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Upturn AI SWOT - About
SOPA 
Society Pass Inc (SOPA)
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Upturn Advisory Summary
10/17/2025: SOPA (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $22
1 Year Target Price $22
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -64.77% | Avg. Invested days 26 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 18.80M USD | Price to earnings Ratio - | 1Y Target Price 22 |
Price to earnings Ratio - | 1Y Target Price 22 | ||
Volume (30-day avg) 1 | Beta 1.79 | 52 Weeks Range 0.65 - 6.75 | Updated Date 10/18/2025 |
52 Weeks Range 0.65 - 6.75 | Updated Date 10/18/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.84 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -90.54% | Operating Margin (TTM) -6.1% |
Management Effectiveness
Return on Assets (TTM) -18.64% | Return on Equity (TTM) -309.18% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -286840 | Price to Sales(TTM) 2.5 |
Enterprise Value -286840 | Price to Sales(TTM) 2.5 | ||
Enterprise Value to Revenue 0.45 | Enterprise Value to EBITDA -0.09 | Shares Outstanding 6105525 | Shares Floating 4550124 |
Shares Outstanding 6105525 | Shares Floating 4550124 | ||
Percent Insiders 10.71 | Percent Institutions 3.26 |
Upturn AI SWOT
Society Pass Inc
Company Overview
History and Background
Society Pass Inc (SoPa) was founded in 2018. It operates as an e-commerce and loyalty platform in Southeast Asia and Vietnam, aiming to connect consumers and merchants.
Core Business Areas
- Loyalty and E-commerce Platform: Operates a technology platform to reward consumers and allow merchants to provide targeted promotion
- F&B Online Ordering: Aims to facilitate online food and beverage ordering
- Travel & Lifestyle E-commerce: Aims to offer travel and lifestyle products and services through e-commerce channels.
Leadership and Structure
The leadership team consists of Dennis Nguyen (Founder, Chairman and CEO). The company is structured with a board of directors and various operational departments.
Top Products and Market Share
Key Offerings
- Society Pass Loyalty Platform: A platform where consumers earn points for purchases. Market share is small as SoPa is still in early stages of growth. Competitors include SHOP, GRPN and SE.
- Food Delivery Services: An online ordering system in SEA. Market share is small as SoPa is still in early stages of growth. Competitors include GRUB, UBER and DD.
Market Dynamics
Industry Overview
The e-commerce industry in Southeast Asia is experiencing rapid growth, driven by increasing internet penetration and smartphone adoption.
Positioning
Society Pass aims to position itself as a leading loyalty and e-commerce platform in Southeast Asia, focusing on niche markets and strategic acquisitions.
Total Addressable Market (TAM)
The total addressable market for e-commerce in Southeast Asia is estimated to be several hundred billion USD. Society Pass is targeting a small but growing portion of this TAM.
Upturn SWOT Analysis
Strengths
- Focus on the Southeast Asian market
- Loyalty program integration
- Acquisition-based growth strategy
- Technology platform development
Weaknesses
- Limited brand recognition
- Small market share
- High operating expenses
- Reliance on acquisitions for growth
- Relatively new company with limited track record.
Opportunities
- Expanding e-commerce adoption in Southeast Asia
- Strategic partnerships with local merchants
- Introduction of new products and services
- Increasing mobile payment adoption
Threats
- Intense competition from established e-commerce players
- Economic slowdown in Southeast Asia
- Regulatory changes impacting e-commerce
- Currency fluctuations
Competitors and Market Share
Key Competitors
- SHOP
- SE
- JD
- AMZN
Competitive Landscape
Society Pass faces significant competition from established e-commerce giants with greater financial resources and brand recognition. Its success depends on its ability to carve out a niche market and differentiate itself through its loyalty program.
Major Acquisitions
NusaTrip
- Year: 2022
- Acquisition Price (USD millions): 27.9
- Strategic Rationale: Expanding Society Pass's presence in the travel and lifestyle e-commerce market.
Thoughtful Media Group
- Year: 2021
- Acquisition Price (USD millions): 15
- Strategic Rationale: To expand Society Pass's offerings and reach within the digital marketing and media landscape.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is primarily driven by acquisitions and expansion into new markets.
Future Projections: Future growth depends on the successful integration of acquired businesses and the expansion of the loyalty platform.
Recent Initiatives: Recent initiatives include the acquisition of new companies in the e-commerce and lifestyle space, as well as the development of the Society Pass app.
Summary
Society Pass Inc is a growth-stage company focused on the e-commerce and loyalty platform market in Southeast Asia. Its growth relies heavily on strategic acquisitions and the successful integration of these businesses. While the company is targeting a rapidly expanding market, it faces substantial competition and needs to improve its financial performance and brand recognition. Investors should monitor how well the company can execute its acquisition strategy to grow its niche in the SEA market and consolidate its operations while controlling costs. The long-term success of Society Pass will depend on its ability to differentiate itself from larger competitors and build a loyal customer base.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Third-party research reports
- Press releases
Disclaimers:
This analysis is based on available information and should not be considered financial advice. Investment decisions should be made after consulting with a qualified financial advisor. Market share data is approximate and subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Society Pass Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-11-09 | Group CEO & Singapore Country General Manager Mr. Wee Leong Liang | ||
Sector Technology | Industry Software - Application | Full time employees - | Website https://thesocietypass.com |
Full time employees - | Website https://thesocietypass.com | ||
Society Pass Incorporated acquires and operates fintech and e-commerce platforms and mobile applications for consumers and merchants in Indonesia, Vietnam, the Philippines, Singapore, the United States, Thailand, and Malaysia. It operates through Online Grocery and Food and Groceries Deliveries; Digital Marketing; Online Ticketing and Reservation; Telecommunications Reseller; and e-Commerce segments. The company operates Leflair, an online lifestyle platform that offers services and products, such as fashion and accessories, beauty and personal care, and home and lifestyle; an online food delivery service under the Handycart and Mangan brand name; and an online grocery delivery under the Pushkart brand name. It also sells hardware and software for a point of sales application; local mobile phone and global internet data plans under the Gorilla brand name; and domestic and overseas air ticket, and global hotel reservations, as well as offers digital marketing services. In addition, the company provides IP licensing, computer sciences consultancy and data analytics, software production, event organizing, and insurance services. The company was formerly known as Food Society, Inc. and changed its name to Society Pass Incorporated in October 2018. Society Pass Incorporated was incorporated in 2018 and is headquartered in Singapore.
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