Floating 8731531 | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
Sonder Holdings Inc
Company Overview
History and Background
Sonder Holdings Inc. was founded in 2012. It aimed to revolutionize the hospitality industry by offering tech-enabled, design-focused apartments and hotel rooms. The company has experienced rapid expansion, focusing on both urban and leisure destinations.
Core Business Areas
- Urban Stays: Offers apartment-style accommodations in city centers, catering to business and leisure travelers.
- Leisure Destinations: Provides accommodations in vacation destinations, focusing on unique design and tech-enabled services.
Leadership and Structure
The leadership team includes key executives like the CEO, CFO, and heads of technology, operations, and marketing. The organizational structure is designed to support its rapid growth and geographic expansion.
Top Products and Market Share
Key Offerings
- Apartment-Style Accommodations: Sonder offers fully furnished apartments with hotel-like amenities. Market share data is volatile given the competitive landscape. Key competitors include Airbnb (ABNB), Vacasa (VCSA), and traditional hotels.
- Tech-Enabled Services: Sonder's app provides seamless check-in, concierge services, and other digital amenities. Revenue tied specifically to this is intertwined with overall occupancy revenue.
Market Dynamics
Industry Overview
The hospitality industry is undergoing rapid transformation with the rise of alternative accommodations and technology-driven services. The market is highly competitive and fragmented.
Positioning
Sonder positions itself as a tech-enabled alternative to traditional hotels and short-term rentals, targeting travelers seeking design-focused and convenient accommodations.
Total Addressable Market (TAM)
The TAM for the global lodging market is estimated to be in the trillions of dollars. Sonder is positioned to capture a portion of this market through its differentiated offering.
Upturn SWOT Analysis
Strengths
- Tech-enabled platform
- Design-focused accommodations
- Efficient operations
- Rapid expansion capabilities
- Brand recognition
Weaknesses
- Profitability concerns
- High operating costs
- Dependence on real estate leases
- Inconsistent service quality
- Dilution from stock offerings
Opportunities
- Further geographic expansion
- Partnerships with real estate developers
- Enhanced tech offerings
- Increased demand for alternative accommodations
- Expansion into new market segments
Threats
- Intense competition
- Economic downturns
- Changes in travel regulations
- Negative reviews
- Fluctuations in real estate prices
Competitors and Market Share
Key Competitors
- ABNB
- VCSA
- HLT
- MAR
Competitive Landscape
Sonder's competitive advantage lies in its tech-enabled platform and design-focused accommodations. However, it faces strong competition from established hotel chains and alternative accommodation providers.
Growth Trajectory and Initiatives
Historical Growth: Sonder has experienced rapid revenue growth in its early years, driven by aggressive expansion.
Future Projections: Future growth depends on Sonder's ability to achieve profitability, manage costs, and maintain high occupancy rates. Analyst projections vary widely.
Recent Initiatives: Recent initiatives include expanding into new markets, enhancing its technology platform, and improving service quality.
Summary
Sonder is attempting to be a leading tech-enabled hospitality company, but faces significant challenges. It has grown quickly but has profitability concerns and operates in a very competitive market. Sonder needs to improve its financial efficiency and maintain service quality to achieve long-term success. Market factors remain a threat to their success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, Market research reports, Financial news sources
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market share estimates may vary across sources and are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sonder Holdings Inc
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2021-03-15 | Chairman of the Board & Interim CEO Ms. Janice L. Sears | ||
Sector Consumer Cyclical | Industry Lodging | Full time employees 1642 | Website https://www.sonder.com |
Full time employees 1642 | Website https://www.sonder.com | ||
Sonder Holdings Inc. engages in the hospitality business in the United States, Europe, the Middle East, the United Arab Emirates, and internationally. It operates and manages properties comprising 1-, 2-, and 3+ bedroom; and studio furnished apartments, as well as 1-bedroom hotel rooms for leisure travelers and families, digital nomads, and business travelers; and operates its app Sonder.com. The company is headquartered in San Francisco, California.
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