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Upturn AI SWOT - About
SOPA 
Society Pass Inc (SOPA)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
09/15/2025: SOPA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $15
1 Year Target Price $15
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -47.73% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 7.27M USD | Price to earnings Ratio - | 1Y Target Price 15 |
Price to earnings Ratio - | 1Y Target Price 15 | ||
Volume (30-day avg) 1 | Beta 1.81 | 52 Weeks Range 0.65 - 6.75 | Updated Date 09/15/2025 |
52 Weeks Range 0.65 - 6.75 | Updated Date 09/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.84 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -90.54% | Operating Margin (TTM) -6.1% |
Management Effectiveness
Return on Assets (TTM) -18.64% | Return on Equity (TTM) -309.18% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -118328 | Price to Sales(TTM) 0.97 |
Enterprise Value -118328 | Price to Sales(TTM) 0.97 | ||
Enterprise Value to Revenue 0.45 | Enterprise Value to EBITDA -0.09 | Shares Outstanding 6105520 | Shares Floating 4437578 |
Shares Outstanding 6105520 | Shares Floating 4437578 | ||
Percent Insiders 12.44 | Percent Institutions 3.26 |
Upturn AI SWOT
Society Pass Inc
Company Overview
History and Background
Society Pass Inc. was founded in 2018 and has grown by acquiring e-commerce platforms in Southeast Asia. It focuses on building a loyalty and data platform.
Core Business Areas
- Lifestyle Ecosystem: Building a loyalty program and app that incentivizes users to shop within the Society Pass network. Includes F&B, Lifestyle and Travel related offerings.
- Acquisition and Growth: Acquiring and integrating e-commerce and lifestyle companies within Southeast Asia to expand its user base and service offerings.
Leadership and Structure
Dennis Nguyen is the Founder, Chairman and CEO. The company has a management team with experience in e-commerce and technology.
Top Products and Market Share
Key Offerings
- Society Pass Loyalty Program: A loyalty program and app offering rewards and discounts across a network of merchants. Market share data is difficult to find because the company is still small. Competitors include existing loyalty programs such as airline and credit card based loyalty programs, and established e-commerce marketplaces.
- E-commerce Platforms: Acquired e-commerce platforms like Leflair. Revenue from these platforms contributes to the overall company revenue, but specific figures are hard to identify due to combined reporting. Competitors include established e-commerce giants such as Shopee and Lazada in Southeast Asia.
Market Dynamics
Industry Overview
The e-commerce and loyalty program market in Southeast Asia is growing rapidly, driven by increasing internet penetration and smartphone adoption.
Positioning
Society Pass Inc. is positioned as a consolidator of e-commerce platforms and a provider of loyalty solutions in Southeast Asia. It aims to create a network effect by integrating various businesses.
Total Addressable Market (TAM)
The TAM for e-commerce in Southeast Asia is estimated at hundreds of billions of dollars. Society Pass Inc. is targeting a portion of this market through its acquisitions and loyalty program.
Upturn SWOT Analysis
Strengths
- Acquisition strategy for rapid growth
- Loyalty program to retain customers
- Focus on Southeast Asian market
- Experienced management team
Weaknesses
- Limited brand recognition
- Reliance on acquisitions
- High cash burn rate
- Small market share relative to established players
Opportunities
- Further acquisitions of e-commerce platforms
- Expansion of the loyalty program
- Partnerships with other businesses
- Growth in Southeast Asian e-commerce market
Threats
- Competition from established e-commerce players
- Economic downturn in Southeast Asia
- Integration challenges with acquisitions
- Changes in consumer preferences
Competitors and Market Share
Key Competitors
- LAZADA (Not a direct US competitor - privately held)
- SHOPPEE (SE)
Competitive Landscape
Society Pass Inc. faces intense competition from established e-commerce players with greater resources and brand recognition. Its competitive advantage lies in its targeted acquisition strategy and loyalty program.
Major Acquisitions
Thoughtful Media Group
- Year: 2021
- Acquisition Price (USD millions): 5.1
- Strategic Rationale: Acquisition of this ad platform helped Society Pass to grow their revenue in the advertising space.
Mangan Nguyen Heritage
- Year: 2021
- Acquisition Price (USD millions): 2.2
- Strategic Rationale: Entry into food delivery and merchant POS segment
Growth Trajectory and Initiatives
Historical Growth: Growth has primarily been driven by acquisitions of e-commerce and lifestyle companies.
Future Projections: Analysts expect continued revenue growth through further acquisitions and organic growth of acquired businesses. Profitability remains a key challenge.
Recent Initiatives: Recent initiatives include further acquisitions, the launch of new features on the Society Pass app, and expansion into new markets within Southeast Asia.
Summary
Society Pass Inc. is a rapidly growing e-commerce and loyalty play in Southeast Asia, fueled by acquisitions. While revenue is increasing, it faces profitability challenges and intense competition. Its loyalty program and acquisition strategy are key strengths, but integration risks and cash burn require careful monitoring. Overall, it is a high-risk, high-reward investment with significant potential if it can execute its strategy effectively.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC filings, Company reports, Market research reports
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be made based on your own research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Society Pass Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-11-09 | Group CEO & Singapore Country General Manager Mr. Wee Leong Liang | ||
Sector Technology | Industry Software - Application | Full time employees - | Website https://thesocietypass.com |
Full time employees - | Website https://thesocietypass.com | ||
Society Pass Incorporated acquires and operates fintech and e-commerce platforms and mobile applications for consumers and merchants in Indonesia, Vietnam, the Philippines, Singapore, the United States, Thailand, and Malaysia. It operates through Online Grocery and Food and Groceries Deliveries; Digital Marketing; Online Ticketing and Reservation; Telecommunications Reseller; and e-Commerce segments. The company operates Leflair, an online lifestyle platform that offers services and products, such as fashion and accessories, beauty and personal care, and home and lifestyle; an online food delivery service under the Handycart and Mangan brand name; and an online grocery delivery under the Pushkart brand name. It also sells hardware and software for a point of sales application; local mobile phone and global internet data plans under the Gorilla brand name; and domestic and overseas air ticket, and global hotel reservations, as well as offers digital marketing services. In addition, the company provides IP licensing, computer sciences consultancy and data analytics, software production, event organizing, and insurance services. The company was formerly known as Food Society, Inc. and changed its name to Society Pass Incorporated in October 2018. Society Pass Incorporated was incorporated in 2018 and is headquartered in Singapore.
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