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Upturn AI SWOT - About
SOPA 
Society Pass Inc (SOPA)
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Upturn Advisory Summary
08/28/2025: SOPA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $15
1 Year Target Price $15
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -47.73% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 7.24M USD | Price to earnings Ratio - | 1Y Target Price 15 |
Price to earnings Ratio - | 1Y Target Price 15 | ||
Volume (30-day avg) 1 | Beta 1.8 | 52 Weeks Range 0.65 - 6.75 | Updated Date 08/29/2025 |
52 Weeks Range 0.65 - 6.75 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.84 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-13 | When - | Estimate -0.06 | Actual 0.09 |
Profitability
Profit Margin -90.54% | Operating Margin (TTM) -6.1% |
Management Effectiveness
Return on Assets (TTM) -18.64% | Return on Equity (TTM) -309.18% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -145312 | Price to Sales(TTM) 0.96 |
Enterprise Value -145312 | Price to Sales(TTM) 0.96 | ||
Enterprise Value to Revenue 0.45 | Enterprise Value to EBITDA -0.09 | Shares Outstanding 5361920 | Shares Floating 4521921 |
Shares Outstanding 5361920 | Shares Floating 4521921 | ||
Percent Insiders 10.62 | Percent Institutions 3.71 |
Upturn AI SWOT
Society Pass Inc
Company Overview
History and Background
Society Pass Inc was founded in 2018. It focuses on acquiring and operating e-commerce and digital marketing businesses targeting Southeast Asia's growing consumer market and digital economy.
Core Business Areas
- Lifestyle Ecosystem: Society Pass operates an ecosystem of lifestyle and e-commerce platforms across Southeast Asia, including online food delivery, travel booking, and beauty and wellness services.
- Digital Marketing: The company provides digital marketing services to merchants within its ecosystem, helping them reach and engage with customers.
- Loyalty Program: A loyalty program called Society Points allows customers to earn and redeem points across the Society Pass network.
Leadership and Structure
Dennis Nguyen is the Founder, Chairman and CEO. The company has a board of directors and a management team overseeing operations in various Southeast Asian countries.
Top Products and Market Share
Key Offerings
- Handycart: An online food delivery platform focusing on convenience and speed in Vietnam. Market share data is unavailable. Competitors include GrabFood and Baemin.
- Pushkart.ph: An online grocery delivery platform in the Philippines. Market share data is unavailable. Competitors include MetroMart and GrabMart.
- NusaTrip: An online travel agency (OTA) in Indonesia. Market share data is unavailable. Competitors include Traveloka and Tiket.com
- Thoughtful Media: A social commerce-focused advertising platform that connects brands with social media influencers. Market share data unavailable, Competitors are Gushcloud and Partipost.
Market Dynamics
Industry Overview
The e-commerce and digital marketing industry in Southeast Asia is experiencing rapid growth, driven by increasing internet penetration, smartphone adoption, and a young, digitally savvy population.
Positioning
Society Pass Inc aims to build a connected ecosystem of lifestyle and e-commerce platforms, differentiating itself through a unified loyalty program and a focus on Southeast Asian markets. They are considered a smaller player amongst the major players in Southeast Asia.
Total Addressable Market (TAM)
The TAM for e-commerce in Southeast Asia is estimated at hundreds of billions of dollars and continues to grow rapidly. Society Pass Inc is positioned to capture a share of this market by focusing on specific niches and building a strong ecosystem.
Upturn SWOT Analysis
Strengths
- Ecosystem approach to customer loyalty
- Focus on Southeast Asian markets
- Experienced management team
Weaknesses
- Limited brand recognition compared to larger competitors
- Negative profitability and significant cash burn
- Dependence on acquisitions for growth
- Small Market capitalization
Opportunities
- Further expansion into underserved markets in Southeast Asia
- Partnerships with local businesses
- Increased adoption of e-commerce and digital marketing by consumers and businesses
- Growing middle class in Southeast Asia
Threats
- Intense competition from established players
- Economic downturn in Southeast Asia
- Changes in consumer preferences
- Regulatory risks
Competitors and Market Share
Key Competitors
- Grab (GRAB)
- Sea Limited (SE)
- Tokopedia (GoTo Gojek Tokopedia Tbk PT is from Indonesia so does not have an US Stock Symbol)
Competitive Landscape
Society Pass Inc faces intense competition from larger, well-established players with greater resources and brand recognition. Its competitive advantage lies in its ecosystem approach and focus on specific niches within the Southeast Asian market. The company is significantly smaller than its competitors.
Major Acquisitions
Thoughtful Media Group
- Year: 2021
- Acquisition Price (USD millions): 15
- Strategic Rationale: Expanded Society Pass Inc's reach into social commerce and influencer marketing.
Handycart
- Year: 2021
- Acquisition Price (USD millions): 1.5
- Strategic Rationale: Expanded Society Pass Inc's reach into online food delivery.
Pushkart.ph
- Year: 2021
- Acquisition Price (USD millions): 2
- Strategic Rationale: Expanded Society Pass Inc's reach into online grocery delivery in the Phillipines
NusaTrip
- Year: 2022
- Acquisition Price (USD millions): 3.2
- Strategic Rationale: Expanded Society Pass Inc's reach into online travel agency in Indonesia
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven primarily by acquisitions, resulting in revenue increases. Organic growth has been less pronounced.
Future Projections: Analyst estimates vary widely, reflecting uncertainty about the company's ability to achieve profitability and sustain growth. Future growth depends on successful integration of acquisitions and execution of its ecosystem strategy.
Recent Initiatives: Recent initiatives include expanding its ecosystem through acquisitions of new businesses and launching new features and services on its existing platforms.
Summary
Society Pass Inc is a relatively small company pursuing a growth strategy focused on acquisitions in the fragmented Southeast Asian e-commerce market. While revenue has grown, consistent profitability remains a challenge. The company must effectively integrate its acquisitions, manage costs, and compete against much larger players to achieve long-term success. The company needs to look out for its negative cash flow and its long path to profitability.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC filings
- Company website
- Analyst reports
- Press releases
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Investment decisions should be based on individual due diligence and consultation with a qualified financial advisor. Market share data is estimated and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Society Pass Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-11-09 | Group CEO & Singapore Country General Manager Mr. Wee Leong Liang | ||
Sector Technology | Industry Software - Application | Full time employees - | Website https://thesocietypass.com |
Full time employees - | Website https://thesocietypass.com | ||
Society Pass Incorporated acquires and operates fintech and e-commerce platforms and mobile applications for consumers and merchants in Indonesia, Vietnam, the Philippines, Singapore, the United States, Thailand, and Malaysia. It operates through Online Grocery and Food and Groceries Deliveries; Digital Marketing; Online Ticketing and Reservation; Telecommunications Reseller; and e-Commerce segments. The company operates Leflair, an online lifestyle platform that offers services and products, such as fashion and accessories, beauty and personal care, and home and lifestyle; an online food delivery service under the Handycart and Mangan brand name; and an online grocery delivery under the Pushkart brand name. It also sells hardware and software for a point of sales application; local mobile phone and global internet data plans under the Gorilla brand name; and domestic and overseas air ticket, and global hotel reservations, as well as offers digital marketing services. In addition, the company provides IP licensing, computer sciences consultancy and data analytics, software production, event organizing, and insurance services. The company was formerly known as Food Society, Inc. and changed its name to Society Pass Incorporated in October 2018. Society Pass Incorporated was incorporated in 2018 and is headquartered in Singapore.
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